Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Pressplay Capital

At Pressplay Capital, we are launching a fund focused on one thing: backing high-potential startups across the attention economy — Gaming, Ad Tech, Media-Tech, Entertainment, and Sports Tech — with a clear bias toward exit-friendly deals.

Our focus is MENA and India, with selective exposure to the U.S., where we’re leveraging the region’s content, culture, and consumption flywheel. Our goal: to help founders build products that shape how audiences engage, play, stream, and monetize.

Why now?
Valuations have corrected. AI and Media Tech is a match made in heaven. Distribution channels are fragmented. And exits — from strategic M&A to talent-led acquisitions — are accelerating across digital media. From gaming studios in Riyadh to sports, media tech and micro OTT platforms in Mumbai, we’re seeing real momentum in founder-led companies across MENA and India building for scale — and for acquisition.

Why us?
As a streaming pioneer and former Brightcove India head, I’ve helped scale multi-million dollar video SaaS businesses across 3 continents. Our team brings domain expertise, operational depth, and board-level visibility across the media-tech stack. From co-investing alongside global funds to supporting GTM via Adsolut Media and The Streaming Lab, we’ve built a startup supply flywheel designed to source, scale, and exit the right founders.

Our approach is thesis-driven but operator-backed. We invest $500K average checks in 15 companies with curated strategies and an obsession with monetization and market fit — not vanity metrics.

If you're a founder building in the GAMES universe — or an LP seeking to tap into one of the most misunderstood and fastest-growing segments in the digital economy — let’s talk.

Founder

AthleteAgent.com

Building the IMDb of Sports. AthleteAgent’s proprietary database and AI talent-matching engine cut sponsorship search times from weeks to minutes, unlocking new revenue for brands, charities, and athletes alike.

Investor

Agora

Head, Strategy & Growth, Middle East [Fractional]

Mehtta Ventures Dubai

Inspired by our move to Dubai and our family’s legacy, strengths and experience, we bring to you a dynamic, forward-thinking investment bank & strategic advisory powerhouse headquartered in the heart of Dubai.

On Substack with a newsletter tracking MENA + India with a fresh perspective, new investment deals and AI / media / media tech analysis dropping every Monday: https://mehttaventuresdubai.substack.com/ Please follow us!

At Mehtta Ventures, we leverage decades of operating and investing experience in media tech, streaming, and digital transformation to fuel the growth of early-stage companies. We’ve scaled ventures like Angara.com and KIVI, which went onto become the fastest growing jewelry e-commerce platform and the world’s largest transport-focused entertainment destination respectively, led sales and GTM for NASDAQ listed online video platforms such as Brightcove and Endeavor Streaming across India and the Middle East, helping over 100+ content owners successfully distribute, monetize, and optimize their media strategies using technology and are on the Board of Asia's second largest (after YouTube) video ad network, Adsolut Media.

Additionally, our portfolio companies benefit from our experience and expertise investing in and mentoring media / media tech startups such as OckyPocky, Baaz, Listed.Fans, Frammer AI etc including significant distribution and business development tie ups to turbo charge growth and thus valuations. We also run "Streaming in India" at The Streaming Lab, the region’s leading data led streaming and OTT insights platform for the streaming industry of India. We bring not only capital but also strategic distribution hacks and a global network to overcome critical sales and distribution challenges—empowering startups to thrive in the rapidly evolving attention economy.

> Trusted Advisors, Thought leaders, Investors & Professionals with a relationship driven focus for creating win-win opportunities.

Founder & CEO

The Streaming Lab

Managing Editor - Streaming In India

Adsolut Media

- Revenue Growth and Market expansion for Asia's second largest Video Advertising network
- Focus on strategic partnerships with the largest Advertising Agencies, Connected TV OEMs, Online Video Platforms and Streaming OTTs globally
- AVOD Monetization for content owners, sports rights holders, global and local streamers

Board Observer - Business Development, Partnerships & Growth

Endeavor Streaming

Turbo charging growth for the most advanced OTT technology company in the world.

Sales Director, South Asia & MENA

Brightcove

Head Of Sales, Indian Sub-Continent (New Business Director)

Leading Brightcove's charge in India. 
Brightcove India's #1 employee.

With my leadership & performance, we quickly became one of the fastest growing regions in the company. 

Achievements:
- Business growth in 2 years of 5 to 40+ customers today. Currently clocking a new business deal every month on average.
- Grew team to include sales directors & solutions engineers
- Worked closely with Singapore and Boston (HQ) teams to devise go to market & marketing strategies for the sub-continent with an India focus 
- Helped grow the channel sales business and the roster of channel sales partners across the country
- Built strategic commercial relationships with most of the leading media organisations and brands in the region

Day in and day out we help our customers focus on using video to move their business in meaningful ways, whether that’s in broadcasting or publishing, marketing, or enterprise communications. We do this through continuous technical innovation, nurturing a broad video-centric ecosystem, and by being a true partner to our customers. Video moves us and it moves our customers, thousands of them in 70 countries.

Our cloud platform is an end to end solution that can help you with:
Uploading videos, Encoding, Content Management work flows, Customized Video Player (the world's fastest), LIVE Streaming, Social Media Network integration, Streaming, Analytics, Advertising & more.

We power the videos of more than 4,000 customers around the world!

Sales Director, Asia (NASDAQ : BCOV)

Listed

Turbo charging growth for influencers and fans globally

Angel Investor

Baaz

Baaz aims to revolutionize online selling by providing a trustworthy live video shopping experience to online businesses and those who couldn’t sell online yet.

SaaS, Streaming, Sales, Entrepreneur, Investor

Award winning Sales professional, 2X startup entrepreneur turned investor / rain maker with 22 years of leadership experience in B2B SaaS, Media Tech (Streaming & Ad Tech) and E-commerce across the United States, India and the Middle East managing and growing multi million businesses (including a $5 million ARR SaaS business to > $15 million B2B one), P&Ls, teams and more.

I am a global business development and partnerships leader + co-founder and managing editor of two ventures: Mehtta Ventures Dubai, a family office and strategic investment advisory firm, and Streaming in India / The Streaming Lab, a digital platform for video streaming insights and analysis. I also sit on the board of Adsolut Media, Asia's second largest video ad network after YouTube.

I am passionate about creating win-win opportunities for innovators and investors across different sectors and regions, leveraging my relationship-driven approach and entrepreneurial mindset.

Previously, I led the sub-continent operations of Brightcove, a global leader in online video solutions, where I helped more than 100+ clients achieve their business goals through video streaming and digital transformation. I also launched and scaled several start-ups, such as TABBIE, India's first in-vehicle video and digital advertisement platform, KIVI, the world's largest offline video on demand service and Angara.com, one of the world's largest sellers of gemstone jewelry on the internet. 

Additionally, I am an active angel investor and mentor to media, AI and tech start-ups in the region, sharing my expertise and network.

taplio

The Battle

Animesh Misra

Viniit Mehta

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