Personal branding for B2B founders, Company CEOs and Presidents | I Help Leaders Show Up on LinkedIn Authentically & Strategically | Humanizing Your Thoughts In the World of Bots | Founder - The Content Brew

If LinkedIn feels like “I should post… but what?” - I’m your person.

Hi, I’m Ankita. 👋

I turn busy B2B founders and C-suite execs into clear, confident LinkedIn voices - without the overwhelm, the jargon, or the humble-brag circus. 

My not-so-linear journey:
• Started at the front desk → learned how conversations become business.
• Talent acquisition for global MNCs (2006–2011) → learned what leaders actually care about.
• Freelance content + copy (2012–2018) → learned how to write for humans, not bots.
• Built a team of writers (2019 - ) → learned how to scale craft.
• Personal branding + strategy (2020 - ) → learned what makes people follow.
• Registered my company (2024) → and we’re just getting started.

Basically: I’ve rebuilt myself in the content world - skill by skill - and now I help leaders do the same on LinkedIn.

What I do (no fluff):
You talk → I translate your brain into content that feels like you.
You panic about LinkedIn → I hold your hand through it.
You worry about sounding dull → I make your expertise sound fresh and human.

Proof I don’t make this up:
• 5.5M+ cumulative impressions.
• 100+ founders across 15+ industries.
• $750K+ revenue generated for clients via LinkedIn.

What I help you with:
✓ Ghostwriting with your tone, not mine
✓ Strategy that’s simple, clever, and true to your brand
✓ Full-stack LinkedIn management
✓ A content partner who genuinely cares (and reminds you to have fun)

Who I vibe best with:
B2B founders, startup teams, VCs, and execs who have stories - but no time to tell them.

If you want less hustle and more strategy → slide into my DMs, email ankitaahuja@contentbrew.in, or hit “Submit your Service Request.” I’ll help you turn the expertise you already have into influence people remember.

(Also - I smile a lot, I bring coffee, and I make complicated ideas sound like conversation. Let’s make your LinkedIn enjoyable again.) 😊

Ankita Ahuja

"I finally registered my company. Yaayyy." 
This is what I told my husband when my certifications came through. 

His reaction - Really! That's nice. Relax it's just a soleproprietorship. 

Me: Silent. 

Me: Still... who else has a company registered on their name in the family and can proudly say I own it? 

Him: Hmm true. 

This was 2.5 years ago. And those lines still sting. 

Sometimes even people closest to you will not be able to relate to what you have achieved. And it's okay. 

You know the work you have put in to get there. 
How much you put on the sidelines to keep that focus. 
And how many sleepless nights you have had taking that decision. 

The best way to answer these objections or speculations: 
▪️Let your work speak for you. 
▪️You have to learn to ignore or else they will consume you. 

Don't get me wrong - I love my partner but sometimes not everything you do will align with them either. 

It's the same with LinkedIn. 
Not everyone will cheer you for showing up. 
They don't have to. 

You just need to convince yourself to show up. 
That's it. 

Some will mock you 
Some will ignore you 
But you know what you have to say is worthwhile. 
So say it. 

And that's what I did btw 👆

Life or business - no one will 100% support you. Except you. 

PS: What was the reaction of your closest ones when you did something totally unexpected as per them?

The Founder fallacy that silences 90% of Great Leaders. 

Most B2B founders don’t lack insight.
They lack permission to believe their insight matters.

Last week, a client said to me:
“𝘞𝘩𝘰 𝘸𝘪𝘭𝘭 𝘳𝘦𝘢𝘥 𝘮𝘺 𝘸𝘳𝘪𝘵𝘦𝘶𝘱 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯?”

I’ve heard this over 100 times from CEOs, Presidents, and senior leaders - across industries that command millions in revenue and thousands of employees.

Here’s the irony:

The people who think their words don't matter…
are usually the ones people listen to the most.

In 5+ years of building executive brands, I’ve learned this pattern:
1. Founders underestimate the value of their day-to-day decisions.
2. Their teams overestimate their clarity.
3. Their market never hears their thinking - only their product.
4. Their silence creates communication gaps that cost them trust, talent, and pipeline.

That’s the part most leaders don’t realise:

𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐥𝐚𝐜𝐤𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐠𝐡𝐭.
𝐘𝐨𝐮’𝐫𝐞 𝐥𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧.

Every founder has:
- a philosophy
- a process
- a worldview
- a set of decisions that shape a company

But very few have the language to turn it into content that builds influence.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬𝐧'𝐭 𝐚𝐛𝐨𝐮𝐭 “𝐰𝐫𝐢𝐭𝐢𝐧𝐠.”
𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲.

And when founders finally start showing their thinking, here’s what happens:

- They attract better talent
- Their teams feel more aligned
- Their customers trust them more
- Their industry sees them as operators, not operators-in-hiding

So next time you think:
“Who will read this?”

Remember this:
Someone is waiting for the clarity you take for granted every day.

PS: If you're a founder who hasn’t posted in months - what’s stopping you?

I am a mom of 2 so the concept of work-life balance is thrown out of the window. 

Because one or the other part of my life always needs my attention. 

4 yrs ago, when I was picking up pace as a solopreneur, my hours were erratic. Some days required me to work 15+ hours a day. 

It messed up everything at home. 
Work deadlines, kids work, and household chores. 
It seemed like 24 hours weren't enough. 

And yes, anxiety and chaos ruled the house. 

One night I broke down and wanted to just give up everything. 
When nothing is working well, why continue? 

That's when my older one told me: 
𝘔𝘰𝘮, 𝘥𝘰𝘯'𝘵 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵. 
𝘠𝘰𝘶'𝘷𝘦 𝘴𝘱𝘦𝘯𝘵 𝘺𝘦𝘢𝘳𝘴 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 
𝘠𝘰𝘶 𝘸𝘪𝘭𝘭 𝘕𝘖𝘛 𝘨𝘪𝘷𝘦 𝘶𝘱 𝘢𝘯𝘥 𝘘𝘜𝘐𝘛. 
𝘞𝘦 𝘸𝘪𝘭𝘭 𝘥𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨. 𝘋𝘰𝘯'𝘵 𝘸𝘰𝘳𝘳𝘺. 

