Authentic Marketer

Authentic Marketer specializes in crafting customized marketing strategies for service-based businesses that build trust, attract leads, and generate sales.

We've worked with a wide range of small businesses and leading brands such as Bean Ninjas, SYSTEMology, Realise Business, and Hub Australia. Our work has been featured in leading publications such as Forbes, Inc., Valiant CEO, and Huffington Post.
 
Our services include:
- Developing marketing strategies and ongoing coaching
- Writing compelling articles that rank on Google
- Getting authors and business owners booked on podcasts to promote their work

Want some help to level up your marketing in 2023? DM me to schedule a complimentary 15-min marketing blastoff call.

Fractional CMO & Marketing Consultant

The Trusted Voice

The Trusted Voice is a membership that helps you build your marketing, personal brand, and increase your sales online. You’ll get access to a supportive community and proven marketing strategies designed for success.

I coach TTV members through monthly check-ins and Content Lab workshops to help them build visibility, publish consistently, and grow their personal brand.

Marketing Coach

Our Kinds

Our Kinds is an innovative startup and movement dedicated to shifting consumption culture through supply chain redesign. Our first goal is to make the single-use takeaway cup redundant globally by fostering community partnerships and leveraging technology.

I'm excited to join the team as Chief Marketing Officer. I will lead the marketing strategy for raising capital and communications and also influence the culture, systems, and ways of working.

Fractional CMO

Academy of Entrepreneurs

At the Academy of Entrepreneurs, we redefine education. 

Our International Business College offers students a unique experience: learning directly from entrepreneurs, engaging in real projects, networking with top leaders, exchanging ideas with like-minded peers, and receiving coaching, public speaking, and investor pitch training. Join us and access our extensive investor network.

Award-winning programs:
- BSB50120 Diploma of Business
- BSB60120 Advanced Diploma of Business

As a mentor and lecturer, my role is to guide and support aspiring entrepreneurs in developing real-world marketing and business skills.

Lecturer and Mentor (Digital Marketing)

Birchal

Birchal simplifies fundraising so that forward-thinking businesses can build communities of engaged supporters and get back to shaping the future we all want to see.

Birchal is a market-leading equity crowdfunding platform. Early-stage businesses have now raised over $289 million across 380 successful CSF offers through the CSF platform since it commenced in 2018.

As Fractional CMO at Birchal, I lead strategic planning and hands-on execution one day per week. My role includes overseeing marketing KPIs, guiding team management, resource allocation, campaign execution, and delivering progress reports.

Heatseeker

Heatseeker is an AI-powered SaaS platform that helps scale-ups and start-ups quickly run experiments and navigate through data to enhance market fit, validate new features, and identify customer segments.

As Head of Marketing at Heatseeker.ai, I develop our GTM strategy and lead a dynamic team in crafting compelling narratives, executing data-driven campaigns, and enhancing our market presence and growth. (In other words, making sure we're the hottest thing in town 😉)

Head of Marketing

Journey

As a Growth Marketing Mentor at Journey, I supported the growth marketers on our team by providing coaching and guidance. I helped them navigate client relationships, manage workload challenges, and develop problem-solving strategies. My role was to offer support, share insights, and help them build confidence in delivering effective marketing solutions while balancing their responsibilities.

Growth Marketing Mentor

Helping Saas companies scale revenue and build a rockstar brand in the accounting industry.

Journey is a global consulting firm with a decade of experience. We help Saas providers succeed in the accounting industry all over the world.

We exist to help you accelerate sales, product adoption and brand awareness within the accounting community.

As Growth Marketer, my primary objective is to assist Journey clients in maximizing their revenue by enhancing their pre and post-sales funnels. I am responsible for creating and fine-tuning persuasive email marketing campaigns and optimizing content at various stages of the customer journey, all aiming to drive higher conversion rates.

Growth Marketer

The Growth Hub Global

The Growth Hub helps property professionals grow their businesses through outsourcing with virtual assistants so that they can focus on the things in their business that matter most. Creating greater freedom, more impact, and fulfilling your purpose in business and life.

