Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

Gil David

Run DMG Ltd

Helping brands scale and consulting accounts for businesses and agencies worldwide.

Since I founded Run DMG in 2017, we have worked with a range of clients from local businesses to health and beauty chains and e-commerce stores, some of the top real estate coaches in the world, nationwide fitness franchises, events companies, sports teams and more across the UK, US and Europe with budgets ranging from a few thousand pounds/dollars a month to 250k+. Brands we have worked with include Telefonica, Kaspersky, Benetton, TUI, Heidi Klein, Ford and many more as well as consulting advertising agencies worldwide and we currently handle over $1.5m of spend a month across Meta & Google.

In 2019, I became the first person in Ireland to be certified as an official Facebook Marketing Consultant by Facebook and only the 62nd person to achieve this accreditation worldwide.  I worked directly with Facebook for over a year to improve both the quality of data and performance for brands across Europe.

In early 2021, the agency was recognised as one of the UK & Ireland's few Premium Facebook Business Partner agencies and last year we generated over $40m in revenue for our clients.

- Have featured on the Socialbakers blog, Search Engine Land, Digital DNA, Marketing Land, The Weekly Marketer Podcast and regularly speak at events, on panels and deliver bespoke Facebook Ads training

- BSc Hons in Marketing

- Google Ads Certified

- Advanced Diploma in Digital Marketing

- 20+ years' in sales, marketing and business management and 9+ years running Facebook Ads

Founder

AdLeaks

Invited by one of the world's top authorities on Facebook Ads, Tim Burd, to be a part-time, paid contributor in his new subscription AdLeaks group - the number one online advertising community.

In this role, I regularly advise other FB advertisers in the group and contribute one knowledge video a week on various intermediate-to-advanced topics related to Facebook Ads.

You can check AdLeaks out here with a $1 14-day trial: http://bit.ly/Ad_leaks

As part of this, I am also an admin in the Facebook Ad Buyers group, the largest free FB ads group in the world with over 74,000 members

Admin/Contributor

Energie Fitness Franchise

- In this challenging role I was given full responsibility for turning around a newly-acquired distressed health club, facing increased local competition in addition to a negative perception due to mismanagement and a demoralised staff team
- Overall responsibility for all operations, sales & marketing, P&L, customer service, cost control, social media, recruitment, health and safety, HR and training
- Set up social media presence and wrote all content for the club on Facebook, Instagram, Twitter and Snapchat, increasing customer engagement and delivering ROAS from Facebook and Instagram ads of over 1600% in 2016
- Ran Google AdWords campaigns from 2016-2017 generating a 700% ROI
- In my three-and-a-half years at the club I grew the membership base by just under 50% and overall club revenue by 45%
- Due to improvements I drove in customer service, speedy resolution of issues, proactive management and being very much front of house myself, retention improved significantly with attrition falling by 75% from 11.5% in July 2013 to a low of 3.19% in May 2015 leading all 13 energie clubs in Ireland at the time; and 2.18% in Jan 2017
- By introducing new product lines, changing pricing structures and implementing more creative marketing strategies, secondary spend per month more than doubled to average over £6.5k in 2016 which was number one in Ireland
- My efforts were recognised in September 2014 when the club won ‘Best Mid-market health club in Northern Ireland’ in the Health Club Awards
- The club was audited for health and safety, marketing, brand standards and compliance by energie Head Office in April 2016 and achieved a score of 93%; again leading all clubs in Ireland
- Summer 2016 I project-managed a £250,000 refurbishment of the club; co-ordinating seven different suppliers/contractors and custom-designing the first ZIVA Infinity Rig of its type in the world, transforming Coleraine into one of the most modern training facilities in Northern Ireland

