Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

I need 5 volunteers to help me pull off something special in Sydney on April 28 (evening)

12/3 𝑼𝑷𝑫𝑨𝑻𝑬 - 𝑾𝒆’𝒗𝒆 𝒉𝒂𝒅 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒆 𝒇𝒐𝒓 𝒈𝒆𝒏𝒆𝒓𝒂𝒍 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓𝒔 𝒂𝒏𝒅 𝒂𝒓𝒆 𝒏𝒐𝒘 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚 𝒔𝒆𝒆𝒌𝒊𝒏𝒈 𝒂 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓 𝒑𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝒗𝒊𝒅𝒆𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓.

...

Migrant Wealth Builders is hosting Community Capital Exchange — a 60-person event connecting people with migrant backgrounds and the allies who support them to build wealth beyond money. 

Such as getting startup funding, buying a home, getting fit, starting a side project, landing a promotion, finding a mentor, growing a business, learning something new, or simply expanding your world.

To make it happen, we need:
🙌 3 all-rounders (heavy lifting may be involved)
📸 1 photographer
🎬 1 videographer (film on the night + edit a short recap after)

We also have opportunities for 4 community partners to come onboard. 

This is grassroots. Real people, real connections, real impact.
If you want to be part of building something meaningful — this is your chance.

💬 Interested in volunteering? Comment "volunteer" for info or DM our event coordinator Cindy Pham 🍓 directly. 

💬 Interested in being a community partner? Comment "partner" for info.

🏷️ Know someone who might be keen? Tag them below.

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

#CommunityShoutouts: Top 7 LI posts this week.
7 posts created by awesome humans 👇

I'm on a mission to spotlight valuable content within my network and showcase individuals who spread positivity, share valuable insights, and impart knowledge.

In no particular order:

1.  It’s rare now to walk into a meeting without an AI note taker quietly or invisibly joining us. by Maya Elise Joseph-Goteiner

https://lnkd.in/gb-YjvSe


2. 50,000 subscribers on YouTube!!! by Kan Huang (黄晓侃)

https://lnkd.in/gq3r3Bw4


3. Age is a number. by Adrian Fowler

https://lnkd.in/gAPDqAJp


4. I’m excited to share two never-before-hired-for roles at Co Ventures. by Alexey Mitko

https://lnkd.in/gn34dvyw


5. My relationship with my cofounder is in shambles.  by Alex Lieberman

https://lnkd.in/g5fbRBiS


6. Here is one improv exercise to try this week: The Clover. by Gary Ware

https://lnkd.in/gqfij8_r


7. Next time you need to efficiently articulate a huge concept—whether it's about love or business or anything—try this by 🇺🇦 Eddie Shleyner

https://lnkd.in/gN6EKcYW


---

What was your favourite post from your network this week? Drop it below 👇

---

Photo:  Bball in Danang by Anfernee Chansamooth. 

#linkedincreators #anfShoutouts #realhumans

25 skills are rising fast according to LinkedIn's 2026 report. The split between technical and human skills says everything.

LinkedIn just dropped their 2026 Skills on the Rise report.
Five categories. 25 skills total.

Categories: AI and Data. Software and Tech. Communication and Collaboration. Learning and Talent Development. Governance and Ethics.

15 skills are technical, including Prompt Engineering. Full-Stack Development. API Integration. Cloud Infrastructure. Model Training.

10 are soft skills. And that second list? Dominated by communication and leadership.

Visual storytelling. Stakeholder collaboration. Cross-cultural communication. Community building.

That's not a coincidence. That's a signal.

AI is getting better at running systems. What it still can't do well is read a room, build trust across cultures, or know which story will actually land with a specific human being.

The report essentially describes two types of professionals rising in value right now — people who build and run systems, and people who connect and communicate across them.

I've spent 15+ years in B2B marketing, branding and storytelling. Learning how to find the message, shape it for the right audience, and make it move people to action. I recently added formal screen and media (journalism) training on top of that.

None of that feels accidental anymore.

It's also the foundation of what we're building at Migrant Wealth Builders.
A media company and community with one focused outcome — giving people access to the right people, knowledge, and opportunities. The kind of access that changes trajectories.

Cross-cultural communication isn't a module we reference at MWB. It's the context we operate in every single day.

Community building isn't a feature of MWB. It's the foundation everything else sits on.

The technical skills matter. I'm not dismissing them. But if you're a communicator, a connector, a storyteller — the 2026 report is telling you something important.

You're not behind. You're exactly where the work is heading.

What skill are you focused on developing this year — technical or human?

#SkillsOnTheRise #LinkedInNewsAustralia

Open article: LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia by LinkedIn News Australia • 4 min read

LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia

🗓️ Emma Westley

Delegate CX

VP of Marketing

Fractional VP of Marketing

ZINC

Zinc backs exceptional talent to build new commercial solutions that solve the most pressing societal issues. As a Zinc Visiting Fellow, I supported talented Founders to build commercial, scalable businesses that tackle one of the toughest problems society faces today - environmental threats to our health.

Visiting Fellow

Self-employed

Worked with over 30 tech startups and small businesses to help them refine their GTM strategy, covering everything from target audience definition, to proposition messaging, to demand and lead gen campaign plans. Helped build and scale marketing teams supporting startups from sub $1M revenue to $20M+.

Fractional CMO & Marketing Consultant

Holiday rental in France

Ran a 6-bed (sleeping 12) holiday rental in the South-West of France. Included two packed Spring/Summer/Autumn seasons of daily pool cleaning, frequent cleaning and bed linen changeovers, catering to the many weird and wonderful requests of guests, and the odd spot of DIY!

Business Owner

founded.ai

Advisor

Growth | Division

Consultant

Invigorate Platform

Fractional CMO

Like Minded Females (LMF Network) CIC

Mentor

Polymatica Europe

Global CMO

MarketOne International

Director | Marketing, Demand Gen & Analytics

B2B CMO | Marketing Director | I help growing B2B tech & service businesses 'go to market' more efficiently

I lead the Marketing team at DCX, where we're on a mission to redefine the meaning of outsourcing! With over 20 years' experience in the industry, I'm passionate about building achievable and scalable marketing and GTM strategies. At DCX, I work closely with the Sales, CX, TA, Culture, PMO and Finance teams to put in place marketing strategies and processes that support the amazing growth trajectory that our company is on. My dedicated and awesome team are responsible for an end-to-end marketing engine encompassing everything from events, to lead gen campaigns, to social media, and much more!

My 20-year career has spanned global corporates, fast-moving agencies, and hyper-growth start-ups, giving me a unique perspective on GTM specialisms including:

1️⃣ B2B GTM Strategy
2️⃣ Brand Awareness, Demand & Lead Generation
3️⃣ Marketing & Sales Alignment
4️⃣ MarTech Stacks, Automation & Processes
5️⃣ Campaign Planning, Management & Execution
6️⃣ Positioning, Target Audience & Value Proposition Optimisation
7️⃣ Marketing Mentorship, Budget & Team Management

B2B startup or service business?
 
I'll bring structure and organization to your marketing, with Fractional CMO and Strategy Services that get you more bang for your buck.

Find out more at https://immerj.io

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The Battle

Anf Chans ☕

🗓️ Emma Westley

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The Battle

Anf Chans ☕

🗓️ Emma Westley

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anf Chans ☕'s LinkedIn Performance

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