Thunk

Alongside you, and your teams, we create, improve, and reimagine digital products, and services. Sharing our design-led processes, and acting as digital innovation strategy consultants, we work in close collaboration with your company to get tangible results. We don’t just swoop in, disappear for six weeks, and return with the goods. This is a collaboration, and we’re here for you in the long-term (in a non-scary way).

Commercial Director

Ryman Limited

Implemented Ryman’s strategic product shift towards a comprehensive integrated in-store services offering. Directed large-scale operations across Ryman, Robert Dyas and London Graphics Centre.

Group Head of Business Services

Epson UK Ltd

Channel Development Manager

Samsung Electronics

We help organisations with the thinking they need to make progress especially when they’re stuck somewhere between BAU and the next big bet.

Thunk isn't full of consultants who drop a deck and disappear. We’re sleeves-rolled-up partners working side by side with organisations to get clarity, build momentum, and make meaningful change happen.

Often that means digital product design - creating, improving or rethinking the tools and services people actually use. Sometimes it’s upstream: aligning leadership, mapping opportunities, and getting people on board with a shared direction. Either way, we help make progress real.

Our best work happens with companies who’ve got plenty of ambition, but not enough capacity, capability, or headspace to move forward. Maybe the ideas are stuck in slides. Maybe they’ve tried innovation sprints that led nowhere. Maybe they’re being told to “do AI” but don’t know where to start.

That’s where we come in.

We’ve helped scaleups build new digital services, supported healthcare teams in crisis, and worked with enterprise organisations connect research with action.

If you’re under pressure to deliver change and not sure what’s getting in the way, let’s talk.

https://calendar.notion.so/meet/andywardleworth/45-mins

Andy Wardleworth

Thunk Ltd.

Working with businesses and organisations across industries. Providing digital product design & research, leadership, strategy, mentoring, hiring design teams, increasing internal design capabilities and design sprint facilitation.
Clients include: Twitter, Reed, NHS, Fine + Rare, Sensat, Babylon Health, Premier Farnell, Forward Partners, Virti Health, FitXR and some other cool start-ups you've not heard of (yet).

Research Partner

NHS Digital

- Design / Research lead for the discovery of a digital prescription concept that was used within the NHS App and in third party apps. 
- Design lead for clinical and data products working in multidisciplinary teams.
- Facilitated numerous co-creation and design thinking workshops, design sprints and profession away days.
- Hosted the ‘Design for Voice’ workshop as part of Leeds Digital Festival 2019.

Senior Interaction Designer

Sky Betting & Gaming

- Implemented Lean UX methodologies as part of the discovery and product design process.
- Established fortnightly user research as standard.
- Persuaded the business to install a £30,000 user research lab.
- Led a team of experience designers.
- Facilitated regular design thinking workshops to generate opportunities spanning the whole sportsbook product.

User Experience Lead

DAZN Group

- Responsible for creating the design and research strategy within the consumer facing business.
- Built a UX team from the ground up.
- Led the team that worked on the responsive redesign of goal.com. Increased key metrics for the live match experience on Goal.com by 48%, whilst notably improving the user experience across multiple platforms.

UX Manager

Senior UX Designer

- Lead UX on an automated home R&D project. Ethnographic research using early adopters of home automation.
- Lead researcher for Home Broadband end-to-end setup experience both on and offline.

Senior Service Designer

Usability Specialist

Orange

- Lead UX researcher of the first batch of Orange apps for release one of the iPhone (in 2007)

- Practicing, evangelising and providing consultation on User Centred Design

- Planning and facilitating usability testing on prototypes for mobile Internet, mobile applications, and web.

- Interaction design, user experience design and information architecture for mobile and web platforms

Design of products and services across mobile and web platforms. Diverse skill-set spanning across all disciplines of UX Design, allowing for cross-functional performance. Core focus was on the design of Orange World mobile portal.

- UI and Interaction designer for Orange Music Player (Symbian App and Web UI).

Product, Interaction & Visual Designer

Australian Broadcasting Corporation

(Short-term contract)

Produced HTML/CSS and Flash content for the Rollercoaster (kids) section of the site. Projects included actionscripting for Cartoon games and creating a media player in Flash.

Web Developer

Timetracer Technologies

Responsible for the design of all on and offline media, including website, company logo and business cards. Acted as usability consultant for the company’s software development team, advising on UI and user experience issues.

Web Designer & Usability Consultant

Brand New Media

Worked individually and in small production teams to design for Web, CD-ROM, Print and Interactive TV media. Working with many large international clients, created and maintained several high profile content managed web sites. Also created company style guidelines and rich media advertising campaigns.

Designer

Designing effortlessly intuitive digital experiences that solve real problems is what drives me. I aim to right the digital wrongs. 

I love analysing the world around us and making sense of how people behave. I use research to inform strategy and design of digital products and services. I have been a multidisciplinary designer & researcher for over 20 years. I have led teams to act as human-centred design evangelists. I focus on collecting insight around user needs to filter to all areas of a business. By balancing business objectives and with the needs of the user, I help design better outcomes. 

My work spans diverse challenges and customers. I’ve built and led design / research teams at Sky Bet and Goal, and in my 23 years in this industry I’ve worked with Orange, NHS, EE, ABC and some pretty cool start-ups (that will soon burst on the scene).

I love making professional acquaintances. Reach out if you want to talk user experience, digital products, design, human behaviour or my personal passions – running and camping. 

► About Thunk –

Thunk transforms businesses with digital product design.

With an ex-Google designer as our founder, we're a bunch of vastly experienced designers and researchers whose focus is the design-led transformation of products and businesses. We deliver true value every day, and form meaningful partnerships with the businesses and organisations we work with. 

We do two things really well:

★ Design world class digital products and services.
Alongside your teams, we create, improve and reimagine the future, using our design-led processes to exceed desired outcomes.

★ Increase the design maturity of businesses and their teams.
With our decades of experience in improving design maturity within organisations, we take teams and companies to the next level.

We've worked with: 
Twitter | Reed | NHS | Farnell | Sensat | FINE+RARE | + Many More

Book a free consultation here https://calendly.com/thunkltd/intro-to-thunk


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Specialties: User Research | Digital Product Design | Creative Innovation | UX | User Experience | Design Strategy | Project Management | Growth | Mentor | Consultant

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