Andy Eva-Dale

Tangent

As the CTO at Tangent, I lead the technological direction and strategy, driving innovation across all technical domains.

Leadership and Strategy:
- Represent the largest department at the senior management level.
- Lead a globally distributed team across Europe, Africa, and Asia.
- Define and execute the company’s strategy for services, delivery, operations, and culture.

Team and Growth:
- Oversee recruitment, development, and management of technical staff.
- Drive significant team growth and ensure sustainable revenue streams.

Innovation and Development:
- Lead our AI team, funded with £5 million, to develop groundbreaking products for FTSE 250 companies.
- Pioneer cloud-first architectures, JAMStack, microservices, and automation.

Client Engagement and Delivery:
- Oversee technical delivery for clients like SAP, Labour Party, UKPN, REED, IWG/Regus, and Sky.
- Ensure high-quality delivery through robust support models and processes.

Technical Architecture and Solutions:
- Provide architecture for greenfield and brownfield projects.
- Develop new service offerings for headless CMSs, enterprise & open-source CMSs, SPA, SSG, SSR frontends, and mobile apps.

Operations and Security:
- Oversee database and cloud infrastructure using AWS, Azure, and GCP.
- Act as DPO and ISM, ensuring ISO27001 certification.

Community and Advocacy:
- Promote sustainable system design, diversity in tech, and dyslexia awareness.

Chief Technology Officer

- Representation of the largest department within Tangent; at senior management level.
- Leading a 40+ strong team, made-up of technical architects, frontend & backend developers, quality, infrastructure and operational IT. 
- Jointly defining the companies strategy for servicing offer, delivery, operations and people/culture
- Driving 50% growth within the tech team as well as the sustainable retained revenue to support it
- Ensuring the revenue streams to sustain my team growth
- Pitching, workshops, solutioning and cost for new business opportunities
- Technical/Solution Architecture for green and brown field projects
- Overseeing all aspects of technical delivery for client such as SAP, Labour Party, UKPN, REED, IWG/Regus and Sky
- Introducing an enterprise level support model and onboarding of retained UKPN and REED accounts
- Pioneering a JAMStack / mircoservice de-facto approach with Tangent 
- Working with back-end languages such as Python, .NET Core, .NET Framework, PHP, Java and Go
 -Working with front-end frameworks such Node, React, Vue and Angular
- Development of new servicing offers for headless CMSs, Enterprise & Open-source CMSs, SPA, SSG and SSR frontend and native mobile applications
- Driving through enterprise level digital transformations
- Selection and on-boarding of near-shore and off-shore partners
- Definition and direction of Tangents technical capabilities and preferred technical offering.
- Information security, acting as DPO and ISM; ensuring continuing ISO27001 certification for the business
- Oversight of proprietary database and cloud infrastructure, architecture and services using AWS, Azure and GCP
- Implementing automation across the business for infrastructure and applications; Puppet, Terraform, CI/CD, Automated Testing
- Safeguarding quality, change and release management for the business, introducing a quality process across accounts. Formalising test plan and test case management.

Technical Director

POSSIBLE

- Responsible for defining and describing a recommended technical approach for a project. As well as producing technical design (UML) and functionality specifications.
- Quality Assurance of Technical Delivery ensuring Code Quality for the project; i.e. ASP.NET, MVC & CMS Best Practices implemented.
- Responsible for defining Physical System design and requirements. Including continuous deployments design using Bamboo/NUnit/Selenium/Octopus.
- Working with stakeholders to design scalable, loosely coupled CMS Integrations, considering design patterns and OWASP A9. These have included a compliance system, elastic search FIND replacement and external services using WCF.
- Estimating technical effort, defining ACs, determining additional costs.
- Implementing processes for sprints including peer-to-peer code reviews, release notes, QA reports, deployment processes (ensuring HA), reviewing ACs.
- Recommend CMS upgrade planned based on errors, issues, new functionality.
- Identifying, categorising project technical risks and articulating a mitigation strategy.
- Managing sprint team/Scrum master.
- Running workshops in the role of a BA; defining functional/non-functional requirements, actors and use-cases that flow through the project from UX to MVP & backlog for BAU.
- Working with the team define Test Plans for a project, ensuring core functionality has a sufficient level of Tests in place by design (TDD).
- Consult with the client on technology strategy and act as a trusted adviser.

Principle Technical Architect

Emperor Design

- Involved in the Umbraco CMS community; going to meetups, hackathons and festivals.

