Partnering with Leaders to Define SUCCESS and Achieve It.

Thank you for visiting my profile.  I'm Angela Crawford, a strategist and leadership consultant who empowers people and organizations to grow through authentic connection and a relentless commitment to helping others succeed.

With over 20 years of strategic leadership experience, I provide organizational consulting, along with coaching and leadership development through my customizable Leaders SUCCEED Together© system.

Let's work together to define success for yourself and your organization--and achieve it!

Who I Help:
- C-Suite Executives in privately owned companies
- Senior Leaders tackling new challenges
- HR Professionals seeking leadership development solutions
- Education and Healthcare Administrators

How I Can Help:
- Provide consulting services across organizational development, HR, sales, marketing, and operations.
- Design custom leadership programs to attract and retain top talent
- Serve as your confidential sounding board with fresh perspectives
- Enhance team dynamics and performance with tailored solutions
- Navigate the unique challenges of education and healthcare leadership

Why Choose Crawford Partners?
- Extensive cross-industry experience
- Proven, research-backed Leaders SUCCEED Together© System
- Flexible, client-focused approach
- Deep commitment to your success
- Over 13 years of delivering results

Ready to grow your organization like never before?  Let's connect.

P.S. Even if leadership development isn't your current focus, feel free to pass my information along to someone who might benefit. I'm passionate about helping leaders become the best versions of themselves.

Angela Crawford

➡️ Here's what most leaders miss about organizational culture:

They think culture change happens from the top down through mission statements and company values.

The reality?

73% of culture transformation initiatives fail because leaders diagnose the stated culture instead of the enacted culture.

After studying Cameron & Quinn's Competing Values Framework and Schein's organizational culture theory, I've adapted a 4-phase diagnostic that reveals what's actually happening:

The Framework:

✅ Phase 1: Behavioral Evidence Gathering (Weeks 1-3)
→ Track decision patterns, not policy documents
→ Observe meeting dynamics, not org charts

✅ Phase 2: Informal Culture Assessment (Weeks 4-6)
→ Map promotion patterns vs. stated values
→ Analyze crisis responses vs. company principles

✅ Phase 3: Force Field Analysis (Weeks 7-9)
→ Identify reinforcing vs. disruptive cultural forces
→ Calculate net change pressure

✅ Phase 4: Integration & Action Planning (Weeks 10-12)
→ Plot cultural reality gaps
→ Design evidence-based evolution strategy

The difference? Companies using behavioral diagnostics see 3x higher success rates in culture transformation.

You know you've succeeded when: Your promotion patterns, resource allocation, and crisis responses actually match your stated values.

Which assumption about your company culture needs challenging?

Share your biggest culture gap discovery below. ⬇️

—

👉 DM me “GROWTH” to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

Angela Crawford, PhD

Business Owner, Consultant & Executive Coach | Guiding Senior Leaders to Overcome Challenges & Drive Growth l Author of Leaders SUCCEED Together©

👉 Strategy without a framework is just a wish.

You can't build a solid house on a shaky foundation. The same goes for your business strategy.

Too many leaders either overcomplicate their planning or "wing it" and hope for the best.

The secret to effective strategy isn't having a 100-page document. It's about having the right tools to think clearly and make decisive moves.

Here's a cheat sheet with 5 battle-tested frameworks that I use with my clients to turn ideas into action:

→ SWOT Analysis: Your 360° View
↳ To honestly assess your Strengths, Weaknesses, Opportunities, and Threats. Start here for a clear picture of your current reality.

→ TOWS Matrix: Your Action Blueprint
↳ To turn insight into action. This framework helps you match your internal strengths to external opportunities and create a concrete plan.

→ SOAR Framework: Your Vision Igniter
↳ To build a future-focused, positive vision. It rallies your team around Strengths, Opportunities, Aspirations, and measurable Results.

→ PESTEL Analysis: Your Early Warning System
↳ To see the bigger picture. Analyze Political, Economic, Social, and other macro-trends to anticipate shifts before they impact you.

→ VRIO Framework: Your Competitive Edge
↳ To find your "unfair advantage." Identify resources that are Valuable, Rare, and hard to Imitate to build a moat around your business.

Stop guessing and start using a framework.

Which one will you use to plan your next quarter? 👇

—

👉 DM me “GROWTH” to book a free 30-minute strategy call.

And get actionable leadership tips right in your inbox every Wednesday.

(Newsletter link in my bio).

