The Musse Agency

Hi, I’m Anna Espina, Founder of The Musse Agency.

After 10+ years in Marketing across Australia, and Europe, I built The Musse from scratch, no contacts, no shortcuts, and scaled it to six figures in under a year. Now, I use that same proven strategy to help service-based businesses in wellness, beauty, and education grow, get booked, and make more sales.

As your Fractional CMO, I personally lead every project, bringing strategy, clarity, and creative direction at every step.

No cookie-cutter solutions. Just flexible, results-driven marketing designed for your business, creative, personalised, and built to scale.

The Musse Agency in numbers:

- Plus 10 mindful Startup and Business projects managed between Australia, The UK, and Spain: European Climate Foundation, Trust The Process, Austep Lighting, Credipiso, Prewaste, Arquer Institut.

Fractional CMO. Contact me for Freelancing Projects & On Going Management

Spritely Apps

Marketing lead, managing ads, creatives, and email marketing.

Marketing Advisor - Freelancer

Offshore Talent

Product Manager for Marketing Services.

I am the product manager for marketing services at Offshore Talent, a company that offers offshoring and CRM implementation solutions. I am responsible for developing and enhancing the new business product of marketing services, integrating them with the existing services. 

Objective: Develop and enhance business products within the marketing services domain.

Integration Focus: Seamlessly integrate new marketing services with existing offshoring solutions and CRM implementation.

Responsibilities:

* Envision, plan, and execute the entire product lifecycle.
* Conduct market research to identify trends and customer needs.
* Collaborate with cross-functional teams for organizational alignment.
* Oversee the implementation process from conception to delivery.

Strategic Approach:

* Bridge the gap between current services and evolving marketing trends.
Anticipate and address future market needs.

Collaboration:

* Work closely with teams to optimize workflows.
* Ensure data coherence and efficiency in marketing service delivery.

Value Proposition:

*Provide comprehensive solutions to clients.
* Strengthen market position through innovative products.

Commitment:

*Deliver cutting-edge solutions to empower clients in a competitive landscape.

Product & Marketing Manager - Australia

Digital Marketing lead. My tasks for this company are:

• Execute the Marketing Strategy, including post-campaign reporting and ensuring the marketing activity is planned, delivered, and effectively analyzed, in line with prospect and sales targets.

• Manage a complex 360 website project including regularly updating images, copy, website updates, plugins, and improving user experience.

• Manage a Marketing team of +6 people including the Paid Media Manager, Podcast Producer, Copywriter, Graphic Designer, Community Manager, and Development team. 

• Manage the Social Media channels including the creation of a Podcast. 

• Manage the brand's SEO and SEM across the Google Analytics platform with strong consideration of brand voice, aesthetic, performance, ROAS, and budget.

• Manage the brand's email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic, and customer needs.

• Manage content pipeline with a strong sense of brand aesthetic and understanding of its importance to the overall marketing strategy.

• Create new products strategy including sales and marketing pitch decks.

• Contact with clients and follow up on complex Marketing projects.

Marketing Manager - Australia

Understanding of the market dynamics and the media landscape in the CXe sector and being responsible for driving proactive storytelling; partnering with the communications, marketing and sales teams to drive and support local campaigns.

• Strong relationships with key media across the region, experience working with external agencies, and an excitement to be part of a global Communications team. 

Key responsibilities:
• Implementation of new visual and verbal identity, including project managing with an external agency. 
• Marketing strategies to attract and keep high-quality B2B clients.
• Marketing strategies for significant eCommerce growth.
• Team Management of 4 people.
• Delivery of agreed outputs and outcomes within agreed timeframes and budgets.

Digital Marketing Manager - Australia

The Rootsons

Social Media Director at The Rootsons Agency.

Social Media Manager 

• Organise and supervise the Social Media team composed by 6 people: the Social Media Strategist, the Community Manager, a Social Media Creative Art Director, a Copywriter and the Social Listening and Media extern profiles from the Company.
• Supervise and manage the Social Media Content projects of the year and organise the teams for each content campaign: Events, Christmas Campaign, Product Launches etc.
• Present and negotiate (with specialized profiles if necessary) project plans and budgets.
• Arrange weekly status meetings with the client and be the day-to-day contact on the content projects.
• Keep an overview of project deadlines and requests whilst ensuring the client is informed.
• Develop and present recaps for the campaigns to check the achievement of the objectives.
• Work with the strategy team to brief the rest of the profiles involved in each of the projects.
• Present and defend agency ideas with conviction through a superior presentation and writing skills.
• Problem-solving with Creative, Production and Media departments to ensure smooth proceses within the agency and the client.
• Perform complex tasks which required great attention and management between local and foreign clients and suppliers from Germany.

Senior Account Executive 

Fuego Camina Conmigo

•	Lead the social media strategic plan for Decathlon and EAE Business School. 
•	Develop the social media, website and CRM strategies based on the brand objectives.
•	Develop recaps. Work with the same tools mentioned before.

Social Media Strategist

Expect more from your Marketing! Let's talk> Marketing Management and Consultancy

Hi, I’m Anna!