- Introducing an Agile approach to working with third party suppliers 

- Involved in technical pitches - Scoping directly with the client to produce a product to meet their needs 

- Planning and costing for working - Producing technical documentation 

- Managing a team of developers on a large-scale project 

- Working on front-end, backend as well as scripting on large scale corporate sites 

- Responsible for layout out coding best practices and review peers and third parties work 

- Presentations internally on case studies and new technologies - Custom integration with externally systems and CRMs - Introduction the Umbraco CMS into the organisation 

- Training internal team on HTML, CSS and CMSs 

- Proprietary Cloud Hosting and Azure deployments

Technical Lead

Draw Group

My core responsibilities are Last Exit include:

• Scoping and thought leading on pitch level for projects, working alongside producers and designers.
• Engineering the integration between design and development; using innovative technologies to
produce high quality pixel perfect products.
• Communication and presentations to clients from the initial stages of a project, through to product
delivery and training.
• The personal development of Junior and placement developers and the wider team.
• Scheduling, quoting and resource management for maintenance clients.

Below is a selection of projects from well over 30 sites I worked on for Last Exit:

Umbraco (INTO) - Latest Last Exit Project:
I was responsible for the development of three different websites for INTO, INTO Higher (www.intohigher.com), INTO Success (www.into-success.com) and INTO Corporate (www.intocorporate.com). All three sites were build in Umbraco and involved a high level of custom code using a combination of C# and XLST to manipulate the XML backend. In regards to the front end of the site JQuery and various third party plugin were integrated into the CMS and are hence fully controllable by the end user. In addition for INTO Higher structured the site to allow the user to build up pages from a selection of over 20 modules as well as making the site available in 4 languages.

Kentico sites:
As well as producing sites in Umbraco we have developed multi sites a CMS called Kentico using HTML/CSS, C#, JavaScript/JQuery tested across a range of browsers.. A few of the sites include:

• Visit Europe (www.visiteurope.com) - Winners of Kentico Best Other/At Large Site 2009
• Martin Baker & JSF (www.martin-baker.co.uk and www.jsf.org.uk)
• Venture Finance and VFiles (www.venture-!nance.co.uk and v!les)
• Meet England (www.meetengland.com)
• The Bathhouse (www.thebathhousevenue.com)
• F&F (www.ffmoda.com) for Tesco’s.

Web Developer

Accenture supporting the London Stock Exchange

•	Maintaining and supporting www.londonstockexchange.com
•	HTML and C# code changes to the website
•	Writing complex T-SQL query to produce business reports
•	Controlling change to the website in a highly tense and business critical environment
•	First port of call for website query and issues for the business
•	Experience with CMS to update the website content

Systems Analyst

Eli Lilly and Company

Responsible for resolving technical software and hardware issues across Europe, Middle East and Africa.
 
• Supported users of Lotus Notes with technical advice within agreed service levels.
• Implemented Lotus Notes and Domino projects for sites in Europe, Middle East and Africa to improve the reliability and capacity of the infrastructure.
• Co-ordinated a multi-national planning team across Europe, Middle-East and Africa to introduce a new Blackberry system.

Lotus Notes Administrator

BAE Systems

Junior Developer

Hi, I'm Andy,

I'm the CTO at Tangent, where I lead a diverse and globally distributed team with staff in Europe (UK, Poland, and Spain), Africa (Egypt and South Africa), and Asia (Pakistan). We are dedicated to creating cloud-first, scalable, robust, and secure applications.

With over 20 years of experience, I specialize in architecting, building, supporting, and maintaining award-winning, complex systems for prominent clients such as SAP, IWG, Grant Thornton, Aegon, UKPN, Sky, REED, and NRF.

I also lead our AI team, which received £5 million in funding to develop ground-breaking products for FTSE 250 companies.

I'm passionate about sustainable system design, diversity in tech, and dyslexia awareness. I actively champion these causes by speaking at conferences across Europe, participating in meet-ups, and engaging with various organizations.

I have been honoured with a Highly Commended Award for Tech Leader of the Year at Prolific North and have been recognized as part of the BIMA 100, which celebrates the most influential people in the digital industry.

In addition, I'm a member of SaaS product steering groups and the BIMA Innovation Council, contributing to the future of technology and innovation.

Throughout my career, I've collaborated with esteemed organizations like the London Stock Exchange, Accenture, BAE Systems, and WPP.

