Arvato Systems

Innovation Lead Emerging Tech

NFT.Art.Prize

Co-Founder

Business Women Region Quickborn

A business network for female entrepreneurs in our region to support each other.

Manager

MISA.ART

Director of NFT

ANNA

Entwicklung von neuen Kommunikationskonzepten für lokale Unternehmen durch Netzwerkarbeit online und offline. Entwicklung neuer Vertriebskonzepte für kleine und mittelständische Unternehmen.

Unternehmensinhaber

Ichkauflokal by ANNA

Ichkauflokal - unser Shop vor Ort und online (ichkauflokal.Shop) aus Quickborn mit tollen Produkten kleiner Unternehmen und Start-Ups.

ASG - Anerkannte Schulgesellschaft MbH

Marketing Manager

Das Café

Unterstützung beim Aufbau von "Das Café" - Aufbau des Social Media Auftritts -Organisation und Verbesserung der Abläufe

Co Managing Partner

Innovation lead web3 & metaverse| Arvato Systems| Bertelsmann| Digital Art - Strategic Consultant and Facilitator. I love to create, connect and innovate.

I love to talk about: sustainability, innovation, the future, AR, XR, VR, Spatial, Web3, AI  and how we can make the world a better place 🧡


Anna Graf

Bertelsmann Marketing Services (Territory)

- Conducted situation analyses and translated existing strategic concepts into scalable data products
- Developed cross-functional data tools (e.g. dashboards) and identified automation and productization potentials across multiple business units
- Evolved internal reporting standards to enhance client delivery and service quality, development of an approach for a knowledge management platform
- Designed a cross-disciplinary workshop format to reposition Data & Strategy teams
- Designed an internal team workshop to reposition the team in line with strength based roles and tandems
- Introduced strategic standards for tools, frameworks and data products
- Initiated process optimizations to increase efficiency and quality, development of a decision template for the implementation of organization-wide AI agents
- Developed a “Data Product Canvas” and implemented standard use cases for Custom GPTs to enhance internal quality and productivity
- Responsibility for pitches and development of customer solutions and narratives
- Development and implementation of OKRs for organizational sub-areas
- Screening of industry-relevant (scientific) studies and reports

Senior Strategist (Focus Data & AI)

Activities: 
- Head of the Marketing & Social Media Team of Fab City Hamburg e.V. (present)
- Development of philantropic initiatives 
- Strategic consulting projects for SMEs
- Design and setup of a knowledge academy
- Contributed to a development project for a health center in Vienna

Consultant

Ad Alliance

- Commercial lead for partnerships in Switzerland and Austria
- Led cross-organizational projects including ad effectiveness studies and digital product implementations
- Overall responsibility for the product portfolio, including the identification, evaluation and elimination of products
- Designed pricing models and evolved business models iteratively
- Defined KPIs for performance tracking and scaled quality standards with reporting to the management board
- Identified startup collaboration opportunities and managed growth initiatives
- Developed AI/ML-based tools (e.g. Emotional Targeting prototypes) with focus on market development and innovation
- Acted as innovation scout at internal and external trade affairs
- Served as Scrum Master and Agile Coach: introduced agile methods, trained teams, facilitated retrospectives, designed team reorganizations within the company
- Founded the “Ad Alliance Agile Community” and co-developed the internal learning platform “Ad Alliance Academy”
- Led an internal “Leadership Circle” with executive management
- Moderated Workshops (strategy, team, process) using methods like OKRs, Liberating Structures, Design Thinking
- Collaborated with Bertelsmann Investment on innovation foresight (Web3, AI workshop, trend translation, development of an megatrend map)
- Screening of industry-relevant (scientific) studies and reports

Digital Product Manager

Digital Product Manager Display & Video

G+J EMS GmbH

- Co-developed digital product portfolio and its productization
- Defined KPI frameworks and performance measurement logic
- Supported strategy development for maintaining core digital business
- Worked with cross-functional stakeholders and media partners
- Designed pricing and sales models for digital campaigns

Manager Digital Product Strategy

TERRITORY Content to Results GmbH (Bertelsmann Group)

- Activities publishing management: Project management for existing clients, management of pitches creating pitch presentations, monitoring deadlines
- Activities analysis & strategy: Innovation Scout, market screenings, target group analyses, competition analyses, cross-industry market screenings, creation of comprehensive dossiers of current analyses on the topic of content marketing and storytelling, creation of a basis for new business expansion

Junior Projektmanager in the Publishing Management Team

Gruner + Jahr GmbH

- Supported editorial workflows for SALON and B-EAT magazines
- Researched and selected featured products in the magazines
- Attended press events, conducted interviews, maintaining contact with PR agencies
- Supported photo productions and wrote editorial content, topic research
- Assistance with photo productions
- Organized events, managed social media presence and activities

Student Assisant

Gruner + Jahr Electronic Media Sales GmbH

- Development of new cross-digital marketing concepts and products
- Creation of digital client reports - competitor monitoring, analysis of advertising campaigns
- Preparation of annual KPI analyses (e.g. Chefkoch.de)
- Support for the merger of the Ad Alliance by G + J EMS and IP Deutschland

Intern at Digital Brand Solutions Management

Senior Strategist | Foresight, Change, AI & Human Connection | Building futures that matter

Why do so many change initiatives fail – and what if we designed them to grow people, not just processes?

I believe the future belongs to those who combine strategic clarity with human depth.
As a Senior Strategist, I work at the intersection of AI, foresight, and organizational transformation – helping businesses navigate complexity, drive innovation, and evolve with intention.

With roots in the media industry and years of experience in digital product strategy, I design future-proof frameworks, guide change processes, and explore how emerging technologies and neuroscience (especially neuroplasticity) can support sustainable transformation. What drives me is not just progress – but meaningful progress: change that connects people, purpose, and performance.

What I care about:
- Shaping resilient organizations through strategic foresight
- Enabling transformation through collaboration and clarity
- Exploring AI as a tool to augment human potential
- Bridging diplomacy, systems thinking & emotional intelligence in change
- Translating complexity into direction – and direction into action

My focus areas:
- Change Management & Organizational Development
- Human-centered AI & emerging technologies
- Strategic Foresight & Future Thinking
- Culture-shaping leadership formats & narratives
- Scalable innovation tools across disciplines

My top Gallup strengths (Learner, Achiever, Intellection, Input, Individualization) reflect how I think and fuel my continuous growth.
My complementary drivers (Futuristic, Activator, Relator, Significance, Arranger) shape how I lead.

I'm curious by nature, ambitious by choice, and grounded in the belief that strategy should inspire action – and people. As an assertive ENTJ-A I combine strategic vision with decisive action.

Let’s connect here and collaborate to shape what’s next – with substance, structure and a bit of soul. Always striving to scale new heights and challenge the status quo!

taplio

The Battle

Anna Graf

Alina Schukov

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