Those words. Those very words are the ONLY reason I have kept going.🥹

The belief my kid showed in me reaffirmed that I was doing something right. 

So if you are talking about work-life balance. 
It doesn't exist at the beginning. 
It is a luxury you can see later in life. Maybe. 

If you are solopreneur, freelancer, entrepreneur and pretty much everyone doing their own thing - I feel you🩷.

You are not alone.🫂

PS: When was the last time you felt like quitting your work? What kept you going?

Why Templates Fail for 8/10 Founders - And What Actually Works! 

In the last four months, I tested 55+ viral templates:
hooks, formats, CTA structures, everything.

None of them moved the needle.

Here’s why - and it’s especially true for founders, CEOs, and Presidents:

𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐰𝐞𝐫𝐞 𝐧𝐞𝐯𝐞𝐫 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.

Templates optimise for:
- virality
- aesthetics
- shareability

But founder brands need something completely different:
✔️ trust
✔ clarity
✔ consistency
✔ authority
✔ original thinking

A template can give you structure.
It cannot give you 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞.

After writing for founders for 5+ years, here’s the real reason templates fail:

1. Your thinking → isn’t template-shaped.
Founders speak in philosophies, decisions, trade-offs - not listicles.

2. Templates remove your distinctiveness.
Your worldview is the asset. A format shouldn’t flatten it.

3. Leaders must sound like leaders.
- Not creators.
- Not marketers.
- Not Canva slides.

4. Templates suppress nuance.
A founder’s best content comes from lived experience, not format constraints.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐢𝐧𝐬𝐭𝐞𝐚𝐝?

A simple 3-part system I use with clients:

1. 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐋𝐞𝐧𝐬
What’s the leadership insight behind this experience?

2. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞
Why does this matter to your industry 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸?

3. 𝐒𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐏𝐎𝐕
What is your non-negotiable belief that others won’t say out loud?

When you combine those three, you no longer need templates.

You’re not chasing virality.
You’re building reputation.

So next time you download a “viral template pack,” remember:
- You don’t need the format.
- You need the thinking behind the format.

PS: If you could master only ONE type of content - which would you choose?
Founders → Thought leadership? Behind-the-scenes? Storytelling?

If growth looked like this👇, who wouldn't want it?! 


But it's only half the story. 

I've been working with an investment firm founder for over a year.  
And in that time, we've seen a massive jump in their engagement. 

What looks like overnight success, didn't happen overnight. 
Here's the exact strategy I followed with them. 

1. Positioning 
↳ Created the niche by method of elimination. 
↳ Narrowed down 3 core areas of expertise 
↳ Authority in one area not all: Building companies 

2. Strategy 
↳ Not random but structured. 
↳ 3 days, 3 different formats.  
↳ Mix of videos, images, and carousels. 
↳ Personal story-led lessons > only market insights.

3. Engagement
↳ Hyper engagement with category-based leaders. 
↳ Increased commenting frequency to 200/week. 
↳ Replying to all comments on their posts. 
↳ Connecting with leaders over DMs. 

The result? 
13.5+ million impressions
29k+ increase in followers 
15+ speaking opportunities 
4+ paid collabs 

Thumbrule: 
↳ Every post underwent an approval process. 
↳ Every story was their own and not generic. 
↳ Weekly calls to strategise topics and discuss POVs. 
↳ Curating a image repository to suit every post. 

All this took time, process, and systems. 

What you see on the screen is just half the battle. 
The rest of it happens behind the scenes. 

Personal brands are not built by winging it. 
They are built with strategy and intent. 

If you are a founder or senior leader waiting to show up on LinkedIn, what are you really waiting for?   

PS: Do you think a person can have more than one niche?

There’s been a lot of conversation lately about 𝘣𝘪𝘢𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.
And honestly - it’s an interesting one.

Because what we often call bias is sometimes just… behaviour reflected back at us.

Recently, I commented on a post by Richard van der Blom, and it reminded me of something important.

I’m also part of Alicia Teltz’s community, and the myths she breaks down about the LinkedIn ecosystem are eye-opening. 

It almost feels like getting a near-backend view of how the platform operates - not perfectly, not definitively, but close enough to understand the mechanics behind visibility.

Here’s the truth many don’t like hearing:
𝐍𝐨 𝐨𝐧𝐞 𝐟𝐮𝐥𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐬 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦. 𝐍𝐨𝐭 𝐞𝐯𝐞𝐧 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬.

But can certain actions influence it?
𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲.

LinkedIn works on relevancy.

Your feed is not random. It reflects the topics, conversations, and PEOPLE you tell the platform you care about.

So if I’m consistently engaging with women leaders, founders, or creators in my space, LinkedIn assumes that’s a priority for me - and it will show me more of that content.

Not because it’s biased against others, but because it’s biased towards 𝐰𝐡𝐚𝐭 𝐈 𝐬𝐢𝐠𝐧𝐚𝐥.

LinkedIn also doesn’t dump everything onto your feed at once - it drip-feeds content to test whether you engage or scroll. 

Every reaction, comment, dwell time, and follow is a data point.

And here’s where we sometimes get it wrong:
1. We assume our experience is the universal experience.
2. LinkedIn doesn’t work on universal rules - it works on personal patterns.

Everyone has an opinion on "how LinkedIn works," and honestly? It’s fine. 
We all learn differently and experiment differently.

But what doesn’t work is shutting down someone else’s viewpoint just because it doesn’t match ours.

Because at the core, there are two things most of us agree on:
👉 Engagement begets engagement.
👉 Specificity drives stronger signals than randomness.

If your content, comments, and network activity are scattered, the platform doesn’t know what to optimise for. But if you're intentional and consistent - LinkedIn eventually responds.

Not overnight. Not magically. 
But gradually - through visibility, relevance, and momentum.

