Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Last year, someone in my network called me “the tech events recap guy.”
That was no accident.

I deliberately decided to invest in connection as a job security strategy.

I showed up to 1–2 events a month across tech, startups, and marketing. A few major ones too — Sunrise Festival, SXSW Sydney. I was even sponsored to attend and report on Hubspot's GrowANZ as a creator.

But events alone weren’t the point.

I also blocked out at least one hour a week for coffees. In-person when possible. Virtual when needed. No agenda. Just proper conversations. 

Alongside that, I chose just one or two online communities to genuinely show up in rather than spreading myself thin. Shoutout to The Trusted Voice (String Nguyen) and Generate - The B2B Marketing Community in ANZ (axel sukianto)  — spaces where participation is noticed and trust builds over time.

And after events, I made it a habit to post short LinkedIn recaps — insights, lessons, moments, and people I appreciated. I’d share a few photos too. Nothing fancy. Just proof I was there, paying attention, and grateful.

That small habit did a lot of quiet work.

Over time, I learned what actually works for me.

I prefer movement-based, outdoor settings — walking meetings, basketball courts, places where we can hear each other without shouting. 

I rarely do evenings or alcohol-fuelled events anymore. Not because they’re bad. Just because they don’t suit my energy.

My deliberate connection habits led directly to paid work and opportunities that would not have come my way otherwise. 
- Coaching with The Trusted Voice. 
- Teaching marketing part-time to students at Academy of Entrepreneurs. 
- Collaborating with people I admire and co-creating content together. 
- Invitations to private, values-aligned gatherings you can’t buy tickets to.

The side effect?
A healthier, happier, more connected me — plus 1,794 new LinkedIn followers in the last 365 days. I’m now just 66 away from cracking 5K.

That’s career resilience.
Optionality through relationships.

This matters even more when you consider that many Australian career sites estimate around 70–80% of jobs are never advertised.

The hidden job market is filled through:
- Personal networks and social groups
- Industry events and communities
- Word of mouth and referrals
- Direct approaches to employers

If you’re not visible and trusted in these spaces, you’ll never even hear about many roles.

3 insights:
- Job security now lives in networks, not titles
- The “right” networking format is personal
- Trust compounds faster than applications

3 practical tips:
- Commit to consistent connection, not bursts
- Choose environments that fit your energy 
- Follow-up and check-in regularly with people you connect with (LinkedIn DM is great for this)

Networking isn’t about collecting contacts.
It’s how you stay mobile when roles disappear.

What’s one connection habit you could make boringly consistent this year?

#Career #Resilience #Networking #LinkedInNewsAustralia

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

Most ecommerce brands have 3-5 revenue gaps worth $10K-$50K monthly in unrealized revenue. 

Not from lack of traffic.

But from fixable SEO and conversion issues that compound daily.

After 20+ years in digital marketing and running SEO for multiple 8-figure brands, I built SEOLeverage to close these gaps fast. 

No endless retainers. No audits that sit in folders. 

Just focused 30-day Revenue Sprints that capture measurable results.

What I Do:
→ Identify revenue gaps costing $5K-$50K+ monthly
→ Deploy Revenue Sprints that close gaps with surgical precision
→ Transform SEO from a cost center into a revenue multiplier

Recent Client Wins:
→ $96K annual revenue captured for an online education platform (one content optimization sprint)
→ $111K annual gap closed for a food & beverage brand (ranking optimization)
→ 75x ROI for a Shopify store through internal linking fixes ($287K annual impact)

The Reality:
Your competitors aren't smarter. They're just not leaving revenue on the table.See what you're leaving uncaptured → seoleverage.com/diagnostic

Over the last years, I've had the pleasure to help some amazing experts with SEO, such as Ezra Firestone, Allan Dib, or James Schramko.

Ready to close your biggest gap? Book a free Revenue Discovery Call: seoleverage.com/bookgert

Gert Mellak

Most ecommerce SEO audits fail.

Not because SEO doesn’t work, but because the audit itself is broken.