With our specialized marketing strategy session, you can leverage TGH's framework to identify areas of improvement in your marketing efforts and create a custom 30/60/90-day action plan tailored to your specific growth goals.

Get in touch if you'd like to learn more.

Marketing Strategist

The Growth Hub is a strategic growth partner for Australian real estate companies. Our experienced growth experts and virtual assistants support real estate professionals in optimizing their businesses for growth, freeing up their time to focus on the things that matter most. 

Our holistic approach positions us as a true virtual growth hub for scaling real estate businesses, providing the support and resources needed to drive growth and achieve business goals. 

As fractional CMO, I am responsible for developing and implementing marketing strategies that support the company's growth. This includes leading the marketing team, driving brand awareness, generating leads, and establishing The Growth Hub as an invaluable real estate services industry resource.

SmartQMS

SmartQMS helps Australian scientific laboratories and medical tech companies build smart quality management systems that improve compliance and quality. All while enabling them to obtain and maintain ISO certification easily. 

As CMO (Chief Marketing Officer) at SmartQMS, I'm responsible for developing and executing the company's marketing strategy, focusing on increasing brand awareness, generating leads, and driving revenue growth through effective marketing campaigns and initiatives.

Bean Ninjas

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

The Bean Ninjas Podcast provides insights and case studies to help 7-figure and 8-figure eCommerce businesses scale and reach an exit by improving their eCommerce finances and accounting. 

As Podcast Producer, Anfernee oversees the entire production process of the podcast, including planning, recording, editing, publishing, and promoting the episodes.

Podcast Producer

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

As Learning & Community Lead, Anfernee was responsible for devising strategies to consistently attract and retain new clients, positioning the Bean Ninjas brand as a trusted resource for financial training and community among digital entrepreneurs. His efforts aimed to deepen client relationships, ensuring they remained engaged and found enhanced value over time.

Results:
- Launched and organised a series of bi-weekly learning webinars with expert speakers for BN community at the start of COVID
- Launched BN community slack group and managed engagement with members
- Designed and facilitated an internal cohort-based Emerging Leaders training program for the BN team
- Designed, launched and promoted a Xero Financial Literacy course (DIY and cohort-based) 
- Produced the BN podcast, incl. sourcing and booking expert guests and promoting the podcast

Marketing Coordinator / Learning & Community Lead 

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Canadian Marketing Association

Judge for 2023 Canadian Marketing Association Awards - Engagement & Customer Experience CX Category 

Canada's #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country. Register your entry here: https://thecma.awardsplatform.com/

Judge for 2023 Canadian Marketing Association CMA Annual Awards

The Annual CMA Awards recognizes the best in Canadian marketing, including the top campaigns and marketers of the year. 

To celebrate 55 years of excellence and to showcase the rise of creativity as we emerge from the pandemic, we are proud to invite the community back to an in-person event at the Westin Harbor Castle. We hope that you join us to celebrate the marketing profession on November 18, 2022.

Canadian Marketing Association 2022 CMA Awards Judge - Customer Experience

Judge for 2021 Canadian Marketing Association Awards - Customer Experience CX Categories
Canada's #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country. Register your entry here: https://thecma.awardsplatform.com/

Judge for 2021 Canadian Marketing Association Awards - Customer Experience CX Category

Judge for 2020 Canadian Marketing Association Awards - Martech Categories
Canada's #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country. Register your entry here: https://thecma.awardsplatform.com/

Judge for 2020 Canadian Marketing Association Awards - Martech

Canada's #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country. Register your entry here: https://thecma.awardsplatform.com/

Judge for 2019 Canadian Marketing Association Awards - Customer Experience Digital Categories

Canada's #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country.

Judge for 2018 Canadian Marketing Association Awards - Digital & Tech Categories

Australian Business Book Awards

The Smart WFM Australian Business Book Awards recognise entrepreneurs, businesspeople and business owners who have written and published a book demonstrating their skill, knowledge and experience in their industry or area of expertise.

