Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

I need 5 volunteers to help me pull off something special in Sydney on April 28 (evening)

12/3 𝑼𝑷𝑫𝑨𝑻𝑬 - 𝑾𝒆’𝒗𝒆 𝒉𝒂𝒅 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒆 𝒇𝒐𝒓 𝒈𝒆𝒏𝒆𝒓𝒂𝒍 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓𝒔 𝒂𝒏𝒅 𝒂𝒓𝒆 𝒏𝒐𝒘 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚 𝒔𝒆𝒆𝒌𝒊𝒏𝒈 𝒂 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓 𝒑𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝒗𝒊𝒅𝒆𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓.

...

Migrant Wealth Builders is hosting Community Capital Exchange — a 60-person event connecting people with migrant backgrounds and the allies who support them to build wealth beyond money. 

Such as getting startup funding, buying a home, getting fit, starting a side project, landing a promotion, finding a mentor, growing a business, learning something new, or simply expanding your world.

To make it happen, we need:
🙌 3 all-rounders (heavy lifting may be involved)
📸 1 photographer
🎬 1 videographer (film on the night + edit a short recap after)

We also have opportunities for 4 community partners to come onboard. 

This is grassroots. Real people, real connections, real impact.
If you want to be part of building something meaningful — this is your chance.

💬 Interested in volunteering? Comment "volunteer" for info or DM our event coordinator Cindy Pham 🍓 directly. 

💬 Interested in being a community partner? Comment "partner" for info.

🏷️ Know someone who might be keen? Tag them below.

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

#CommunityShoutouts: Top 7 LI posts this week.
7 posts created by awesome humans 👇

I'm on a mission to spotlight valuable content within my network and showcase individuals who spread positivity, share valuable insights, and impart knowledge.

In no particular order:

1.  It’s rare now to walk into a meeting without an AI note taker quietly or invisibly joining us. by Maya Elise Joseph-Goteiner

https://lnkd.in/gb-YjvSe


2. 50,000 subscribers on YouTube!!! by Kan Huang (黄晓侃)

https://lnkd.in/gq3r3Bw4


3. Age is a number. by Adrian Fowler

https://lnkd.in/gAPDqAJp


4. I’m excited to share two never-before-hired-for roles at Co Ventures. by Alexey Mitko

https://lnkd.in/gn34dvyw


5. My relationship with my cofounder is in shambles.  by Alex Lieberman

https://lnkd.in/g5fbRBiS


6. Here is one improv exercise to try this week: The Clover. by Gary Ware

https://lnkd.in/gqfij8_r


7. Next time you need to efficiently articulate a huge concept—whether it's about love or business or anything—try this by 🇺🇦 Eddie Shleyner

https://lnkd.in/gN6EKcYW


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What was your favourite post from your network this week? Drop it below 👇

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Photo:  Bball in Danang by Anfernee Chansamooth. 

#linkedincreators #anfShoutouts #realhumans

25 skills are rising fast according to LinkedIn's 2026 report. The split between technical and human skills says everything.

LinkedIn just dropped their 2026 Skills on the Rise report.
Five categories. 25 skills total.

Categories: AI and Data. Software and Tech. Communication and Collaboration. Learning and Talent Development. Governance and Ethics.

15 skills are technical, including Prompt Engineering. Full-Stack Development. API Integration. Cloud Infrastructure. Model Training.

10 are soft skills. And that second list? Dominated by communication and leadership.

Visual storytelling. Stakeholder collaboration. Cross-cultural communication. Community building.

That's not a coincidence. That's a signal.

AI is getting better at running systems. What it still can't do well is read a room, build trust across cultures, or know which story will actually land with a specific human being.

The report essentially describes two types of professionals rising in value right now — people who build and run systems, and people who connect and communicate across them.

I've spent 15+ years in B2B marketing, branding and storytelling. Learning how to find the message, shape it for the right audience, and make it move people to action. I recently added formal screen and media (journalism) training on top of that.

None of that feels accidental anymore.

It's also the foundation of what we're building at Migrant Wealth Builders.
A media company and community with one focused outcome — giving people access to the right people, knowledge, and opportunities. The kind of access that changes trajectories.

Cross-cultural communication isn't a module we reference at MWB. It's the context we operate in every single day.

Community building isn't a feature of MWB. It's the foundation everything else sits on.

