Ideas at Dawn AEC Marketing Consultants

Are you new to the AEC marketing industry and in need of some more training? Maybe you are a few years in and need to level up those skills! 
Or you can be a seasoned professional in need of a fresh perspective.
We've had all three different categories in this full-day comprehensive training for AEC proposal management.  

I will take you through : 
✅ Learn the secret for getting SMEs to respond so deadlines are not missed
✅ How to create compliant, concise, and owner-focused content so your proposal scores the most points 
✅ How to effortlessly streamline processes and procedures so the technical team doesn't dread being involved
✅ Learn the framework to onboard AEC professionals with industry-specific knowledge
✅ How to avoid the big missteps in thinking proposal development in the AEC industry is the same as in other industries
and much, MUCH more! 

and if that wasn't enough to convince you...
for the first time, I'll be walking you through how to leverage AI for proposal content. It won't do the proposal for you but it will make you more efficient. 

Save your spot now right here!   https://keap.app/checkout/ezz173/winning-aec-proposals

ATTEND: 6 Steps To A Successful Proposal

Have you ever felt like you're just not making enough time for your family? Or for your own self? 

I know I have.
Being part of the AEC marketing industry, it is an all too familiar scenario. 
We are dedicated professionals. We give it our all, literally. 

However, we also deserve time for (the other) things that matter. 

Watch this video as I discuss what I eventually came to call my "3 frogs" that have completely changed the game for me. 

Being home for dinner is now the norm.

WATCH: How YOU Can Achieve Your Main Goals for the Day! 

The more we know the more we grow. 

So why is it so hard to ask to have the opportunity to learn more in some corporate settings?
It shouldn't be but often anything of value comes with a price tag (no pun intended). 
Read how you can approach the situation more confidently.

READ: The Other Big Ask: Why Is It So Hard To Ask For More Knowledge?

Have you ever been so buried in pursuits that you thought to yourself, I wish we could hire some (temporary) help? Good news, such a thing exists. However, as busy marketers, we rarely plan for such an event. Listen as Angie discusses how to form a successful partnership with a proposal/marketing consultant. As a veteran in the architecture/engineering/construction (A/E/C) marketing industry, she has been on both sides of the fence and understands the partnership point-of-views intimately. Angie will discuss how being proactive could and should become an essential part of your business. Prepare now for the influx of work that never seems to stop but at times never foresee coming.

LISTEN: Scribble Talk 

Based in Denver, Angie Wolfe founded Ideas at Dawn Marketing Consultants in 2019. They bring large civil engineering and construction firms a competitive advantage with their proposals and training to win more work without adding on more payroll. 

TURNKEY PROPOSAL DEVELOPMENT - Ideas at Dawn provides help in all aspects of proposal development, including overall management, volume leadership, writing, editing, graphics, desktop publishing, production support, and coaching your team. The team can collaborate with you and develop proposals using Microsoft Office, Google, and Adobe Creative Cloud. We apply proposal management techniques and tools to fit your team, the delivery method, and the time frame. We manage the proposal efficiently and cost-effectively from scheduling through submission. We leverage your team’s technical knowledge to create compelling and compliant proposals so you win more work.

PROPOSAL TRAINING AND MENTORING - Using the six-step framework developed by Angie, Ideas at Dawn provides a 1-day training and coaching and mentoring to the trainees for three months to level up their skills, so you win more work. They will learn how to produce a successful proposal and receive one-on-one mentoring to help implement the six steps within your organization to increase the team’s confidence, knowledge, and respect from SMEs, so you have more time while winning more work. All trainees have access to a full suite of tools and templates to manage the proposal easily and receive information with the first request.

Business Owner, Trainer, Speaker, and Proposal Manager

Kiewit

Manage a team including senior managers in the production of technical and creative content for business development, proposals, and reports.

Develop and execute the plan to respond to proposals and reports.

Manage, design, write, and review high-quality persuasive content in response to state, private, and federal client RFQs/RFPs in Microsoft Word or InDesign.

Research company statistics and data for new work opportunities.

Participate in message development, storyboarding, and analysis of client’s needs and wants.

Write, edit, and finalize formal communication pieces to clients.

Senior Proposal Manager and Writer

Kraemer North America

Responsible for writing technical and creative content for business development, proposals, and marketing.
Developed and executed the plan to respond to proposals.
Managed, designed, wrote, and reviewed high-quality persuasive content including presentations in response to state and private client RFQs/RFPs.
Managed social media marketing including writing, developing, and creating daily content for Facebook, LinkedIn, and YouTube.
Managed, designed, wrote, and reviewed content for business development and communications materials including the company newsletter, website, advertising, and award submittals while collaborating with U.S. staff.
Participated in the message development, storyboarding and analysis of the client’s needs and wants.

Senior Proposal and Marketing Manager

Lead the development of the strategy, communication, implementation, adoption, training, and enhancements of four firm-wide business development tools/databases for 34 locations to win more work. 
o Business development/proposal process management solution 
o PleaseReview - Internal document review web-based software 
o Cosential - Resume, project information and standardized description database 
o Support role for CRM database and third-party reporting tool  

Managed three-person staff while collaborating with internal and external technical staff, vendors, and marketing and business development staff to create the strategy and manage the work and budgets for these solutions. 

