Microtek International Pvt  Ltd.

I lead the Integrated Marketing function,  ° Currently heading Marketing, Digital marketing, content, social media marketing, performance marketing focusing on   user acquisition, Website, Growth hack and hyper personalized campaigns in consumers digital journey by seamlessly weaving channel orchestration and marketing automation 

° Repositioned Microtek, India’s #1 HUPS brand across digital and offline channels achieving 360 Brand Refresh 

° Driving performance and brand marketing campaigns for inverters, Online UPS, Wires & cables and Solar 

° Driving revenue of D2C channel and ecommerce platforms including managing marketing and revenue of Amazon and Flipkart 

° Led demand gen campaigns for Online UPS and Line Interactive UPS  

° Responsible for optimization of awareness campaigns and effective lead acquisitions from SEM, SEO, Meta, Google and programmatic platforms

Head of Marketing

Kurate Digital Consulting

B2B and B2C ; Digital Marketing, Campaign management,  Programmatic advertising, Enterprise software sales, Solution selling and Digital strategy. 

Currently spearheading the end to end marketing automation for a eye hospital chain.

Senior Partner

The Parentinc

Heading Programmatic sales and  Automated revenue for Asia
Heading Performance Marketing for Asia
In charge of IN and Sri Lanka operations

Dy Country Manager

HOOQ

HOOQ is a jv between Warner Bros, Sony pctures and Singtel. I launched the brand in India and was heading Growth, performance marketing, Brand strategy, marketing revenue PR, experiential and CRM

Marketing Head

Ireo Private Limited.

Leading the digital leg of the brand  with key emphasis on framing the digital strategy for 2016, Lead management,revamping the websites and key digital assets and contributing to the brands foray into new segments.
Preparing for new project launch

VP Marketing & Digital

Dish TV

• As VP Marketing - Dishtv I played a key role for managing strategic equity. The brand grew from 5Mn to 15Mn subscribers during my tenure making it Asia’s #1 DTH brand
 • I led the creation of current brand identity of Dishtv visible across India and Sri Lanka. My tenure has seen the launch of ongoing ‘Dish Sawaar Hai’ positioning for the brand. I oversaw all sponsorship associations and was responsible for inking KKR IPL sponsorship from start to end
• Managed  industry first launches like HD Box, Recorder Box, Dishonline, Dishonwheels, One such intervention-Zing, the SD Box with state specific content has been unmatched by competition and has strengthened the leadership position

Dentsu

Managed P&L and a team of 22 people for Honda Cars/Motorcycles, Toshiba laptops/Washing Machine. Daikin and IFFCO Tokio. I managed to exceed the revenue by more than 30% YoY

Vice President

J. Walter Thompson Worldwide

Managed three of the strongest youth brands in the country ESPN, Hero Honda and Lay’s. Successfully managed the Frito Lay portfolio (Lay’s, Cheetos, Uncle Chips, Quaker Oats and Lehar namkeen) for 7 years. During my stint all the brands became power brands and the snack division was voted as the best performing region 5 years in a row   
• I played a key role in executing one of the most successful running campaign of Lay’s- ‘No one can eat just one’ which straddled across existing and new variants with Saif as ambassador
•Supported Cheetos school program through activations involving Pokémon, Beyblade, Zenga

Client Services Director

FCB Ulka Advertising

Handled LML scooters one of the biggest and operationally heavy accounts in Delhi. Successfully supervised the account and it went on to push Bajaj to the second spot in the metros. Played a key role in the national launch of Panasonic audio products

Account Supervisor

B2C I MarTech I SaaS I Blockchain | Ex Dishtv, HOOQ, The Parentsinc, Dentsu, JWT

As a seasoned marketing professional with a proven track record of driving growth and innovation in the digital space. I currently lead the Integrated Marketing function at Microtek International Pvt Ltd, where I oversee a range of marketing disciplines, including ATL, digital marketing, content, ecommerce, social media marketing, and performance marketing. My focus is on user acquisition, website optimization, and hyper-personalized campaigns that enhance the consumer's digital journey.

In my previous roles, I have successfully repositioned brands, driven revenue through D2C channels and ecommerce platforms, and led demand generation campaigns for B2B and B2C clients. I am also skilled in programmatic advertising, enterprise software sales, solution selling, and digital strategy. I hold certifications in Blockchain, HTML5 design and coding, and data-driven planning, which enable me to utilise cutting-edge technologies to deliver impactful marketing solutions. My goal is to continue pushing the boundaries of what is possible in the digital marketing landscape.

Animesh Misra

WPP Media

Associate Product Director

GroupM

Senior Engagement Manager

I have been responsible for developing relationships with WPP agencies like Mindshare, Wavemaker, Motivator to ensure optimal adoption of all product features on Programmatic solutions (DV360 and Adobe). Responsible for collaboration with a group of quick-witted co-workers and clients who are all passionate about digital media. Engaging with the clients, build relationships and define and implement products, which made Xaxis indispensable to the clients. It has definitely been a brilliant learning curve.

Engagement Manager

SVG Media Pvt Ltd

Handling pre sales, post sales (operations+ roi driven campaign execution, media planning, reporting, Campaign analysis),  publisher acquisition and client servicing for GCC region.

Asst Manager-Media

Pointific Digital Private Limited

Identifying and Persuading clients
Finding out who controls the advertising budget in target organisations and contacting them
Explaining benefits of Performance driven advertising
Offering a price and negotiating around it
Closing the deal and recording the details

Manager-Ad Sales

HT Media Ltd

•	Increased account size by 50% by implementing dynamics campaign optimizer list & lateral campaign.
•	Developed annual account plans that met revenue growth and profit margin targets for clients such as Intex, Kyocera, Resultrix (agency).
•	Optimized campaign performance by analyzing reporting and recommending changes to the client.
•	Managed relationships between multiple parties including agencies, clients, and internal contacts.
•	Acted as primary liaison cross-departmentally for digital creative, providing clear communication of expectations and timelines to allow for smooth workflow and achieved expectations.

Account Manager

Affle

Managed relationships between multiple parties including agencies, clients, and internal contacts and Increased account size by implementing dynamics campaign optimizer list & lateral campaign.

•	Campaign Management - optimization, analysis, reporting. 
•	Interface directly with clients/agencies to receive, test, and implement the campaign. 
•	Coordination with agencies and advertisers for campaigns 
•	Optimization campaigns across publishers, ad networks to maximise revenue 
•	Reconcile reports with publishers and advertisers

Assistant Manager Ad operation

Experienced Account Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Media Planning, Buying and Account management, professional with a Bachelor of Technology (BTech) focused in Information Technology from Manav Rachna University. 

taplio

The Battle

Animesh Misra

Aakanksha Dubey

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