Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Warren Hammond

Volt.io

Chief Revenue Officer (CRO)

Volt is building the global infrastructure for real-time payments. Our network of networks unites and harmonises the world’s next-generation account-to-account payment systems, enabling merchants across the globe to accept real-time, account-based payments from their customers – seamlessly, and at lightning speed. Real-time payments, everywhere.

Interim CRO

Rhino Consulting BV

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

CRO| CCO| CSO |Fractional Leader

Green Story

Green Story (www.greenstory.io) is the platform helping brands unlock the potential of their sustainability data and achieve a better way of doing business - whether they are at the beginning of their journey to net-zero or are far into it already.

Thanks to our customer-friendly solutions and using the global standard of Life Cycle Assessment (LCA) methodology, Green Story enables brands to accurately quantify and show the environmental performance of their products, and offset their carbon footprint, making them carbon neutral. 

As a result, we elevate the customer experience with a brand’s sustainability narrative throughout the customer lifecycle, enhancing transparency, increasing loyalty, and driving revenue. 

Green Story partners with hundreds of leading brands, such as PANGAIA, thredUP, Rent the Runway, and Pact. Our global team of experts works to empower 1 billion people to know their impact and make choices that are better for the planet and the generations to come.

Commercial Consultant & Investor

Pavilion

Executive Member

Innovative and strategic Chief Revenue Officer with extensive experience in leading sales operations, driving profitable growth, and preparing businesses for successful acquisitions in the competitive European vacation rental market. 

At the helm of sales for one of Europe's largest vacation rental companies, I orchestrated the transformation of the business, culminating in its acquisition by OYO in 2019. 

Key Member of the Leadership team which realised a $120m+ profit for the business when we sold to Oyo within 3 years.

Specializing in crafting compelling value propositions, pioneering services, and forging strategic partnerships, I am adept at instilling high-performance cultures, integrating cutting-edge technologies, and implementing industry best practices to scale operations and enhance productivity. 

Passionate about driving SaaS businesses to new heights through visionary leadership and robust revenue-generation strategies.

Played a pivotal role in expanding At Leisure’s portfolio to 115,000 homes across Europe, successfully positioning the company for acquisition through sustained, profitable growth.

Engineered a robust value proposition and launched innovative services that differentiated sub-brands like Belvilla, DanCenter, Danland, and Traum-Ferienwohnungen in a crowded marketplace.

Orchestrated strategic partnerships that broadened market reach and drove substantial revenue increases, significantly contributing to the company's attractiveness for the acquisition by OYO.

Cultivated a culture of high performance within the sales team, fostering a climate of excellence that aligned with aggressive business goals and enhanced overall sales productivity.

Implemented advanced sales technologies and best practices that optimized performance and scalability, underpinning the company's rapid growth and operational efficiency.

Chief Sales & Revenue Officer

Jobrapido

Job Rapido is an AI-enabled Performance Marketing Platform, focused on the recruitment market with 100M users globally, and is a portfolio company of private equity firm, Symphony Technology Group.
I launched new revenue streams for the business that unlocked the value of its audience and prepared the business for strong growth, overseeing sales, account management, and marketing teams, and establishing a customer success function which significantly grew the value of sales from core customers.

Senior Vice President of Sales

HarrisHammond

Social Talent: I worked closely with the founders of Social Talent on the design and execution of a sales strategy that facilitated its growth from start-up to a leading platform for online training. I enjoy working with them as an advisor and active investor.
HR Office: following majority acquisition of Adver Online by USG People, I advised the business on the establishment of a structure to enable development and implementation of new software services into their client base, whilst strengthening sales performance of their existing business.

Director

Monster

As Managing Director of the Benelux business, I held full accountability for this 150-person, $80M business, and was a member of the European Management board. 
The business achieved strong top-line results during this period through development of adjacent market opportunities and development of new solutions-focused products, and made significant gains in profitability through leadership capability and operational excellence.

Managing Director Benelux

As European Head of Sales, I delivered strong double-digit growth, creating a new value proposition that was translated into robust sales strategy and local planning, and delivered via local leaders accountable for 600 Field and Telesales Account Managers.

European Sales Director

My remit expanded to transform sales performance and capability across Benelux and CEE markets, where I enabled all contact centres to meet challenging targets within three months.

Director Telesales Central Eastern Europe & Benelux

I grew the business 100% year-on-year, whilst increasing salesforce productivity by >40%, creating the largest telesales centre in Europe and one regarded as best practice.

Director Telesales Northern Region

CPM Nederland

Appointed to the Netherlands board, I drove significant bottom-line improvement, holding full P&L responsibility for a 180-person operation, with the centre winning the 2005 Nationale Contact Centre Awards.

Commercial Director

Mosaic

Responsible for managing the India offshoring business. Grew the business from one-man team, one centre and 25 seats to 12-strong team managing 4 companies, 7 sites and 550 seats in 3 months.
Owned and managed end-to-end relationship with telesales agencies in India including contractual terms, remuneration, incentives and clawbacks
Drove profitable volume sales for telecom, mobile and energy products for companies like Sainsburys and Orange
Remotely led the London-based client liaison departments
Managed operations for all campaigns - marketing briefs, targets, ROI, operator training, call scripts and product training
Built and ran business processes to ensure high quality, high revenue, low churn
Ensured effective management information systems were in place for on-time, accurate reporting
Promoted to run all the telemarketing operations in the UK, Canada, India and South Africa

Vice President Worldwide Outsourcing

CRO | CCO | CSO

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

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Animesh Misra

Warren Hammond

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