Lead or participated in firm-wide monthly communications including a newsletter and knowledge transfer webinars. Created and communicated best practice processes and use case documents using a variety of communication tools including establishing use guidelines, measurements, and metrics.

Marketing Systems Product and Support Manager

Responsible for hiring, training, coaching, developing, and/or managing a team of 3 to 25 members including senior managers in the production of technical and creative content for business development and communications. 

Managed, designed, wrote, and reviewed content for business development and communications materials including press releases, internal and external announcements, feature stories, website content, webinars, video scriptwriting and storyboarding, event planning, advertising, and award submittals while collaborating with marketing and technical staff across the company.  

Lead the planning and development of internal and external collateral pieces, advertising campaigns, and photo and video shoots to support market growth and high-profile build work projects. Assisted with planning on internal business development conferences and meetings.

Business Development Specialist/Proposal Manager

Provided writing, editing, and production leadership on proposals, presentations, and marketing materials for strategic pursuits or those with a $10+ million fee. 

Collaborated with other marketing and technical leaders across the company during proposal and presentation strategy sessions. 

Participated in the message development, storyboarding and analysis of client’s needs and wants.

National Pursuit Coordinator

Marketing Coordinator

Responsible for hiring, training, coaching, developing, and/or managing a team of 3 to 15 members including senior managers in the production of technical and creative content for business development and communications. 

Managed, designed, wrote, and reviewed content for business development and communications materials including press releases, internal and external announcements, feature stories, website content, webinars, video scriptwriting and storyboarding, event planning, advertising, and award submittals while collaborating with marketing and technical staff across the company.  

Lead the planning and development of internal and external collateral pieces, and advertising campaigns to support market growth and high-profile build work projects. Assisted with planning on internal business development conferences and meetings.

Marketing and Business Development

DO YOU WORK IN AEC MARKETING AND...
Have multiple overlapping proposal deadlines?
Find your team overextended or burning out?
Wish you had buy-in from everyone on the pursuit team?
Struggle to find time to train new proposal staff the right way?
Think “If I just had one more set of hands…” at least once a week?

THEN STOP SCROLLING. THIS IS FOR YOU.

I’ve been in your shoes.
From chasing down SMEs to rewriting bios at midnight to onboarding new coordinators mid-pursuit—I get it.

I didn’t plan on a career in AEC marketing. Like many of you, I fell into it. But over 20+ years, I became a powerhouse proposal leader, managing and winning multi-billion-dollar pursuits with teams spread across the U.S.
I’ve trained new hires, supported teams through burnout, and built proposal strategies from the ground up.

When burnout hit me, I turned that experience into something new—and Ideas at Dawn was born.

SO, WHY KEEP READING?
Because I know what your team is facing, and I built this business to help you fix it—with solutions that actually work in the real world.

Here’s how we help you win more work without adding headcount:

🟡 Turnkey Proposal Management
Strategy, writing, editing, graphics, coaching—all tailored to help your team hit deadlines, tell better stories, and stop the fire drills.

🟡 Global Proposal Training Accelerator
A 6-month training and coaching program designed specifically for engineering and construction proposal, marketing, and business development teams.
We combine my 6-Step Proposal Process, 5 Leadership Practices, and live support to help your team reduce burnout, boost win rates, and grow capacity.
Built for teams navigating high-stakes public and private sector pursuits.

If you’re tired of feeling like you’re rebuilding the wheel for every pursuit, you’re not alone.

Let’s streamline your process, strengthen your team, and help you get your evenings back.

💬 Book a free 20-minute call and let’s talk about what’s going on:
https://letsmeet.io/ideasatdawnaecsolutions/get-to-know-each-other

And hey—if now’s not the right time to work together, that’s okay too. I also host free quarterly webinars packed with actionable tips and insight from industry experts.

Let’s win some proposals—and maybe even enjoy the process.

Angie Wolfe, CP APMP

“Twenty years from now you’ll be more disappointed by the things you didn’t do than by the things you did.” – Mark Twain

Regret doesn’t come from action.
It comes from hesitation.
From waiting.
From letting fear of what if outweigh the power of why not.

→ The proposal you didn’t submit
→ The conversation you didn’t start
→ The opportunity you didn’t chase

What do we remember instead?
→ The lessons learned
→ The growth gained
→ The doors opened

Perfect outcomes? Rare.
But bold moves? They shape our future.

Key takeaway?
Discomfort is temporary.
Regret lingers.

So—
What’s the one bold move you’re committing to today?

Transforming AEC Marketing | Proposal Management & Training Expert | Helping Companies Win More without Adding Payroll

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Let’s be honest —
The best proposals don’t start in marketing.
They start with your BD and sales team.

When proposal and business development teams truly collaborate, everything changes:
Your insights get sharper.
Your strategy gets stronger.
And your proposals? They win more often.

In my latest webinar, I break down how to bridge that gap and turn collaboration into your competitive advantage.

→ Understand your buyer’s needs — what really drives their decision.
→ Tap into your team’s motivations — align your goals and communication styles.
→ Build a seamless partnership — where BD brings intel and marketing brings clarity.

What do you gain?
→ Stronger pursuit strategies
→ More client-centered messaging
→ A unified team that’s rowing in the same direction

Because the secret to winning proposals isn’t just better writing —
It’s better alignment.