So before we blame the system, sometimes it’s worth asking:
𝐖𝐡𝐚𝐭 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐚𝐦 𝐈 𝐬𝐞𝐧𝐝𝐢𝐧𝐠?

PS: This started as a simple comment… and now it’s a full post.
Oops. 🥹

You are defined by the company you keep. Not everyone needs your attention. Not everyone needs your space. 

Whether it's 20 good people or 5, everyone influences the journey you are on. 

Choose your people carefully. 

You dont need more energy drainers, you need more energy savers. 

PS: I have consciously lessened my interaction with a few in my life because their energy is draining mine. 

How many people have you let go in the last year?

Everyone's chasing likes.

But likes don't pay your bills.

I see founders celebrating 10K likes on a post.
And mine asking why ain't I getting them?

Then I ask: "How many DMs did you get?"

Silence.

Here's the truth most won't tell you:

Viral posts feel good. Real conversations build businesses.

The Interaction Framework for Founders:

1. 𝐄𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧, 𝐧𝐨𝐭 𝐚 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭
Ask something specific. "What's your take?" gets nothing. "Which strategy worked for you: A or B?" starts conversations.

2. 𝐑𝐞𝐩𝐥𝐲 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐡𝐨𝐮𝐫
LinkedIn's algorithm rewards early engagement. 
More replies = more reach. 
More reach = more qualified leads in your DMs.

3. 𝐖𝐫𝐢𝐭𝐞 𝐩𝐨𝐬𝐭𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐢𝐧𝐤, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐧𝐨𝐝
Hot takes get likes. Frameworks get saved and shared. 
Frameworks also get people reaching out to learn more.

4. 𝐓𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐞𝐭𝐫𝐢𝐜𝐬
Stop counting likes. 
Start counting: meaningful comments, profile views from your ICP, and inbound messages.

5. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐚𝐫𝐭𝐞𝐫𝐬, 𝐧𝐨𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐞𝐧𝐝𝐞𝐫𝐬
Don't wrap everything in a bow. Leave room for debate. Invite people to add their perspective.

The shift:
Likes = dopamine hit
Interactions = business relationships

You don't need 10K likes.
You need 10 conversations with the right people.

That's how you turn LinkedIn into a revenue channel.

PS: What's one post that got you real business conversations?

The Growth Cradle

We help you grow on LinkedIn and beyond!

At Growth Cradle, our aim is to help busy founders and C-level executives develop and grow a personal brand that's long lasting, distinctive and thriving (instead of a flash in a pan built on fads). 

We're a team of storytellers who specialize in transforming your LinkedIn presence from bland to grand, using storytelling and strategic content creation.

🔹Fresh and new ideas? 
 ✔️We thrive on them.

🔹Crafting compelling stories?  
✔️It's not just what we do; it's our superpower. We don't simply shape brand narratives or recount a client's journey; we weave stories that captivate and resonate.

🔹Research deep dives? 
✔️Consider us a bunch of knowledge-hungry rabbits on a quest for the juiciest wisdom carrots. We're kinda nerdy that way.

🔹Strategic thinking?
✔️It's at the core of what we do. 
We don't just come up with ideas; we develop plans that guide people and brands to success.

Founder

Vicco Laboratories

At Vicco Laboratories, a personal care, skin care, and oral care company, I am responsible for content writing initiatives, driving brand awareness and engagement.

My responsibilities include:

Brand Marketing & Content Strategy: Curate compelling brand-relevant content and develop content plans that are aligned with marketing objectives.

Web Content Writing: Write engaging copies, and blog articles that resonate with the target audience.

Branding & Corporate Communication: Ensure brand consistency across all channels, curate press releases, and internal communication materials.

Ghostwriting: Ghostwrite thought leadership speeches, and presentations, amplifying the concerned individual’s voice and expertise.

Stay aware of industry trends and adapt content strategies accordingly. This role at Vicco keeps honing me with a well-rounded skillset and a deep understanding of the Personal care, skin care, and oral care industry.

Creative Copywriter

Inovaantage

Utilized storytelling and creative concepts to write compelling content, drove brand awareness and better reach for Inovaantage, an IT Services and Consulting company.

Key responsibilities included:

Content & Marketing Strategy: Developed holistic content and marketing strategy aligned with the company’s goals.

Web Content & Copywriting: Wrote engaging website copy, landing pages, case studies, press releases and other marketing materials that hit the right notes.

Brand Strategy & Storytelling: Understood and expressed the company's USP and built impactful narratives leveraging storytelling techniques.

Sr Content Strategist 

BeatMySugar

Senior Content Writer

ONECelibre

Event Coordinator

Founder & CEO at The Growth Cradle | Personal Branding for Founders & C-suite Leaders | Strong, Real, Distinct - Just Like My Tea | LinkedIn Top Voice | Linkedin Branding Strategist | Speaker | Career Guidance

The 'A' in my name, Aaina, stands for authentic storytelling - a craft I've perfected over years.

I firmly believe that behind every successful brand lies a compelling narrative rooted in authenticity.

And that's exactly what I do best. 

As a personal branding strategist, I position you as a top industry leader through strategic storytelling that showcases your expertise and builds trust with your audience.

Consider me your not-so-average storyteller with a strategic edge, making LinkedIn work for you.

With more than six years of experience under my belt, I've mastered the art of writing, content strategy, and storytelling, delivering impactful results for a diverse clientele, from budding entrepreneurs to established industry leaders.

🟣Here's how I can support you:

1️⃣LinkedIn Ghostwriting that gets results:

If you want to grow your personal brand with an organic content engine without the time 
investment, my ghostwriting service delivers authentic posts (in your voice) that’ll engage your audience and drive leads for your business 

2️⃣End to end LinkedIn profile management:

It covers everything from crafting content to engaging with your audience to networking and outreach.

3️⃣LinkedIn Profile Optimization:

I help transform your profile into a 24/7 effective landing page.

