Authentic Marketer

Authentic Marketer specializes in crafting customized marketing strategies for service-based businesses that build trust, attract leads, and generate sales.

We've worked with a wide range of small businesses and leading brands such as Bean Ninjas, SYSTEMology, Realise Business, and Hub Australia. Our work has been featured in leading publications such as Forbes, Inc., Valiant CEO, and Huffington Post.
 
Our services include:
- Developing marketing strategies and ongoing coaching
- Writing compelling articles that rank on Google
- Getting authors and business owners booked on podcasts to promote their work

Want some help to level up your marketing in 2023? DM me to schedule a complimentary 15-min marketing blastoff call.

Fractional CMO & Marketing Consultant

The Trusted Voice

The Trusted Voice is a membership that helps you build your marketing, personal brand, and increase your sales online. You’ll get access to a supportive community and proven marketing strategies designed for success.

I coach TTV members through monthly check-ins and Content Lab workshops to help them build visibility, publish consistently, and grow their personal brand.

Marketing Coach

Our Kinds

Our Kinds is an innovative startup and movement dedicated to shifting consumption culture through supply chain redesign. Our first goal is to make the single-use takeaway cup redundant globally by fostering community partnerships and leveraging technology.

I'm excited to join the team as Chief Marketing Officer. I will lead the marketing strategy for raising capital and communications and also influence the culture, systems, and ways of working.

Fractional CMO

Academy of Entrepreneurs

At the Academy of Entrepreneurs, we redefine education. 

Our International Business College offers students a unique experience: learning directly from entrepreneurs, engaging in real projects, networking with top leaders, exchanging ideas with like-minded peers, and receiving coaching, public speaking, and investor pitch training. Join us and access our extensive investor network.

Award-winning programs:
- BSB50120 Diploma of Business
- BSB60120 Advanced Diploma of Business

As a mentor and lecturer, my role is to guide and support aspiring entrepreneurs in developing real-world marketing and business skills.

Lecturer and Mentor (Digital Marketing)

Birchal

Birchal simplifies fundraising so that forward-thinking businesses can build communities of engaged supporters and get back to shaping the future we all want to see.

Birchal is a market-leading equity crowdfunding platform. Early-stage businesses have now raised over $289 million across 380 successful CSF offers through the CSF platform since it commenced in 2018.

As Fractional CMO at Birchal, I lead strategic planning and hands-on execution one day per week. My role includes overseeing marketing KPIs, guiding team management, resource allocation, campaign execution, and delivering progress reports.

Heatseeker

Heatseeker is an AI-powered SaaS platform that helps scale-ups and start-ups quickly run experiments and navigate through data to enhance market fit, validate new features, and identify customer segments.

As Head of Marketing at Heatseeker.ai, I develop our GTM strategy and lead a dynamic team in crafting compelling narratives, executing data-driven campaigns, and enhancing our market presence and growth. (In other words, making sure we're the hottest thing in town 😉)

Head of Marketing

Journey

As a Growth Marketing Mentor at Journey, I supported the growth marketers on our team by providing coaching and guidance. I helped them navigate client relationships, manage workload challenges, and develop problem-solving strategies. My role was to offer support, share insights, and help them build confidence in delivering effective marketing solutions while balancing their responsibilities.

Growth Marketing Mentor

Helping Saas companies scale revenue and build a rockstar brand in the accounting industry.

Journey is a global consulting firm with a decade of experience. We help Saas providers succeed in the accounting industry all over the world.

We exist to help you accelerate sales, product adoption and brand awareness within the accounting community.

As Growth Marketer, my primary objective is to assist Journey clients in maximizing their revenue by enhancing their pre and post-sales funnels. I am responsible for creating and fine-tuning persuasive email marketing campaigns and optimizing content at various stages of the customer journey, all aiming to drive higher conversion rates.

Growth Marketer

The Growth Hub Global

The Growth Hub helps property professionals grow their businesses through outsourcing with virtual assistants so that they can focus on the things in their business that matter most. Creating greater freedom, more impact, and fulfilling your purpose in business and life.

With our specialized marketing strategy session, you can leverage TGH's framework to identify areas of improvement in your marketing efforts and create a custom 30/60/90-day action plan tailored to your specific growth goals.

Get in touch if you'd like to learn more.

Marketing Strategist

The Growth Hub is a strategic growth partner for Australian real estate companies. Our experienced growth experts and virtual assistants support real estate professionals in optimizing their businesses for growth, freeing up their time to focus on the things that matter most. 

Our holistic approach positions us as a true virtual growth hub for scaling real estate businesses, providing the support and resources needed to drive growth and achieve business goals. 

