B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

I'm a brand marketing and consumer marketing leader. I drive Integrated marketing strategy, brand, category, and growth transformation for large consumer and digital-first businesses. My work focuses on turning brands into high-impact, culturally relevant, and performance-led growth engines — blending ATL–BTL, digital, consumer insights, product launches, trade marketing, and ROI optimization into one integrated system. I have in depth experience in performance marketing, Growth & Audience Acquisition
Category Development, Marketing P&L Ownership, OTT / Media Marketing Experience.  Retail & Activation Marketing, Data-Driven Marketing / ROI Focus 

Over the past 20+ years, I’ve helped reshape some of India’s most visible brands through a mix of brand strategy, storytelling, and data-driven execution

•	Scaled DishTV from 5M to 15M users through celebrity-led national campaigns, IPL partnerships, and 1,000+ retail activations, while managing a ₹150 Cr P&L.

•	Launched and built HOOQ India, achieving 1M+ installs in 6 months and driving Hollywood fan engagement with creator & influencer-led content ecosystems.

•	Repositioned Microtek as India’s #1 Power Solutions brand, delivering record FY25 revenue, ₹60 Cr in e-commerce, and building a modern, insight-led brand identity.

•	Drove category development in UPS, inverter, and solar segments, improving market share, ASP, and retail sales through consumer research and trade programs.

•	Led performance and content marketing across Asia, delivering 35% MoM app growth and improving monetization at The Asian Parent.

•	Built high-performing marketing teams (30+ members) across geographies, cultures, and matrixed environments.

Animesh Misra

[𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐏𝐄𝐏 𝐇𝐨𝐥𝐝𝐞𝐫] ▶️𝗖𝗠𝗢@𝗣𝗮𝗻𝘁𝗲𝗰𝗵> Delivered 𝟭𝗕𝗻+ Impressions @ 𝟮.𝟱𝗫 𝗥𝗢𝗜 with Integrated 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Campaigns🚀🚀▶️ISB'15 ▶️Ex Google/Disney+/Bytedance

✅ Still treating marketing like a cost center?
You're not alone.
But the best in the game? 

They know better.

Marketing that doesn't convert isn't marketing.
It's a silent leak —
Draining your growth, your team’s energy, and your budget.

That’s why we do things differently.
We blend Sales + Marketing into a single growth machine.
We call it  𝐒𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 — and it’s not just a buzzword.
It’s how we helped brands like  𝗦𝗵𝗲𝗶𝗻, 𝗔𝗹𝗶𝗯𝗮𝗯𝗮, 𝗧𝗲𝗻𝗰𝗲𝗻𝘁 𝗚𝗮𝗺𝗲𝘀, 𝗦𝗵𝗼𝗽𝗲𝗲, 𝗟𝗮𝘇𝗮𝗱𝗮 etc. drive 𝗨𝗦$ 𝟮𝗕𝗡+ 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮e with 4-6x ROAS.

We’ve got boots on the ground in Singapore, Hong Kong, India, China, and the US,
And hearts set on building performance systems that don’t just scale, they stick.

🌱We don’t chase growth.
We engineer it.
Across borders. Across product lines. Across customer journeys.
And yes, we have a damn good time doing it.

💬 Curious what your marketing could do if it actually worked like a business engine?
Let’s have a real conversation: 
https://calendly.com/sam-pant

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Animesh Misra

Sam Pant

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