B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

I'm a brand marketing and consumer marketing leader. I drive Integrated marketing strategy, brand, category, and growth transformation for large consumer and digital-first businesses. My work focuses on turning brands into high-impact, culturally relevant, and performance-led growth engines — blending ATL–BTL, digital, consumer insights, product launches, trade marketing, and ROI optimization into one integrated system. I have in depth experience in performance marketing, Growth & Audience Acquisition
Category Development, Marketing P&L Ownership, OTT / Media Marketing Experience.  Retail & Activation Marketing, Data-Driven Marketing / ROI Focus 

Over the past 20+ years, I’ve helped reshape some of India’s most visible brands through a mix of brand strategy, storytelling, and data-driven execution

•	Scaled DishTV from 5M to 15M users through celebrity-led national campaigns, IPL partnerships, and 1,000+ retail activations, while managing a ₹150 Cr P&L.

•	Launched and built HOOQ India, achieving 1M+ installs in 6 months and driving Hollywood fan engagement with creator & influencer-led content ecosystems.

•	Repositioned Microtek as India’s #1 Power Solutions brand, delivering record FY25 revenue, ₹60 Cr in e-commerce, and building a modern, insight-led brand identity.

•	Drove category development in UPS, inverter, and solar segments, improving market share, ASP, and retail sales through consumer research and trade programs.

•	Led performance and content marketing across Asia, delivering 35% MoM app growth and improving monetization at The Asian Parent.

•	Built high-performing marketing teams (30+ members) across geographies, cultures, and matrixed environments.

Animesh Misra

I am Dr Ikechukwu Okoh, a Healthcare Leader, Executive Coach, Angel Investor, and passionate advocate for building sustainable, innovative healthcare solutions in Sub-Saharan Africa and beyond.

With 2 decades of experience in Nigeria, Saudi Arabia, and the UK, I’ve worn many hats: emergency medicine doctor, healthcare executive, startup advisor, and business strategist. 

My journey has taken me from frontline clinical care to the boardroom, where I now partner with healthcare founders, executives, and innovators to scale their impact and navigate the complexities of leadership.

I currently serve as Group Head at Boulevard Group and sit on the advisory boards of several fast-growing startups. 

Through my coaching and consulting, I help leaders:

✅ Build resilient teams and culture

✅ Develop winning strategies for growth and funding

✅ Navigate healthcare politics and operational challenges

Why me?

     -MBBS (Ambrose Alli University, Nigeria )

     -MPH & MBA (UK)

     -MRCEM (UK)

     -Fellowships (FRSPH, FIMC)

     -Angel Investor (Tekedia Capital & others)

     -Certified Lean Six Sigma (Quality & Operational Excellence)

Let’s connect if:

    -You’re a healthcare founder looking to scale

    -You’re a leader seeking clarity and growth strategies

    -You need advice for a healthcare business or leadership development

Learn more / work with me:

   -Discovery Call: https://calendly.com/ikechukwu-okoh

   -Download my Authority Playbook: https://ikonmd.org/?page_id=463

   -Subscribe to my Newsletter: https://leadership-pulse.beehiiv.com/subscribe

#HealthcareLeadership #StartupStrategy #ExecutiveCoaching #AfricaRising #HealthcareInnovation

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