As fractional CMO, I am responsible for developing and implementing marketing strategies that support the company's growth. This includes leading the marketing team, driving brand awareness, generating leads, and establishing The Growth Hub as an invaluable real estate services industry resource.

SmartQMS

SmartQMS helps Australian scientific laboratories and medical tech companies build smart quality management systems that improve compliance and quality. All while enabling them to obtain and maintain ISO certification easily. 

As CMO (Chief Marketing Officer) at SmartQMS, I'm responsible for developing and executing the company's marketing strategy, focusing on increasing brand awareness, generating leads, and driving revenue growth through effective marketing campaigns and initiatives.

Bean Ninjas

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

The Bean Ninjas Podcast provides insights and case studies to help 7-figure and 8-figure eCommerce businesses scale and reach an exit by improving their eCommerce finances and accounting. 

As Podcast Producer, Anfernee oversees the entire production process of the podcast, including planning, recording, editing, publishing, and promoting the episodes.

Podcast Producer

Bean Ninjas offers best-in-class bookkeeping, accounting, virtual CFO, and tax services for 7 and 8-figure eCommerce businesses looking to scale.

As Learning & Community Lead, Anfernee was responsible for devising strategies to consistently attract and retain new clients, positioning the Bean Ninjas brand as a trusted resource for financial training and community among digital entrepreneurs. His efforts aimed to deepen client relationships, ensuring they remained engaged and found enhanced value over time.

Results:
- Launched and organised a series of bi-weekly learning webinars with expert speakers for BN community at the start of COVID
- Launched BN community slack group and managed engagement with members
- Designed and facilitated an internal cohort-based Emerging Leaders training program for the BN team
- Designed, launched and promoted a Xero Financial Literacy course (DIY and cohort-based) 
- Produced the BN podcast, incl. sourcing and booking expert guests and promoting the podcast

Marketing Coordinator / Learning & Community Lead 

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

Conversationware Ltd

The main role is in helping customers understand their best strategy to generate leads and ultimately drive business growth from search engines. 

Search engines offer the prospect of continuous streams of opportunity. We can generate targeted, profitable enquiries with the right traffic, landing pages and content together with a structured environment and navigation. 

We take customers on a path from where they are now, to highly efficient lead generation. If our customers aren't profitable then we know they can't pay us, so we introduce a constant process to reduce the cost per lead.

Director of Search Marketing

Avanquest Solutions

UC Product Manager

Korus Systems

Business Development Manager

Direct Communications Ltd

This was a family owned telecoms reseller.

Sales of cabling, voice and data networks, software and ancilliaries

Sales Manager

Website Marketing Strategist, uncovering search audiences and clarifying what people are looking for

Getting your website working is one of the most frustrating challenges that every business goes through. It represents the most important audience, those who made it through the noise, those tuning into your signal.

The trouble usually comes when not sure what to write, exactly, and whether it's worth it.
  
- The value isn't 'the website' as such, it could always work better.
- The value is in connecting with your visitors.
- And they all 'seem' to want different things. 

If you don't know what different things they want, then perhaps you should have a search marketing nerd in your corner. A commercially aware enthusiastic, good to have around, team person who wants you to "win more often" type. Things have changed a lot recently.

We figured out a way to help people better understand who is on their website and what they want.
Forget the search engine for a minute, or even longer, and let's focus on 'listening'. There is more going on under the hood than you ever imagined.

Get us on a call, and we'll show you the map. There are so many different things they ask for.

Publish, listen, publish, listen. It's like reading tea leaves. (Does anyone know a good writer? Ed)

This is not based on fancy technological analytical tracking mumbo jumbo (we do all that bit). But quite the reverse, it is based on fully appreciating how words people use relate to your marketing decisions, which flow into your website. It's a cyclical process.

The purest form of market and audience research is based on 'listening' to *your existing website audience* when they write things down and click, or even if they don't.

> Can you anticipate what they want after the initial search? 
> I'm glad you asked, yes, that's the best bit, doing that better than everyone else is how you win.
> This data is free for every website, it's just a bit raw and encrypted.

Sounds too simple? 
Ok. who can honestly say they understand the audiences, channels and product market audience fit of all the people on their website? 

Who can say exactly where every click should go? 

Before we figured it out, not me, and I was doing Search successfully for well over a decade, before the penny dropped. 

Let us strip things back to the basics first. We can get on a short call or a webinar and develop a shared language about what markets and audiences are, how they are made up, and what people are trying to do. In sales and marketing, the value is in deciphering the words people use, and not the number of clicks.

Connect and let's thrive.

taplio

The Battle

Anf Chans ☕

Matt Lambert

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