4️⃣Corporate Sessions/College Workshops on Personal Branding

Apart from Personal branding expertise and LinkedIn Ghostwriting, you can also rely on me to produce compelling content for your brand, including blogs and website content. 

🟣My clients include:

- CEO’s|Founders
- Corporate Executives
- Coaches|Consultants 
- Marketers
- Agency Owners
- Actors

🟣Why should you work with me-

🔸I’m hardworking, reliable, and fun to work with.

🔸Extensive experience partnering with over 100 brands and scaling them through impactful content.

🔸Recognized as one of India's Top 10 content writers in 2020.

🔸Won the unstoppable creator of the year, Personal Branding Award, 2023 at the Global Startup summit.

🔸Acknowledged as a Top Personal Branding and Brand Strategy voice in 2023.

🔸Contributed to the success of 50+ startups in their journey from 1-100 as a branding consultant|team member.

🔸Successfully built my own brand from ground zero to 90,000+ followers using strategic storytelling and targeted content.

When I'm not writing, you can catch me watching reruns of Billions, Friends, hanging out with my daughter and enjoying tea☕

If you are looking for tailored personal branding solutions and consultation or any content needs, reach out to me at aaina.cw@gmail.com

Aaina Chopra✨

Give me 1 minute and I’ll show you how authority is actually built on LinkedIn.

Most people think authority comes from posting more. It actually comes from saying more in less.

Here’s the 3-part formula I use with my founder clients:

1️⃣ Teach something counterintuitive
Nothing builds authority faster than a perspective that flips a common belief.

Examples:
🔶 “Your best content isn’t written at your desk.”
It’s written in the shower, on the walk, during the chai break, in the cab. Movement → clarity.
🔶 “Posting daily won’t grow you. Thinking daily will.”

2️⃣ Tell something personal
Not vulnerable.
Not emotional.

Personal.

A real moment. A real line. A real lived experience.
It makes your insight land deeper because people trust the human behind it.

Example: I wrote one of my best-performing posts sitting in my car outside Aadhya’s class. Not glamorous. Just real. But clarity > perfect setup.

People relate → they trust → they listen.

3️⃣ Show something proprietary

A framework, a mental model, a repeatable idea that’s yours.
Your signature idea.
Your way of solving a problem.
Something people remember you for.

Example:
“I tell all my clients: build ‘Cockpit Hours.’
One hour a day where you shut the world out and think deeply.”

People save it because it’s yours.
This is what turns you from “another creator” into “the person I go to for this.”

Authority = originality × repeatability.

You don’t need louder content.
You need higher context content.

Follow Aaina for more.

P.S. If you’re a founder | leader | professional looking to build a powerful personal brand on LinkedIn, DM me. Let’s put your voice on the map.

#personalbranding #strategy #storytelling #socialmedia #mindset #data

सीखना बंद तो जीतना बंद।

As the founder of a personal branding agency, The Growth Cradle, I’ve sat through more interviews than I can count.

But one moment stuck with me:
I asked someone what they didn’t know.
And their answer?
Won them the job.

No fluff. No overconfidence.
Just a simple:
“I haven’t worked with that tool before, but I’m a fast learner. I picked up [X software] in 2 weeks and trained my entire team on it.”

That’s when it hit me—
Saying “I don’t know” isn’t a red flag. It’s a green one — for growth.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 3 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐦𝐨𝐯𝐞𝐬 𝐭𝐡𝐚𝐭 𝐬𝐨𝐮𝐧𝐝 𝐫𝐢𝐬𝐤𝐲, 𝐛𝐮𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐢𝐧 𝐭𝐫𝐮𝐬𝐭 (𝐚𝐧𝐝 𝐫𝐨𝐥𝐞𝐬):

1. Share a failure:
Shows growth. Shows reflection. Shows you're not afraid of hard lessons.

Example: “In my previous role, I missed a major deadline because I underestimated the scope of a project. But this mistake taught me to be more meticulous with planning and improved my time management significantly. Since then, I’ve never missed a deadline, and even reduced turnaround times by 20%.”

2. Admit when you don’t know something: Signals humility + problem-solving ability.

Example: “I’m not familiar with this specific software, but I’m a fast learner. In my previous role, I picked up a new tool within two weeks and became the team’s go-to expert for it.”

3. Pause before answering:
Commands attention and gives your brain time to deliver clarity.

Example: When asked a complex question, pause for a moment, smile, and say, “That’s a great question, let me think about the best way to answer that.” It shows you’re deliberate, not rushed.

It’s not about proving you’re flawless.
It’s about proving you’re coachable.

Interviews aren’t IQ tests anymore.
They’re self-awareness checks.

And the moves I just shared, these aren’t tricks — they’re trust builders. And trust gets you hired!

#growth #job #hiring #interview #trust #learning

Hi, I’m Aaina.
A LinkedIn branding strategist 
shaping bold, breathable brands,
from a city where the air itself says “use at your own risk.”

Yes, Delhi.

Yahan Delhi mein AQI 500 chal raha hota hai, par mere clients ko phir bhi crisp messaging chahiye.
And that's what I’m here to do.

The city’s choking,
but the content plan’s breathing just fine.
Irony is a service,
and I bill for it hourly:)

Welcome to Personal Branding, Dilli edition.

#writing #branding #strategy #storytelling #Linkedin

50 Shades of Growth

When I shifted from physiotherapy to building a personal branding agency,
everyone around me expected a clean switch.

But my growth looked nothing like a straight line.

It looked like this:
– crying in my car after a pitch that went nowhere
– writing posts at 1:30 AM while Aadhya slept next to me
– saying “I’m figuring it out” for months
– Googling “how to price your services” 
– learning client psychology 
– building a business while unlearning an entire identity

And somewhere in the middle of all that chaos, I realised something nobody had ever told me:
Identity doesn’t change in one big jump.
It changes in tiny shifts you repeat every day.

Most of my real growth came from the days that felt ordinary, unremarkable, even boring.

Showing up, trying again, choosing courage in small amounts.

That’s when it hit me: 
These tiny days were doing more for my future than the big days I kept waiting for.

