Innovation lead web3 & metaverse| Arvato Systems| Bertelsmann| Digital Art - Strategic Consultant and Facilitator. I love to create, connect and innovate.

I love to talk about: sustainability, innovation, the future, AR, XR, VR, Spatial, Web3, AI  and how we can make the world a better place 🧡


Anna Graf

"Changing the way people think about Web3" 

Catchy and intriguing titles are all in a day’s work, especially when you’re not just investing as a fund, but also building the next co-working & community space of tomorrow and building Web3 infrastructure. 

For years, I've accumulated experience in marketing, community and product management, until in 2021, I fully plunged into the Web3 rabbit hole.

I founded nft studio Berlin, an agency catering to brands. We developed our own NFT & Metaverse projects, until eventually, we transitioned to the other side.

At w3, we have not only established ourselves as a authentic brand but also distinguished ourselves as one of the few funds in Germany that invest in Web3 startups and the community culture, which plays a significant role in the scene.

What we do:
- w3.fund Ventures: Investing in early stage Web3 start ups building on the application layer.
- w3.wave: Liquid Token Investemtns
- w3.hub: Building Berlin's Home of Web3. We offer co-working, offices and an event space
- w3.vision: Our community owned media house
- w3.labs: Contribution to the Web3 infrastructure with next gen staking and tooling

To summarize my learnings and keep my community informed, I share our weekly industry newsletter, the 🎣w3.catch-of-the-week, as well as a podcast that delves into digital culture.

I am happy to also share my learnings and insights regularly on stage.

👉🏽 For speaking inquiries: gm@w3.fund

If you’ve made it this far, the title has served its purpose. Web3 is more than just JPEGs & Crypto Trading. We are driven by the transformative potential of Web3. This wave of digital innovation is reshaping the internet, organizations, and society at large, and we are dedicated to ensuring that everyone benefits from this.

Vicktoria Klich

Big News: w3.hub is joining forces with betahaus!

Building a co-working and event space from scratch with Henrik Bredenbals and Jonathan Kuhl has been a wild ride. We started in early 2023 with an empty building in Möckernstraße and a vision to create a true home for the Web3 community in Berlin (I think we nailed it).

Today, that vision has officially outgrown its "startup" shoes.

We never just wanted to provide desks. We wanted to build the epicenter for the Web3 ecosystem in Germany. All within our w3.group ecosystem.

Up until now we’ve grown from three floors to five, plus the courtyard and our (infamous) "Rave Labor" in the basement.

Now, taking over the entire house is a massive responsibility, but it’s also an opportunity to let more companies join a community that has built itself organically and successfully.

I know we’ve earned a strong reputation in this space, and honestly? I’m just really proud of that.

Why we decided to work with betahaus:

Scaling a physical space is a different beast, and joining forces with Maximilian von der Ahé, LL.M. and Madeleine Gummer v. Mohl 👋 was the most logical move. They’ve built and scaled coworking spaces globally for years - they understand "expansion" better than anyone.

We want to become the most important Web3 space in Europe. To achieve that, we are now looking forward to work with the best in the business.

So big GG to the betahaus team who have been working hard in the past few weeks to make this transition as smooth as possible.

What this means for the community:

The vibe remains exactly the same. That’s why Quinn Wilhelm has leveled up to become the self-appointed "President of w3hub." 

Our focus remains 100% on providing a unique space for the community, just more professional.

We know the 4th-floor trek for events was... a workout. We’re moving the heart of our community and events to the ground floor for better access and even bigger setups.

With the entire building now under professional management, the potential for high-level networking and events has just doubled.

I am incredibly proud to see this partnership come to life and to watch our "baby" grow AND am excited for everything that’s coming - but mostly, I’m looking forward to spending the summer in the courtyard with all of you.

Even though this announcement is about the involvement of betahaus, I need to highlight Kushal Singhs and Quinns work during this transition phase. Both of them are doing an amazing job to make this process smooth and easy for everyone.

If you are interested in becoming a member or hosting your next events with us, check out the link in the comments.