Judge for 2023 Australian Business Book Awards

The Australian Business Book Awards recognise entrepreneurs, business people and business owners who have written and published a book demonstrating their skill, knowledge and experience in their industry. https://www.linkedin.com/showcase/australian-business-book-awards/

Excited to be Judging the Australian Business Book Awards, for the THIRD year! There are so many amazing book authors in Australia - very excited to see what happens this year. Entries closed 1 Sept, but stay tuned for the awards in November - https://www.businessbookawards.com.au/

Australian Business Book Awards Judge 2022

The Australian Business Book Awards recognise entrepreneurs, business people and business owners who have written and published a book demonstrating their skill, knowledge and experience in their industry.

Excited to be Judging the Australian Business Book Awards, for the second year! There are so many amazing book authors in Australia - very excited to see what happens this year. Entries closed 1 Sept, but stay tuned for the awards in November - https://www.businessbookawards.com.au/

Judge for 2021 Australian Business Book Awards

The Australian Business Book Awards recognise entrepreneurs, business people and business owners who have written and published a book demonstrating their skill, knowledge and experience in their industry. 

Over $15,000 worth of prizes
FOR BOOKS PUBLISHED BETWEEN 1ST JULY 2019 AND 30TH JUNE 2020

Enter here: https://www.businessbookawards.com.au/how-to-enter

Judge for 2020 Australian Business Book Awards

Australian Web Awards

Judge For Australian Web Industry Association Awards 2023 
Australian Web AwardsAustralian Web Awards

The Australian Web Awards showcase outstanding work by Australian web designers and developers. Their purpose is to promote the industry, to champion web standards, to acknowledge excellence and to provide marketing advantage to companies working at the highest level.

Judging is done by leading lights in the web industry.

The awards date back to 2005 in Western Australia and have been national since 2009. They are presented by the Australian Web Industry Association

The Australian Awards for Aussie web development, especially for technical excellence. 
Judged by web industry peers, to determine the best websites and digital agencies in Australia. 

https://www.webawards.com.au/

The Australian Web Awards showcase outstanding work by Australian web designers and developers. Their purpose is to promote the industry, to champion web standards, to acknowledge excellence and to provide marketing advantage to companies working at the highest level. Judging is done by leading lights in the web industry. The awards date back to 2005 in Western Australia and have been national since 2009. They are presented by the Australian Web Industry Association The Australian Awards for Aussie web development, especially for technical excellence. Judged by web industry peers, to determine the best websites and digital agencies in Australia.

Australian Web Awards 2023 - Guest Judge For Content & Customer Experience

Strategystorming Strategic Thinking

Founder, Senior Smarty Pants

SMMI - Social Media Marketing Institute

Annual Social Media Marketing Institute Awards

Judge for Social Media Marketing Institute - Social Media Marketing Awards 2022

Another amazing year of entrants for the ANZ Social media Marketing Awards!

Judge for Social Media Marketing Awards 2021

Judge for 2020 Social Media Marketing Awards - Integrated Marketing Campaigns & Social Influencer

Social Media Marketing Institute

The Social Media Marketing Awards attract entries from some of Australia and New Zealand’s biggest brands.

Proudly presented by the Social Media Marketing Institute, the Social Media Marketing Awards (SMMA) honours and recognises those individuals, teams, agencies and organisations, for achievements in social media marketing and celebrate excellence and achievement. It is also an important way to promote best practice in social media marketing.

Judge for 2020 Social Media Marketing Awards 

The Social Media Marketing Awards attract entries from some of Australia and New Zealand’s biggest brands. 

Proudly presented by the Social Media Marketing Institute, the Social Media Marketing Awards (SMMA) honours and recognises those individuals, teams, agencies and organisations,  for achievements in social media marketing and celebrate excellence and achievement.  It is also an important way to promote best practice in social media marketing.

