Obvi

Co-Founder, Chief Brand Officer

Junglee Inc.

Advisor

Chew On This

Chew On This Podcast/Media/Events

Digestible DTC Content via podcast and newsletter

Media arm focused on working with particular SAAS companies to amplify their go to market efforts to Shopify brand founders.

An event arm focused on curating events and conferences to bring founders together

Co-Founder

Official Member

Ghost3Media

ALOHA.com

ALOHA
Digital Creative Lead
May 2016 - October 2016

Drove all aspects of creative experience on the web and digital ends of the company ensuring delivery of high quality creative to increase brand awareness and increase online sales.

Since joining average ticket price, revenue, and social reach have all increased, while cutting spend in the marketing budget from $600,000 a month to just roughly $200,000 a month.

Managed all organic social media platforms by approving all designs/content and creating posting schedules. Also managed paid media campaigns on Pinterest, Twitter, and Instagram while being the point of contact with our 3rd party marketing agency that handled media buys on Facebook.

Took over as the lead of acquisition and helped segment email lists to target individual customers based on interests and intent to purchase. After implementing these new sales funnels, email campaigns became the number one leading source of revenue on the digital end.

Digital Creative Lead

Shredz Supplements & Affiliate Companies

Fit Life (Shredz Supplements, Skinny Bunny Tea, Flavor God)
Creative Director
April 2013 - May 2016

Designed all material in Photoshop, Illustrator, and InDesign used across all social media, web, website and merchandise platforms including apparel, web advertisements, product pictures, email campaigns, model photography, packaging, and all creative requirements or opportunities.

Managed and directed a team of 6 designers, 3 photographers, and 2 video editors to complete all necessary tasks on the digital and print end for all 3 brands.

Designed and/or directed completion of all advertisements on 6+ social media accounts that had reach of over a combined 20 million users.

Designed all expo and show booths and was awarded the best designed booth at the Olympia 2013 Expo in Las Vegas, Nevada.

Analyzed content reporting and adjusted strategy and layouts to make sure each piece of content was being optimally used for revenue growth.

Worked directly with the CEO to come up with each month’s marketing and new product launch strategies through each revenue stream.

Created the brand book and style guide for Shredz Supplements, Skinny Bunny Tea, and Flavor God.

Creative Director

FlavorGod

Co-Founder + Chief Brand Officer at Obvi | Forbes Featured

Ankit has for most of his career carried a renowned achievement to which his work continues to add to that achievement year after year. Ankit has gone on to craft the vision, brand elements and even build brand assets for nearly 20+ brands in his 7 year tenure as a designer, which has amassed to nearly 9-figures in sales for all the brands combined.

Ankit’s impact on the different brands he has creatively directed has been one that is everlasting, but his impact on the industry is what sets him apart to be a creative director with a lot of recognition behind his work. Ankit’s work with Obvi today brings him to an elevated role where he not only gets to drive the creative vision of the brand but also manage the voice and story of the brand. Ankit’s day to day may encompass creating the brand assets for Obvi, but his long term vision is to tell Obvi’s story to every potential consumer through his work.

Ankit Patel

eCommerce enthusiast | ex-Bigblue | 👇 Follow for daily tips: your brand from 1 to 10M€ in revenue (Detective Box, ROWSE...)

Back in 2022 I was media buying for ecommerce brands.

This where I discovered the industry's hidden growth barrier.

It wasn't poor targeting or insufficient budgets holding brands back. It was the relentless demand for fresh creative assets that no freelancer or in-house team could satisfy.

I watched promising campaigns crash after initial success because creative production couldn't keep pace with testing needs. Designers got overwhelmed. Performance suffered. Growth stalled.

This frustration led me to create Statiq - a design subscription service built specifically for high-growth ecommerce brands.

Our approach is refreshingly simple:
- 100+ designs monthly
- 72-hour turnarounds
- Performance-focused creatives

We've delivered over 20,000 designs for brands spending $100K+/month on ads, helping them match their creative output requirement without expanding their internal teams.

On LinkedIn, I share my journey scaling Statiq and the insights gained from working with the fastest-growing ecommerce brands in the industry like AG1, Jones Road Beauty and HexClad.

Follow me.

Simon Robert

We hacked the AI ad design process. Now nine-figure brands are approving our ads on the first review. Here’s how we did it:

I looked at my designer's prompt and didn't understand a single word. That's exactly why our AI ads get approved and yours get rejected.

Most marketers think prompting is simple:

Inspiration image + product photo + "make it look good" = finished ad. 

Wrong. That's like telling ChatGPT "build me an app" and expecting production code.

Here's what actually works:

1/ Learn design principles first.

If you don't understand lightning, composition, color contrast - your prompts generate garbage.

You can't prompt around not knowing what good design looks like.

2/ Reverse engineer great ads.

Take 10 exceptional ads. Feed them to Claude. Ask: "What prompt would generate this?"

Claude reads design better than most humans. Learn from it.

3/ Use multiple models.

We use 3-6 models per ad:

→ OpenAI for small assets (like the sun or sky)
→ NanaBanana for photo blending (placing a sofa into AI apartment)
→ Flux for lightning integration (how light actually hits products)

4/ Prompt like a designer.

My team's prompts look like this:

"Warm directional key light at 45°, rim lighting on product edges, cool ambient fill for shadow detail, maintain color temperature consistency."

I don't understand it. They do. That's why clients approve on the first review.

This might take us longer than traditional Photoshop ads.

But they perform 3x better on Meta. Because the scenes are so creative users actually stop scrolling.

Every tool trying to "automate" ads by wrapping OpenAI's API is garbage.

