Anna York

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I help brands and marketers stay visible as search shifts from clicks to AI answers.

At the intersection of SEO and AI, I create practical strategies so your content appears in AI answers, gets cited, and drives measurable ROI.

I’m currently writing Become AI Visible, a hands-on guide to being seen in AI systems.
Updates and early access are shared via the waitlist.

Member

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

12 elements your landing page needs to be visible in AI search 👇 

Most pages are built for Google only.
Not for ChatGPT.
Not for Perplexity.
Not for Gemini.

That means no visibility in AI answers.
No recommendations.
No new organic traffic.

Search has changed.
Ranking keywords is no longer enough.

You now need an AI-Visible landing page.

A page that does three things:

→ Builds trust for humans and AI
→ Answers real questions, not just keywords
→ Converts high-intent organic traffic

I’m currently writing Become AI-Visible.
A practical guide on how to show up inside AI answers.

This checklist is a direct excerpt from the guide.

Here’s my 12-point checklist 👇

1. Headline + subheadline
Clear outcome.
Entity-based language.
Specific audience.

Example:
“The AI-Powered SEO Strategy for B2B SaaS Teams.”

2. A real hero asset
Not a stock image.
A video, diagram, or data.
Something AI would actually cite.

3. Above-the-fold CTA
One clear action.
No scrolling needed.

4. Authority signals
Client logos.
Media mentions.
Podcast appearances.

5. Problem → solution in Q&A
Ask the question your buyer asks AI.
Answer it clearly.

6. Features → outcomes
What does this enable?
What changes after using it?

7. Case studies
Real people.
Real names.
Real numbers.

8. Clear pricing
No confusion.
Anchor price to value and ROI.

9. Final CTA + intent offer
Repeat the action.
Offer a high-value resource.

10. Human support
Live chat.
Clear contact.
Real experts behind the page.

11. SEO basics still matter
Speed.
Mobile.
Clean structure.

12. AI visibility elements
Entity schema.
Structured data.
Consistent messaging everywhere.


This is the new SEO.

I’m sharing updates and early access to Become AI-Visible via the waitlist.

👉  If you want the guide first, join here:  https://lnkd.in/exGt-VAK


P.S. When you join, you’ll also get a high-resolution infographic with a detailed explanation for each point.

—

 #AIVisible #SEO #AI #LLM #FutureOfSearch #DigitalMarketing

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Practical guides

Google dropped 10 Free AI Training every Marketer should know

No sign-up.
No theory.

Just workflows you can apply this week.

If you work in marketing, this is worth saving 🔖


1) Gemini Gems: Marketing Sidekick
Automate repetitive marketing tasks with agents.
Think: briefs, summaries, content prep, analysis.
↳ https://lnkd.in/g67UER6T

2) Pro Prompting in Google Workspace
How to use prompts inside Docs, Sheets, Gmail, Slides.
This is where AI actually saves time.
↳ https://lnkd.in/gQpHhmEV

3) Easy Content Generation with Gemini
Create drafts, variations, and content formats faster.
Useful for blogs, social, and internal docs.
↳ https://lnkd.in/gs8gQSG8

4) Personalization with Custom Prompts
Learn how to tailor AI outputs by audience, tone, and intent.
This is where generic AI turns into brand-aligned content.
↳ https://lnkd.in/gvqaw69U

5) Email Content Creation
Write, refine, and optimize emails with AI
Great for newsletters and campaigns.
↳ https://lnkd.in/g6uAJUCt

6) AI for Inbox Management
Use AI to prioritize, respond, and clean up inbox overload.
Underrated productivity win for marketers.
↳ https://lnkd.in/g56PR6hE

7) Exec Summaries with Gemini Gems
Turn messy notes and long documents into clear summaries.
Perfect for reporting, strategy docs, and stakeholder updates.
↳ https://lnkd.in/gqKYV-9B

8) Gemini Slide Summaries
Generate concise summaries from presentations in Slides.
Useful when decks pile up faster than time.
↳ https://lnkd.in/gaxGQctq

9) Create Docs in Seconds
Generate outlines and first drafts for Docs using AI.
Great starting point for SOPs, content, and strategy docs.
↳ https://lnkd.in/gCgFPpRm

10) Gemini Image-to-Sheets Hack
Extract data from images and convert it directly into Google Sheets.
Useful for audits, screenshots, and reports.
↳ https://lnkd.in/gN5xgm3u


Bigger picture:
AI isn’t replacing marketers.
It’s replacing manual work inside the tools we already use.