And from all of that, here are 3 takeaways I’ve never said out loud but they changed everything about who I became:

1️⃣ Your new identity is born in the moments you think “this is not me.”

The first time I pitched as a founder…
I felt like I was pretending.
Imposter syndrome hit big time.

But here’s the science:
According to behavioral psychology, your brain updates self-image AFTER the action, not before it.

Meaning:
you don’t feel like a founder and then pitch.
You pitch, survive it, and your brain whispers,“Okay… maybe this is who we are now.”

Begin with this:
Do one action this week your “future identity” would do, even if your current self panics.

2️⃣ Reinvention feels messy before it feels meaningful.

Nobody talks about this.

When I left physiotherapy, I felt guilty.
When I became a strategist, I felt unqualified.
When I started the agency, I felt lost.
Every step forward felt like breaking up with an older version of me.

There’s a term for this in psychology:
identity grief - the emotional dip you feel before a major upgrade.

The mess is not a sign you’re failing.
It’s a sign you’re transitioning.

Action:
If things feel messy, don’t stop.
You’re probably in the space between who you were and who you're becoming.

3️⃣ Consistency compounds faster than clarity.

In the first year of @The Growth Cradle, I didn’t have clarity. I didn’t have a perfect offer. But what I did have was consistency..
posting, pitching, learning, iterating.

Research says:
Your brain gains clarity 40% faster when paired with consistent action vs passive thinking.

Meaning:
You don’t “think yourself into clarity.”
You act yourself into competence.

If I’ve learnt anything:
Growth doesn’t announce come through big wins. It shows up quietly,
one micro-action, one identity shift, one uncomfortable step at a time.

Layer by layer,
you become someone your past self wouldn’t recognise…but would admire deeply 💜

#inspiration #psychology #growth #research #agencylife #entrepreneurs #science

Chef Aaina reporting. Welcome to my kitchen.

Today’s recipe: How to Bake the Perfect ‘Authentic’ LinkedIn Post

Get your aprons on!

Ingredients:
✓ 1 throwback story (preferably from your “struggle” days)
✓  2 teaspoons of oversharing
✓ A dash of “this was hard to write…”
✓ 1 emotional-looking photo where you’re pretending not to pose
✓ 3 popular hashtags
✓ 1 subtle product plug

Instructions-
Step 1: Dig Up an Old Wound
Preferably something from 5–10 years ago. Bonus points if it involves failure, heartbreak, or corporate burnout.

(Extra credit if the story ends with “...and that’s when I started my agency.”)

Step 2: Add Some Flavor
> Start with: “This was hard to write…”
> Use lowercase for soft vulnerability
> Write in short, broken sentences.
> Add a photo of yourself looking away pensively in grayscale

Step 3: Say It’s Not About likes (then Optimize for Engagement)
> “I wasn’t going to post this, but if it helps one person…”
> “This post isn’t for likes. It’s for the real ones.”
> Then tag 7 people, use 2 viral hashtags, and schedule it for peak time.

Step 4: Monetize the Moment
> End with “DM me if you’re going through this” or “This is what I help clients”

Optional Garnish:
– crying selfie from 2018
– rejection email screenshot
– Canva carousel titled “5 lessons from my darkest hour”

And that, my friends,
is how you bake the perfectly inauthentic “authentic” LinkedIn post:)

But if you ever want to write something that actually works?
Skip the recipe.
Tell the truth.
People can smell BS from a mile away.

Chef Aaina, signing out.
Kitchen’s closed.
Integrity stays open 24×7

Now go feed LinkedIn something real 🍅

#storytelling #authenticity #Linkedin #growth #mindset #socialmedia #strategy

LinkedIn LinkedIn Guide to Creating

“I don’t need personal branding; I’m not an influencer.” 😑

I hear this a lot - from founders, CXOs, doctors, even VCs

But here’s the thing:
You don’t need to be an influencer.
But if you’re building anything—a business, a team, a movement—you need to be visible.

Not for vanity. For credibility.

Still think it’s a maybe? Let’s look at the numbers.

📇 82% of buyers are more likely to trust a company when the leadership team is active on social media. 
📇 92% of people trust recommendations from individuals even if they don’t know them over brands. (Nielsen)
📇 Thought leadership content increases B2B deal win rates by 47%. (LinkedIn + Edelman)

𝐒𝐨𝐦𝐞 𝐫𝐞𝐚𝐥 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭 𝐣𝐮𝐬𝐭 𝐫𝐢𝐠𝐡𝐭. 𝐂𝐨𝐮𝐧𝐭𝐥𝐞𝐬𝐬 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬, 𝐧𝐚𝐦𝐞 𝐝𝐫𝐨𝐩𝐩𝐢𝐧𝐠 𝐚 𝐟𝐞𝐰 𝐡𝐞𝐫𝐞-

🌀 Nithin Kamath built Zerodha quietly for years. But the moment he got active on LinkedIn - talking about founder health, team wins, and honest lessons, Zerodha became relatable. It humanized the brand.

🌀 Harsh Mariwala doesn’t post viral videos. But his occasional, authentic updates on Marico and mental health give him massive authority and respect online.

🌀 Ankur Warikoo - no explanation needed. Built trust with content before launching products.

These aren’t “influencers.”
They’re leaders who understand this:
👉 Your audience is googling you before they trust you.

Still doubt it?

Here’s what happens when you don’t build your brand:
You lose control of your narrative.
You become replaceable.
You rely on others to vouch for your work.

And most of all?
You stay invisible in a world that rewards visibility.

✓ You don’t have to post daily.
✓ You don’t need a ring light.
✓ You don’t even need a ghostwriter.

But you do need a voice.

And people need to hear it.

Let the world know who’s behind the brand.

Because if you don’t show up, someone else will….louder, sooner, and more confidently.

Want help figuring out how to show up your way? DMs are open.

#personalbranding #business #team 
#linkedintips #leadership #socialmedia

Everyone says “be yourself” like it’s the ultimate advice..but that’s only half of the story.