Judge for 2019 Social Media Marketing Awards 

Cygnus Sprints

We are a global on-demand solutions group disrupting how advisory work gets done.  Cygnus Sprints are focused engagements with recognized experts, that re-energize business and quickly deliver intelligence, change and futures results. 

We Bring You The Future Right Now.

Executive Principal (Advisor) for a global on-demand solutions group disrupting how
advisory gets done. Cygnus Sprints are short focused engagements with recognized
experts that re-energize business and quickly deliver intelligence, change and futures
results. We bring you the future right now across seven different sprints designed for
a complex, sped-up world.

Volunteer Advisor

#Breakthrough.Digital

#Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority

#Breakthrough is a book about understanding the principles of digital leadership, creating your ideal digital strategy, and developing a digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience.

#Breakthrough is for business innovators that want to transform and organize their business. It positions these digital leaders to think in a clearer, logical, more strategic manner for moving their business forward.

What’s your digital business advantage? 

Whether you are an entrepreneur, a corporate marketing leader, or a CMO or CDO looking for a better way to create transformation across your digital ecosystem, #Breakthrough will provide you the clear guidance for creating your digital business advantage with usable and practical insights on strategic digital marketing, digital workflows, and the disciplines of digital leadership.

Many business leaders, marketers, and entrepreneurs have lost the real focus on what is really important about their business online. They’re uncertain about how to create influence and how to deliver their unique brand value.

Do you know what to do “next”, online, to propel your business forward, or are you flying by the seat of your pants? #Breakthrough is for business innovators that want to transform and organize their business. Are you even ready to implement social selling? This book will help you get there.

Businesses that don’t transform how they operate in the online world will suffer and fail by not knowing how to create influence nor how to deliver their unique brand value to their audience.

#Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority is on sale (Paperback) 5 Dec 2017 at your favorite Online Retailer and Bookstore. 

Available http://www.breakthrough.digital

ISBN 9780999647905

Author of #Breakthrough: Unleash Your Remarkable Brand Value, Influence and Authority

International Keynote Speaker, Public Speaker, Panel Speaker & Workshop Facilitator

Active, dynamic and engaging international speaker, panel speaker, workshop facilitator, and webinar host, on the following topics:

* Digital Marketing
* Digital Strategy
* Online Business
* Social Media
* Digital Leadership
* Startups
* Entrepreneurship
* Digital Transformation
* Digital Disruption
* Social Selling
* Digital Innovation

Previous Events

Frost & Sullivan Strategic Digital Marketing Conf [2017 Nashville, TN] "The Art of Disruption"

WeWork Startup Fest Montreal Offsite Workshop [2017] "Creating Disruption In Your Business"

The Post Forum [2016 Calgary, Canada] - "How to Monetise Your Brand Value Online" http://www.slideshare.net/onekanzuru/how-to-monetise-your-brand-value-online-the-post-forum-marketing-conference-by-doyle-buehler

The Post Forum [2016 Calgary, Canada] - Digital Marketing & Social Media innovation panel

Online Retailer [2016 Sydney, Australia] - "Create Breakthrough Social Media Authority" http://www.slideshare.net/onekanzuru/create-breakthrough-social-media-authority-online-retailer-conference-and-ecommerce-expo

District 3 [2016 Montreal, Canada] - "Mastering Digital Marketing For Entrepreneurs, Startups and Accelerators" http://www.slideshare.net/onekanzuru/mastering-digital-marketing-for-entrepreneurs-startups-and-accelerators-district3-workshop-montreal-bonus-version

Startup Canada Day On The Hill [2016, Ottawa, Canada] - Startup Mentor Panel

Online Retailer [2015 Sydney, Australia] "How To Create Social Media Authority" http://www.slideshare.net/onekanzuru/online-retailer-doyle-buehler-july-2015

SEM Rush [2016 Worldwide webinar] "Key Strategies To Building Your Authority Content Powerhouse" http://www.slideshare.net/onekanzuru/key-strategies-to-building-your-authority-content-powerhouse-by-doyle-buehler

eCommerce Conference & Expo [2015 Melbourne, Australia] "Social Media Leadership with Effective ROI" http://www.slideshare.net/onekanzuru/ecommerce-expo-2015-melbourne-doyle-buehler-social-media-roi

Speaker - Strategic Digital Marketing, Social Selling, Social Media, Digital Leadership, Startups

Grey Swan Guild

We are a community of sensemakers that acts as an action-based think tank rising to the world's biggest challenges. It's the emergent Global Perspectives in the Wake of a Pandemic.