I’ve seen audits that are:
• Overloaded with technical checklists
• Completely disconnected from revenue

Here’s the shift that actually works: Replace massive audits with 30-day SEO sprints.

Focus on high-impact fixes.
Measure results.
Repeat.

If you want the full breakdown on why traditional audits fail and what works better instead, this article explains it clearly:

https://lnkd.in/eZXf-Rw9

SEO Consulting, AI SEO, Cross-Platform Marketing Strategies, E-Commerce SEO

Why Most ecommerce SEO audits fail

Ecommerce SEO in 2026 is not about doing everything. I learned that the hard way.

What actually works for me now is focus.

I look for the gaps that impact revenue.

I fix them fast. Then I measure what actually moves the needle.

That is why SEO revenue sprints win.

Less guesswork. More real results. That is modern ecommerce SEO.

Don’t just audit, execute. Learn to see why traditional ecommerce SEO audits are failing in 2026: https://lnkd.in/eZXf-Rw9

#EcommerceSEO #RevenueDrivenSEO #SEOStrategy #EcommerceGrowth

What Modern Ecommerce SEO Needs in 2026

User context matters (a lot), so AI visibility tracking lacks actual relevance.

Author of Product-Led SEO | Strategic SEO/AEO & Growth Advisor/Consultant | Angel Investor| Newsletter Productledseo.com| Please add a note to connection requests.

Every CMO I meet is obsessing over LLM rankings.
But they aren't seeing what is coming around the corner: personalized context is about to make all of that irrelevant.

In September, I called it an apocalypse in my newsletter, but now I am even more convinced that this will be catastrophic, having seen glimpses of it in my own chats. 
https://lnkd.in/dedg4-ps

Your ChatGPT/Claude/Gemini  will know your industry, your role, your past conversations, your preferences. When you ask for marketing advice, it won't give you the same answer it gives everyone else.

It'll factor in that you're B2B SaaS, that you've mentioned budget constraints before, that you prefer data-driven approaches.

Universal LLM rankings become meaningless when every response is contextually unique.

The brands winning in this reality won't be the ones gaming today's AI outputs. Instead, they'll be the ones building genuine authority with their ICPs that AI models trust across contexts.

TL;DR  tracking your "position" in a system designed to give everyone different answers is the new vanity metric.

In Spain, TikTok.com is 4th in the list of most cited domains in AI overviews.

Anybody still thinking that tiktok is not relevant,
think again!

¿Youtube, Reddit...? ¿Qué cita más la IA en España? Te lo contamos aquí 👇 

(📈Datos de Brand Radar en octubre)

Da un paso más y analiza los dominios o páginas que la IA cita con mayor frecuencia cuando menciona tu marca o el tema de tu interés en Brand Radar, para empezar a trabajar en cómo aparecer en esas respuestas de IA.

Dominios más citados por la IA en España.pdf

Everyone thinks SEO problems mean “bad content.”

This one didn’t.

The real issue? A messy site structure.

Google had no idea which page should rank.

So I skipped the massive audit. I ran one focused SEO sprint.

4 weeks. Clear priorities. Real fixes.

The result? Cleaner signals. Stronger rankings. SEO that actually moved the needle.

This is what an SEO sprint really looks like.

Curious why traditional ecommerce SEO audits often fail and how a sprint approach beats them? Check out this article: https://lnkd.in/eZXf-Rw9

#SEOSprint #TechnicalSEO #SEOResults #SEOStrategy

What an SEO sprint actually looks like (with real numbers)

I've just created a list of hot 608 leads in the market for one of my clients' product based on just one competitor's post within 15 minutes while checking e-mails and drinking coffee.

Years ago, I learned from Dean Jackson about visible and invisible prospects. 

If you're selling roofing, houses with an old, partly damaged roof are visible prospects. Send them flyers or knock on their door.

It's tougher to get invisible prospects raise their hands, 
but your bigger competitors might be doing you a favor,
getting THEIR followers to raise their hand for you.