Last week, I facilitated sessions with a cohort of high-potential leaders. It’s always fun and energizing to watch them dive in.

In this particular session, we focused on something many leaders find challenging: giving and receiving feedback through coaching conversations. 

Among the models I share, the GROW Coaching Model (Goal | Reality | Options | Way Forward) consistently resonates most powerfully. It creates space for open dialogue without handing over ready-made answers.

I’ve found that most people don’t respond well to being told exactly what to do. We tend to commit far more deeply to solutions we help discover ourselves. 

GROW supports that beautifully by guiding the coachee to define their own goals, examine their current reality, brainstorm options, and commit to actionable next steps, all while building ownership and momentum.

With performance review season underway for many organizations, revisiting this timeless framework can be especially valuable. It helps leaders foster genuine growth conversations that keep top talent engaged and clear on what success looks like moving forward.

Attached is a helpful visual overview of the model (adapted from John Whitmore’s Coaching for Performance).  

If you want more tools for your leadership toolbox, subscribe to my weekly newsletter (link in my bio) and get them right in your inbox every Wednesday at 8 a.m. EST.

Who Do You Really Need? Probably More Support Than You Think. 

Take a look at the graphic in this post: Therapist. Coach. Consultant. Mentor. 

Most professionals think they need to pick one or maybe two people to support their growth.

But in today’s environment, I have found that you may need all four.

And here’s the truth: it’s not indulgent.  It’s strategic. 

The Reality of Today’s Workplace: 

➡️ Leaders are juggling nonstop change and complexity: financial pressures, workforce disruptions, and tech transformation, all at once. 

➡️ Over half of employees today report stress and fatigue. Nearly one in three struggles to balance work and life. We’ve never been asked to navigate more challenges than we are right now. 

Why Multiple Forms of Support Matter 
✅ A therapist helps you process the emotional side. 
✅ A coach accelerates your growth and clarity. 
✅ A consultant brings frameworks and fresh expertise. 
✅ A mentor offers real-world wisdom. 

Alone, each plays a role. 

Together, they help you build resilience, strategy, and confidence. 

That’s why hybrid coach-consultants are on the rise, helping leaders think differently and act decisively. 

Insight + Implementation = Sustainable Change. 

The ROI of Investing in Yourself:  The data speaks for itself: 
💲 Leadership development returns $7 for every $1 invested (Bridge LMS, 2025). 
💲 Coaching boosts financial performance by 14–19% (ICF, 2024). 
💲 94% of employees say they’d stay longer at a company that invests in their growth (LinkedIn Learning, 2025). 

But beyond the numbers, the right support builds confidence, energy, clarity, and capacity, which are the hallmarks of great leadership. 

When you thrive, your organization thrives. 

So here’s the question every leader should ask right now: 
👉 What kind of support are you giving yourself this year? Is it enough for the change and complexity you’re facing? 

Because investing in your own development doesn’t just lift you, it lifts everyone who depends on your leadership. 

Send me a DM if you want to chat about consulting and coaching.  Or, sign up for my weekly newsletter at the link in my bio and get resources in your inbox every Wednesday.

26 Leadership Books to Read in 2026:  What's on your list?

As I looked over my bookshelf and through my Kindle over the holidays, I thought about how many timeless books I read and which new ones have impacted my clients. 

Here are 26 for 2026 that I've curated by analyzing bestsellers from the past year and including favorites from leadership legends. Each book brings something unique to help you grow, inspire others, and create positive change.

As we enter 2026, effective leadership matters more than ever. Whether you're leading a team, developing yourself, or building organizational culture, change is everywhere. These books offer timeless wisdom and cutting-edge insights to elevate your impact.

It was hard to keep the list to only 26. What's on your 2026 reading list? 

👇 Drop your favorite leadership book in the comments. I'd love to hear what's shaping your thinking!

If you are as passionate about leadership, then subscribe to my weekly newsletter where I share free guides, tips, and links. 8 a.m. EST every Wednesday. No spam, no junk, just resources to help people and organizations grow. See the link in my bio.

What's your why?  Simon Sinek is famous for asking leaders to articulate their why. And he’s right—purpose matters. It’s how we stay grounded, fulfilled, and energized in the work we do. 

When I reflect on my why, which is my mission to help people and organizations grow, I don’t think about frameworks or programs first. 
I think about people. 

🌟 People like Courtney Jo, who sent me this video. She is a software engineer who completed my Superpower Pyramid program and is now continuing her leadership journey in one of my client organizations’ leadership programs. 