Key takeaway?
When marketing and BD teams collaborate with intention,
you don’t just chase opportunities — you create them.

Watch the full session → https://lnkd.in/eHWn7R_W

How do you keep collaboration strong between BD and marketing in your firm?
Let’s swap ideas that actually move the needle.

I made it to Friday.
Not just surviving,
But steering the proposal ship.

→ Balanced last-minute RFP asks
→ Wrangled SMEs for inputs
→ Navigated color team feedback

What did I gain?

→ A cleaner draft in the pipeline
→ A team that feels aligned
→ Space to reset before the next pursuit

Deadlines managed.
Reviews completed.
Momentum carried forward.

But here’s the truth:
Fridays aren’t just about closing files,
They’re about fueling the next win.

Key takeaway?
Clarity comes when we pause,
Reflect, and regroup.

How do you spend your Fridays?
→ Wrapping up an RFP?
→ Prepping for the next kickoff?
→ Or taking a well-earned breather?

Happy Friday! 🎉
Are you ready for the weekend? 🤩

This week, I tackled proposal chaos.
Not as a setback,
But as a sign of progress.

→ Managed shifting deadlines
→ Balanced SME input
→ Kept strategy front and center

What did I gain?
→ Clearer direction
→ Small wins worth celebrating
→ Momentum heading into next week

Stress handled.
Progress made.
Confidence built.

But here’s the truth: proposal life isn’t about perfect weeks,
It’s about stacking small wins.

Key takeaway?
Every Friday is a chance to pause, reflect,
And recharge for the next pursuit.

So tell me—
What’s one win you’re celebrating as you head into the weekend?

Did you know most firms lose proposals before they even hit “submit”?

Why?

Because they’re busy complying—
when they should be persuading.

→ They answer every question
→ Follow every instruction
→ Check every box

But they forget the most important part:
Convincing the client to choose them.

Compliance gets you considered.
Strategy gets you selected.

That’s the difference between submitting and winning.

In From Chaos to Clarity, I share the exact framework to help you shift from reactive proposal writing to strategic storytelling.

What does that mean in practice?
→ Building clear, client-focused win themes
→ Aligning your message with what evaluators actually care about
→ Leading your team with focus, confidence, and clarity

No more guessing.
No more “hope this works.”
Just a repeatable process that helps you stand out—and win more.

Because here’s the truth:
Checking the boxes might keep you compliant,
But strategy?
That’s what makes you compelling.

Key takeaway?
You don’t win proposals by doing everything right.
You win by doing the right things with intention.

From Chaos to Clarity: Unlock the Proven Process to Boost Your Win Rates: fromchaostoclaritybook.com

How do you make your proposals more persuasive?
Let’s share strategies and help each other raise the bar.

There are so many opportunities for adventure out there.

But here’s the thing—adventures don’t always mean climbing mountains or booking flights. Sometimes they look like:
→ Taking a new route on your morning walk
→ Trying a recipe you’ve never made
→ Starting a conversation with someone new
→ Tackling a project you’ve been putting off

Big or small, adventures push us out of autopilot and into possibility.

Key takeaway? 
Adventure = growth. And every day gives us a chance to choose one.

💬 What adventure are you saying yes to today?

Whether your favorite hobby is…
🎨 Painting
🥾 Hiking
🧘 Yoga
💃 Dancing
📺 Watching Netflix

…make time for it today. 💛

In our busy, always-on world, it’s easy to forget that hobbies aren’t just “extras.”
They’re essential — to your creativity, your mental health, and your happiness.

Your hobbies are where you get to:
→ Step away from the noise
→ Reconnect with joy
→ Express yourself freely
→ Refuel your energy for the week ahead

The truth?
You don’t need to monetize your hobby.
You don’t need to be great at it.
You just need to enjoy it.

So go ahead — grab a paintbrush, roll out your yoga mat, lace up your hiking boots, or hit play on your favorite show.

Whatever fills your cup, make space for it without guilt.

Key takeaway?
Hobbies aren’t a distraction from life — they’re what make it more meaningful. 🌿

👉 What’s one hobby that always helps you recharge — and are you making time for it today?

Happy Sunday! ☀️

A fresh start. A slower pace. A perfect day to recharge before the week ahead. 💛

So tell me — how will you spend your day today?

Maybe it’s…
☕ A slow morning with coffee and no rush.
👨‍👩‍👧 Family time catching up and making memories.
🌿 A walk outside to clear your head and soak up some sunshine.
📚 A little self-care — reading, journaling, or a mid-day nap.
🧘‍♀️ Planning your week so Monday feels a little lighter.

The truth?
You don’t have to fill every minute to make the day meaningful.
Sometimes, rest and reflection are the most productive things you can do.

Key takeaway?
How you spend your Sunday sets the tone for how you start your week — calm, grounded, and ready.

👉 So, how are you spending your Sunday today — relaxing, recharging, or reconnecting?

No success comes without its failures. 

If you’re managing a team, you’ll have to get comfortable with failure.

That isn’t to say you shouldn’t strive for success; rather, embrace a fail-forward attitude. Know that sometimes, your team will fail, and have plans in place to turn each failure into a learning opportunity. 