The advantage now isn’t “knowing AI.”
It’s designing better workflows.

P.S. Save this. You’ll come back to it. 🙋

6 of Google’s most powerful SEO tools (100% free)

Most SEO teams pay thousands for tools
that try to guess what Google wants.

Meanwhile, Google already tells you, for free.

If you want to win SEO in 2026, you don’t need more software.

You need to master these 6 tools:

1️⃣ Google Search Console
 This is Google talking to you directly.
→ Rankings, indexing, crawl issues, real queries.

2️⃣ Google Analytics 4
 Traffic doesn’t matter. Behavior does.
→ Engagement, drop-offs, conversions, and user journeys that explain why pages fail or win.

3️⃣ PageSpeed Insights
 Slow pages don’t rank. Period.
→ Core Web Vitals + exact fixes Google expects you to make.

4️⃣ Google Trends
 Search volume is lagging data.
→ Trends show demand before everyone else reacts.

5️⃣ Google Tag Manager
 Bad tracking = bad SEO decisions.
→ Full control over data without waiting on developers.

6️⃣ Looker Studio
 If insights aren’t visible, they don’t exist.
→ Dashboards that turn GSC + GA4 into decisions, not PDFs no one reads.


Hard truth:
These tools aren’t “beginner SEO.”
They’re the foundation of every serious SEO strategy.

Your turn:
 → Which one do you use daily?
 → Which one is still underused on your team?

Drop it in the comments. 👇 


P.S. Building "Become AI-Visible" , a practical guide to ranking inside AI answers.

👉 Sharing progress + early access via the waitlist ↓
https://lnkd.in/eCm-wuAf


----

#SEO #GoogleTools #SEO2026 #DigitalMarketing #SEOTools #AISEO

AI SEO Checklist (2026):
How to make your brand visible in AI search 👇

In 2026, visibility is about 
authority, clarity, and structure.

I’m currently writing Become AI-Visible.
A practical guide on how to show up inside AI answers.

This checklist is a direct excerpt from the guide.

The AI SEO Checklist (2026).
Here’s the breakdown 👇

1. Entity authority & brand definition
 AI doesn’t rank pages.
 It recognizes entities.

▫️ Consistent brand definitions everywhere
▫️ Topical clusters with strong pillar pages
▫️ Semantic internal linking
▫️ Wikipedia / Wikidata presence
▫️ Original research and case studies

2. GEO & citation strategy
 AI prefers answers, not fluff.

▫️ Answer-first content structure
▫️ High fact density
▫️ Authoritative citations
▫️ Expert quotes and testimonials
▫️ Zero ambiguity

3. Content structure & format
 If it’s hard to scan, AI skips it.

▫️ Short semantic paragraphs
▫️ Question-based headers
▫️ Lists, tables, step-by-steps
▫️ Deep FAQ sections
▫️ Video transcripts

4. Platform-specific optimization
 Each AI system pulls from different sources.

▫️  Google AI Overviews = E-E-A-T
▫️  Perplexity = Reddit + freshness
▫️  ChatGPT = Wikipedia-style clarity
▫️  Monitor global AI differences

5. Local SEO & multi-channel presence
AI validates you across the web.

▫️ NAP consistency
▫️ Optimized Google Business Profile
▫️ Local long-tail keywords
▫️ Local backlinks and citations
▫️ Updated directories

6. Owned channels & community
AI trusts brands with direct audiences.

▫️ Email list growth
▫️ Active communities
▫️ Interactive content
▫️ Referral loops
▫️ Live sessions and challenges

7. Technical & AI crawlability
If AI can’t crawl you, you don’t exist.

▫️ AI bots allowed in robots.txt
▫️ Schema (FAQ, HowTo, Article)
▫️ Fast, mobile-first pages
▫️ Server log monitoring
▫️ CDN compatibility

8. Monitoring & performance
What you don’t track, you can’t win.

▫️ AI citations and mentions
▫️ AI share of voice
▫️ AI bot traffic in GA4
▫️ Summary accuracy checks
▫️ Reverse-engineer what works

This is modern SEO.