The future isn't automation. It's augmentation.

Comment "Prompts" and I'll send the exact prompts we use.

CEO @Statiq | Performance design agency | Clients include AG1, HexClad, Jones Road Beauty & 100+ more

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CMOs are calling this Notion ad one of the worst ads of the year. But it’s secretly genius.  

Notion just put out a billboard that generated more marketing buzz in 3 days than most brands get in a year. And the entire internet is calling it a “terrible ad.” 

The ad said: "Notion agents built for teamwork" with minimal context.

Marketing X went insane.

"It's confusing." "It's not clear." "Apple's iPod ad was better."

But here's what actually happened:

That billboard generated millions of impressions on X. For free.

Most marketers are analyzing this through a direct response lens.

But Notion isn't optimizing for immediate conversions. They're optimizing for multiple touch points across the funnel.

Here's what I think is actually happening:

They're running hyper-specific, bottom-of-funnel ads on Meta explaining exactly what Notion AI agents do.

Then they're using billboards and outdoor ads to create buzz, get people talking, and build top-of-funnel awareness.

It's not bad marketing. It's a sophisticated channel strategy.

I watch brands burning millions on Meta ads that all make the same fatal mistake.

Every week, a brand comes to us with the same request: "We saw this ad from [Competitor]. Can you make that for us?" And every time, I have to explain why that's the exact wrong approach.

Here's what's happening:

Big brands see a competitor's successful ad in an ad library.

They think: "That's working for them. Let's do our version."

They brief their marketing team to recreate the concept with their product.

The result? A worse version of something the market has already seen.

This is why most brand ads look identical.

Everyone's copying each other's templates instead of solving problems from scratch.

Real creative work doesn't start with: "What's working for our competitors?"

It starts with: "What problem are we solving, and how can we show that in a way no one's seen before?"

That's the kind of creative that actually moves the needle.

The brands winning on Meta right now aren't using templates.

They're thinking from first principles and creating concepts that are impossible to copy.

Start with the problem. Then find inspiration from art, photography, culture - not from other ads.

That's how you create work that actually stands out.

3 years ago, I read a tweet from Shreyas Doshi that completely changed how I work. Now I work fewer hours, and we’re scaling faster than ever.

Early in my career at Statiq, I could handle it all. Client calls, creative reviews, team meetings, strategy work, operations. Just put in more hours and you get more done.

Then we started scaling. More clients. Bigger budgets. Suddenly the same approach that got me here was burying me.

I was working 14-hour days and falling further behind. Something had to change.

I found this framework from Shreyas Doshi. It's the best time management advice I've ever received:

Principle 1: Working hard only gets you so far.

When you're small, you can stay on top of everything. Client communication, creative strategy, team management, all of it.

But as you grow, there's too much work for one person to handle. You physically can't do it all anymore.

You have to start choosing what matters most.

This was brutal for me to accept. I wanted to be involved in everything.

But once you hit a certain size, that's impossible. Your job changes whether you like it or not.

Principle 2: A calendar speaks more truth than a to-do list.

Your to-do list is what you wish you could do. Your calendar is what you actually have time for.

I was writing down 15 tasks every morning, knowing deep down I couldn't finish them all. But I kept pretending I could.

Here's what shifted: if you only have four hours of free time tomorrow, you can't fit three big projects into it. Your to-do list lets you lie to yourself. Your calendar forces you to be honest.

What changed for me:

I stopped trying to do more. I started being realistic about what's actually possible in a day.

Block time for deep work like it's a meeting you can't miss. Plan your day based on your calendar, not your ambitions.

If you're scaling and feel like you're drowning, stop trying to work harder. 

Start protecting your time like it's the most valuable asset you have. Because it is.

We've been working with Curtis Howland for 6 months+ now and we've deployed 1,000s+ statics since then.

Curtis is also a highly competent ad buyer, managing multi 7 figure Meta ads budgets with precision.

Highly recommend reaching out to him if you need an audit of your account before BFCM.

VP of Marketing at Misfit | Spending $3m+ p/m across 8 eCom Brands

Just chatted with a CMO looking for better Meta ads

Here are the 5 agencies I recommended:

1. Josh Suggs ( Street interview Ads ) - 203 Media

On-the-street interviews and podcast-style ads.

The anti-AI agency. Real people, real conversations, formal production quality.

If you want authentic testimonial-style content that doesn't feel like an ad.

2. Collin Strachan - Alaska Production Company

Long shot recommendation, but wildly cool content.

Building Alaska's #1 production company. 

If your brand has any adventure, outdoor, or lifestyle angle, you should really consider talking to him, he still has a strong performance mind but can film in Alaskan ice caves...

The creative is just different. 

3. Statiq founder: Simon Robert

Best static ads in the game.

Great value, super effective team, fast turnaround. I've loved working with them. 

Lots of people I talk to have the same experience.

4. Billo (CEO: Donatas Smailys)

Lower budget option that actually works.

Heres my tip: Give creators OPEN briefs with selling points and example ads.
Don't script everything. Let creators go outside the lines. 

Tell them to speak to THEIR experience with the product

You'll get 10% garbage and 10% goldmines. Its worth it for the 10% gold to let people explore a bit.

5. Darlene T. with TubeScience

They have very high spend minimums, but they deliver.

Ran them when I was Director of Marketing in house.

Reliable producer of high-performing creative. 

If you are spending a ton, scaling quickly, and you need more, reach out to them.

Who'd I miss? What creative agency have you had a great experience? 

Would love to hear it!

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Ankit Patel

Simon Robert

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The Battle

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Simon Robert

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon Robert's LinkedIn Performance

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