Let's talk about the other half today-

8 months ago, a renowned power yoga coach DM’d me asking for a LinkedIn profile audit. I jumped at the chance partly because I’d just picked up yoga myself, so it felt like the universe was winking. 

What I found? 

Someone who was an open book. She was all heart. Her posts were honest, raw, and unfiltered. Put out posts about every high, every low, every lesson. She was the very definition of “authenticity.” 

But her results? Crickets.  A few comments here and there, no DMs of any substance and absolutely ZERO leads.

Now what did she do wrong?

- Her posts  lacked direction. 
- Her content stopped at “this is me” and never crossed over to “this is for you.
- She never became the bridge people could use to cross their own tough spots. 

And this is what we see over and over again at The Growth Cradle. Founders, leaders, coaches, creators, they open up online, they’re real, vulnerable, even brave. 

But they miss the bridge.

The one that takes a personal story and turns it into public impact.

So how do you build that bridge?

1. Start with your story, but always land on a takeaway your audience can use.
2. Share your scars but map out how you healed. Don’t just inspire, equip them for a similar situation (this is super important)
3. Give people something to steal and immediately apply, not just scroll past.(The key word is immediate here. A real-time easy win earns a  real-time fan)
4. Before you hit post, ask: “What does this do for my reader?” (Every post should serve a purpose. If it doesn’t help, guide, lead or clarify—rewrite it)
5. Tie every story to your bigger arc. Zoom out. Help them see where you’re headed. 

Trust compounds when people can follow your long game.

Make no mistake, I’m not telling you to silence your voice. I’m saying learn to aim it.  Know what you’re saying, why you’re saying it, and who it helps.  

So don’t just “be yourself.”
Be useful. Be strategic. Be someone they want to hear from again.

And if you’re tired of pouring your heart into posts that don’t land, DM TGC. We’re in the business of making your story someone else’s solution:)

#personalbranding #storytelling #strategy #success #motivation

Something I saw last week made me rethink how my daughter will grow up.

I was in Gurgaon for a meeting and walked past a Stanza Living property.
Bright, organised, safe, buzzing ( the opposite of the “PGs” we survived in our 20s)

And I paused.

Because one day, my daughter will leave home too.

Not today.
Not next year.

But someday, she’ll pack a suitcase, chase a dream, walk into a new city…
and I won’t be standing outside her door with
“khana kha liya?”
“lock the door.”

My mother heart whispered the oldest fear: “Will she be safe?”

And that’s why Stanza hit differently.

Hamare zamaane ke hostels: 
>  Laundry? Jis din machine free ho jaaye, wohi Diwali
> Food ka taste chef ke mood pe
> Safety? Ek guard aur dil ki dua
> WiFi? Password mil jaaye to lagta tha life set hai

But today, a student can move to a new city and get: 
✔️ Secure entries
✔️ Food + housekeeping
✔️ Laundry handled
✔️ Electricity, payments, essentials ( all app-managed)
✔️ Common areas, gym, community
✔️ A system that actually supports ambition

As a founder, I admire the model.
As a mother, I appreciate the comfort.
As a woman who once lived in a leaking hostel with unpredictable mess food,
I feel… relief.

When my daughter grows up, I’ll let her go.
Because I’ll know she’s supported by systems
our generation never had.

And that’s the real progress!

#india #parenting #innovation #technology #housing #education

Why personal branding is the new HR?

Most founders think hiring is about better JDs.
It’s not.
It’s about better signal.

People don’t join companies anymore.
People join leaders.

Your content is doing more hiring, filtering, and repelling than your HR team ever will.

And the data proves it:
> 82% of employees prefer leaders who are visible, vocal, and transparent online.
> Leaders who post consistently attract 3x more high-intent applicants.
> Companies with strong founder brands reduce hiring costs by up to 50%.

Your content is interviewing on your behalf every day.
Quietly.
Honestly.
Relentlessly.

A clear personal brand does three things quietly:

1️⃣ Attracts believers
People who resonate with your thinking, not just your opening roles.
2️⃣ Repels misfits
Your clarity becomes a natural filter.
The wrong people opt out on their own.
3️⃣ Builds trust before the first call
Candidates walk in already aligned with your values, culture, and working style.

This is why personal branding is no longer “marketing.”
It’s leadership hygiene.

In 2025, your profile is the first interview.
Your posts are the culture deck.
Your comments are your leadership preview.

Your HR is already working, you’re just not the one doing the interviews.

#personalbranding #leadership #hiring #hr #cv #data #job

When you write for founders and leaders, you can’t be half-present. Your mind is your revenue.

A few days ago, a client said to me,
“Aaina, the way you think… it’s different.”

I laughed because if she saw me outside work - hair in a bun, 17 tabs open in my brain, chai gone cold, she’d know the truth.

I don’t think differently.
I just protect my thinking differently.

Because here’s the thing no one tells creative entrepreneurs: In creative businesses, talent isn’t the differentiator. Attention is.

And you can’t deliver magnetic, strategic, high-context work if your day feels like a 
Delhi traffic( loud, unpredictable, and constantly pulling you off track).

That’s why I started building what I now call my COCKPIT HOURS.

Hours where:
✓ no calls,
✓ no notifications,
✓ no “quick questions,”
✓ no multitasking,
✓ no emotional clutter.

Just me, my mind, and the founder whose story I’m shaping.

My mom always says,
“Shor mein soch doob jaati hai.”
In noise, thinking sinks.

And damn, she’s right.

The cockpit rule is simple:
When a pilot enters the cockpit, the world waits. Not because they’re arrogant but because there are lives depending on the quality of their focus.

In creative businesses, the “life” depending on you is different:
✓ a founder’s reputation
✓  a brand’s voice
✓ a team’s clarity
✓ a story that shapes perception
✓ a narrative that moves markets

If your mind is your revenue, your attention is your insurance.

What Cockpit Hours look like for me, in the real world:

1. 90 minutes where I’m unreachable. Same time, same ritual. Your brain builds muscle memory.

