B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

I'm a brand marketing and consumer marketing leader. I drive Integrated marketing strategy, brand, category, and growth transformation for large consumer and digital-first businesses. My work focuses on turning brands into high-impact, culturally relevant, and performance-led growth engines — blending ATL–BTL, digital, consumer insights, product launches, trade marketing, and ROI optimization into one integrated system. I have in depth experience in performance marketing, Growth & Audience Acquisition
Category Development, Marketing P&L Ownership, OTT / Media Marketing Experience.  Retail & Activation Marketing, Data-Driven Marketing / ROI Focus 

Over the past 20+ years, I’ve helped reshape some of India’s most visible brands through a mix of brand strategy, storytelling, and data-driven execution

•	Scaled DishTV from 5M to 15M users through celebrity-led national campaigns, IPL partnerships, and 1,000+ retail activations, while managing a ₹150 Cr P&L.

•	Launched and built HOOQ India, achieving 1M+ installs in 6 months and driving Hollywood fan engagement with creator & influencer-led content ecosystems.

•	Repositioned Microtek as India’s #1 Power Solutions brand, delivering record FY25 revenue, ₹60 Cr in e-commerce, and building a modern, insight-led brand identity.

•	Drove category development in UPS, inverter, and solar segments, improving market share, ASP, and retail sales through consumer research and trade programs.

•	Led performance and content marketing across Asia, delivering 35% MoM app growth and improving monetization at The Asian Parent.

•	Built high-performing marketing teams (30+ members) across geographies, cultures, and matrixed environments.

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