B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

I'm a brand marketing and consumer marketing leader. I drive Integrated marketing strategy, brand, category, and growth transformation for large consumer and digital-first businesses. My work focuses on turning brands into high-impact, culturally relevant, and performance-led growth engines — blending ATL–BTL, digital, consumer insights, product launches, trade marketing, and ROI optimization into one integrated system. I have in depth experience in performance marketing, Growth & Audience Acquisition
Category Development, Marketing P&L Ownership, OTT / Media Marketing Experience.  Retail & Activation Marketing, Data-Driven Marketing / ROI Focus 

Over the past 20+ years, I’ve helped reshape some of India’s most visible brands through a mix of brand strategy, storytelling, and data-driven execution

•	Scaled DishTV from 5M to 15M users through celebrity-led national campaigns, IPL partnerships, and 1,000+ retail activations, while managing a ₹150 Cr P&L.

•	Launched and built HOOQ India, achieving 1M+ installs in 6 months and driving Hollywood fan engagement with creator & influencer-led content ecosystems.

•	Repositioned Microtek as India’s #1 Power Solutions brand, delivering record FY25 revenue, ₹60 Cr in e-commerce, and building a modern, insight-led brand identity.

•	Drove category development in UPS, inverter, and solar segments, improving market share, ASP, and retail sales through consumer research and trade programs.

•	Led performance and content marketing across Asia, delivering 35% MoM app growth and improving monetization at The Asian Parent.

•	Built high-performing marketing teams (30+ members) across geographies, cultures, and matrixed environments.

Animesh Misra

Dr. Partha Pratim Chakraborty is an Associate Professor of Marketing at DBS Global University, Dehradun. He holds a Doctorate from the Swiss School of Business Management (SSBM), Geneva, and is currently pursuing a Fellow Program in Management (FPM) at Chetana’s Institute of Management and Research (CIMR), Mumbai (2024–2028). He has also completed an advanced certification in Leadership and Digital Business Trends from The Wharton School, University of Pennsylvania.

His research and teaching interests include brand management, consumer behavior, artificial intelligence in marketing, strategic management, and sustainability. He has six Scopus-indexed publications and 50 citations to date. Prior to academia, he spent over two decades in strategic leadership roles with Mahindra Holidays & Resorts, Sterling Holidays, Everonn Education, and Thomas Cook (India) across India, the Middle East, and Southeast Asia, which enables him to effectively integrate industry experience with academic practice.


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