The technical skills matter. I'm not dismissing them. But if you're a communicator, a connector, a storyteller — the 2026 report is telling you something important.

You're not behind. You're exactly where the work is heading.

What skill are you focused on developing this year — technical or human?

#SkillsOnTheRise #LinkedInNewsAustralia

Open article: LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia by LinkedIn News Australia • 4 min read

LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia

Most ecommerce brands have 3-5 revenue gaps worth $10K-$50K monthly in unrealized revenue. 

Not from lack of traffic.

But from fixable SEO and conversion issues that compound daily.

After 20+ years in digital marketing and running SEO for multiple 8-figure brands, I built SEOLeverage to close these gaps fast. 

No endless retainers. No audits that sit in folders. 

Just focused 30-day Revenue Sprints that capture measurable results.

What I Do:
→ Identify revenue gaps costing $5K-$50K+ monthly
→ Deploy Revenue Sprints that close gaps with surgical precision
→ Transform SEO from a cost center into a revenue multiplier

Recent Client Wins:
→ $96K annual revenue captured for an online education platform (one content optimization sprint)
→ $111K annual gap closed for a food & beverage brand (ranking optimization)
→ 75x ROI for a Shopify store through internal linking fixes ($287K annual impact)

The Reality:
Your competitors aren't smarter. They're just not leaving revenue on the table.See what you're leaving uncaptured → seoleverage.com/diagnostic

Over the last years, I've had the pleasure to help some amazing experts with SEO, such as Ezra Firestone, Allan Dib, or James Schramko.

Ready to close your biggest gap? Book a free Revenue Discovery Call: seoleverage.com/bookgert

Gert Mellak

You might be ranking on Google. But are you actually winning?

I worked with a brand ranked 4th.
2,000 visitors monthly.
Sales were flat.

Why? Because buyers don’t just Google anymore.

They watch YouTube.
They read Reddit.
They ask ChatGPT.

If you’re not visible everywhere they validate, you’re invisible where it matters.

We fixed visibility. Traffic stayed the same. Sales went up 40%.

If this sounds like you, watch this:
https://lnkd.in/es8nBvmE

#SEO #MarketingInsights #BusinessGrowth

Search Everywhere Optimization for Shopify, SaaS and Consultants.

You might be ranking on Google. But are you winning?

If you used to think ranking higher is the goal, in 2026, it’s not.

Your buyers jump platforms before they buy.
Google → YouTube → Reddit → AI → TikTok.

And if you’re missing even one of those platforms, you’re leaking trust. And sales.

Ranking #1 doesn’t win anymore. Being everywhere they research does.

If you want to see exactly what I mean, watch this: https://lnkd.in/es8nBvmE

This shift is bigger than most people realize.

#SEO #DigitalMarketing #MarketingStrategy #SearchMarketing

Why 2019 SEO Strategies Don’t Work in 2026

When ChatGPT launched in 2022, most SEOs called it a threat to Google.

We called it a signal.

Buyers were already searching on YouTube, Reddit, Amazon, and forums long before AI tools existed. 

ChatGPT didn't change the behavior. It confirmed it.

So I came up with PlatformLeverage back then, a service focuse don helping brands work on cross-platform visibility before it became the cool thing to do.

Today, Rand Fishkin published a fascinating research showing 26% of desktop searches happen outside Google across 41 platforms. 

Amazon, YouTube, and Bing each get more search activity than ChatGPT. 
Social and commerce platforms combined account for more than AI tools do.

Nobody's surprised by this if they've been watching actual buyer behavior.

Instead of continuing with PlatformLeverage, we've adopted the Search Everywhere terminology, as it clearly expresses the search focus blended with the cross-platform angle. 

The name changed. The idea didn't.

Your buyers don't research on one platform. 
They never did. 

The difference now is that the data is catching up to what we were already seeing in client pipelines 2 years ago.

If you're optimizing for visibility on Google and only cover other platforms with ads, you're building your strategy on one leg.

Microsoft integrates Anthropic's Coworker into 365! 

This doesn't only mean a huge win for Claude's distribution into B2B,
but also that OpenAI might not likely have anything coming close to Cowork in the near future.