In other words, make sure they don’t repeat the same mistake twice while also ensuring they know they’re allowed to make well-intentioned mistakes.​ 

#leadership #failforward #marketingconsultants #proposalwriters

Happy Weekend! 🎉

Weekends are for:
→ Slowing down
→ Recharging
→ Doing something that makes you smile

Whether that’s cheering on your kids at a game, diving into a good book, heading outdoors, or simply catching up on rest—it all counts.

Key takeaway? Rest isn’t wasted time. It’s the reset that makes us better on Monday.

💬 What’s one thing you’re looking forward to this weekend?

Leadership isn’t defined by titles.
Not by corner offices,
Not by nameplates,
Not by org charts.

It’s defined by impact.

→ The influence you create
→ The inspiration you spark
→ The change you catalyze

Robin Sharma said it best:
True leadership transcends formal titles.

Because here’s the truth:
Anyone can hold authority.
But not everyone leaves a legacy.

Key takeaway?
Leadership isn’t a role you’re given.
It’s a responsibility you choose.

So let’s debate it—
Do you agree or disagree?
Can leadership exist without the title?

Supercharge Your Team's Efficiency and Double Your Bids!

Want to learn more about what we offer and how we can train your team?

Send me a message, or set up a call here: https://lnkd.in/ewvZpaXC

Sundays are the perfect day to prep healthy meals for the week! 🥗✨

A little bit of time in the kitchen today can save you a lot of stress (and last-minute takeout) later in the week.

Meal prep isn’t just about food — it’s about setting yourself up for success.

→ It keeps your energy steady.
→ It helps you make better choices when your week gets busy.
→ It gives you one less thing to think about on those chaotic weekday mornings or late work nights.

Meal prep can look different for everyone:
🍴 Cooking a few complete meals in advance
🥦 Chopping veggies and portioning snacks
🥗 Prepping your lunches for work
🍝 Making a big batch of something easy to reheat midweek

The truth?
It’s not about being perfect — it’s about being prepared.

Even spending 30 minutes today can help you start your week feeling lighter, healthier, and more in control. 💪

Key takeaway?
Healthy weeks don’t happen by accident — they’re built one Sunday at a time.

👉 Do you prep meals on Sundays? Or do you have another go-to ritual that helps your week run smoother?

✨ Sunday Reminder:
You can handle whatever this week throws at you. 💪

No matter what’s waiting on your calendar — deadlines, meetings, decisions, or surprises — remember this:
You’ve handled tough weeks before, and you came out stronger every time.

Take today to breathe, reset, and remind yourself of your strength.

You don’t have to have every detail figured out.
You just have to take it one step, one task, one moment at a time.

Here’s your quick mindset reset for the week ahead:
🌿 You are capable.
⚙️ You are resilient.
💛 You are ready.

And if things don’t go exactly to plan? That’s okay, too.
Progress isn’t about perfection — it’s about showing up, learning, and trying again tomorrow.

Key takeaway?
Confidence doesn’t come from knowing what’s ahead — it comes from trusting yourself to handle it.

So take a deep breath, shake off last week, and step into this one with calm and purpose.

👉 What’s one thing you’re focusing on to make this week a great one?

“If your compassion does not include yourself, it is incomplete.”
— Jack Kornfield 💛

Powerful reminder, right?

We’re often so quick to offer kindness, patience, and understanding to everyone around us — our teams, our families, our friends — yet we rarely extend that same compassion to ourselves.

We forgive others for being human, but we expect ourselves to be superhuman.

Here’s the truth:
Compassion isn’t complete if it stops at everyone else’s doorstep.

Real compassion includes:
💬 Speaking to yourself with the same kindness you’d offer a friend.
🧘 Allowing yourself to rest without guilt.
🌿 Acknowledging that growth takes time — and mistakes are part of the process.
💛 Giving yourself permission to be enough, right where you are.

The more we practice self-compassion, the more empathy, patience, and presence we can bring to others.

Key takeaway?
You can’t pour from a cup that’s empty — and you can’t lead with compassion if you don’t extend it inward first.

👉 How do you practice self-compassion in your daily life — especially on the hard days?

I watched Moana again.
Not just for the music.
But for the message. 🌊✨

→ Faced uncertainty head-on
→ Navigated uncharted waters
→ Found strength in the storms

Sound familiar?
That’s proposal management in a nutshell.

What did I learn?
→ Courage fuels progress
→ Adversity builds resilience
→ Every challenge leaves a mark—and a lesson

Because the truth is—
the proposal journey isn’t calm seas.
It’s long nights, shifting tides, and unknown horizons.

But just like Moana, we keep steering forward.
We lead with heart.
We find new paths when the map runs out.

Key takeaway?
Success isn’t about smooth sailing.
It’s about showing up with courage, curiosity, and conviction—
even when the waves rise.

How do you navigate your proposal storms?
Let’s share what keeps us steady. ⚓

👉

Open article: Unveiling the Secrets of Proposal Management Through Disney's Moana by ideasatdawn.com

Unveiling the Secrets of Proposal Management Through Disney's Moana

I used to think work-life balance was a myth.
That constant hustle was the price of success.

But here’s what I’ve learned—
Burnout doesn’t build progress. It blocks it.

Finding balance isn’t about doing less work.
It’s about working with more intention.

→ Protect your personal time — guilt-free.
→ Step away from screens — even for five minutes.
→ Invest in real relationships — at work and at home.

