Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $8M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

I've trained and upskilled 25+ Creatives Strategist. 💪 
Steal this framework on 
"How to Train Your Team to Create Winning Ad Creatives"
 
As a performance marketer, I get it. 
You know what works, 
but the creatives from your team aren't hitting the mark. 
 
So, how do you create an effective loop to find winning angles? 
 
Here’s the strategy that works: 
1️⃣ Define Creative Pillars 
2️⃣ Assess Awareness Stages 
3️⃣ Craft Targeted Hooks 
4️⃣ Track & Refine 
5️⃣ Clarify Roles 
 
🔄 Implement these steps and watch your team excel! 
 
*Giveaway is over*
Pls DM me if you commented before and 
didn't get the resource for some reason.

Director of Growth @ Hume Health | English Markets

2 months back, we were gifted with our first baby 🎉

And life has quietly (and loudly) changed.

1. My digital feed is now all about babies and all ads towards parenting products

2. Our schedule is crunched for sleep like crazy

3. Getting deja-vu from all mom and dad statements “You will only understand this, when you have your kid”. 

4. Every plan now comes with a silent disclaimer: “subject to baby mood.”

5. I’ve 10x more respect for all you ladies out there - for all you do. 

PS: Grateful to God and our family for all the love and support. ❤️

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🚨REDDIT is a goldmine for creative insights. And I have curated 30+ handpicked prompts for detailed analysis. 👇 

✅ These prompts are segmented into:
 • Audience psychology
 • Pain points & objections
 • Language & inside jokes
 • Competitor perception
 • Hooks, ads & content ideas
 • Emotional triggers

✅ Designed for:
 • Meta & TikTok creatives
 • DTC & app marketers
 • Creative strategists tired of “vibes-based” research

*giveaway over*
If you commented already and didn’t get my resource for any reason pls DM me “Reddit”

11 years ago, when I started my career,
I was honestly lost.

I was studying Chemical Engineering,
and felt a quiet fear every single day.

“What if I’m stuck doing this forever?”

I spent 3 years coding websites,
telling myself I was learning a skill.

Truth was, I was just tweaking templates
and pretending I had it figured out.

I knew I didn’t want to work
with big IT tech giants.

But I also had no clue
what I wanted instead.

That uncertainty was heavy.
Watching others seem confident,
while I kept guessing.

The only thing I was sure about
was wanting to work with startups.

Fast. Messy. Real work.

Eventually, digital marketing found me.
Not as a plan - just an opportunity.

A rare mix of creativity,
numbers, and real feedback.

Slowly, the fog began to clear.

Looking back, this stands out:

Clarity doesn’t always come
from knowing what you want.

Sometimes it comes from being honest
about what drains you.

PS: That’s a 14-years-younger me,
back in undergrad.
Confused. Insecure. Still trying.

Most brands in 2026
aren’t losing because of bad ads. ❌ 

They’re losing because
their learning loop is broken.

They find one winner.
Then try to force-scale it.

🫠 Same format.
🫠 Same angle.
🫠 Same hook.

The algorithm learns fast.
The audience gets bored faster.

Creative diversity isn’t about
making the algo happy.

It’s about answering
multiple questions at once:
- What format sells trust?
- What angle creates intent?
- What hook stops the scroll?
- What proof removes friction?

If every ad answers
the same question,

You’re not testing.
You’re just spending.

The fastest-scaling brands I see
run creatives like experiments.

Each batch is designed to learn
something new, not repeat a win.

That’s how you turn ads into
a compounding system.

Not one lucky creative.
But a portfolio that keeps paying.

In our Creative Strategy bootcamp
for 6 weeks we tap on each of these pillars. 
DM me if you want to get a link to the course. 

Curious how others are
structuring their learning loops 👇

Creative Diversity in 2026 

Life of a performance marketer: Meta launched a powerful feature (squencing)

Life of a performance marketer: I tested sequencing for 30 days - here's why it didn't work.

Wish we see more of #2.

They say “Paid ads in 2026 are dead.”
Yeah.

Of course you can handle all this by yourself:

- Attribution accuracy
- Tracking that actually works
- Clean event setup
- Signal quality
- Conversion rates
- Landing pages
- Funnel leaks
- Creative fatigue
- Scaling without breaking efficiency
- Revenue, not vanity metrics

Paid ads aren’t dead.
Amateur systems are.

What’s harder for a performance marketer?
Getting an apology from your partner
OR
Getting one from the Meta Ads team?

At least your partner eventually says:
 “Okay fine, I’m sorry… but you also did something.”