General Manager

Allstate Northern Ireland

- After relocating to Northern Ireland I took the opportunity to learn new skills in an IT role as well as refining my call handling and customer service techniques
- This role was based in a busy call centre and involved dealing with technical support queries from agents for one of the largest insurance providers in the US 
- Strict adherence to KPI’s and SLA’s in terms of customer service, time management and quality both in terms of calls as well as reporting
- Excellent multi-tasking, problem solving and communication skills were essential as issues had to be investigated and reported whilst on the phone 
- Achieved a 91% productivity score in my first full month (team average was 80%)
- Given responsibility for analysing and reporting KPI’s for my team

ATSC Analyst

Asquith Nurseries

- After over six years in the Health & Fitness industry, I left to seek a new challenge and develop my skills further in a new environment
- In this role I was responsible for sales at the UK’s largest premium childcare provider, with 81 nurseries across the UK
- A sales team was completely new to the business so I had to build it from scratch - recruited an entire team of Sales Executives and was given greater responsibility when the Customer Care Manager left in May and I took over the customer service side of the business too
- Main duties of this role involved motivating and driving my sales team of four (who dealt with all incoming enquiries to the business via phone, website and email as well as making follow up calls to all prospects), reporting sales figures to Directors on a daily basis, and liaising with the Marketing and Operations departments on campaigns
- My marketing background helped in driving effective campaigns, particularly after the Head of Marketing left in July and I had an increased input into offers and marketing strategy
- Once I took over responsibility for the Customer Care team I introduced a completely new call process, management/reporting system and feedback system to log any issues and ensure they were dealt with swiftly, as well as tasking this team with retention calls to minimise lost revenue
- Completely re-wrote the existing sales training package for Nursery Managers and this was successfully rolled out to all 81 nurseries in April '12 
- Improved year-on-year productivity in the department by over 30% by introducing daily KPI’s, spot incentives and managing my team to a minimum expectation
- Assisted with implementation of a completely new bonus scheme and four month sales campaign - Achieved 137% of first set monthly sales target in June (sales worth £1.2m per year in revenue)
- Achieved 130% of second target in July (£1.1m in revenue)
- Delivered total sales through my department from March-August worth over £5m per year

National Sales and Marketing Manager

Virgin Active

- After Virgin Active took over Esporta was moved into a SSM role to assist with integration process
- Helped each business understand the other and how existing sales and marketing processes could be merged
- Assisted implementation of new ways of working to existing Sales Managers in the region
- Helped roll out new commission scheme and procedures

Senior Sales Manager

Esporta

- After just under 3 successful years as a Sales Manager I was promoted to a role overseeing sales at 14 of the busiest sites across the Esporta estate
- Recruitment and training of new sales managers as well as club visits to address performance and review marketing activity
- Analysing KPI reports, interpreting sales data and compiling a daily KPI report to distribute
- Responsible for implementing new sales procedures, offers and incentives as well as paperwork auditing across the region
- Held sales manager meetings and weekly conference calls
- Drove an improvement in paperwork from 34% completion across the region in March to 72% by September through a training focus and greater accountability of individual sales teams
- East Region achieved YOY revenue growth (+£19k) in June for the first time in 2011
- Increased average joining fee per sale by 21% from £16.98 to £20.50 over first three months
- Improved overall closing ratio across the region from 80.9% in March to a high of 89.4% in June
- In March 0 of 14 clubs in the region hit revenue target and only 5 were over 80% - by the end of June 3 clubs exceeded target and 8 clubs finished over 80%

Regional Sales Manager

- Promoted to a Sales Manager role at an underperforming, smaller site
- Responsible for all aspects of new membership, sales and marketing at a premium health club
- Devised monthly marketing plans/rotas and managed marketing spend to strict budgets
- Organised promotional events (both general and corporate)
- Managed Health & Safety within the department
- Responsible for paperwork administration and commission vouching
- Duty Manager shifts involving cashing up, opening and closing and dealing with complaints
- Rebuilt team from scratch -  in charge of recruiting, training and developing sales team
- Improved lead to sale ratio from 10% to 20%
- Ended 2009 as top performing SM on % to target in the Eastern Region and top 5 in company
- After 18 months was promoted to the bottom club out of all 55 sites, rebuilt the sales team and processes and four months later hit a sales target for the first time at the club in 2 years
- Increased corporate sales by 12% and developed 3 of my Sales Consultants into Sales Manager roles