What did I gain?
→ Clearer focus
→ Better energy
→ A sense of calm I didn’t know I was missing

Because when you recharge you,
Everything else gets stronger — your proposals, your leadership, your life.

Key takeaway?
Balance isn’t a luxury.
It’s your best strategy against burnout.

Watch the full video → https://lnkd.in/e24nQYAU

How do you protect your energy and maintain balance in your day?
Let’s share what’s working — and keep each other accountable.

Open video: Avoid Burnout with These 3 Tips on youtube.com

I embraced gratitude this season.
Not as a cliché,
But as a mindset shift.

→ Paused to reflect on the wins (big and small)
→ Recognized the people who made them possible
→ Let go of the things I thought I lacked

What did I gain?
→ Clarity in what truly matters
→ A deeper sense of appreciation
→ Renewed motivation to keep showing up

Stress eased. Perspective gained. Energy restored.

But here’s the truth:
Gratitude doesn’t ignore the hard stuff,
It reframes it.

Key takeaway?
When you focus on what you have,
You create space for more of what you want.

As German Kent said,
“It’s a funny thing about life — once you begin to take note of the things you’re grateful for, you begin to lose sight of the things that you lack.”

What’s one thing you’re grateful for right now?
Drop it below and let’s spread a little perspective. 💛

I’m opening a few spots for a Proposal Readiness Audit for teams gearing up for 2026 pursuits.

Here’s what I do:
 • Review one recent proposal or draft
 • Identify your top three gaps holding your team back
 • Build a simple, practical action plan you can use right away

It’s a fast turnaround — 3 business days — and the investment is $2,500.

Want me to hold a spot for your team?

If you want your team ready for 2026, send me a message and I’ll lock in your spot.

I embraced gratitude this season.
Not as a passing thought,
But as a daily practice.

→ Looked back with appreciation, not regret
→ Found calm in the middle of chaos
→ Chose to see lessons instead of losses

What did I gain?
→ Clarity from confusion
→ Peace in the present
→ A grounded vision for what’s next

Stress softened. Perspective deepened. Focus sharpened.

But here’s the truth:
Gratitude doesn’t just make us feel good—
It transforms how we see everything.

As Melody Beattie said,
“Gratitude turns what we have into enough and more.
It makes sense of our past, brings peace for today,
and creates a vision for tomorrow.”

Key takeaway?
Gratitude is strategy.
It turns reflection into resilience,
And appreciation into action.

What’s something you’re grateful for that changed your perspective this year? 💛

DeltaOps Consulting

I help CMOs scale marketing teams by applying lean principles like Kaizen to optimise processes, remove inefficiencies, and improve collaboration. My goal is to save marketing teams time and resources, driving smarter, more effective campaigns. If you're looking to streamline operations and create a culture of continuous improvement, I’m the partner to call.

Founder & CEO

Shoot 4 The Moon Ltd

Marketing operations consulting and workshop facilitator of 'Ox' the Operations Excellence Programme for marketeers. On our Ox course, in just 3 sessions, your team will be fast-tracked to gain the confidence to audit and own their processes and embrace the discipline of continuous improvement. 
The 3 workshops will solve these common issues: automating manual processes, freeing-up space by reducing non-value adding tasks, and standardising processes to eliminate siloed work.

Consultant and Facilitator

Prime Video & Amazon Studios

Leading the marketing campaigns of SVOD titles, Prime Video Channels, and Live Sports properties across +50 streaming device partners in EMEA.

Marketing Manager - EMEA

Leading various marketing operational projects that aid Prime Video’s EU expansion. 
Responsibilities included:
•	Creating efficiencies by implementing new software, deprecating and unifying tools, and developing automation. 
•	Establishing Standard Operational Procedures with other teams to streamline processes. Teams included Content Acquisition, Catalog, Local Brand teams, Amazon Studios, etc).
•	Mapping roles and responsibilities to establish single thread ownership of tasks to maximise efficiencies.
•	Educating and on-boarding +50 newcomers on processes, tooling, and resources.
Key Achievements:
•	Introduced a workstream that reduced ingestion errors saving +10h per title in the campaign management team (+400h in 2022)
Skills developed:
•	Large scale operations management 
•	Mastering project management tools

Marketing Operations Manager - EU

Henkel

•	Managing the brand relaunch of Schwarzkopf's Masterbrand across categories: Colour, Styling and Care
•	Developing a brand plan for Right Guard, including the ideation, strategy, and development of a new premium sub-brand to enhance category and brand value. 
•	Supporting the divestment of Right Guard after the acquisition from a private equity firm.
•	Leading the implementation of Power BI (market share data platform) for the UK marketing team.
•	Analysing and assessing different ventures for the UK marketing team including D2C and brand extensions.
•	Managing and developing the 2021 Schwarzkopf Graduate Programme (+400 applicants, 2-day virtual group assessments, 16 second stage interviews).
•	Managing and training graduates, included: development plans, training, and upskilling.

Senior Brand Manager - Beauty Care Retail - Body and Hair (Right Guard, Schwarzkopf)

•	Revitalising Right Guard with a brand relaunch and repositioning with market research data and multiple workshop sessions.
•	Managing a nationwide Out of Home and Digital/vod campaign to support the relaunch. This included the development of all assets, creative workshops with media owners, and media budget optimisation.
•	Rolling out the relaunch on Right Guard’s Xtreme sub-brand and Shower Gel ranges, and preparing 2021-2022 NPDs.
•	Managing a last-minute COVID response project that included the launch of 3 SKUs in record time.
•	Performed Net Revenue Management portfolio assessment; which resulted in the launch of a new deo size in the category.

