Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Last year, someone in my network called me “the tech events recap guy.”
That was no accident.

I deliberately decided to invest in connection as a job security strategy.

I showed up to 1–2 events a month across tech, startups, and marketing. A few major ones too — Sunrise Festival, SXSW Sydney. I was even sponsored to attend and report on Hubspot's GrowANZ as a creator.

But events alone weren’t the point.

I also blocked out at least one hour a week for coffees. In-person when possible. Virtual when needed. No agenda. Just proper conversations. 

Alongside that, I chose just one or two online communities to genuinely show up in rather than spreading myself thin. Shoutout to The Trusted Voice (String Nguyen) and Generate - The B2B Marketing Community in ANZ (axel sukianto)  — spaces where participation is noticed and trust builds over time.

And after events, I made it a habit to post short LinkedIn recaps — insights, lessons, moments, and people I appreciated. I’d share a few photos too. Nothing fancy. Just proof I was there, paying attention, and grateful.

That small habit did a lot of quiet work.

Over time, I learned what actually works for me.

I prefer movement-based, outdoor settings — walking meetings, basketball courts, places where we can hear each other without shouting. 

I rarely do evenings or alcohol-fuelled events anymore. Not because they’re bad. Just because they don’t suit my energy.

My deliberate connection habits led directly to paid work and opportunities that would not have come my way otherwise. 
- Coaching with The Trusted Voice. 
- Teaching marketing part-time to students at Academy of Entrepreneurs. 
- Collaborating with people I admire and co-creating content together. 
- Invitations to private, values-aligned gatherings you can’t buy tickets to.

The side effect?
A healthier, happier, more connected me — plus 1,794 new LinkedIn followers in the last 365 days. I’m now just 66 away from cracking 5K.

That’s career resilience.
Optionality through relationships.

This matters even more when you consider that many Australian career sites estimate around 70–80% of jobs are never advertised.

The hidden job market is filled through:
- Personal networks and social groups
- Industry events and communities
- Word of mouth and referrals
- Direct approaches to employers

If you’re not visible and trusted in these spaces, you’ll never even hear about many roles.

3 insights:
- Job security now lives in networks, not titles
- The “right” networking format is personal
- Trust compounds faster than applications

3 practical tips:
- Commit to consistent connection, not bursts
- Choose environments that fit your energy 
- Follow-up and check-in regularly with people you connect with (LinkedIn DM is great for this)

Networking isn’t about collecting contacts.
It’s how you stay mobile when roles disappear.

What’s one connection habit you could make boringly consistent this year?

#Career #Resilience #Networking #LinkedInNewsAustralia

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

A first-generation Latina looking to make a positive change in the world. One voice at-a-time. One story at-a-time. One connection at-at-time.  Based in Houston, Raquel has dedicated herself to healthcare advocacy and healthcare education for the last 12 years. 

Having a multi-lingual background, she has been able to expand her reach by educating different neighborhood groups around the Houston area. Through her efforts, many members of the communities who otherwise would go without proper health care have benefitted from her advocacy and received health services.  Her efforts have decreased the high percentage of members who go without basic health needs. 

She works directly with state, city, county, and other local officials to educate communities on important health topics. Raquel is also involved in active research in partnership with various entities such as her world-renowned alma mater Texas A&M University, BakerRipley, and the City of Houston.  This active research aims to identify the external environmental factors which may cause physical stressors on the elderly when participating in physical activities within their communities. Based on the results of the research, enhancements will be made to improve the neighborhood surroundings to be more age-friendly. 

Raquel possesses excellent leadership skills and is looking forward to building a coachable team that will increase the reach potential thus expanding the efforts of her "Mission with a vision". She looks forward to empowering women and contribute globally to spread her message of love and kindness to the world.

Raquel has called Houston her home for the last 30 years. She is a sports enthusiast and labels herself "gung-ho" about all things "Aggies".  Avid salsa dancer. Foodie. Lives with her furbabies and children. Enjoys the beach and quality time exploring the city and seeking adventures. Raquel is currently working on publishing her book and looks forward to sharing her life journey through speaking engagements.

Raquel "Raqi" Flores

Turning Authenticity into Influence | Houston Sports Gal | Fierce Mental Health Advocate| | "LIVE, LOVE, LEAD" | OWN Your Essence | | Encouraging humanity to "Educate, Empower, and Uplift".

As a Social Media Director at Brilliant Beam Media, my days are fueled by crafting strategies that not only captivate but also drive results for both B2B and B2C ventures. Fluent in Spanish-speaking and Spanish to English translation, I've had the privilege of bridging cultural gaps and amplifying brand voices across diverse audiences.

Beyond the boardroom, I wear the badges of a Walking Tall Movement Ambassador and a proud member of The Outlier Project with immense pride. These roles aren't just titles; they're opportunities to pay it forward. My heart beats for empowering fellow Latino entrepreneurs, especially the resilient women who navigate through cultural and personal barriers with grace and grit.

Through the intimate avenues of my podcast, coaching sessions, and the pages of my soon-to-be-released book, "Culture Clash," I don't just share stories—I share journeys. My own journey from the tumultuous streets of El Salvador to the corridors of opportunity in the United States serves as a beacon of hope. But more importantly, it's a roadmap for those who dare to dream, guiding them from the realm of possibility to the realm of action.

My mission is simple yet profound: to give voice to the voiceless, to provide platforms for the overlooked, and to equip aspiring entrepreneurs with the tools they need to thrive. And as we continue on this transformative journey together, let's not forget the power of community. On LinkedIn, I've cultivated not just connections but a family—a tribe of diverse souls united by shared dreams and mutual support.

Join me, not just as a spectator, but as a fellow architect of change. Together, let's shatter barriers, rewrite narratives, and pave the way for a future where every dream is not just realized but celebrated.

FOUNDER/CEO

Healthcare consultant and healthcare advocate. Raquel Ideal Care LLC specializes in guiding clients through the health system in order to get access to quality healthcare for them or their loved ones. We pay special focus to members in underserved populations such as the elderly/disabled.

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐰𝐞 𝐬𝐭𝐨𝐩 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐢𝐭𝐬𝐞𝐥𝐟. 𝐓𝐡𝐢𝐬 𝐚𝐫𝐭𝐢𝐬𝐭 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐲 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭! #creativity

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The Battle

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