Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

RAMA Consulting

Rajeev has over 26 years of rich experience across Industries and Business Functions. He has enabled multiple organizations on their sustainable growth and People Strategy including Start Ups. He has been recently awarded as Vishista - Best Professional Award (Aug 2021) by IKON (International Knowledge Opportunity & Knowledge) Foundation. He has successfully led his previous Organization to Rank 15 from Rank 90 in Great Places to Work, India. Organizations and Individuals who are keen on reaching their Ful Potential may reach out to him

Founder & CEO

People Combine

I lead a strong team of 1400 plus employees from a People Leadership perspective. The key tenets of the role being Workforce Strategist, Building Superior Performance Driven Culture, Compliance & Governance Regulator, Coach & Advisor to Senior Leadership Team & Board of Directors, and last but not the least HR Service Delivery.

HR Director - Nord Anglia Education, India

HCL Infosystems Ltd

Strategic HR Business Partner for multiple lines of Business in IT Infrastructure Services & Software Services. Leading the entire gamut of HR functions, Talent Management, Succession Planning for over 10000 employees. Rich experience in Domestic & countries like Singapore, Dubai & Qatar.

Global HR Head : HCL Services Ltd.

Raymond Limited

General  Manager - Corporate HR

DGM - Corporate HR

Mahindra & Mahindra Farm Equipment Sector (FES)

Jul 96- Jun 97: Manufacturing
Jul 97 - Mar 00- R&D
Apr 00- Feb 03 - HR
Mar 03 - Feb 07- Marketing
Mar 07- Apr 08- Executive Assistant to President (FES)

Executive Assistant to President FES

Product Management & Marketing Systems

Manager - Performance Management & OD

Rajeev is an accomplished professional with over 28 years of rich transformational and change management experience. He has cross functional experience in areas like Manufacturing, Product Development, Performance Management & Organization Development, Marketing, Strategic Planning, Business HR & Corporate HR. He has strategically moved across industries like Manufacturing, Retail, IT & currently in Education Sector. The organizations that he prides in working are M&M (FES), Raymond Ltd, HCL Services Ltd & Nord Anglia Education. He has led HR function in large scale organizations, medium scale organization and family run organizations. Founder & CEO of RAMA Consulting, Advisor & Mentor with multiple organizations who are keen on their Growth and Leadership journey. Also, Mentor of Change-NITI-Aayog for ATL
Rajeev has successfully catapulted his last organization from Rank 90 in 2015 in Great Places to Work (GPTW) India to Rank 15 in 2019 (2016- Rank 85, 2017- Rank 54, 2018- Rank 21). He has been awarded Most Talented HR Leader and Most Influential HR Leader in India. He has successfully led the transformation journey across the organization which has resulted in building High Trust Culture in the Organization. His strong belief in R3 – Respect, Regard & Recognition has led to scale global heights & help accomplish significant milestones in his rewarding career. He has an acute sense of process championship along with deep rooted care for his employees. He is also one of the HR pioneers in moving away from bell curve system in traditional performance management system. He has innovatively built systems & process which facilitates on going performance management with advance use of Technology & AI. He has been core member of significant high impact processes like Deming Prize, Japan Quality Medal, Great Place to Work etc. His passion for Inclusiveness & Diversity has helped his current organization to reach Top 15 for three consecutive years as Best Companies for Working Women – Recognition by Working Mother Media & Avtar. 
He has been recognized in various forums and in one of the most sought out Speakers / panel member / Judge in HR fraternity. He has also successfully delivered training programs across the HR Suite & is certified in 7 Habits, Situational Leadership, CII Business Excellence Assessor on EFQM model to name a few. He is actively engaged in Teaching (Faculty), Consulting and Mentoring. He is also contributing to Society through an initiative called Spoorthi- Connect – Serve – Learn where education is imparted to underprivileged children.

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The Battle

Animesh Misra

Rajeev Tupsakri

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