I’m sharing updates + early access to 
Become AI-Visible via the waitlist.

👉 If you want the guide first, join here: 
https://lnkd.in/exGt-VAK


P.S. When you join, you’ll also get a 
high-resolution AI SEO Checklist 
with a detailed explanation for each point. 🙋

How to stay on top of search… 
even as AI replaces the top 10 results.

Search is moving faster than most teams realize.

The 10 blue links we chased?
AI is answering them now. 🤖

But your SEO foundation isn’t obsolete.

Look at this visual:

🔸 Left – Traditional SEO
User intent. 
Page experience. 
Keyword research. 

→ Still essential.

🔹 Right – AI & GEO
“Prompt gaps.” 
AI bot behavior. 
Passage-based content. 

→ Early adopters’ advantage.

💚 Center – The Sweet Spot
This is where fundamentals meet AI-ready strategies.
E-E-A-T. 
Site architecture. 
Structured data.

→ Machines love it. Humans engage with it.

Teams doubling down here?
They build brands machines trust and humans love.

So… where is your team investing this quarter?
Left 🔸   Right 🔹 Center 💚

---


P.P.S. Full explanation -> Read the full article 👇

P.P.S. Visual inspired by Screaming Frog.

Most marketing teams are still optimizing for 2022. But when AI answers the user’s question directly, the old SEO playbook doesn’t just fail, it disap

Open article: How to stay on top of search… even as AI replaces the top 10 results by Anna York • 2 min read

How to stay on top of search… even as AI replaces the top 10 results

Olly Olly

• Develop and execute thorough, long-term content marketing strategies aligned with business goals.

•  Lead the creation and updating of tone of voice guidelines, ICPs and content pillars to allow for clear, consistent and compelling brand messaging.

•  Craft and/or oversee the creation of SEO-optimized blogs, knowledge base articles, case studies, email and text drip sequences, one-pagers, website pages, explainer videos and more.

• Collaborate closely with cross-functional teams (Product, Sales, Customer Success, Engineering, Leadership, etc.) to ensure content alignment with product launches and other initiatives.

• Leverage AI tools such as ChatGPT to streamline content production and increase efficiency.

• Analyze performance metrics using tools such as Mixpanel, Google Search Console (GSC) and Google Analytics (GA) to optimize the content effort and improve ROI.

• Stay informed on industry trends and competitor activities to continuously refine content strategy and maintain a competitive edge.

Content Marketing Strategist & Coordinator

BOLD

• Developed and oversaw the execution of multilingual content strategies (EN, FR, ES), leading to 700% organic traffic growth y2y and a threefold revenue increase (across the three portals).

• Created and updated style and editorial guidelines to ensure high-quality of content and impact.

• Supervised content production by overseeing the team’s output, ensuring quality through detailed briefs and edits and publishing in the CMS (WordPress).

• Conducted keyword research, SEO audits and competitor analysis using industry tools such as GSC, GA, Ahrefs, Semrush, SurferSEO, Clearscope, Rank Ranger and Screaming Frog.

• Used AI tools (Jasper.ai, ChatGPT) to build a prompt library to streamline workflows and improve efficiency—which led to a 25% increase in productivity.

• Collaborated with Product, Social and Outreach teams to align content initiatives with business goals.

Content Strategist

• Developed content marketing strategies across multiple marketing channels (SEO, social media, email, podcast, video) aligned with my clients' content strategies.

• Contributed to the mapping of marketing funnels and conducted audience research to create cohesive, impactful experiences that improve conversion and retention.

• Created and oversaw the production of multilingual content (EN, FR, ES) supporting team projects.

• Worked on the optimization and measurement of content marketing funnels’ efficiency.

• Performed content audits and analyzed competitors’ tactics to identify opportunities and areas for improvement.