Brand Manager - Beauty Care Retail - Right Guard, Fa

•	Developing and executing brand strategy plans for local brands.
•	Performing 'deep dive' analyses to key categories which resulted in changing in pricing strategy and the rationalisation of ¼ of the brand portfolio. Resulted in a margin increase of +2pp.
•	Full ownership of ATL/BTL campaigns that included 3 TV and VoD campaigns (i.e. building business cases, forecasting, working with creatives, undergoing Clearcast approvals, buying media, and tracking/presenting results).
•	Training and supporting newcomers, including being an interim line manager for 5 months.
•	Championed the implementation of a volunteering program at Henkel to aid a local food bank.

Brand Manager - Adhesives for Consumers - UniBond, No More Nails, Solvite, Nitromors

•  Activating and managing digital campaigns (i.e. SEO, AdWords, Pinterest promoted pins, Facebook ads, YouTube video campaign, Google banners). 
•  Launching and managing an inspirational-DIY website and Facebook page.
•  Collaborating with digital managers from other business units to share best practices. 
•  Liaising the implementation of campaigns that linked with customer’s digital assets. 
•  Updating the business unit’s digital assets (i.e. YouTube pages, social media, websites). 
•  Working with content and SEO agencies to optimise digital assets (e.g. creating and defining assets, keywords and content for A+ pages). 
•  Implementing GPRD compliance across all the business unit's websites and digital touch points

Adhesives for Consumers Digital Marketing Manager (on top of brand responsibilities)

•  Supporting the launch of NPDs and implementing +100 artwork refreshes and adaptations. 
•  Developing, executing and presenting local brand plans 
•  Launching local and international product innovations. Including introducing  27 new products in 2 months for a customer’s international tender.   
•  Managing and coordinating digital and TV campaigns.
•  Providing cross-functional support: trade marketing, demand planning, supply planning, sales, finance, packaging, production, customer service, regional and global teams.

Junior Brand Manager - Adhesives for Consumers - UniBond Sealants and PU Foam

Panamericana de Salud C.A.

Responsibilities include:
• Analysing the company’s financial accounts (e.g. statement of cash flows, income statement,
balance sheet) and developing action plans.
• Performing cost accounting analysis and valuations of projects.
• Assisting in the debt management for account receivables.
Key Achievements:
• Decreased the variable costs by 12%.
• Collected 90% of account receivables including $10,000 of bad debt
Skills Developed:
• Negotiation skills under stress
• Financial accounting skills (e.g. ratio analyses).

Financial Advisor

The London Print Company

Responsible for organising the daily on-line and mail marketing activities, debugging the CRM software, changing the pricing strategy, performing a cost analysis of promotional products, and designing a strategic business plan.

Marketing Intern

Founder | Consultant | Content Creator | Follow for daily posts about Process Improvement & Effective Leadership | ex-Amazon

Hi, I’m a former brand marketer who’s now an expert in process improvement.

At Amazon, I led big marketing operations projects and saw firsthand how improving processes can make a huge impact. Today, through my consulting firm, I help marketing teams grow more efficiently by using smart management methods like Kaizen.

I work with CMOs of mid-to-large companies, especially those with teams of 10 or more, to streamline workflows, improve teamwork, and get the most out of their marketing tools. By spotting inefficiencies and turning them into productive actions, I help teams achieve more with less effort.

My goal is simple: save time, cut waste, and create a culture that’s always improving. With my experience in brand marketing and process optimisation, I’m here to help you scale your marketing operations smoothly and effectively.

In short: I help marketers improve their processes by removing inefficiencies, automating tasks and eliminating wasteful activities.

Oliver Ramirez G.

People don't leave great jobs.

(keeping talent isn't rocket science)

The best leaders know:
✔️ Growth isn't a favour - it's a promise.
✔️ Respect isn't a bonus - it's the baseline.
✔️ Fair pay isn't kindness - it's smart business.

Here's a proven action plan to keep your best people:

1️⃣ Fair pay is table stakes.
→ Review comp structures twice a year. 
→Stay ahead, don't review it after people quit.

2️⃣ Respect isn't just tone.
→ Operationalise it: Set real feedback loops where
employee ideas are acted on, not just "noted."

3️⃣ Growth needs a map.
→ Make personal development plans part 
of quarterly goals, not a dusty once a year HR form.

4️⃣ Recognition beats annual awards.
→ Use: weekly wins, small shoutouts, instant feedback 

5️⃣ Career paths shouldn't be mysteries.
→ Create clear role progressions and talk about 
them often. Don't let it become a guessing game.

6️⃣ Workloads must be sustainable.
→ If high performers are overloaded, they burn out.
→ Build capacity plans, not just headcount reports.

7️⃣ Trust is built in the small things.
→ Let people own their projects. 
→ Kill the "approval bottleneck" culture.

8️⃣ Transparency is oxygen.
→ Share the "why," not just the "what" of your decisions.
→ People commit when they understand the context.

