Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

∙ TikTok Video Creation
∙ Dynamic Product Ad Creation 
∙ Email Design and Build
∙ Advertising Design
∙ Video and GIF Animation 
∙ Website Design

Digital Designer

Shade Schutze Content Creation

∙ Created a digital illustration for The Austrian Federal Economic Chamber (WKO) that introduces sustainable ways of producing food to reduce waste by 25%. 
∙ Designed 20+ digital marketing assets for Keto Lifestyleᵀᴹ including, online advertisements, animated logos, an explainer video and social media branding. 
∙ Understood the project requirements and client branding preferences of Method UK to design 5+ thumb-stopping product graphics for social media platforms. 
∙ Conceptualized a new corporate identity and social media assets for SlowSwap whilst keeping the company's target audience in mind within one week.

Content Creator

WetINK Design

∙ Created fine art reproductions of original paintings by scanning, retouching, and color matching artworks for 20+ renowned artists. 
∙ Mentored over 30 students in the graphic design industry on how to set up files for image optimization on a monthly basis. 
∙ Enhanced images by cropping, correcting coloration, and using other photo manipulation techniques for 50+ clients, resulting in customer loyalty for 3 years. 
∙ Managed and Initiated 15+ relationships with key enterprise customers that led to an increase in division revenue. 
∙ Co-ordinated with 10+ suppliers to meet critical deadlines and ensure 100% customer satisfaction.

Senior Consultant & Reproduction Artist

Digital Designer For E-comm Brands

As a seasoned professional with a distinct blend of creative talent and strategic skills, I bring a wealth of experience in visual communication and digital marketing to the table. From my early days tinkering with pixels in Adobe Photoshop to my more recent ventures into cutting-edge social media marketing strategies, I've been driven by a relentless pursuit of excellence and innovation.

After studying Visual Communication at Open Window Institute, I pursued a career in consulting, honing my problem-solving and project management skills. Working in dynamic environments taught me the importance of initiative and trust, which have become the foundation of my approach to every task I undertake.

My decision to enrol in Coursera's Meta Social Media Marketing Specialisation was motivated by a desire to use my skills in Motion Graphics, Photoshop Retouching, and Visual Communication to create impactful campaigns that connect with audiences on an emotional level. By seamlessly blending human-centred design principles with cutting-edge technology, I strive to craft experiences that not only drive conversions but also foster meaningful connections with consumers.

Beyond my professional pursuits, I am deeply committed to fostering a culture of kindness and respect in everything I do. I firmly believe that every interaction is an opportunity to uplift and empower others, and I am dedicated to going above and beyond to assist those who do the same.

When I'm not working in digital marketing, you can find me pursuing my interests through research, exploring the great outdoors with my beloved house bunny, or soaking up the vibrant energy of live music concerts. And, as a lifelong learner, I'm always eager to broaden my horizons, whether that means mastering the complexities of JavaScript or investigating emerging trends in
the ever-changing landscape of digital media.

I'm looking forward to connecting with other professionals who share my passion for creativity, innovation, and making a positive difference in the world. Let us work together to create something truly remarkable!

Specialities: 
Adobe Photoshop | Photo Retouching | Product graphics | Web graphics
Adobe After Effects | Animated Social Media Posts | Motion Graphics
Adobe Premiere Pro | CapCut | Canva | ElevenLabs | Midjourney | ChatGPT
Social Media Marketing | Online Advertisements | Digital Marketing
Teamwork | Problem Solving | Project Management | Creating Structure

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The Battle

Andy Gray

Shade Lourens

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