Such a raise of hands happens all the time on LinkedIn, but I've yet to see someone leverage it:

Imagine your competitor publishing a post saying "Comment GROWTH on this post to receive our framework to do XYZ."

The list of commenters below ... is a raise of hands of people who would love to have what that person promises.

Chances are, they're largely similar to your ideal client.

Now, fetch those names and linkedin profiles, and hand them over to sales
to follow up very timely (they want this NOW).

Have fun!

PS: Don't think of scraping those data points manually, use Claude Code and you'll already have this feature ready when the next competitor wants to hand them over their post campaign's results on a silver platter.

When you pause a moment to think about it, it's just mind-blowing:

We live in a time where I can 

1. watch a conversation between Rand Fishkin and Michael King about AI search optimization (great talk btw) and while I'm watching it,

2. head over to chatgpt to brainstorm an idea for an app

3. take this idea to Gemini to formulate an SRS for development

4. take the SRS to Windsurf and get it to code a prototype using Anthropic Claude Opus 4.5

5. Add DataForSEO's API

and now, 2 hours later, have a working prototype of a rank tracker that tracks keywords + their fanout queries that I want to consider.

This provides me with a quick, overall idea of my client's topic-relevant visibility vs. their competitors, which we can use as one part of the visibility analysis.

Is it ready for production? No, of course not (yet).

Does it look pretty? Not really.

Does this approach still have flaws? Sure!

Is it good enough to run some tests for my clients and maybe share a few screenshots when they ask about their status in top fanout queries?

You bet!

___
My name is Gert Mellak, I'm the founder of SEOLeverage.com where we help brands leverage the latest (often proprietary) tools and technologies to be found online. 

DM to chat!

Independent SEO Consultant | Hired by HP.com, eBay Kleinanzeigen, Better Homes & Gardens, Bed Bath N’ Table

Heads-up: I now have access to Google's new Business Agent feature in Merchant Center for several US accounts.

This was part of Google's major announcement yesterday related to new tools for the agentic shopping era.

If you work in eCommerce SEO, there is now another reason why you should be paying even closer attention to your product feeds and GMC Next.

The new Business Agent tab in GMC Next allows you to claim your brand to start customising your agent to answer customer questions, recommend products and more.

In the coming months, retailers will be able to train the agent based on their data, access new customer insights, provide offers for related products and enable direct purchases — including agentic checkout — within the experience.

It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales.

Looking forward to testing this out!

[...] there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The one question that ended three weeks of paralysis.

A client came to a call stuck. He'd been trying to make a hiring decision for three weeks. Should he hire this person? Should he wait? Should he look for someone better?

He'd gone back and forth so many times he was exhausted.

I stopped him. Would you rather have this person, or nobody?

He paused. This person.

Then hire them.

But what if—

No. You just answered the question. Hire them.

He laughed. Then realized I was serious.

Here's what kills a lot of people. They think more thinking equals better decisions. But there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Most decisions are reversible. The power in most decisions is in the hindsight. That's when you review what you did and learn from it.

If you hire someone and it doesn't work, you let them go and do it again with all that feedback in hindsight.

Plus hiring is a great deal. You hire people on an installment plan. It might not work for them, might not work for you. So might as well get started instead of deferring forever.

If you launch an offer and it flops, you change it.

The cost of a wrong decision is almost always lower than the cost of no decision.

Because no decision means no progress. And no progress means you're stuck exactly where you are.

My client hired the person the next day. Three months later, still there, doing good work. Not perfect, but good enough. That freed him up to focus on the next thing.

Here's the framework. When you're stuck on a decision, ask yourself: is this reversible?

If yes, make the call. You can always adjust later.

If no, sleep on it. Your grandparents were right. But only once.

Most decisions don't deserve three weeks of your mental bandwidth. They deserve 10 minutes and a commitment to move forward.

What decision have you been avoiding that's actually reversible?

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Gert Mellak

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Posts

Engagements

Likes

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