Side note: The photo of Nate, Henrik and myself is one of the first we've shot in the empty building 🤍

Co-Founder @ w3.group | Entrepreneurship, Content Marketing, Investments | Speaker

Because of this team, I've been a LinkedIn Top Voice for years. And now I'm spending the next weeks with my friends at notus - to take my personal brand to the next level.

When I co-founded our first company in 2021, I knew one thing: We needed to be visible.

And LinkedIn was the place.

The problem? I had zero (!) confidence that I had anything worth saying.

Marvin Sanginés had briefly lived with my best friend in Berlin and that's how we met. And somehow, he managed to do what felt impossible at the time: He got me out of my own head.

The inner cringe. The "I have nothing interesting to share." He helped me see that actually there was a lot to tell.

Within a year, I became a LinkedIn Top Voice (yay).

We then started a podcast together and recorded over 100 episodes.

Both the posting consistency and showing up on the mic did something to me. 

It opened doors for the company, yes. 

But more than that: It built my confidence, sharpened how I tell stories, and taught me what it actually means to communicate authentically (all of which became my favorite part of my job).

At some point, I didn't need his support anymore. We stayed friends, but life moved on.

Fast forward to 2026. 

I've been travelling since mid-January - Sri Lanka, Barcelona, Málaga, and now Lisbon. The last two months I've been quietly recording.

🪄 One TB of video content. ~50 Posts in my backlog. A lot of ideas I want to roll out across LinkedIn, Instagram, and YouTube. But ideas without strategy are just noise.

So when I thought about where to be for the next chapter - the answer was obvious.

🇵🇹 I'm at the notus villa in Lisbon.

Not as a client. Not as a collaborator in the traditional sense. But as someone who wants to do this properly again - and who knows there's no better environment than being surrounded by people who live and breathe this stuff daily.

FYI: Marvin just hit 10k subscribers on YouTube (go watch his videos, they're genuinely good).

What you can expect from me over the next weeks:

1️⃣ I'll be sharing my process aka “Build in Public”.

2️⃣ How I work with their tool & playbook.

3️⃣ What I learn on the fly from Marvin, Selim Burcu and Max Radman (and many other guest that will join).

4️⃣ The strategic decisions I make. The wins, the blockers, the rewrites.

A little side note after being here for a week:

I'm eating cleaner than I have in a long time & working out every single day, lol

I had no idea you could buy a portable steam sauna

I've never seen this many supplements in one place

The boys got me watching Drive to Survive - I pretend to finally understand how Formula 1 works

Selim makes the best cacao every night

Their "productivity" is contagious. Super cheesy, and I don't think hustling 24/7 is something to brag about - but I came here with a list of things I want to accomplish, and this is the perfect setup to actually do it.

That's it. :D

20,000 EUR for a trade show booth. The result: Maybe 5 leads and a mountain of plastic waste. The traditional event concept feels outdated.

I’ve seen both sides. I’ve attended these events and I’ve organized them.

The reality check: Most attendees ignore the talks. 
They’d rather stand outside, drink free beer, and network away from the booths (if you have different examples, please enlighten me).

Maybe, it's because I am not even 30 (very close though), but this can't be the status quo.

Lifestyle-Brands are already doing it: 

Pop-Ups instead of trade fair booths.

Experiences instead of logo walls.

Regardless of the industry.

I get it. KPIs need to be hit. Business needs to be done. 

But business happens where people actually want to be - not where they feel trapped in an aisle.

We are radically challenging this for our festival this summer. Our courtyard will be a "Kiez." Real vibes. Fair prices for Döner (and this is just one of many ideas). 

No pitch deck beats an atmosphere where people actually connect.

I’m looking for brands that want "Späti-vibes" instead of trade show sadness.

For everyone else who has been reading until here: What’s the best brand activation you’ve ever seen at an event? Who is actually getting it right? Need some inspo!

Next time my parents ask me what I do for a living, I am just going to show them this.

taplio

The Battle

Anna Graf

Vicktoria Klich

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The Battle

Anna Graf

Vicktoria Klich

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vicktoria Klich's LinkedIn Performance

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