 ➡️ I think about Bob, a 63-year old maintenance supervisor who attended one of my leadership programs and told me, “This is as much leadership development as I’ve received in my entire career.  I really wish I had learned this sooner.” 
➡️ Or Bill, a CEO who shared something many leaders quietly experience: “The more I have moved up in the organization, the less honest people are with me. I need someone who understands this complexity, both as a consultant and a coach.” 
➡️ I think about Jennifer, a CMO navigating relentless change and an entirely new business reality, needing a trusted partner to help her make sense of what’s next. 
➡️ Susan, an HR leader, was told she must “be more strategic,” and she needs someone who truly understands HR and strategy to help her grow into that role. 
➡️ Cindy, a nonprofit leader balancing a complex web of stakeholders while facing the most challenging season of leadership she’s ever known. 
➡️ And John, a new college graduate, starting his career, unsure which path to take. 

No, these names (except Courtney Jo) are not their real names, but they are real people.   

Yes, I’m growing a business. But for me, this work has always been about impact. Walking alongside people I genuinely care about.  Earning their trust.  Helping them navigate their biggest challenges, hopes, and dreams. 
That is my why. 

And I am deeply grateful for the leaders, Courtney Jo Zuboski, who trust me with it and are willing to share their stories.

What’s your why?  Who do you have in your corner to walk beside you toward the growth you desire?   

Interested in growing in strategy and leadership?  Sign up for my 1 x per week newsletter (link in my bio).

Kicking off 2026 by doing something a little different…I pulled together my top 10 posts from 2025. These are the ones that sparked the most saves, shares, and “this is exactly what I’m dealing with” messages from leaders.  

Inside this curated set, you’ll find short, practical insights on:  
👉 Why a strategy without a framework is just a wish. 
👉 What most leaders miss about organizational culture and why their best talent leaves.
👉 How to give feedback that actually lands, without damaging relationships. 
👉 Why most companies only use half of SWOT and what to do instead 
👉 What 20+ years of senior leadership experience, education, and working with thousands of leaders have taught me about building thriving workplaces. 

If you’re a busy leader who wants straightforward tools to improve strategy, culture, and communication, not theory, you'll want these in your back pocket for the year ahead.  

Want all 10 posts (beautifully packaged) delivered straight to your inbox next week?  
👉 Sign up for my newsletter using the link in my bio, and you’ll get the full Top 10 from 2025 as a downloadable set, right in your inbox

Hard truth that took me too long to learn: no one will ever intentionally invest in your career growth as much as you will. 

You may have leaders, mentors, and colleagues who care deeply about you, but at the end of the day, you are the one responsible for your own career.

After reading the December 2025 Women in the Workplace report from McKinsey & Company and LeanIn, I felt, honestly...sad. 

The data is a sobering reminder that progress is fragile and that waiting for organizations to take care of us is a risky strategy.

Early in my career, I believed my boss owned my aspirations. She was wonderful, supportive, smart, and a mentor. I took the classes, earned degrees, and did all the right things inside the system. Over time, I learned a tougher lesson: organizations change, internal politics are everywhere, and if you are not intentional and strategic about your career, it will not unfold the way you hoped.

The report notes that only about half of companies are still prioritizing the development of women leaders, and for the first time, there is a visible ambition gap: 80 percent of women versus 86 percent of men say they want to be promoted. 

As AI, automation, political polarization, and constant change impact everyone, women are experiencing higher burnout and, in many cases, lower support. Those who wait quietly for their organization to invest will likely be sidelined from the most strategic, future-focused work.

Here is the encouraging part: in my own work, I am starting to see a shift. Senior women, especially in the C-suite and in HR and marketing, are proactively seeking me out as a confidential sounding board to navigate complex organizational dynamics. Not just as a coach, but as a consulting partner to work through high-stakes career and organizational decisions. Some are even paying out of pocket and not telling their organizations, because they worry their desire for growth will not be understood or supported. Their courage humbles me every day.
Together we focus on:
✅ Becoming more strategic by shifting from a trusted operator to an enterprise-level thinker who shapes decisions, not just executes them.
✅ Navigating politics with integrity by mapping power, influence, and risk so you can advocate for yourself and your function without burning out.
✅ Leading AI and change by positioning yourself as a future-ready leader who understands both people and technology, rather than being pigeonholed into softer roles.

If the 2025 numbers tell us anything, it is this: no one is coming to save women’s careers from the outside.

