Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

Vervaunt

Scaling DTC ecom clients in the UK, EU, US that spend up to £600k/month on direct response ads across paid social and google ads in ecom.

I love what I do and I’m best at finding innovative strategies to boost LTV/CaC and ultimately drive profitable growth through incremental testing and a road mapping.

Performance Team Lead

Leading the paid media buying for DTC brands generating 5-7 figures in revenue every month. 

My current client verticals: Luxury/Premium fashion, multi-brand beauty retailers and a ready-made-cocktails. Serving across the UK, EU and US with paid media budgets of £30-£200k/month.

My approach to e-commerce growth is creating simple systems that help us to move fast, test fast, and create big swings that unlock new revenue/profit opportunities that support incremental growth.

 I also do my best to keep work fun and exciting for those I work with and mentor.

Senior Paid Media Consultant

Buddy Media Group

I was the first full-time paid media hire in the performance department/team, and helped grow it to 7 employees in 18 months 💪

I drive growth for brands using a full-funnel strategy (meta ads, TikTok, influencers, Google and SEO). I’m experienced in Events, Beauty, Luxury and Hospitality verticals - eg;

Luxury Multi Brand Retailer - Implemented White Listing Influencer Strategy with ad spend up to £60k/month. This delivered a 12x ROAS. 

Luxury Scalp & Hair Care DTC Brand - negotiated iOS 14 and supported new customer acquisition growth - +10-20% MoM. We were one of the early adopters of Triple Whale.

Nationwide Events Venue - Successfully created a real-time, cross-channel report (using super metrics) to accurately review spend, revenue, and orders across 16 venues and deliver actionable next steps every two weeks for paid media. 

Managed and trained up to 2 execs at any time, whilst working with consultants to drive growth for the agency.

Paid Media Manager

VERB Brands | Leading Luxury Digital Marketing Agency

Specialized in Paid Social, PPC, Google/Bing ads and Google Analytics for luxury & and premium eCommerce brands.

Clients I worked on: Gemma By WP Diamonds | Huntsman Savile Row | Calzedonia | Intimissimi

Paid Media Account Executive

Specialist in Technical SEO, Local SEO and Content SEO for luxury restaurants and ecommerce stores. 

Played a leading role in updating the processes used for driving Local SEO performance for our clients.

Was heavily involved in reporting, using Data Studio and Supermetrics to analyse SEO performance.

SEO Clients I worked on: Lyods Pharmacy, Collegiate, Baudoin and Lange, Gaucho & M Restaurants

SEO Account Executive 

Pasta Evangelists

I was involved in a London startup to help disrupt the food market to bring the people of UK fresh artisanal pasta meals of exceptional quality as I combined my SEO and marketing expertise to grow the startup.

I was employed on a 6-month contract to boost the E-commerce SEO value, and help with the day to day running of website.

SEO & Ecommerce Manager

Indian Ocean Hotel

Managed the paid and organic Facebook and Instagram accounts to promote events whilst liasing with Venue and Music band managers. Was also the graphic designer, producing new creative assets for paid and organic channels.

Social Media Manager

Potential Asia

• Worked for an International SEO start up company in Indonesia.
• Involved in managing and maintaining the affiliate networks for Coupofy.com (800+ affiliate store pages) and savvybeaver.ca (140 affiliate store pages).
• Assisted with SEO and a keyword reasearch to generate documents to outsource content work for freelances.
• Gained positive and negative experiences with content automation designed by developers for crawling
competitors websites to generate new coupons.
• Worked as a team of 4 to rank number one for “ebay coupons” on coupofy in USA which saw the site average $5,000 USD/day for week over Black Friday.
• Lead an outreach team of 5 to strategically design and A/B test first emails, follow-ups, replies and subject titles by using PersistIQ and Streak.
• Designed and implemented the outreach guide and handbook to increase productivity and consistency.
• Explored the Google’s Gmail boundaries to avoid having the domain name blocked and marked as spam.
• Experienced the impact the company’s coupon sites can have when relying too much on SEO and when Google releases new algorithms, (i.e The Rank Brain Algorithm hurt the sites tremendously, impacting sale profits).

SEO & Affiliate Marketing Assistent (Global Discount Code Websites)

• Trained and educated on onpage and off page SEO as well as keyword research and planning.
• Brian Dean's Skyscraper technique was the cornerstone to our link building strategy. 
• Gained experience in affiliate marketing
• Built an infographic, called “20 ways drones will shape your future”.

Intern - SEO & Link building (Global Discount Code Websites)

Surf Life Saving WA - First Aid Training Division

Managed up to 6 lifeguards across 4 beaches. Supported their growth whilst working with senior management to ensure SLA were followed across the beaches.

City of Wanneroo Lifeguard Captain

I was one of two lifeguards who guarded the beach from Monday through to Friday, 6am - 2pm. My responsibilities involved patrolling the beach and acted as the first response for first aid. I have been involved in spinal injuries, shoulder dislocations, leg brakes, minor abrasions and shark management.

Professional Beach Lifeguard

TrygFonden

Carried out similar duties to a beach lifeguard in Australia but worked all over the coastline in Denmark, Scandinavia. Acting as the first response to first aid and educating the Danish beach users about the beach and the dangers.

Dannish Coastal Lifeguard

Bunnings

To acknowledge customers, provide expert and efficient advice, stock the shelves and operate the register. Over the course of the 6 years, I worked as a sales expert in the electrical department, replenishment department, and for 90% of the time in the tool shop department whilst also filling shifts at the refunds desk. Essentially, my objective was to solve customers D.I.Y problems.

Sales Expert

Decaz Surf Designs

Decaz surf designs, Perth, WA. 262 likes. This Facebook page shows the work I did during my gap year in 2011 at 17 years of age after graduating from high school.

The business offered customers surf hardware, custom made surfboards as well as repair and surfboard paint services. 

After a year of making it work on my own, and the support from local surfers, it triggered my love for marketing and driving value to the customers. 

Facebook was on the rise, websites were growing and I wanted to learn it all and travel the world whist being at university.

Entrepreneur, Surfboard Shaper, Glasser, Repairer, Designer

Growing DTC Brands 🚀 With Paid Social, Google Ads & Influencers/Creators

I'm from Perth, West Australia, and have lived in London for the past 7 years, learning and understanding how to grow brands digitally.

I’ve had the opportunity to work with amazing and fast-growing businesses.

 1) Vervaunt (right now) - ecom only brands within beauty & fashion

2) VERB Brands - UK's leading luxury digital brand agency - SEO & Paid exposure

 2) Pasta Evangelists (food delivery start-up). 

 3) Buddy Media Group (Influencer Performance First Agency) - helped pioneer their influencer whitelisting offering

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Andy Gray

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