Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

Sleeknote

Growth Marketing Manager

Words Into Works

Words Into Works is a weekly newsletter that simplifies one big idea from a nonfiction book. I've attracted over 20,000 subscribers and repeat sponsors from well-known brands, including Blinkist, Shortform, and BetterHelp.

Founder

Drip

At Drip, I currently serve as the Growth Marketing Manager, where I've been instrumental in driving several key initiatives. I took charge of the "Beyond the Inbox" podcast and, in a short period, helped it ascend to the top ten percent of podcasts worldwide. My hands-on approach in refining our Shopify PPC strategy has paid dividends, with installations for Drip's Shopify app witnessing a 39.81% increase in three months. Additionally, I've been entrusted with shaping the email marketing direction for EMAIL SUMMIT, Europe's leading email marketing event, which Drip proudly co-hosts. As I continue to push the envelope in growth marketing, I'm always open to connecting with professionals who share a passion for innovation and results.

As Content Marketing Manager at Drip, I led several pivotal initiatives that significantly amplified our digital footprint. A notable achievement was overseeing the seamless migration of Sleeknote's blog, which resulted in an astonishing 6,134% uptick in organic traffic within the first month. Our consistent efforts ensured that the blog's growth trajectory persisted month over month, attracting an impressive average of 190,655 organic visitors at its zenith. Beyond content management, I championed numerous demand-generation projects to enhance Drip's organic visibility. These ranged from securing featured snippet rankings and harnessing internal link potential to optimizing on-page conversion rates.

Content Marketing Manager

At Sleeknote, I played a pivotal role in transforming our content strategy, driving a significant 420,524 organic visitors to the Sleeknote blog in just my first year. This momentum persisted, elevating our blog to a robust average of 149,766 monthly visitors, all while securing rankings for crucial ICP-driven keywords. Within a month, I implemented strategies that boosted our blog conversions by 72.13%, turning first-time visitors into highly engaged email subscribers. Beyond content, I pioneered several robust link-building strategies that secured over 145 high-quality, do-follow links from reputable sites with a domain rating exceeding 60.

Head of Content

Creator-Led Content Tips for B2B SaaS Marketers | Demand at Drip and Sleeknote | Co-Author of "Subscribe!"

Sam Thomas Davies

We've been building something at Creative Force. Before we launch it publicly, we want to get it right.

Dreem turns a single product photo into everything you need for a high-converting PDP:

• Scroll-stopping product videos for your PDP
• Clean, consistent packshots across your catalog
• On-model photography that looks like a real shoot

No samples. No models. No shoot. You just upload one image, and Dreem builds the rest of the content kit.

We're looking for a small group of beta testers.

The deal is simple:

• You get free early access.
• You try it in your real workflow.
• You tell us what's working and what isn't.

If you manage visual content at a fashion brand and want to help shape something new, comment below or DM me.

(In the clip below, you can see Kristian Jønsson sharing a sneak peek of Dreem in action during a recent webinar with Quickfire - Shopify Premier Partner.)

Content @ Creative Force / Dreem | Founder @ Words Into Works

Every day between now and January, you're losing the customers you spent thousands acquiring. The retention window is closing faster than you think.

Your Black Friday and Cyber Monday customers are making a decision right now.

Somewhere between now and early January, they'll either become repeat buyers... or disappear into the list of people who bought once and never came back.

Research shows the first 30-60 days after acquisition are critical. So, if you're planning to "figure out retention in Q1," you're already too late.

The brands that keep their holiday customers have one thing in common:

They already know exactly what to send, when to send it, and how to create the visuals without bottlenecking their team.

That's what Harmony Riveros and I are walking through on December 2nd at 5:00 PM CET.

(Why December 2nd? Because you need this system running before your BF/CM customers make their 60-day decision.)

We'll show you the AI-powered workflow fashion brands use to create personalized, segment-specific email content at scale… without waiting on your design team or blowing your budget.

What you'll see:

→ Why you're sending the same product image to first-time buyers, recent customers, and loyal VIPs (and what to do instead)
→ Live demo: one product image becomes 5+ segment-specific variants in under 10 minutes
→ How MailerLite's Enhanced Automation makes segment-specific campaigns scalable
→ Real examples of how personalized visuals improve repeat-purchase rates

When you register, you'll get MailerLite's exclusive BF/CM discount (valid until December 16). Plus, bonus Dreem credits.

(Link to register in comments.)

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The Battle

Andy Gray

Sam Thomas Davies

Followers

Posts

Engagements

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Performance ScoreSam Thomas Davies's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andy Gray

Sam Thomas Davies

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Thomas Davies's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam Thomas Davies's LinkedIn Performance