inflection.io - product-integrated b2b marketing automation

Andy Turman

RM Factory, llc

•	Serve as a Client Consultant focused on lead management, campaign execution, and marketing performance optimization
•	Manage end-to-end email campaigns and automate lead flows
•	Run and analyze Salesforce reports to uncover insights and improve marketing funnel efficiency
•	Lead pre- and post-event campaign support, including reporting and performance analysis
•	Oversee landing page testing and provide recommendations to increase conversions
•	Evaluate paid media campaigns for copy effectiveness, ROI, and budget optimization
•	Advise clients on martech stack improvements, lead data quality, and reporting structure
•	Collaborate with cross-functional teams to align campaign strategy with business goals

Campaign Marketing Analyst

Casey Muller Consulting

•	Collaborated with clients to identify and prioritize enhancements, ensuring ongoing
optimization within their Marketing Automation systems.
•	Liaison between IT and Marketing during the transition of Marketing platforms like
Marketo, Pardot, Hubspot and Eloqua.
•	Spearheaded the crafting of marketing campaigns and reports during platform migration.
•	Collaborated with IT for ongoing system support and enhancements, taking a lead role
in integrations for seamless data flow.
•	Stayed abreast of marketing automation best practices, industry standards, and
compliance, maintaining a proactive approach to industry advancements.

Marketing Consultant

Henry Schein

•	As part of the Digital Center of Excellence, I drove the product roadmap by defining and prioritizing enhancements to Marketo Engage based on North American business needs.
•	Managed delegated environments, providing central coordination, administration, and support for Marketo users, while overseeing user licenses and permissions to ensure efficient management and access to Adobe Marketo Engage.
•	Collaborated with IT and Marketo Support for ongoing system support and enhancements, while also serving as the business lead for system integrations to foster streamlined processes and data flow.
•	Establish and manage key marketing performance metrics and KPIs to monitor the effectiveness of marketing campaigns for the North American business units.

Marketing Automation Product Manager - North America

ABM Industries

•	Manage 2 marketing team members, a robust MarTech stack (10+ technologies), Marketing campaign calendar, and 5+ 3rd party vendor relationships.
•	Assisted with the launch of two award-winning services: EnhancedClean and EnhancedFacility, 
impacting $25M in revenue.
•	Plan, build and deploy Marketo integrated campaigns including field mapping, data management, email deliverability, QA and execution designed to generate leads for Sales.
•	Manage a marketing automation specialist and vendors that assist in the execution and development of multi-channel B2B marketing campaigns in Marketo.
•	Understand the differences in the scope of application between Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. 
•	Manage and maintain marketing database, subscription center and database hygiene.
•	Develop and implement global strategies to increase leads, improve campaigns and enable higher conversions of quality leads with audience targeting using ZoomInfo.
•	Drive demand generation MarTech efforts and scalable communications with clients and partners with an emphasis on lead management, partner enablement and integration utilizing Marketo and Salesforce.
•	Collaborate closely with designers and copywriters to help determine how automation can help a campaign.
•	Create and edit email and landing page templates utilizing HTML and CSS.

Marketing Automation Manager

•	Develop nurture programs targeting both prospects and existing Clients across various channels in Marketo with the goal to drive conversions, opportunities, and bookings. 
•	Create “content stories” for each audience and determine a sequence of assets and messages for nurture tracks using existing content, or work with the business unit or vertical market teams to create new content. 
•	Test, measure and optimize messaging, assets, programs, segments, tactics, etc. on an ongoing basis 
•	Draft, write, edit, proofread, and launch targeted email marketing campaigns. 
•	Modify email and landing page templates using HTML code to ensure professional-looking campaigns. 
•	Become the “center of excellence” for all digital marketing assets and programs by providing technical and application support to other marketing personnel within ABM and sharing successes across the enterprise. 
•	Assist with data management tasks designed to increase program, tactic, and reporting effectiveness.

Senior Marketing Automation Specialist

•	Develop and execute B2B marketing programs in Marketo for a variety of channels, verticals, and target audiences in line with our overall goals. 
•	Define and execute personalized experiences for known and anonymous website visitors, and develop, test and optimize messages, content, and flows for various audiences. 
•	Work with Sales teams to update them on current programs and initiatives and strengthen alignment between sales & marketing. 
•	Implement lead scoring practices to enable higher conversions of quality leads.
•	Participate in the brainstorming and implementation of new programs, tactics, and processes.

Marketing Automation Specialist

AVOXI

•	Created inbound marketing tactics such as email, Pay Per Click (PPC) and social media to add value through content, resources, and other calls-to-action. 
•	Created the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.
•	Stayed abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL.
•	Responsible for understanding what activities increased customer generation from our global database in Marketo and Salesforce. 
•	Analyzed and interpreted what behaviors and patterns make customers successful and more likely to be retained by the company.
•	Found new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
•	Created and implemented new projects and creative ideas that help improve customer conversion rates.

