Obvi

Co-Founder, Chief Brand Officer

Junglee Inc.

Advisor

Chew On This

Chew On This Podcast/Media/Events

Digestible DTC Content via podcast and newsletter

Media arm focused on working with particular SAAS companies to amplify their go to market efforts to Shopify brand founders.

An event arm focused on curating events and conferences to bring founders together

Co-Founder

Official Member

Ghost3Media

ALOHA.com

ALOHA
Digital Creative Lead
May 2016 - October 2016

Drove all aspects of creative experience on the web and digital ends of the company ensuring delivery of high quality creative to increase brand awareness and increase online sales.

Since joining average ticket price, revenue, and social reach have all increased, while cutting spend in the marketing budget from $600,000 a month to just roughly $200,000 a month.

Managed all organic social media platforms by approving all designs/content and creating posting schedules. Also managed paid media campaigns on Pinterest, Twitter, and Instagram while being the point of contact with our 3rd party marketing agency that handled media buys on Facebook.

Took over as the lead of acquisition and helped segment email lists to target individual customers based on interests and intent to purchase. After implementing these new sales funnels, email campaigns became the number one leading source of revenue on the digital end.

Digital Creative Lead

Shredz Supplements & Affiliate Companies

Fit Life (Shredz Supplements, Skinny Bunny Tea, Flavor God)
Creative Director
April 2013 - May 2016

Designed all material in Photoshop, Illustrator, and InDesign used across all social media, web, website and merchandise platforms including apparel, web advertisements, product pictures, email campaigns, model photography, packaging, and all creative requirements or opportunities.

Managed and directed a team of 6 designers, 3 photographers, and 2 video editors to complete all necessary tasks on the digital and print end for all 3 brands.

Designed and/or directed completion of all advertisements on 6+ social media accounts that had reach of over a combined 20 million users.

Designed all expo and show booths and was awarded the best designed booth at the Olympia 2013 Expo in Las Vegas, Nevada.

Analyzed content reporting and adjusted strategy and layouts to make sure each piece of content was being optimally used for revenue growth.

Worked directly with the CEO to come up with each month’s marketing and new product launch strategies through each revenue stream.

Created the brand book and style guide for Shredz Supplements, Skinny Bunny Tea, and Flavor God.

Creative Director

FlavorGod

Co-Founder + Chief Brand Officer at Obvi | Forbes Featured

Ankit has for most of his career carried a renowned achievement to which his work continues to add to that achievement year after year. Ankit has gone on to craft the vision, brand elements and even build brand assets for nearly 20+ brands in his 7 year tenure as a designer, which has amassed to nearly 9-figures in sales for all the brands combined.

Ankit’s impact on the different brands he has creatively directed has been one that is everlasting, but his impact on the industry is what sets him apart to be a creative director with a lot of recognition behind his work. Ankit’s work with Obvi today brings him to an elevated role where he not only gets to drive the creative vision of the brand but also manage the voice and story of the brand. Ankit’s day to day may encompass creating the brand assets for Obvi, but his long term vision is to tell Obvi’s story to every potential consumer through his work.

Ankit Patel

Client Solutions Manager, Global Business Group

Techstars

Mentor for the Spring 2025 Techstars cohort

Mentor

I was selected as an All-Star Mentor (awarded to the top 1% of mentors globally). I help techstars Portcos with GTM strategy, product development and fundraising.

All-Star Mentor

Techstars Mentor for the Fall 2024 Class
Lead mentor for “Demandly” & named an “all star mentor” for 2024 (given to top 1% of mentors globally)

Kaavio

Lead Mentor

FutureMoney

Angel Investor

Demandly

(Mentor through Techstars Mentor matching program)

Demandly makes demand forecasting simple for Retail & DTC brands

Stealth Startup

Angel investor for ARI

https://www.shopari.com/

The Inquisitive Operator

Founder

Google

Senior Growth Lead - Retail + DTC 

-Oversee GCP partnerships with Tier 1 VCs and help educate GPs & portco founders on the value delivery of GCP and all other Google Cloud products in order to increase GCP adoption within the vc-backed startup ecosystem.

-Drive Adoption & Foster Evangelism of Google Cloud's AI Product Suite

VC Partnerships Lead

-Partner with Early - Growth Stage Consumer Ventures (series A-D) + Enterprise CPG & Retail companies to develop scalable & sustainable revenue growth strategies 
-Coach & Empower external stakeholders to lean in to Google's insights and Marketing & IT solutions in order to exceed ARR, CAC, and CLTV targets. 
-Build & Execute Joint Partnership Plans in order to track attainment of core business goals & KPIs

Growth Lead - Retail & Commerce Practice

-Build and Maintain C-level partnerships across a portfolio of CPG and Retail Brands
-Identify and Deliver growth opportunities across a $300M annual portfolio
-Develop go-to market strategies tailored to client business objectives and needs in conjunction with agency partners and client teams through execution of of Joint Business Plans & Quarterly Business Reviews
-Engage cross-functional client teams to facilitate alignment on organizational KPI’s

Account Strategist, Multi-Channel and Consumer Goods

Served as Lead for HOLA (Google's Latinx Employee Resource Group) as a part of the Ann Arbor Chapter from May 2020-February 2021.

Projects: 

Leading through Latinidad:
-Organized a Panel Discussion for 40+ BOLD interns during Summer 2020 to give interns exposure to the full-time conversion process and learn about different teams across Google in addition to having the opportunity to learn about how to embrace their identities while achieving career success 
-Oversaw partnership with HOLA Boulder Chapter and facilitated Q&A between panelists and interns 
-Panel was composed of 4 full time Googlers, representing 4 different Business Units (Youtube, Large Customer Sales, Google Cloud, and Global Customer Care)

Leadership Development:
-Elevated 2 peers to independently lead the Culture and Business Impact Pillars of HOLA Ann Arbor, both which oversee teams devoted to working on projects housed under these pillars

Community Partnerships: 
-Oversaw and maintain relationships with our Community Partners in Southwest Detroit and host events designed to assist Latinx SMB's with getting their businesses online

HOLA Ann Arbor Chapter Lead

-Identified and Delivered growth opportunities across a $12M annual book of business
-Partnered with SMB Advertisers to build go-to market strategy and align KPIs with Google Solutions in order to achieve measurable revenue growth 
-Advised clients on budget allocation and priority growth areas across Google Search, Gmail, Youtube, & Google Display Network

Associate Account Strategist-Google Customer Solutions

Supper Club Collective

Founded Supper Club Collective: A community for growth strategists, marketers, and builders + founders who want to help each other put “supper” on the table for one another through sharing insights & learnings together.

University of Michigan Men's Glee Club

"Empowering artists to use the context, language, and opportunity of music to change the world." 

"Yellow and Blue" is a mission-driven, development initiative founded with the intention of pursuing the intersection between Music/Performing Arts and Service. The driving purpose of this initiative is to enhance the ability of the University of Michigan Men's Glee Club to use art as a means to assist disadvantaged communities through collaboration, accessibility, and service.

Founding Chair- Yellow and Blue Development Committee

Growth @ Google | Investor & Advisor | VC Partnerships

Growth Expert and Advisor to Consumer & Commerce - focused ventures; specializing in growth for early-growth stage businesses + Enterprise CPG & Retail companies. Responsible for building & executing go-to market strategy and P&L management for these businesses through leveraging Digital Media & IT solutions. 

Areas of Expertise include: Growth & Go-To Market Strategy for DTC, CPG & Retail businesses, Digital Media (Search, Social, CTV), Omnichannel Marketing, P&L Management.

taplio

The Battle

Ankit Patel

Zachary Cascalho Cox

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