Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I currently manage growth for Hume Health Body Pod while overseeing $8M+ monthly ad spends, across US, CA, AUS, UK and other Key English Markets. 

📩 amishra@cubert.co 
📞 Book a call: https://calendly.com/talk-to-ani

Get my Meta Ads Toolkit for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

Aniruddha Mishra

I've trained and upskilled 25+ Creatives Strategist. 💪 
Steal this framework on 
"How to Train Your Team to Create Winning Ad Creatives"
 
As a performance marketer, I get it. 
You know what works, 
but the creatives from your team aren't hitting the mark. 
 
So, how do you create an effective loop to find winning angles? 
 
Here’s the strategy that works: 
1️⃣ Define Creative Pillars 
2️⃣ Assess Awareness Stages 
3️⃣ Craft Targeted Hooks 
4️⃣ Track & Refine 
5️⃣ Clarify Roles 
 
🔄 Implement these steps and watch your team excel! 
 
*Giveaway is over*
Pls DM me if you commented before and 
didn't get the resource for some reason.

Director of Growth @ Hume Health | English Markets

2 months back, we were gifted with our first baby 🎉

And life has quietly (and loudly) changed.

1. My digital feed is now all about babies and all ads towards parenting products

2. Our schedule is crunched for sleep like crazy

3. Getting deja-vu from all mom and dad statements “You will only understand this, when you have your kid”. 

4. Every plan now comes with a silent disclaimer: “subject to baby mood.”

5. I’ve 10x more respect for all you ladies out there - for all you do. 

PS: Grateful to God and our family for all the love and support. ❤️

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🚨REDDIT is a goldmine for creative insights. And I have curated 30+ handpicked prompts for detailed analysis. 👇 

✅ These prompts are segmented into:
 • Audience psychology
 • Pain points & objections
 • Language & inside jokes
 • Competitor perception
 • Hooks, ads & content ideas
 • Emotional triggers

✅ Designed for:
 • Meta & TikTok creatives
 • DTC & app marketers
 • Creative strategists tired of “vibes-based” research

*giveaway over*
If you commented already and didn’t get my resource for any reason pls DM me “Reddit”

11 years ago, when I started my career,
I was honestly lost.

I was studying Chemical Engineering,
and felt a quiet fear every single day.

“What if I’m stuck doing this forever?”

I spent 3 years coding websites,
telling myself I was learning a skill.

Truth was, I was just tweaking templates
and pretending I had it figured out.

I knew I didn’t want to work
with big IT tech giants.

But I also had no clue
what I wanted instead.

That uncertainty was heavy.
Watching others seem confident,
while I kept guessing.

The only thing I was sure about
was wanting to work with startups.

Fast. Messy. Real work.

Eventually, digital marketing found me.
Not as a plan - just an opportunity.

A rare mix of creativity,
numbers, and real feedback.

Slowly, the fog began to clear.

Looking back, this stands out:

Clarity doesn’t always come
from knowing what you want.

Sometimes it comes from being honest
about what drains you.

PS: That’s a 14-years-younger me,
back in undergrad.
Confused. Insecure. Still trying.

Most brands in 2026
aren’t losing because of bad ads. ❌ 

They’re losing because
their learning loop is broken.

They find one winner.
Then try to force-scale it.

🫠 Same format.
🫠 Same angle.
🫠 Same hook.

The algorithm learns fast.
The audience gets bored faster.

Creative diversity isn’t about
making the algo happy.

It’s about answering
multiple questions at once:
- What format sells trust?
- What angle creates intent?
- What hook stops the scroll?
- What proof removes friction?

If every ad answers
the same question,

You’re not testing.
You’re just spending.

The fastest-scaling brands I see
run creatives like experiments.

Each batch is designed to learn
something new, not repeat a win.

That’s how you turn ads into
a compounding system.

Not one lucky creative.
But a portfolio that keeps paying.

In our Creative Strategy bootcamp
for 6 weeks we tap on each of these pillars. 
DM me if you want to get a link to the course. 

Curious how others are
structuring their learning loops 👇

Creative Diversity in 2026 

Life of a performance marketer: Meta launched a powerful feature (squencing)

Life of a performance marketer: I tested sequencing for 30 days - here's why it didn't work.

Wish we see more of #2.

They say “Paid ads in 2026 are dead.”
Yeah.

Of course you can handle all this by yourself:

- Attribution accuracy
- Tracking that actually works
- Clean event setup
- Signal quality
- Conversion rates
- Landing pages
- Funnel leaks
- Creative fatigue
- Scaling without breaking efficiency
- Revenue, not vanity metrics

Paid ads aren’t dead.
Amateur systems are.

What’s harder for a performance marketer?
Getting an apology from your partner
OR
Getting one from the Meta Ads team?

At least your partner eventually says:
 “Okay fine, I’m sorry… but you also did something.”

Meta Marketing "PROs" say:
 - Nothing changed on our end.
 - Performance fluctuations are expected.
 - Have you tried broad?

or even worse you are not trying our revolutionary "AI enhancement features"

*rant over*

When performance is down, how your team or agency reacts tells you everything about how invested they are.