2. Enter with intention. 
Before you begin, ask: What’s the one thing that actually moves the needle today?Do that first.

3. No emotional carry-forward.
If I’m upset, tired, irritated - I sit with it before I sit to work.

4. One tab. One doc. One thought at a time.
Because creativity and chaos don’t share a room well.

5. Interruptions are closed airspace.
Unless it’s life-threatening, it can wait.

Here’s the raw truth:
Creative people don’t suffer from lack of ideas. We suffer from lack of protected space.

Cockpit Hours didn’t make me better. They made me clearer. And clarity is the real currency in this business.

So if you’re a writer, founder, strategist, creative entrepreneur - Protect those 90 minutes like your life depends on it.

Because your workspace isn’t a reality show.
You don’t owe the world constant access.
Your work will thank you!

#mindset #productivity #creativity #entrepreneurs #business #strategy

I’m tired.

tired in a way a nap can’t fix.
the kind of tired that settles in your bones. 

Tired of pretending running a business and raising a child is a smooth ride.

Because it's not.

Not going to sugarcoat this:
Building The Growth Cradle while being a mother might be inspiring but it’s exhausting. Brutally so.

Everyone sees the success story. Few see the sleepless nights and silent sacrifices.

Here’s the part I don’t usually say out loud:
Some days, I miss the simpler version of life I used to have.
The spaciousness.
The clarity.
The ability to give my full focus to one thing instead of trying to nurture two worlds at once.

But here’s what keeps me going:
Missing what I had doesn’t diminish what I’ve built.
Missing who I was doesn’t mean I love who I am any less.
Grief for an old season can exist right beside pride for the new one.

Yes, I’m tired.
Deeply, quietly tired.
But I’m also proud.

Proud of the brand I’m building.
Proud of the little girl I’m raising.
Proud of the version of me who keeps choosing to stay in the arena even when her legs shake.

Lessons this season taught me:
1. Some days, surviving is its own form of progress.
2. Pride and doubt often arrive together; listen to the pride.
3. Growth often disguises itself as overwhelm.
4. Asking for help is wisdom, not weakness.
5. Missing your old life doesn’t mean you don’t love your current one.
6. You won’t get everything right and you don’t need to.
7. Choosing yourself is often the bravest choice in the room.

If you’re in this season too - building, mothering, doubting, dreaming, here is your reminder:
You’re not alone.
You are enough.
And your tired heart still holds power you haven’t even begun to see.

Keep going.
Keep giving yourself grace.
Keep betting on yourself! 

#business #motivation #mindset #success #learning #entrepreneurship

I Run a 6-Figure Personal Branding Agency,

And I’m about to hand you my Pitching Playbook for FREE!

Why? Because my inbox can’t handle another one of these:
“Hey Aaina, I think we could do something cool together?”
“Loved your last post! Let’s collab!”
“Hey! Big fan. Check out our SaaS tool?”

I see it. I sigh. I delete.

Let’s save us both the pain.

Because great pitches aren't written,
They're architected. 

Let me show you how: 

𝐓𝐡𝐞 5 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐚 𝐏𝐨𝐰𝐞𝐫 𝐏𝐢𝐭𝐜𝐡 (𝐓𝐡𝐚𝐭 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐎𝐩𝐞𝐧𝐬 𝐃𝐨𝐨𝐫𝐬):

1. Research First
  But not just any research…do real research.

Here’s what real research looks like:
✓ Read their last 3–5 posts and actually absorb them
✓ Look for patterns in what they care about (topics, tone, goals)
✓ Catch details most people miss (product launches, pain points, team changes)
✓ Reference something specific—a line they wrote or even a strong opinion they shared.

Why? Because vague = ignored.
And personal = powerful.

 2. Value Before Ask ( Always)

Don’t just drop your Calendly.

Instead:
✓ Share a relevant insight
✓ Ask a smart, curiosity-piquing question
✓ Offer something they can use right now

For eg: “Your last post did well. But if you had shaped it into a carousel, it could’ve driven much better engagement and sparked richer discussions".

Give them value first—no strings.
Then earn the right to ask for time.

3. Proof & Context:
 ✓ Reference clear results
 ✓ Show relevant credibility
 ✓ Build authentic trust

For example, if you’ve helped improved the online presence of a similar client, reference those results. Use percentages, figures, or specific achievements like: “I helped Brand X increase their LinkedIn engagement by 40% in just two months by implementing a tailored content strategy.” This provides hard evidence that you know what you’re doing.

4. Easy Response:

  Remember, they're busy...
 ✓ One-word reply
 ✓ Clear next step
 ✓ Zero pressure
  Make it easier to say yes than to ignore.

For example, rather than saying, "Let me know if you’d be available to chat next week," you could say, "Would you be open to a quick 15-minute chat about how we can improve your LinkedIn presence?" 

The recipient can respond with a simple “Yes” or “No” rather than feeling obligated to write a more elaborate answer.

And the Golden rule…

5. Make It About Them!
  
Because it's never about you. It's about their growth.

There you have it:
Our 6-figure pitch formula.
Yours, for FREE.

Because great ideas deserve great pitches.
 
And my inbox? It deserves better messages.

~ Start here.
~ Watch doors open.
~ You can thank me later:)

PS: Now, as I’m wrapping this up, I realize (shamelessly) that I forgot to talk about the subject line—the most important part!
Want me to dive into that next? Drop ‘TGC’ in the comments, and I’ve got you covered.

♻️ Repost to help someone 
🔔Follow Aaina for more such content.

#strategy #personalbranding #research #learning #business #growth

I was in Mumbai this week for some work and saw the most unexpected thing on the road - a leaking nose on wheels 😂

Love this hilarious and relatable twist to an otherwise simple reminder that Instamart has cold meds on the app 👏

#creativity #brandstorytelling #marketing #life #humor

Somewhere between chasing deadlines and ticking off to-do lists, we forget what a real break feels like.

