Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

Yahini

Yahini automatically learns your business from your URL to deliver a complete keyword strategy and content briefs with the substance and context generic AI lacks.

Product Marketing | Co-Founder

ROBOTS ATE MY HOMEWORK

For founders and creators who refuse to be boring. ROBOTS ATE MY HOMEWORK is your weekly guide to giving prompts personality, creating AI systems that surprise you, and building a real competitive edge.

Founder, Writer & Chief Robot

Chillital

Full-service, subscription-based content marketing for growth-stage SaaS.

Content Strategy & Growth | Co-Founder

Optimist

Promotions Strategist

Desige Decors

Creator

ScaledOn

SEO Lead

King Billy

- Social Media Management on: Facebook, Instagram, Twitter, Pinterest

- Content and creatives creation

- Facebook Ads campaigns and Instagram Ads

- Scaling and optimization

Head of Social Media - Project Based

Green Tree Marketing

IT company in the SEO and affiliate marketing industry.

Senior Account Manager and Team Leader

CH&Co

General Assistant

Hearst Magazines

During my time at Hearst Magazines - the Digital Spy division, I have transcribed interviews, wrote articles and designed content strategies. I participated in meetings with the editors and the journalists, I contributed with ideas and I published my own articles online.

Digital Media Planner

Turning content from 'S'all Good Man to Absolutely Great! | Content as a Service for MarTech, BOFU style 🔥 | Screenwriter with 8+ years in SEO | You better call me! 📞

In filmmaking, "auteur theory" says a director's vision is what makes a film truly great. A Tarantino film feels like a Tarantino film for a reason, and your content should feel just as distinct.

I believe a founder's vision should be the guiding principle. That's why I build AI content strategy systems that start with your POV. first. At the center of it all is Yahini, an AI strategy tool that builds your content plan (prioritized keyword research + content outlines) from three layers: your specific business context, live data from the real world, and expert strategic frameworks.

It's my stand against the soulless robots I rant about in my newsletter, ROBOTS ATE MY HOMEWORK. 

If you're building something with a POV. and want to chat about AI workflows, my line is always open. You won't get an answering machine. ☎️

Maria-Cristina Muntean

3 AI models. 3 distinct personalities. Here's how to actually use them.

A lot of people think LLMs are interchangeable. They aren't.

This is a category error and it misses the one variable that actually dictates output quality: the personality.

If you don't map the task to the temperament, your prompt structure doesn't matter.

Here are 3 LLMs and how to use them:

1. 𝗖𝗵𝗮𝘁𝗚𝗣𝗧

High agreeableness, low rigor. It wants to make you happy.

• Use for: Brainstorming, volume, and "good enough" drafts.

• Risk: It will lie to avoid disappointing you.

2. 𝗖𝗹𝗮𝘂𝗱𝗲

High conscientiousness, zero tolerance for ambiguity.

• Use for: Content review, editing, and complex systems analysis.

• Risk: It will refuse to answer if your premise is flawed.

3. 𝗚𝗲𝗺𝗶𝗻𝗶

High openness, loose association.

• Use for: Creative leaps and non-linear metaphors.

• Risk: It often hides the answer in a riddle.

Everything else is a distraction.

You can't prompt-engineer Claude into being a hype man. It violates the weights.

So stop trying to write the "perfect prompt."

Match the model to the mode. That’s how you collaborate better!

AI workflows & content systems that make you say ‘Yeah, science!’ when everything finally makes sense. Creator of ROBOTS ATE MY HOMEWORK. Co‑founder @ Yahini.

I have a folder on my computer called "Burned Stuff" and it's filled with deleted posts and drafts I was too 🐥 to publish.

For a long time, my process looked like this:

• Write something sharp and honest.

• Imagine a potential enterprise customer reading it

• Panic

• Delete the "spiky" parts until it sounds like a press release.

The stuff I was deleting wasn't "unprofessional." Just opinionated. It was the differentiation.
So I built a system to force myself to stop using the backspace key.

It’s a "Resurrection Workflow" that turns my deleted drafts into my best content.

Here is the core logic:

I log every draft I’m tempted to delete. Then I score it against a "Strategic Resurrection" framework.

I’m looking for two specific signals:

𝗛𝗶𝗴𝗵 𝗙𝗲𝗮𝗿 + 𝗛𝗶𝗴𝗵 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲.

If I’m scared to post it, but I have the data to back it up... that is not a risk but a competitive advantage.

I even built a prompt that analyzes my deleted drafts to tell me if I’m editing for quality (good) or editing out of fear (bad).

I broke down the full workflow, the "Resurrection Score" formula, and the exact prompts I use to analyze my own self-censorship in this week's edition of my newsletter ROBOTS ATE MY HOMEWORK.

Link is in the comments.

Do you also delete a lot of stuff because you think they're "too much"?

Building AI workflows & content systems that make you say ‘Yeah, science!’ when everything finally makes sense. Creator of ROBOTS ATE MY HOMEWORK. Co‑founder @ Yahini.

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The Battle

Andy Gray

Maria-Cristina Muntean

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taplio

The Battle

Andy Gray

Maria-Cristina Muntean

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maria-Cristina Muntean's LinkedIn Performance

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Performance ScoreMaria-Cristina Muntean's LinkedIn Performance