Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

Connexials Technology Pvt.Ltd

Head of Digital & AI Solutions

LexisNexis

I spearheaded growth initiatives at LexisNexis, managing P&L, market development, and brand building, with strategic plans that impacted academia, government, law firms, and corporates. I established a compliant India business and secured positive global audit assessments. 

Collaborating with the Indian Home Ministry, I helped launch new criminal law books, which were released by the Hon. Home Minister. I drove 2x growth in the tech-powered legal research and eBook business, securing the largest-ever online subscription deal with 1200+ users, and pioneered eBooks for the long tail market, achieving another 2x growth through unassisted sales channels.

Furthermore, I fostered stronger relationships with the judiciary, promoting technology adoption and the rule of law.

Managing Director India

Cognition Solutions

During this tenure, I drove the strategy to expand into new markets, generating 10% of revenue from these markets in the first year.  I also conceptualized and initiated the development of an online platform-based service model. By restructuring operations and introducing a global partner network, I improved profitability for three consecutive years.  Moreover, I led the creation of the marketing operations function, which delivered 30% of leads to the sales teams over the last two years.

General Manager

Optimal Strategix Group, Inc.

I led client engagements across the Asia Pacific region, building high-performing delivery teams. One key engagement with a leading wholesale cash & carry company identified unmet customer needs and provided actionable insights, resulting in increased business commitment for the following year.

Director - Delivery (Asia Pacific)

Manthan Services

At m360 Research, I ramped up Manthan's healthcare physicians' panel in the US and Canada by 120%, led the integration of digital fingerprinting technologies to enhance data collection, and drove 3x revenue growth for the online panels business by delivering successful projects and optimizing operational processes.

Head MR Delivery & Operations

Nextwert Solutions

I founded an entrepreneurial venture to deliver innovative market research solutions to MR agencies & consumer product companies. Offered end-to-end survey design, administration, processing, and analytics, along with training on market research analytical tools like Quantum, SPSS, and ConfirmIT.

Director

FirstRain

I reinvigorated FirstRain's India R&D operations, overseeing development, service delivery, and customer support, while managing admin, finance, and HR functions. I built a strong India-based management team and led the development of FirstRain Analytics, enhancing the industry modeling group, dynamic source repository, and competitor identification to meet customer needs.

Vice President & General Manager

Blackstone Group

Director - Knowledge Center

GECIS

Manager - Analytics

AC Nielsen ORG MARG

Analysis Manager

As an accomplished executive with 3 decades of experience, I have consistently demonstrated my ability to drive business transformation, scale operations, and lead high-performing teams across diverse industries.

I have a progressive history of starting, scaling and turning around businesses into profitable growth and market expansion by providing hands-on business strategy support, operating model design, P&L ownership, product management, organizational planning, process improvement (Green Belt Certified), change management, go-to-market strategies, and organizational development.

At LexisNexis, I managed market development and strategic initiatives, achieving the largest-ever online subscription deal for India, expanding across key sectors including academia, judiciary, law firms, and corporates.

At Cognition Solutions, I spearheaded operations transformation, generating 10% of revenue from new markets in the first year, while ensuring sustained profitability through global partnerships and strategic restructuring.

In roles at m360 Research and FirstRain, I led product innovations, expanded market share, and scaled R&D capabilities—driving significant revenue growth and enhancing data-driven decision-making processes.

Early in my career, I built profitable business units from the ground up at Blackstone, leading the Knowledge Center transformation and securing key external clients.

With a passion for leading teams, crafting visionary strategies, and implementing impactful solutions, I thrive in driving change and building sustainable growth for organizations.

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Animesh Misra

Udit Mathur

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