I came across a video of Swiggy executives celebrating Children’s Day, just switching off for a while and letting go.

They spent the day playing games, laughing, and doing absolutely nothing that “adds value.”
And maybe that’s the point.
Because sometimes, the best way to recharge isn’t through another productivity hack,  it’s by doing something for no reason at all.

A reminder I didn’t know I needed.

#marketing #productivity #mindset #life

The kids’ nutrition category has been saturated with generic claims for years. Everyone was speaking to “all kids,” which, ironically, meant no one was speaking to athlete kids.

Gritzo ’s new Athlete SuperMilk is a rare example of clarity in innovation —
> Pick an under-served user.
> Understand their physiological needs.
> Build specifically for them.

It’s a differentiated, insight-led product, backed by thoughtful positioning.

As a founder, it’s the kind of move you watch and think, “Smart. Precise. Needed.”

#innovation #founders #sports #india #marketing #d2C #market

3 Lessons Personal Branding Taught Me About Human Nature

If there’s one thing this work made crystal clear, it’s this:
1️⃣ People don’t want to be taught.
They want to be understood.
That’s why stories work better than gyaan.

2️⃣ People don’t remember facts.
They remember feelings. “Jo mehsoos ho jaaye, woh kabhi nahi bhoolta,” my mom says.

3️⃣ People don’t trust perfect people. They trust consistent people. Show up messy, but show up real.

Branding is psychology.
Writing is the last step.

#branding #writing #mindset #psychology #storytelling 
#marketing

I live in a house full of cricketpaglus.

When the match comes on, everyone becomes an expert, the volume goes up, and nobody is allowed to touch the remote.

And usually we don’t pay much attention in the mid-innings break, but yesterday when the new Adidas T20 jersey dropped, we were all GLUED to the TV.

We saw Rohit and Tilak receiving the jersey, and the speech by Rohit afterwards. Sad that we won’t see him play in it though.

The Indian cricket scene is entering a new chapter next year, and adidas showed that they recognise it. They’ve done a fantastic job honoring the jersey with an event like that, and I’m sure true cricket fan is waiting in anticipation for the T20 World Cup next year 🇮🇳

#cricket #india #sports #branding #socialmedia

If cricket had colours, this is what it would look like.

Anyone who’s been to a stadium knows the feeling - cheering, waving, pretending not to care… while secretly hoping the camera finds you.
Such a tiny moment, but ask any cricket fan - it stays with you for life.

That’s why the Colour Cam stood out.

Asian Paints Colour Cam didn’t chase a clever line; they chased a human truth.
The kind that smells like India and feels like real fan culture.

The colours, the reactions, the noise, all given their own spotlight. 
Not branding for the sake of it.
Just a clean, relatable idea that makes you wonder why it didn’t exist already.

A simple insight, executed simply:
Colourful fans make the game.
So let’s put them on the screen.

Not loud. Not forced.
Just smart, sensitive brand thinking at its best.

This is what it truly means for Asian Paints to be the official colour partner of India, enabling stories, spaces, and experiences that celebrate the country’s creative identity.

#india #AsianPaints #sports #Cricket #brandstorytelling #marketing

कर हर मैदान फ़तेह!

Readiness is overrated. No one feels fully prepared.

I used to believe that before making a career change, I needed everything mapped out—every step, every detail, every answer.

But when I transitioned from being a Physiotherapist to a Branding Strategist, I realized something: The path unfolds only after you begin walking it.

That one client who took a chance on me for writing a press release. That one moment changed everything.

It worked—not because I had a perfect plan, but because I started anyway.

If you’re waiting for the right moment, STOP.

Here’s what no one tells you:

1. Action reveals answers. Progress starts with movement. Thinking alone won’t get you there.

2. Your first move won’t be flawless. But it will get you unstuck.

3. Fear isn’t a red light. It’s proof that you’re stepping outside your comfort zone.

4. No opportunity is perfect. But every opportunity leads to the next.

5. Waiting for approval is a trap. The only permission you need is your own.

Start now. The world will catch up later.

#opportunity #strategy #branding #marketing #motivation #career

Delhi’s already loud (AQI is 400+)
Founders are louder.
And most podcasts? 
Noise × Ego × Gyaan-fog. The worst Rule of 3 ever invented.

They’re basically the Chandni Chowk of conversations, everyone talking at once, nobody letting anyone pass …

That's why Nikhil Kamath × Elon ka episode reversed the math completely 

Like that rare one night in Delhi
jab hawa थोड़ी कम polluted होती है aur aap ko एक आधा तारा dikh hi jata hai:)

Why did it feel so?
1️⃣ Ek bol raha tha
2️⃣ Ek sun raha tha
3️⃣ Dono samajh rahe the

Bas. That’s the whole game.

But here’s the part people missed:
People said the questions were “scattered.”
Truth is - that’s what pulled Musk out of autopilot and made the conversation real.

According to me, those questions were just the simplest way to make complex thinking land and the very reason Musk stayed relaxed, laughing, and fully engaged. It only happens when the host makes the guest feel safe enough to open up.

The 3 rules this episode followed:
✔️ Keep the pace slow
✔️ Keep the questions clean
✔️ Keep the ego out

And the 3 things it finally gave us:
• Space for the guest
• Space for the audience
• Space for the conversation itself

And that’s Nikhil’s edge-
he doesn’t dominate the room,
he grounds it.

If conversations cleaned up this seamlessly, we’d all see more blue in the sky.

But until then,
at least we have this episode - 
the first founder podcast that felt like
oxygen instead of noise.

Go watch!

#podcast #mindset #conversation #leadership #entrepreneurs #startup
#india

taplio

The Battle

Ankita Ahuja

Aaina Chopra✨

Followers

Posts

Engagements

Likes

Performance ScoreAnkita Ahuja's LinkedIn Performance

Performance ScoreAaina Chopra✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ankita Ahuja

Aaina Chopra✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ankita Ahuja's LinkedIn Performance

Performance ScoreAaina Chopra✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnkita Ahuja's LinkedIn Performance