Claude AI is eating the world: Microsoft just shipped its “digital coworker” for 365, and the brain behind it isn’t OpenAI. It’s their biggest rival Anthropic 😳

Microsoft CEO Satya Nadella just unveiled Copilot Cowork - an autonomous agent that can plan and execute multi-step work across Outlook, Excel, PowerPoint, Teams, and your entire Microsoft 365 stack.

You give it intent: “Prepare me for the Q2 review with Acme.”

It builds the plan.
Pulls the data.
Writes the deck.
Schedules prep time.
Drafts the emails.

And runs the workflow in the background.

The agentic orchestration layer powering it comes from Claude Cowork, Anthropic’s technology.

That makes this one of the biggest enterprise wins the $380 billion AI lab has landed so far 🤯

It could change the enterprise AI game significantly thanks to:

↳ Massive distribution

Microsoft 365 has hundreds of millions of seats. Copilot already has 15M+ paid users and 90% of the Fortune 500.

↳ Enterprise trust unlocked

Claude’s agentic tech is now wrapped in Microsoft’s security stack: Purview, Entra, audit logs, and compliance.

↳ Strategic signal

Microsoft’s deepest AI partner is OpenAI (it has 27% stake).
Yet the system executing long-horizon work plans now runs Anthropic’s stack.

↳ A learning flywheel

Every enterprise workflow running inside Copilot now trains Claude on real office work.
This alone could be a huge unlock for real-world workflows.

My takeaway is this:

The biggest shift we’re witnessing now is not about better chatbots or the latest LLMs.

It’s all about software that plans and executes knowledge work while you watch the progress bar 🤖

Anthropic built the AI agent that made Microsoft nervous.

So Microsoft turned around and shipped it to the corporate world.

Now the operating system of global office work runs on Claude AI.

Anthropic just can't stop winning, & ClaudeOS is eating the world.

P.S. check out how to Turn Claude Cowork Into Your Personal COO that does work while you sleep 🧠: https://lnkd.in/eS6JCk2G

The board wasn't wrong to ask the question.

A SaaS founder came to us after their Series A. Investors had flagged paid dependency in the data room. CAC was climbing, the paid channel was working but getting more expensive every quarter, and no one could point to an organic engine that would hold up under scrutiny. 

They'd tried SEO once. Got blog traffic. Zero demos.

We didn't start with content.

We mapped where their buyers actually shortlisted vendors before booking a call based on self attribution. 

Turned out two specific Reddit communities and Perplexity were where the real decisions happened. 

Their competitors showed up in both. They didn't show up in either.

Six months in, their call booking form tells a different story. Discovery sources now include Perplexity, the two Reddit threads, and a specific obstacle people worried about before buying, where the brand now shows up in ChatGPT.

If your paid CAC is climbing and your organic channel isn't compounding results, that's the gap worth closing before your next board review.

🎯 Search Everywhere Optimization Example on Reddit: 348 upvotes, 205 comments — zero ad spend

An entrepreneur asked r/Entrepreneur (a community of 4M+ business owners) what tools they use to automate their business. Zapier, Make, and a handful of niche tools got named dozens of times by real users — no clicks to any website needed.

That's brand discovery happening right now in communities your buyers trust more than any ad.

The funnel wasn't broken.

A client dropped from $140K/month inbound to $18K over three quarters. 

New agency. New landing pages. A $15K consultant. Nothing moved.

Their sales lead figured it out.

"The people booking calls already have alternatives picked. They're price-shopping us. Something changed upstream." He was right. Their buyers had moved to ChatGPT and Reddit before ever clicking a link. The offer was still strong. The ads were still running. 

But where the decision was actually forming, this brand didn't exist.

We didn't touch the ads.

We just made sure the internet reflected what was actually true about them, in the places their buyers were actually looking.

Pipeline is at $50K and climbing.

🎯 Search Everywhere Optimization Example on Reddit: 164 sales pros answered one CRM question

Someone posted in r/sales asking which CRM to use. 164 professionals replied. Some tools got recommended repeatedly. One got roasted in the top answer. No ad was shown, no website was visited — but buying decisions were shaped right there in that thread.

Your buyers are in these conversations. The question is whether your brand shows up on the right side of them.

taplio

The Battle

Anf Chans ☕

Gert Mellak

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taplio

The Battle

Anf Chans ☕

Gert Mellak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anf Chans ☕'s LinkedIn Performance

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