Reactive teams wait for numbers to recover.
- They blame seasonality, platforms, or “the algo.”
- They pause or reduce spend, swap creatives randomly, and hope tomorrow looks better.

Proactive teams assume responsibility.
- They diagnose before defending.
- They pull breakdowns, isolate variables, and come to you with a plan not an excuse.

The difference shows up fast:

• Do they surface issues before you ask?
• Do they bring hypotheses, not just reports?
• Do they test with intent, not panic?
• Do they protect learnings even when results dip?

Anyone can manage an account when ROAS is green.

Real test is when you turn that red to green.

They say a performance marketers mood is directly correlated to the performance of their ads. 

How’s your mood now - yay or nay?

80% of paid marketers don’t understand this:
your creative didn’t fail, your market level changed.

When creative fatigues
Most teams respond by

refreshing creatives
- Same claims
- Same angles
- Same thinking

But markets don’t get tired
They get smarter

What worked last quarter
feels invisible today

The real question isn’t
“What new ad should we make?”

It’s
“What level is our market in now?”

Because each stage demands
a different message

Winning brands don’t get stuck because
They stay one level ahead
That’s how you win long term.

Repost if this was valuable.

The latest Meta ads drop has been disastrous. I am finding an interesting pattern. 👇 

Safari UTM capture dropped from ~66-70% to ~50% starting January 9th — a ~17 % point decline.

Root Cause Indicators
1. Safari ITP (Intelligent Tracking Prevention) is likely stripping UTMs on redirect chains or after 7+ days of no user interaction

2. Facebook/Meta Safari traffic hit hardest: -36% session drop with UTMs

3. AppLovin Safari traffic: -23% with proper UTMs

Anyone else noticing this?

This is one of the 100s of ads we produced in-house. Do you think it's a winner or loser? 

And why.

MS Clarity Shopify app developers are so lazy they didn't even care about removing "prod" from the app slug. smh!

I’ve spent years inside Meta’s ecosystem.
Pixels. CAPI. Events. Audiences. Signals.

Platforms see far more than users realize
and far less than marketers wish.

Founder @BTrue | Generated $15mil+ in DTC sales from Meta, Google & TikTok Ads | We help Wellness brands scale profitably with our 4 step unified Ad strategy 📈

We scale DTC brands from $50K to $500K/month using our 3-Layer Google Ads Growth System — built on $45M+ in sales and a 7.5x average ROAS.

No retainers packed with fluff.
No vague strategy calls.

Just a performance-first, structure-led system that turns Google Ads into scalable revenue.

What We Actually Do:

	•	Engineer campaigns that don’t just “spend”—they scale.
	•	Rebuild your feed, structure & targeting to win top-of-funnel.
	•	Maximize cold-to-hot traffic flows across Shopping, YouTube & Search.
	•	Plug ROAS leaks before scaling — so every dollar works harder.


Who We Partner With:

We’re not for everyone. We work with DTC brands that are:

	•	Already doing $50K–$500K/month in revenue
	•	Spending $15K–$100K+/mo on Google Ads
	•	Ready to scale with margin, inventory & intent
	•	Based in the US, UK, EU, or Australia

We only take on a handful of partner brands per quarter — often on performance terms. 

We grow with you. Or we don’t work together at all.

Why Partner Brands Stay:

Because we don’t just run ads.
We bring in customers.
And we treat your brand like our own.

If you’re done bleeding ad spend and ready to scale with precision --

DM me "SCALE".

Bharat Soni

YouTube Ads are a CHEATCODE for brands!!
One can easily scale to $300k+/ Mo. with correct strategy 👇

Youtube has Billions of "high intent" users..

And nowhere near as saturated as Meta or TikTok.

While everyone's fighting CPM wars on Meta..

Smart brands are scaling quietly on YouTube with better ROAS, longer LTV, and serious volume!

We're doing it right now for our clients.

So I put together a full YouTube Ads guide

How we test, scale, structure campaigns & build winning creatives.

Want it for free?

→ Like this post
→ Comment "YT" below

I'll DM it to your way!

P.S. Repost for priority access ♻️

Google & YouTube Ads for DTC brands -- Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. --- $60M+ in sales with 7.5x average ROI.

Nano Banana + MakeUGC + Veo3 = AI UGC at scale

Instead of paying $25k/month agencies, use a simple workflow:

• Analyze the niche
• Study 1,000+ ads that already convert
• Turn winners into scripts, avatars, and videos
• Launch production-ready UGC in minutes

No ghost creators.
No product seeding.
No back-and-forth revisions.

From idea → ad-ready in ~15 minutes.

That's why teams are replacing entire creative pipelines with this setup.

Comment "UGC" for the workflow

P.S: Repost for priority access ♻️

Google & youtube ads for dtc brands / Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. / $60M+ in sales with 5x average roas

80% people run Google ads with ZERO funnel strategy 😬
I've made over $60M+ in Rev. & you can also scale to $300k+/ Mo. with the exact campaign structure 👇


Most brands have:

→ Same messaging for everyone
→ No differentiation by buyer stage
→ Mixed branded + cold traffic in one mess of a campaign 😵💫

After scaling 75+ brands and generated $60M+ in sales, here's what we learned:

If your Google Ads account lacks structure, your ROAS will suffer!