9️⃣ Feedback isn’t a grenade.
→ Train your managers to coach, not criticise. 
→ Invest in real leadership development 

Listen, respect, grow.
It’s smart leadership.

Stay ahead. 
Build companies people don’t want to leave.

💭 What's your favourite retention tip?

- - - 
♻️ Repost to help your network.
➕ Oliver Ramirez G. for leadership & process improvement tips.

Founder | Workflow Automation | Follow for daily posts about Process Improvement & Effective Leadership | ex-Amazon

If you take care of your employees,
they'll take care of your business. 

Keeping employees happy is not rocket science.
Provide training, motivation, and opportunities.

Here are 5 ways to take care of your people:

1/ Training is a smart investment
 ↳ Firms that train generate 3x more rev. per employee
 ↳ Stagnant teams lead to stagnant business.

💡 Make development a KPI, not a 'nice to have'.

2/ A good culture retains employees
 ↳ 62% of employees leave due to bad culture.
 ↳ Money attracts, but culture retains.

💡 Build a mission-driven, psychologically safe space.

3/ Accountability empowers employees
 ↳ Ownership fuels retention by 97%.
 ↳ People stay where they feel responsible.

💡 Give autonomy, allow mistakes.

4/ Showing empathy isn’t soft, it’s a superpower
 ↳ Employees with empathetic leaders are more loyal.
 ↳ People often don’t just quit jobs, they quit bad bosses.

💡 Listen, pulse check through direct/indirect channels.

5/ Well-being isn’t a perk. It boosts productivity.
 ↳ Burned-out employees cost millions in lost output.
 ↳ Happy teams outperform unhappy ones by 20%.

💡 Balance workloads, don't overwhelm your best talent.

Remember to take care of your team, 
and they’ll take care of your business.

💭 Which point resonated most with you? 

- - -

♻️ Repost to help your network.
➕ Oliver Ramirez G. for leadership & process improvement tips.


Sources: ATD Research, Charity Job Finder, Gallup, EY Empathy in Business Survey, University of Warwick.

Leaders who punish mistakes also punish progress.

(here’s what most leaders miss)

When leaders obsess over avoiding mistakes, 
they unknowingly block innovation.

Here’s what happens when “no mistakes allowed” becomes the culture:

❌ 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝗲𝘀
↳ Teams stop taking risks.
➞ Innovation shrinks to safe, incremental tweaks.

❌ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻
↳ Fear of failure keeps people quiet.
➞ The best ideas never see the light of day.

❌ 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘀𝗹𝗶𝗽 𝗮𝘄𝗮𝘆
↳ While you’re busy avoiding errors, competitors are busy learning.
➞ They adapt faster and win faster.

❌ 𝗣𝗲𝗼𝗽𝗹𝗲 𝗱𝗶𝘀𝗲𝗻𝗴𝗮𝗴𝗲
↳ High performers won’t stay in a punishment place.
➞ You end up with compliance, not creativity.

The truth is simple:

✅ Mistakes can be fixed.
❌ Missed opportunities can’t.

Just ask Blockbuster, Kodak, or Nokia. 
Playing it safe was their biggest mistake.

💭 Has fear of mistakes ever hold you back?

- - -

♻️ Repost to help other leaders.
➕ Oliver Ramirez G. for leadership & process improvement.

When people make mistakes, 
the last thing they need is more discipline.

How you react as a leader matters. 

If you create a culture of blame, people will:

❌ Avoid taking risks.
❌ Hide errors until they become crises.
❌ Point fingers at others instead of owning up.

Here are 6 ways to build a culture of owning mistakes:

1️⃣ Embrace vulnerability
 ↳ Leaders should openly admit their mistakes.
 → Sends the message: “It’s okay to speak up.”

2️⃣ Build psychological safety
 ↳ People need to feel safe to disclose errors.
 → Builds trust and reduces fear of repercussions.

3️⃣ Learn from mistakes
 ↳ After any issue, focus on learning not blaming.
 → Run post-mortems to prevent issues from recurring.

4️⃣ Share “failure stories”
 ↳ Share team mistakes and solutions in meetings.
 → Normalises vulnerability & continuous improvement.

5️⃣ Offer training and resources
 ↳ Provide tools or training to prevent mistakes.
 → Employees need to build skills to succeed.

6️⃣ Recognise and reward honesty
 ↳ Publicly acknowledge those who speak up.
 → Reinforces that transparency is valued.


Your team works best when they feel safe to admit errors.

You can start by listening without judgment. 

💬 Which of tip do you think is most effective?

- - -

♻️ Repost to help your network.
➕ Oliver Ramirez G. for effective leadership & process improvement tips.

Your title doesn't make you a leader.
How you impact your team does.

Here are 8 things most bosses get wrong:

1/ Focusing only on your own wins
→ True influence is measured by team success.

💡 Use weekly team meetings to highlight their wins.

2/ Focusing only on tasks
→ Tasks alone won’t unlock anyone's potential.

💡Coach someone through a new stretch project.

3/ Prioritising personal achievements 
→ Solo stars can’t scale a team.

💡Delegate visible projects to your team members.

4/ Hoarding best practices
→ Documenting & sharing accelerates team learning.

💡Host 'show & tells' about best practices.

5/ Clinging to doing it all
→ Give autonomy with boundaries.