Sales and Marketing Manager

- Progressed into a Senior Sales role at a premium health club with the highest sales targets in the company
- Was responsible for the sales team in the Sales Manager’s absence as well as having greater input into marketing, rotas and training new MC’s
- Exceeded my individual sales target 13 months out of 15 and regularly won incentives for my performance

Senior Sales Consultant

Holmes Place

- Dealt with all aspects of new membership sales at a high volume club with over 7000 members; consistently exceeded sales targets and KPI’s and was recognised for my attitude, professionalism and customer service
- Maximised referrals by building genuine relationships with members and always striving to ensure they were satisfied
- Optimised the efficiency of outreach/lead generation by specifically targeting demographics 
- Assisted with training of new sales staff, also occasionally running the team 
- Chaired a focus group aimed at improving staff relationships/retention and addressing issues

Membership Sales Consultant

We Run Ads @Run DMG | Performance Agency Owner | Scaling eCommerce brands worldwide to 7 and 8-figures

I'm the Founder of Run DMG, a performance marketing agency helping ambitious eCommerce brands and coaches across the world scale to 7 and 8-figures.

Our main specialism is Facebook/Meta ads but we can also help with:
✅Google Ads
✅Email Marketing
✅TikTok Ads
✅Facebook Ads Training
✅Consulting
✅Shopify Landing Pages

I am proud to have been Ireland's first officially-recognised Facebook Marketing Consultant and for Run DMG to be one of the only registered Premium Facebook Business Partner agencies in Ireland, trusted with over $1.5m of adspend every month and generating $40m+ a year in revenue for clients across the US, UK and Europe.

In my spare time, I'm usually chasing after my 2 young kids, in the gym, watching my beloved Liverpool or Miami Dolphins or, sad as it sounds, keeping up with the latest Meta Ads and marketing news.

For more information on how we at Run DMG can help you grow your business send me a message or email me at: gil@run-dmg.com

Running Facebook ads and consulting accounts for businesses and agencies worldwide.

Since I founded Run DMG in 2017, we have worked with a range of clients from local businesses to health and beauty chains and e-commerce stores, some of the top real estate coaches in the world, nationwide fitness franchises, events companies, sports teams and more across the UK, US and Europe with budgets ranging from a few thousand pounds/dollars a month to 250k+. Brands we have worked with include Telefonica, Kaspersky, Benetton, TUI, Heidi Klein, Ford and many more as well as consulting advertising agencies worldwide and we currently handle over $1.2m of spend a month.

In 2019, I became the first person in Ireland to be certified as an official Facebook Marketing Consultant (now renamed Facebook Marketing Partners for Technical Services) by Facebook and only the 62nd person to achieve this accreditation worldwide. Our Lead Developer was the second person to become certified in Ireland and we now work directly with Facebook to improve both the quality of data and ad performance for clients across Europe.

In early 2021, the agency was recognised as one of the UK & Ireland's few Premium Facebook Business Partner agencies and last year we generated over $30m in revenue for our clients.

- Have featured on the Socialbakers blog, Search Engine Land, Digital DNA, Marketing Land, The Weekly Marketer Podcast and regularly speak at events, on panels and deliver bespoke Facebook Ads training

- Write the (semi!) regular 'Run Blog' at https://www.run-dmg.com/blog-run-dmg-digital-marketing

- Officially Licensed Facebook Business Partner for Technical Service and a Premium Business Partner Agency

- BSc Hons in Marketing

- Google Ads Certified

- Advanced Diploma in Digital Marketing

- 20 years' in sales, marketing and business management and 7+ years running Facebook Ads

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The Battle

Andy Gray

Gil David

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