If you are a senior woman, consider this your nudge to take back ownership of your career. Whether you work with someone like me or not is secondary. What matters most is that you find a trusted partner, a confidential and strategic secret weapon, to walk alongside you as you build the career and impact you desire. 

👏 You deserve it!

What's Your Word for the Year?

For 2025, my word was GROWTH, focusing on growing organizations and growing myself in alignment with my values and purpose as a leader. That word shaped my decisions, my calendar, and my commitments. It reminded me that my mission is to help people and organizations grow, not just in results, but in character, clarity, and capability.
 
For 2026, my word is generosity. It comes from this verse:
 “Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously.”  (Based on 2 Corinthians 9:6)
 
Even if you’re not someone of faith, this principle is powerful. When we are generous with our time, treasure, and talent, we become more valuable to those around us. We don’t just do our jobs—we multiply value. We don’t just hit goals—we elevate people.
 
This year, I want to be known for generously sharing with those around me:
➡️ Generously sharing knowledge
➡️ Generously sharing time and attention
➡️ Generously sharing information, connections, and opportunities

I’ve spent time reflecting on a deeper question: “How do I want to be known when I’m gone?”
 
Being remembered as someone generous—with wisdom, encouragement, and practical support—is deeply important to me. Generosity is how I want to live, and how I hope to be remembered.
 
If you’re considering choosing a word for 2026, here are a few reflection questions to get you started:
❔ What are your values?
❔ What do you want to see more of in the world?
❔ How would you like to be remembered?
❔ Where do you believe you need to grow this year?
❔ When you look back at the end of 2026, who do you want to have become?
 
🌟 Then ask yourself: “What single word, if I truly lived it, would change the way I show up this year?”
 
Drop your word for 2026 in the comments. You never know who might need the word you choose.
 
Want a more detailed copy of our Word of the Year Guide? My newsletter subscribers already received it last week. DM me for a copy and sign up for my newsletter (link in my bio) to get actionable tips and guides in your inbox every Wednesday at 8 am EST.

Recently, a colleague asked, "Why don't more organizations have leaders ready to take on larger roles?" 

We both started our careers and quickly advanced because we experienced what many leaders today haven't: foundational leadership development within our organizations. 

So I looked into it. What I discovered reveals a troubling trend: for some organizations, we may have a lost generation of leaders.

➡️ Early 2000s: Organizations invested in leadership training: workshops, mentoring, programs, assessments. Imperfect, but present.
➡️ 2007-2010: The Great Recession devastated L&D budgets. Organizations cut leadership development by over 50%. 
➡️ March 2020: COVID-19 canceled leadership workshops overnight. The real-time mentorship and informal learning pathways that develop leaders simply vanished.
➡️ 2020s: Many organizations shifted to self-paced online modules. While inexpensive and flexible, research shows these lack the collaboration, real-time feedback, and interpersonal connection that actually develop leaders.

Although many organizations have returned to investing in leader development, others have not, and here's what we lost: 

Collaborative learning that creates shared language, common vocabulary, and frameworks that strengthen culture and accelerate decision-making. 

The bottom line? A generation of talented leaders was promoted because they deserved it, but many never received the foundational development they needed.

This isn't their failure.

We cut budgets when we should have invested. We moved to isolated online learning when they needed collaborative experiences. We canceled programs when uncertainty demanded we double down.

Now, during unprecedented change, I have to ask:  How are you developing your leaders?

Are you creating collaborative learning experiences that build shared language and strengthen culture? Or are you asking them to figure it out on their own?

If we want future leaders, we need to be the ones willing to develop them.

We are sending all ten of these detailed guides to our newsletter subscribers on this Wednesday. Sign up in my bio if you want to receive them.

Webtopia - eCommerce Scaling Experts

My Agency, Webtopia specialises in providing eCommerce businesses with highly optimised digital advertising on Facebook, Instagram, TikTok & Google, as well as Email Marketing with Klaviyo. Our team of 35 eCommerce experts focus on real results driving betweeen 3X and 15X return on investment for our clients.
We make magic happen like: 

🌟15X ROAS for TWO YEARS (and counting) for an interior brand consistently
🌟Scaling a new brand to £150k a month spend and driving £600k in monthly revenue
🌟5 of our clients turning their side hustle into a million-pound-a-year business.
🌟Scaling a new brand to £5m a Year spend and driving £25m in revenue

Chief Executive Officer

Tinderpoint

Head of Growth

Dyer Digital

Scaling E-commerce Brands through Ads 👩🏼‍💻 | I am currently working as a Paid Media Consultant, working with brands across the world to help to scale their business.