Meta Marketing "PROs" say:
 - Nothing changed on our end.
 - Performance fluctuations are expected.
 - Have you tried broad?

or even worse you are not trying our revolutionary "AI enhancement features"

*rant over*

When performance is down, how your team or agency reacts tells you everything about how invested they are.

Reactive teams wait for numbers to recover.
- They blame seasonality, platforms, or “the algo.”
- They pause or reduce spend, swap creatives randomly, and hope tomorrow looks better.

Proactive teams assume responsibility.
- They diagnose before defending.
- They pull breakdowns, isolate variables, and come to you with a plan not an excuse.

The difference shows up fast:

• Do they surface issues before you ask?
• Do they bring hypotheses, not just reports?
• Do they test with intent, not panic?
• Do they protect learnings even when results dip?

Anyone can manage an account when ROAS is green.

Real test is when you turn that red to green.

They say a performance marketers mood is directly correlated to the performance of their ads. 

How’s your mood now - yay or nay?

80% of paid marketers don’t understand this:
your creative didn’t fail, your market level changed.

When creative fatigues
Most teams respond by

refreshing creatives
- Same claims
- Same angles
- Same thinking

But markets don’t get tired
They get smarter

What worked last quarter
feels invisible today

The real question isn’t
“What new ad should we make?”

It’s
“What level is our market in now?”

Because each stage demands
a different message

Winning brands don’t get stuck because
They stay one level ahead
That’s how you win long term.

Repost if this was valuable.

The latest Meta ads drop has been disastrous. I am finding an interesting pattern. 👇 

Safari UTM capture dropped from ~66-70% to ~50% starting January 9th — a ~17 % point decline.

Root Cause Indicators
1. Safari ITP (Intelligent Tracking Prevention) is likely stripping UTMs on redirect chains or after 7+ days of no user interaction

2. Facebook/Meta Safari traffic hit hardest: -36% session drop with UTMs

3. AppLovin Safari traffic: -23% with proper UTMs

Anyone else noticing this?

This is one of the 100s of ads we produced in-house. Do you think it's a winner or loser? 

And why.

MS Clarity Shopify app developers are so lazy they didn't even care about removing "prod" from the app slug. smh!

I’ve spent years inside Meta’s ecosystem.
Pixels. CAPI. Events. Audiences. Signals.

Platforms see far more than users realize
and far less than marketers wish.

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

I didn't post on LinkedIn for 2 months but booked 17 calls and 8 coffee chats this January.
 
The secret?
 
Daily DMs.
 
While everyone was focused on posting content, I stayed connected through conversations.
 
No fancy strategy. Just real conversations with real people.
 
That's how I ended up having coffee with Korey Rubenstein this morning.
 
Two years ago, I was sitting in an audience in Auckland, watching him speak at Marketing Association event. Smart guy. Knows marketing inside and out. I listened.
 
Then I did what most people don't do.
 
I stayed in touch, instead of collecting his business card and moving on.
 
And this morning, I still couldn't believe it was happening. I was sitting next to him, chatting in person, getting real marketing insights.
 
He reminded me:
 
Building connections is what makes people trust you.
 
People trust people.
 
AI can create content. AI can write posts. AI can do a lot of things.
 
But AI can't build the kind of trust that comes from showing up for people consistently.
 
Content gets you attention. Connections get you trust.

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

Last week, I had a 30-minute call with Lachezar Voynov . He scaled an eCommerce brand from $100k to $700k in 7 months.
 
The crazy part?
 
He's giving away million-dollar strategies for free.
 
I've been following him for years. His LinkedIn posts. His newsletter. Every resource he drops.
 
Zero fluff. 
Zero theory. 
Just real results from real experience.
 
Here's what I learned:
 
90% of eCommerce brands target the wrong audience.
 
They focus on stages 4 and 5 of customer awareness.
 
People who already know their product exists.
 
People ready to buy.
 
The smallest, most expensive audience.
 
Lachezar does the opposite.

He targets stages 1, 2, and 3. People who don't even know they have a problem yet.
 
He creates the problem. Then he offers the solution.
 
This comes from Eugene Schwartz's "Breakthrough Advertising." A $400 book that marketers must read.
 
The five stages of customer awareness:
 
1. Unaware: Don't know they have a problem.
2. Problem Aware: Know the problem, not the cause.
3. Solution Aware: Know solutions exist, not your product.
4. Product Aware: Know your product but aren't convinced.
5. Most Aware: Ready to buy.
 
That's how he scaled from $100k to $700k in 7 months.
 
If your ads aren't working, you're probably targeting the wrong stage of awareness.
 
Follow someone who's actually done it. Not someone selling theory.

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