• Tracked key metrics and monitored overall content performance.

Content strategist

Atelier XIV

• Assembled and led a team of 5 multilingual content professionals and a data analyst dedicated to a single client and collaborating closely with various departments (MarComm, Product Marketing, Sales and more) operating in multiple markets and languages.

• Oversaw the work of external content partners (freelancers and agencies) to make sure the content they produced was engaging, met my client's quality standards and was aligned with the tone of voice.

• Co-created and oversaw the execution of global and local content strategies on various (physical and online) channels aligned with short-term and long-term marketing and sales targets, with two main goals: positioning our client as a thought leader and improving lead generation.

• Produced regular data-based reports on the performance of content across countries and channels.

• Managed the brand's editorial calendar, and helped my client select and then transition from one tool to another to increase efficiency and foster collaboration between teams.

• Oversaw a comprehensive revamp of the brand's key identity assets, such as tone of voice guidelines, brand books and personae.

Content lead

Capgemini

• Co-created and oversaw the execution of content strategies that drove traffic and generated leads.

• Improved the agency's understanding of one of its clients' target audience, through research and workshops, in order to create and update personae.

• Refined the brand’s tone of voice, managed editorial calendars and developed targeted, engaging content, consistent with the tone of voice.

• Created and localized content (EN > FR / FR > EN / EN > ES / ES > EN).

• Cooperated with PMs (sometimes acting as one myself), developers and designers on large projects.

• Led a team of 3 copywriters and managed external contributors (freelancers and agencies).

Content Marketer / Copywriter

ConsultLang

• Taught French as a Foreign Language (FLE) to more than 200 students from more than 40 countries.

• Translated and proofed documents (EN/FR) ensuring consistency and cultural appropriateness.

• Coached my clients, helping them develop routines and attain SMART goals for language learning.

Freelance language coach

8e étage

• Collaborated with more than 50 journalists, photographers, videographers and graphic designers.

• Mobilized 100 000 euros in income by writing investment cases  & through a crowdfunding campaign.

• Wrote 800+ news articles on a wide range of topics.

• Optimized web pages according to SEO best practices and published in the CMS (Wordpress).

• Co-created and published content on the website and socials (LinkedIn, Twitter, Facebook, G+).

• Handled community management on socials (30 000+ followers).

• Launched and oversaw the publication of 8e étage’s podcast series.

Deputy editor-in-chief

Benoît Jacquelin

• Worked with 10+ media, institutions and festivals as an intern and/or a freelancer in Canada, Iceland, Ireland, France, Scotland, Ukraine and Poland.

Freelance Journalist

Les Arcs European Film Festival

Managed a team of 5 people, worked as a field reporter, interviewer, cameraman, and editor for a daily program broadcasted on Allociné TV.

Journalist, cameraman, editor

Lumen Box Films

Worked as a journalist, cameraman and editor on a documentary project on the relationships between English speakers and French speakers in Quebec.

Multilingual content strategist | I share tips, tricks & a few thoughts on content marketing and content strategy

Do you want to put out content that connects people, drives the right action and generates revenue? Then you need the help of a content marketing expert with the right mix of creative and analytical mindsets.

For over a decade my passion for storytelling has fuelled my career and I’ve been crafting content that makes a difference – previously as a journalist and currently as a marketer. Why did I make the switch to marketing? Because I am passionate about content marketing, a discipline which, at its core, empowers people with knowledge. In a sense, it's not so different from journalism after all...

Today, I am an experienced content strategist and team builder, in the business of creating emotional connections between organizations and their customers. 

Some of my favorite activities are:
• Building, leading, and coaching content teams
• Crafting content strategies that deliver measurable results
• Telling compelling stories with data

I am also skilled in:
• Inbound marketing
• Digital marketing
• Social media marketing
• Email marketing
• Search Engine Optimization (SEO)
• Brand identity development

Shall we chat?

taplio

The Battle

Anna York

Benoît Jacquelin

Followers

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Performance ScoreAnna York's LinkedIn Performance

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taplio

The Battle

Anna York

Benoît Jacquelin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna York's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnna York's LinkedIn Performance