Managing Director

Bubble Digital

Social Media Director

Shoelace

Director of Account Management

Fitzwilliam Institute

Lecturer

3Q Digital

Senior Account Manager

iProspect

● Planning and implementing multinational Paid Social Media strategies.
● Building and managing a team of 20 Paid Social Specialists.
● Consistently proving the worth of Social Media to increase spends in local markets.
● Researching and introducing adtech to clients with a focus on increasing efficiency for the client's ad spend. 
● Responsible for clients such as IKEA, Aer Lingus, Diageo, Microsoft, Eir and Energia among many others.

Paid Social Director

Leading Social

Leading Social is a dedicated social media agency that expertly market clients in an area where 95% of internet users are spending over five and a half hours daily. They support clients with social media management, content, and advertising.

In this role, I managed over the quality of all work completed for clients and develop the strategy ensuring KPI’s are not only reached but surpassed. I also took the lead in supporting, developing and upskilling the team in the areas of social media management and strategy skills. 

I was responsible for all marketing communications for Leading Social while driving the standards of the work we're doing for clients. I was the watching eye over the work that was being done on behalf of clients by account managers and the standard to which they were operating. It was my job to push us to over deliver and performing for clients, while up skilling the team where necessary.

Head of Social Strategy

Matrix Internet Ireland

This role had many different aspects for small, medium and large enterprises with the main aim of growing their website visitors and convert more traffic.
 
This included:
- Developing & delivering Digital Marketing strategies
 - Developing client relationships
 - Advising and executing on SEO, PPC and social media campaigns
 - Researching and auditing the Online presence of clients in a variety of business sectors

In addition, for Matrix Internet I blogged on various aspects of Digital Marketing and Digital Strategy.

Digital Marketing Account Manager

Growing eCommerce Businesses by making their ads more profitable | CEO @ Webtopia

Hi, I’m Tris.

I help eCommerce business owners who’s ads have fallen victim of

1. Stagnant sales
2. Decreasing profit margin.

We do it by focusing on 3 key elements.

1. Understanding what’s working. We analyse your current strategy for the successful parts.
2. Testing. We find how people are using your product to enhance conversion.
3. Growth. We double down on what’s working to maximise return.

The outcome?

We generate millions in profit each year for our clients.

More specifically, we’ve helped:

📌 Build brands like Guinness, Ikea, and Kellogs’ on social media.
📌 Scaled Capri’-sun’s brand across 9 countries in Europe
📌 Grew companies like Margaux, Weezie towels, and Brightland olive oil to multimillion-dollar months.
📌 Helped brands like CVG, Bark and Baujken increase their customer base by at least 2x in a year.
📌 Launched and grew several social media agencies like Kulin, Shoelace, iProspect, Matrix, from a handful of people to full marketing teams

Ready to scale your business? 

Send me a DM or use the book an appointment link at the top of any post 📥

Tristram Dyer

Proud moment for the team this week.

Webtopia has been named a finalist for Best New AI & ML Project at the 2026 Digital Business Ireland National Digital Awards.
What I find most encouraging about this category is not the technology itself, but the intent behind it.

The strongest AI projects right now are not about novelty. They are about solving real problems, reducing friction, and helping teams make better decisions at speed. Less hype, more usefulness.

Being shortlisted alongside teams like Galvia AI, Irish Life & Kreoh, Order It, and Workday is a reminder that meaningful innovation often looks quiet from the outside. It tends to live inside workflows, systems, and decisions that compound over time.

This recognition is a credit to our Data & Innovation team, who’ve been building and shipping work that focuses on practicality, clarity, and real impact rather than buzzwords.

Thanks to Digital Business Ireland for the recognition. Looking forward to awards night in February.

Powering eCommerce growth through profitable ad strategies | CEO @ Webtopia

🎺 First up, we’re excited to reveal the finalists for Best New AI & ML Project category in the Digital Business Ireland, National Digital Awards! 
With thanks to our amazing sponsors, Hibernia Venture Labs. 

These groundbreaking projects are using AI and machine learning to push boundaries, solve real-world problems, and shape the future of digital innovation 👇 

And the finalists are: 

Galvia AI 
Irish Life & Kreoh  
Order-It  
Webtopia - eCommerce Scaling Experts  
Workday   

#NationalDigitalAwards

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The Battle

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