Making sense of the present, facing the future, and re-imagining culture, work, and marketplaces

Review the first launch release of Global Points of Views on Covid19 & post-pandemic changes https://www.greyswanguild.org/

The COVID-19 pandemic marks an inflection point.

We believe the path ahead is better than the way behind, but only by working together can we find it. 

The Grey Swan Guild was created to find that way forward and generate ideas to support rebuilding a better human experience.

In this insightful report, over 60 contributors from around the world share their candid perspectives through four lenses of human experience:  Live, Love, Learn, and Lead.

Think Tank Contributor; Organization & Editorial Board

Think Global Awards

The Think Global Awards are open for entry from September 1, 2021, and close for entry on November 30, 2021. Individuals, companies, and communities can now enter the awards. The awards are a way of recognizing achievements and promoting the awareness of thinking globally for individuals, communities, start-ups, small and medium-sized businesses, global brands, and large-scale international organizations. This year we have sixteen categories to enter. We are excited to be celebrating our fifth year of the awards! We look forward to receiving all of the award submissions from around the world. 

Interested in Entering? https://www.thinkglobalforum.org/think-global-awards

Who's Judging? https://thinkglobalawards.com/judges

Judge for 2021 THINK GLOBAL Awards 

Do you create transformation, or continue with the status quo towards mediocrity? 

The digital revolution is here. Disruption is all around us. Can you afford to be average in a sea of mediocrity? Are you actually creating transformation or hoping it will happen? Have you created the infrastructure for social selling yet?

If you are looking for overnight success, then I can't help you. I'm in it only for the long-game of digital strategy for your business. Strategies only work when you take the time to craft them and take the time to implement. Digital is moving so fast that you might miss something if you blink - give yourself a solid digital strategic platform that gets results for the long-term.

My latest book, #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority, is for business innovators that want to transform and organize their business. It positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.

I host an iTunes podcast, Breaking.Digital, where I interview digital marketing influencers from around the world, discussing digital strategy and branding for B2B & B2C.

If you're ready for digital transformation of your digital strategy and online marketing in the B2B & B2C space and implement socialselling, please reach out so we can see if there is a fit.

Start your journey of digital business transformation: http://www.breakthrough.digital

Doyle Buehler

One thing we need to do amongst all of this 'AI', is not only think smarter, but also lead smarter.

Yes, you can with AI, but you need to have the foundation in place to make it work. FlightClub is creating that leadership opportunity for many with cognitive scaffolding and developing your situational awareness and leadership in business.

What does meaningful leadership look like in an AI-saturated world? At our recent Think Global Forum Flight Club roundtable, industry leaders explored how to rise above digital noise, avoid ‘AI theater’, and lead with clarity, purpose, and systems that actually work.

Read key insights from Doyle Buehler Derek Ryan ✨Mine (Kocadag) Dedekoca Simon Hodgkins from the recent FlightClub conversation around AI and business leadership.

https://lnkd.in/dkEN4Amu

Founder of FlightPath Growth System for Entrepreneurs, Creators, Founders & Builders; Entrepreneur, Mentor, Founder, Coach, Author, Consultant, AI Builder & Creator

taplio

The Battle

Anf Chans ☕

Doyle Buehler

Followers

Posts

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Likes

Performance ScoreDoyle Buehler's LinkedIn Performance

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taplio

The Battle

Anf Chans ☕

Doyle Buehler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doyle Buehler's LinkedIn Performance

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Performance ScoreDoyle Buehler's LinkedIn Performance