So we built a funnel-based campaign strategy that actually scales profitably.

And I'm giving away the full playbook:

→ Budget allocation
→ High-performing campaign types
→ Targeting & landing page rules
→ Common mistakes (and how to fix them)

Want the full playbook?

Like this post
Comment "FUNNEL"

I'll DM you the complete doc!

P.s: Repost for priority access ♻️

80% Brands bleed 1000s of $$ on Google Shopping & PMax.
After making $60M+ in sales, here's the exact shopping fixes you need for profitable sales 👇

It's not bids.
It's not PMax.
It's not creatives.
It's the product feed!

We have audited hundreds of eCom brands spending serious money on Shopping & PMax..

Noticed same pattern every time:
→ Too many fancy optimizations
→ Too many labels and "hacks"
→ Completely broken core product data

If Google doesn't understand your product, nothing else matters.

Here's the simple truth most people miss:

Shopping performance follows a hierarchy.

1️⃣ Google must understand what you sell
2️⃣ Then it matches products to search intent
3️⃣ Only after that do creatives and bidding matter

Most brands fail at step one.

So I put together a no-BS Google Shopping Feed Playbook covering the only things that actually move your  ROAS!

Fixing just these fundamentals has unlocked massive gains for brands without increasing spend.

If you're running Google Shopping or PMax and want higher ROAS without more budget...

→ Like the post
→ Comment "SHOPPING"

I'll DM you the full playbook 📩

P.S. Repost for priority access ♻️

VEO 3 + Nano Banana Pro now handle 100% of UGC ad creation.

0 filming days. 0 video editing. 0 hours wasted.

Most people think AI UGC doesn't convert.

They're not wrong - bad AI UGC kills performance.

But when the system is built right?

It scales faster than any creative team ever could.

This stack turns:

✅ 1 product image → 20-50 UGC-style ads
✅ Winning hooks → endless variations
✅ Weeks of production → minutes

One brand used a single AI-generated creative from this setup
and did $153K in 30 days.

The ROI isn't luck - it's workflow.

Now you can create your first AI ad for just $1.

Want the exact system + setup?

→ Like this post
→ Comment "GEMINI"

P.S. Repost for priority access ♻️

YouTube & Shopping Ads are a CHEATCODE for brands!
80% of brands bleed cash on Google, yet scaling to $500k/mo is doable with correct strategy.

Here's what's actually working right now 👇

YouTube Ads + Google Shopping (done properly).

YouTube Ads:

→ Billions of high-intent users
→ Way less saturated than Meta
→ Quietly scalable at volume

Google Shopping:

Brands don't lose money because of bids.
Or PMax.
Or creatives.

They lose money because their product feed is broken.

If Google doesn't understand your product, nothing else matters.

Shopping performance follows a simple order:

1️⃣ Google understands what you sell
2️⃣ It matches products to search intent
3️⃣ Then ads + bidding start working

Most brands fail at step one.

So I put together two no-BS playbooks we use for clients:

→ A YouTube Ads scaling system
→ A Google Shopping feed framework that boosts ROAS without more spend

Want them?
→ Like this post
→ Comment "GOOGLE"

I'll DM it your way.

P.S. Repost for priority access ♻️

Google & YouTube Ads for DTC brands \​ Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. \​ $60M+ in sales with 7.5x average ROI.

Gemini 3 Pro = $500k/mo. UGC Ad creative team.

AI now handles 100% video ad creation & can try it at $1 only.

People used to spend hours scripting UGC videos, briefing creators, waiting on edits, praying for something usable.

Now?
This AI UGC stack does it better than they ever could.

No cameras.
No editing marathons.
No creative burnout.

You just need to - 

- Upload your product.
- Paste a winning ad.
- Pick an avatar.

Best part: You can try it at just $1 now.

2026 is all about AI & that's how brands are producing ads at 10× the volume without increasing their spend!

If you want the exact steps to create your first AI ad for $1:

→ Like this post
→ Comment "Gemini" & I'll send it over 📩

P.S. Repost for priority access ♻️

"Google ads is not scalable"

~ $713K in 2 months, 6.15x ROAS with our Google strategy 👇

Most brands have:

→ No campaigns for acquiring new customers (TOF)
→ Same messaging for everyone
→ No differentiation by buyer stage
→ Mixed branded + cold traffic in one mess of a campaign 😵💫

After scaling 75+ brands and generated $60M+ in sales, here's what we learned:

If your Google Ads account lacks structure, your scalability and ROAS will suffer!

So we built a funnel-based campaign strategy that actually scales profitably.

And I'm giving away the full playbook:

→ Multi-Funnel Marketing
→ Budget allocation
→ High-performing campaign types
→ Targeting & landing page rules
→ Common mistakes (and how to fix them)

Want the full playbook?

→ Like this post
→ Comment "FUNNEL", I'll send it your way!

P.S: Repost for priority access.

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The Battle

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