💡Share goals & standards, provide direction.

6/ Going it alone on ideas
→ Successful execution needs team buy-in.

💡Involve people in the approach to new ideas.

7/ Jumping in to 'rescue' people
→ Accountability is built in feeling ownership.

💡Coach people through difficulties, stop jumping in.

8/ Thinking you can do it alone
→ Great ideas fail without team-driven execution.

💡 Empower teammates to own project milestones.

Remember:
The greatest legacy is the one you don’t see.

-It lives on in the careers you’ve ignited.
-It shows up in the confidence you’ve instilled.
-It endures in the leaders you’ve shaped.

💭 Which point resonated the most?

- - -

♻️ Repost to help your network.
➕ Oliver Ramirez G. for effective leadership & process improvement tips.

Working with people smarter than you
is a blessing, not a threat.

I've seen too many leaders protect their ego by
choosing "manageable" candidates over top talent.

The cost:

❌ You avoid people who might question your decisions
❌ Every major decision becomes a bottleneck through you 
❌ Innovation dies because nobody challenges your thinking

Harvard Business Journal found that bad hires 
drive 80% of employee turnover.

But when you hire up, everything scales:
✅ Smart hires spot problems before they explode
✅ They bring solutions, not just execution
✅ High-performers attract other high-performers

The fastest-growing companies are led by founders
who know their gaps and hire exceptional talent to fill them.

"Try never to be the smartest person in the room.
And if you are, find a different room."
-Michael Dell

💭 Which part resonated with you most?

---
♻️ Repost to help other leaders
➕ Oliver Ramirez G. for leadership & process improvement

85% of people believe they're over-performers.

(how your ego can kill your growth)

An unchecked ego can sabotage your growth:

1️⃣ The Feedback Filter
↳ You dismiss criticism as "they don't understand"
↳ Only hear praise, ignore improvement areas

💡Escape it by regularly asking for 360 feedback

2️⃣ The Fixed Mindset Trap
↳ Challenges threaten your "smart" identity
↳ You avoid situations where you might fail

💡A growth mindset requires you to challenge yourself 

3️⃣ The Comparison Obsession
↳ Focus shifts from learning to looking good
↳ Energy goes to protecting image, not developing skills

💡Keeping up appearances only fools yourself

4️⃣ The Knowledge Ceiling
↳ "I already know this" blocks new information
↳ You stop asking questions that reveal gaps

💡 Studies show curiosity drives career advancement

The answer is to develop a "quiet ego".

It's not about suppressing confidence,
it's right-sizing your self-perception.

Research shows that individuals with quiet egos have:
✅ More authentic relationships
✅ Higher wellbeing and life satisfaction
✅ Greater learning capacity under pressure

How to develop a quiet ego for growth:

1️⃣ The Reality Check
↳ Ask "What don't I know?" before every project
↳ Seek feedback from 3 different perspectives 

2️⃣ The Growth Challenge
↳ Choose 1 task monthly that makes you uncomfortable
↳ Document what you learned from failures

3️⃣ The Authentic Leadership
↳ Celebrate others' wins publicly
↳ Share your mistakes and lessons learned openly

The strongest leaders aren't those who never fail.
They're those who learn fastest from discomfort.

Your ego wants to protect you from feeling small.
Growth requires embracing what you don't know yet.

💭 What tip works best for you?

---
♻️ Repost to help your network embrace growth
➕ Oliver Ramirez G. for leadership & process improvement

Sources: The Quiet Ego Scale (2015), Growing a growth mindset (2020).

Smart leaders focus on this one thing

(the secret to consistently outperform)

Most managers obsess over outcomes:
- Chasing metrics
- Racing for results
- Pushing for perfection

But focusing on results only gets you so far.

Amazon taught me that neglecting your processes
exposes your team to vulnerabilities:

- Hidden bottlenecks
- Inconsistent results
- Constant firefighting 

High-performing leaders focus on mastering 
repeated success with reliable processes.

Here's how process-focused leaders win:

1/ Diagnose - Process Audit 
↳ Map current workflows end-to-end
↳ Identify bottlenecks and pain points

💡 Quantify the problem (e.g., hours lost per year)

2/ Stabilise - Process Standardisation 
↳ Create clear, repeatable workflows
↳ Remove unnecessary variations

💡 Document the 'what' and the 'how'

3/ Accelerate - Process Optimisation 
↳ Eliminate redundant steps & waste
↳ Automate where possible

💡 Eliminate non-value adding activities

4/ Train - New Process Enablement
 ↳ Upskill teams on new systems and tools
 ↳ Provide job trainings & reference guides

💡 Regularly check the tool adoption rates

5/ Safeguard - Governance & Controls 
↳ Set clear ownership and accountability
↳ Build in quality checks

💡 Prevent issues from ever repeating

6/ Sustain - Continuous Improvement Culture 
↳ Promote experimentation like PDCA
↳ Celebrate process innovations

💡 Small wins compound into big victories

When you neglect the process, 
you'll find yourself consistently reacting.

When you focus on building good processes, 
excellence becomes inevitable.

The greatest achievements are always engineered.

💭 Which step resonated the most?

- - - 
♻️ Repost to help your network.
➕ Oliver Ramirez G. for leadership & process improvement tips.

(Credit to Ash Lamb for this amazing visual!)

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