The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

Gausium Official

As the distribution channel manager for Italy, Spain and Portugal, I am responsible for developing and executing strategies to drive sales growth. My duties include monitoring Sell-in and Sell-out KPIs, identifying new markets, and implementing action plans to capitalize on business opportunities. I am also the primary point of contact for our distributors, providing them with the necessary commercial or marketing support to achieve their sales targets.

Regional Manager Southern Europe

IMPRESISTEM SAS

As the leader of the project division within the company with P&L accountability, I created and successfully executed a comprehensive go-to-market digital strategy to establish a unique value proposition for the unit promoting Cloud, networking, cybersecurity, renewable energies and services.

I managed a team of 10 senior people, with whom I collaborated to develop long-term C-level relationships with channel partners, engaging decision-makers and optimizing vertical and end-user penetration.

Key Results

✓ Won US$30M projects and secured US$8M master agreement with energy productor in 2022.
✓ Recognized as the “Best Performer” in Q4 2021, and all FY 2022.

Sales Director

Hikvision Latinoamérica

I guided sales acceleration for a nationwide project team in charge large-scale accounts and high-value contracts, operating in both public and private enterprise sectors for the surveillance, networking, access control, intrusion and software solutions. 

I led a team of 4 regional managers and 2 presales to drive partner engagement and empower system integrators to succeed through cutting-edge solutions, marketing tools, trainings, POCs, events, and MDF programs.

Key results:

✓ Won 150+ thermal solution deals with key end users in 2020.
✓ Secured US$4M master agreement with the retail Grupo Éxito.
✓ Won the tender of National University security project for US$2M in 2019.
✓ Built a high-performance team that was recognized as “Best Team” in Q2/Q3/Q4 of 2020.

Enterprise Sales Director

I led a group of 3 senior key account managers. Together we were responsible for establishing strategic channel partnerships across Latam within the security sector (surveillance, networking, access control, intrusion, and software solutions), creating awareness and alignment between stakeholders through Monthly Business Reviews and Quarterly Business Reviews with distributors, system integrators, EPCs, resellers, and installers with regards:

— Sell-in & sell-out targets (using SAP)
— Sales forecast (using Salesforce)
— Reseller acquisition rate
— Geographic coverage
— Channel enablement
— Marketing plans
— Pricing

Key Results

✓ Established partnerships with top 3 national distributors (Accounted for 70% of total country sales).
✓ Exceeding annual quota by 20%, our team was awarded the title of “Best in Latam 2019”.

Channel Director

I led a team of 3 Sr. sales and presales professionals. Our primary responsibility was to develop a comprehensive go-to-market strategy for new products. This entailed establishing a distribution network, benchmarking, devising pricing strategies, obtaining product certifications, managing project development, implementing post-sales support, and crafting effective marketing plans to approach new partners and opportunities.

Our efforts resulted in the successful growth and nurturing of various solutions, including access control, video intercom, alarms, storage, networking, display, and smart home solutions under the EZVIZ brand.

Key Results

✓ Introduced new products to Latam, exceeding quota by 20% in 2017 and  25% in 2018.
✓ Secured US$3.5M master agreement with Sodimac and Falabella Latam for EZVIZ in 2018.
✓ launched Latam's first certification program for access control and video intercom in 2017. 
✓ Recognized as “Top Performer” in Latam in 2017 and “best contributor” in Colombia in 2018.

New Business Director 

Groupe Renault

Integral member of the Renault team, responsible for the introduction of electrical and hybrid vehicles in Colombia at the International Motor Show in Bogota in 2012, 2014, and 2016. I provided technical guidance to customers throughout the exhibition and played a key role in converting leads to sales.

Key Results

✓ Recognized as “Top Technical Advisor” of Renault international Expo in 2012, 2014 and 2016.

Technical Adviser 

Deloitte

I led the "Identification of Technology Leaps in the Automotive Industry" project. Working alongside a group of consultants, I spearheaded market research, surveys, interviews, paper writing, and presentation building. 

My focus was on cutting-edge topics such as autonomous and assisted driving, vehicle-to-infrastructure communication (automotive IoT), augmented reality dashboards, AI and VR, turbochargers, superchargers, and battery-less vehicles.

Technical Researcher

Rosslare Enterprises Limited

I led the technical support unit across Latin America, overseeing the resolution of complex technical issues, delivering pre-sales services, and providing certifications and training to system integrators, distributors, and resellers in 15+ countries for access control and guard patrol systems.

Conducted comprehensive market research to furnish feedback to the R&D team in Israel, facilitating new product development and customization for the Latam market.

Key Results

✓ Delivered end-to-end cross-organizational projects and met high-quality standards.
✓ Conducted 37 access control certifications in the region.

Technical Support Manager

Universidad Nacional de Colombia

As a project manager within the faculty, I led the full project lifecycle, from concept to completion. This encompassed identifying, developing, managing, and executing technical initiatives. With a strong focus on detail and market analysis, I translated ambiguous business needs into precise technical specifications, ensuring projects aligned with emerging trends and client expectations.

Jr. Project Manager

I served as a teaching assistant for 3 courses at the university:

— Introduction to Electronics Engineering
— Integration Techniques
— Digital Electronics I

Under the supervision of the associate professor, I was responsible for developing and implementing engaging lesson plans, grading exams and assignments, leading classroom discussions, and providing mentorship to students on their projects. Additionally, I oversaw laboratory sessions to ensure equipment was properly maintained.

Key Results:

✓ Due to my commitment to excellence, I held this position for 7 consecutive terms.

Teaching Assistant

Kodiak Wireline Services Partnership

Responsible for providing accurate and precise translations of written materials and interpretations of verbal communication at Expo Oil & Gas in 2014 and 2013.

Jr. English-Spanish Interpreter 

BD BACATA

Responsible for selling trusts for the real estate project BD Cartagena Beach Club, ensuring each client received a detailed explanation of the project including its location, dimensions, quantity of buildings, pools, green zones, and services provided.

Jr. Sales Executive

GeoPark

Responsible for delivering precise and accurate translations of written materials and interpretations of verbal communication during the Colombia Oil and Gas Conference and Exhibition in Cartagena.

Jr. English-Spanish Interpreter

I Help Good Managers Become Great Leaders ✓

I am a strategic and curious leader with 12+ years of experience in the industries of IT, security, and renewable energies. With a unique blend of technical and commercial expertise in the B2B ecosystem, I bring valuable insights that can drive any company's growth and success. Throughout my career, I have effectively inspired and motivated cross-functional teams of up to 12 senior people, leading to the creation of winning go-to-market strategies, the closure of more than US$120M deals, and the cultivation of long-term relationships with key C-level stakeholders.

As a lifelong learner, I continuously expand my expertise in key technology areas such as AI, robotics, cybersecurity, renewable energies, and as-a-service models. Leveraging this knowledge, I strive to create impactful solutions that exceed client expectations and contribute to a better world.

Languages and public speaking fuel my passion > Mi lengua materna es el español, and I learnt English with my dad’s dictionary, aprendi a falar Português com os motoristas do Uber em Lisboa, et après je suis tombée amoureuse de la langue Française à Paris Odeon, adesso mi trovo in Italia a studiare, cucinare la pasta e fare scarpetta mentre 我学习汉语。活到老，学到老！

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The Battle

Anna Espina

Margarita Vargas

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