I help brands and business owners grow through digital marketing, turning strategies into results. With 10 years of experience in marketing and growth, I specialize in:

→ Driving leads and sales with digital marketing
→ Creating data-driven strategies for sustainable business growth
→ Managing and implementing social media strong strategies
→ Partnering with purpose-driven brands in wellness, sustainability, and ethical business
→ Leveraging AI to enhance marketing efficiency and impact

Working remotely with brands across Australia, Europe, and LATAM

As the founder of The Musse Agency, I work with businesses ready to scale while staying aligned with their mission and values. 
Whether you need a hands-on marketing strategist or a growth consultant, let’s connect and explore how I can help you

Let’s connect and turn your growth goals into reality
💌 DM me to explore how we can work together!

Anna Espina

I write copies that are:
- Clear
- Strong
- And Impactful

Working with agencies and Realtors.

Freelance Copywriter

Brand Comrade

I help Founders and C-Suits
win on Life and LinkedIn 
At the same time,
While saving some.

This not only allows their business but also lets them focus on other priorities.

My lovely clients get:
Top-Quality Leads
Thought Leadership
Professional Networking
Increased Social Presence
Create Awareness and an Impact

My Services include:
LinkedIn Profile Audit 
LinkedIn Profile Optimization
LinkedIn Branding Strategy
Content Calendar
Content Development
Engagement Strategy
Networking Strategy 
And a hell lot of things

Through on-point communication and a collaborative approach together, we reach great heights.

Book your free call in the featured section!

LinkedIn Profile Optimizer

Negocis Cosmo Pvt. Ltd.

Visibility Studio helped me transform from an amateur writer into a professional content writer.

The career guidance and exposure I get here are so broad and interesting that not giving my best wouldn't make much sense.

My learnings:
Targeted audience resonance
Collaborative team approach
Compelling content creation
Notable client achievements
Evolving trend adaptability
Industry exposure benefits
Diverse content expertise
Timely content delivery
Impactful client results

Responsibilities:
Write diverse content
Conduct pain point research
Craft social media posts
Design infographics
Produce eBooks
And more...

How I achieve the best results:
Collaborate with team
Conduct thorough research
Implement strategic planning
Utilize data-driven insights
Engage target audience
Optimize for performance
Incorporate client feedback

The positive and critical feedback I received here has shaped me into a better overall writer.

This experience has deepened my understanding of content marketing and sharpened my ability to adapt to evolving trends and client needs.

I am grateful to have received verbal compliments and recognition for my work and creativity. 

It is fueling my fire to go the extra mile to give the extraordinary.

Content Writer @ Visibility Studio 

Bentek Automation

Automation Engineer

Your dream clients are here and I help you attract them | Ghostwriter for Health & Wellness Coaches | Leads in 90 days or Get FREE work | I take 1 coach at a time for best results | Book your clarity call here 👇🏻

If I wasn’t paid to do digital marketing, I’d still be doing it.

And honestly, I’ve done it for free—both for myself and as a favor to others.

Sure, it may not be the most financially savvy move, but hey, money isn’t everything… at least for me! 😊

That said, I’ve also had some solid gigs that came with a paycheck! Here’s a glimpse of them all:

➔ 𝐅𝐮𝐥𝐥-𝐭𝐢𝐦𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐞𝐫 𝐚𝐭 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐒𝐭𝐮𝐝𝐢𝐨 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲:
• Social Media Copy (B2B & B2C)
• Website Copy (B2B & B2C)
• Email Newsletters (B2B)
• Competitor Research
• Pain Point Research
• Content Calendar
• Video Scripts (B2B)
• Blogs (B2B)

➔ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 (𝐘𝐨𝐠𝐚 𝐓𝐞𝐚𝐜𝐡𝐞𝐫, 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫, 𝐚𝐧𝐝 𝐌𝐲𝐬𝐞𝐥𝐟):
• Competitor Research
• Profile Optimization
• Content Pillars and Calendar
• Content Creation
• Engagement and Networking Strategy
• Account Management
• Performance Metrics Analysis

➔ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐒𝐭𝐚𝐭𝐱𝐨:
• Competitor Research
• Content Ideation
• Messaging Framework
• Conversion Optimization

➔ 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬 (𝐆𝐫𝐞𝐞𝐧 𝐂𝐡𝐢𝐥𝐥𝐢 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐖𝐨𝐥𝐧𝐮𝐭):
• Real Estate Copywriting
• SEO Blogs (B2B)
• Portfolio Development for Interior Developers
• Website Copy for Manbhum Real Estate

I’m currently enrolled in Internshala’s Digital Marketing course in my forever commitment to upskilling.

I’ve mentioned those points cos' I'm good at them. So, if you’re looking for any of these services from a freelancer, drop me a message!

And hey, I’m also open to full-time roles if there’s an exciting opportunity.

See you in my DMs, hopefully. 

𝐏.𝐒. 𝐌𝐲 𝐧𝐚𝐦𝐞 𝐦𝐞𝐚𝐧𝐬 𝐭𝐡𝐞 𝐒𝐔𝐍. 𝐘𝐞𝐭, 𝐈'𝐦 𝐪𝐮𝐢𝐭𝐞 𝐜𝐡𝐢𝐥𝐥.

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The Battle

Anna Espina

Diwakar P

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