Marketing Automation Specialist (Marketo Consultant)

Cbeyond - A Birch Company (Fusion Connect)

•	Liaison between the Sales and Marketing team during the transition from Pardot to Marketo.
•	Managed digital integration from Cbeyond to Birch Communications.
•	Partnered with members of the marketing team to execute campaigns from beginning to end, including campaign planning, email marketing, audience targeting, messaging, and reporting. Examples include email, PPC, webinars, social media, downloadable web content, events, etc.
•	Worked with the sales operations team to execute lead scoring criteria within salesforce.com to validate a lead’s quality before handing it off to sales.
•	Assisted marketing communications team with customer contact strategies and lead nurture programs to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.
•	Liaison between the Sales and Marketing team during the transition from Pardot to Marketo
•	Managed PPC & Paid advertisement campaigns bringing down the CPL (cost-per-lead) 54%
•	Evaluated product offering, traffic, landing page quality, content, design and demographics of prospective customers when determining keywords and campaigns.

Digital Marketing Manager

•	Responsible for updating content on the corporate website via an established Content Management System.
•	Worked with external agencies for larger development projects and to ensure graphics, code and other deliverables are provided on time and within budget.
•	Reviewed, analyzed and report on weekly web usage and lead generation statistics
•	Work with Online Marketing team to maintain the overall site architecture, brand, design, and standards
•	Reviewed website content for organic search engine optimization improvements
•	Analyzed website for areas that need to improved, deleted or revised
•	Identified the least expensive but most powerful and profitable keywords for the sites.
•	Consulted with external creative team to improve the navigation of a site to enhance its search engine ranking.
•	Kept abreast of white hat and black hat tactics so as not to violate search engine guidelines.
•	Compiled and presented SEO performance reports.

Web Content & SEO Manager 

AT&T

•	Managed 350+ website account workload by monitoring the progress of the fulfillment process in order to achieve defined timeline commitments to the client and sales department.
•	Responsible for daily consultation with Yellow Pages’ clients utilizing knowledge of the Internet, HTML, and advertising principles via in-bound and out-bound phone calls, fax, e-mail and mail to facilitate the fulfillment of a Website and other specialized Internet products including PPC (pay-per-click) landing pages.

Web Account Manager for AT&T Yellowpages now YP

•	Developed recommendations regarding design layout, content and format based upon initial consultation and content received.
•	Served as liaison between the client and Web Designer overseeing the design process.
•	Responsible for writing effective headlines, SEO keywords and body copy for the client’s website and supporting internet products including PPC pages to gain the most search engine traffic.

Website Consultant for AT&T Yellowpages now YP

Marketing Automation Manager | Marketing Operations | Driving Integrated Marketing Campaigns | 3X Adobe Certified Expert - Marketo Engage Expert

Marketing Operations professional with 15 years of experience driving demand generation, optimizing MarTech ecosystems, and delivering data-driven growth. As an Adobe Certified Expert in Marketo Engage, I’ve executed 80+ campaigns annually, increased lead conversions by 25%, and launched award-winning services generating $25M in revenue.

Skilled in managing marketing automation platforms like Salesforce, Marketo, and Pardot, I specialize in lead lifecycle management, multi-touch attribution, GDPR/CCPA compliance, and campaign optimization. My expertise spans mergers, acquisitions, and re-orgs, ensuring seamless transitions and alignment with business goals.

WHAT I BRING TO THE TEAM
Proven results exceeding pipeline targets.
Expertise in web marketing best practices and digital journeys for high conversion rates.
Strong analytics capabilities with marketing and sales data.
Experience managing agencies, budgets, and cross-functional teams.
Effective influencing, collaboration, and project management skills.

CORE COMPETENCIES
Marketing Automation: Proficient in Marketo, Pardot, and HubSpot, optimizing workflows and digital campaigns.
CRM Expertise: Extensive experience with Salesforce, enhancing marketing-sales alignment.
Campaign Reporting: Skilled in Marketo Measure, Salesforce, and Power BI for performance analytics.
Privacy Management: Specialized in GDPR/CCPA compliance using OneTrust.
Project Management: Expertise in Workfront, Asana, and Trello for planning and execution.
Sales Intelligence: Proficient in tools like ZoomInfo, Synthio, and Vertify for lead generation.

ACCOMPLISHMENTS
Adobe Certified Expert – Marketo Engage (2x)
2022 IABC Gold Quill Award Winner
2021 Amy Award Winner
2018 Marketo Summit Speaker
Co-Lead of South Florida Marketo User Group
Let’s connect to discuss how I can help your organization achieve operational excellence and measurable growth.

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Andy Turman

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