Let's connect and explore how we can drive innovation together!

- Representation of the largest department within Tangent; at senior management level.
- Leading a 43 strong team, made-up of technical architects, frontend & backend developers, quality, infrastructure and operational IT. 
- Jointly defining the companies strategy for servicing offer, delivery, operations and people/culture
- Driving 50% growth within the tech team as well as the sustainable retained revenue to support it
- Ensuring the revenue streams to sustain my team growth
- Pitching, workshops, solutioning and cost for new business opportunities
- Technical/Solution Architecture for green and brown field projects
- Overseeing all aspects of technical delivery for client such as SAP, Labour Party, UKPN, REED, IWG/Regus and Sky
- Introducing an enterprise level support model and onboarding of retained UKPN and REED accounts
- Pioneering a JAMStack / mircoservice de-facto approach with Tangent 
- Working with back-end languages such as Python, .NET Core, .NET Framework, PHP, Java and Go
 -Working with front-end frameworks such Node, React, Vue and Angular
- Development of new servicing offers for headless CMSs, Enterprise & Open-source CMSs, SPA, SSG and SSR frontend and native mobile applications
- Driving through enterprise level digital transformations
- Selection and on-boarding of near-shore and off-shore partners
- Definition and direction of Tangents technical capabilities and preferred technical offering.
- Information security, acting as DPO and ISM; ensuring continuing ISO27001 certification for the business
- Oversight of proprietary database and cloud infrastructure, architecture and services using AWS, Azure and GCP
- Implementing automation across the business for infrastructure and applications; Puppet, Terraform, CI/CD, Automated Testing
- Safeguarding quality, change and release management for the business, introducing a quality process across accounts. Formalising test plan and test case management.

It was a pleasure to give a talk on agentic systems design with Łukasz Mądrzak-Wecke at the Big Data Conference Europe in Lithuania 🇱🇹, where our very own Tangent were the platinum sponsor.

We covered modern agentic design coupled with cloud native, service and event-driven architectures. Exploring the process from consultancy, PoC to MVP production release. 🤓

Forbes published an Massachusetts Institute of Technology study recently reporting only 5% of AI PoCs make it to production. If you want to know how to be one of the 5% give me a shout 🙏

CTO / Architect / x2 BIMA 100 / Tech leader of the year 2024 - Prolific North / Speaker / Mentor / x3 Umbraco MVP

Carina Farrell 🌻

LeverBrands

As a Brand Manager, I leverage my extensive expertise in personal brand management to oversee and enhance all aspects of our client's brand development and strategy, including but not limited to:

- Cultivating and nurturing client relationships, serving as a trusted advisor and primary point of contact.
- Leading weekly ideation and strategy meetings, driving innovative concepts and securing necessary approvals.
- Spearheading the account setup process, ensuring a seamless and efficient onboarding experience.
- Monitoring client accounts for potential leads, proactively identifying opportunities for brand growth.

Brand Manager

Kurogo

- Conduct in-depth research on clients' industries for comprehensive understanding
- Develop robust brand strategies to position clients as thought leaders
- Leverage brand strategy, social media, and PR for clients' benefit
- Supervisor role to the Content Writer and Social Community Executive.
- Run video shoots in collaboration with the team to enhance clients' brand presence

Account Manager

-Creation of positioning strategies for clients to align with their personal brand and business goals
-Create LinkedIn content to align with clients' positioning strategies.
-Maintain strong communications with clients, building relationships and keeping them informed of campaign progress
-Community management of client accounts to ensure high-quality engagement across client accounts
-Track client analytics and share monthly reports to review campaign performance

Personal Brand Manager

Stadt Erlangen

- Translated press releases regarding Coronavirus updates from the City Council and appointment letters to English, ensuring effective communication and citizen awareness during challenging times.
- Provided translation services for mayoral election materials.

Mayor and Press Office Erlangen - Translator

Dialogue Language Services International Ltd

- Managed accounts including quoting, placing jobs, text analysis, invoicing, and handling queries, and complaints.
- Conducted detailed QA checks and formatted translated files (Word, Excel, InDesign).
- Developed client leads and recruited new linguists and VO artists.
- Produced blog content for social media and conducted competitor analysis.

Translation Project Manager & Account Manager

Third Bridge Group Limited

- Managed approximately 3-4 due diligence (DD) projects on a fortnightly basis for a consulting firm in the top 5.
- Supported clients in the DACH market directly on their investment research projects across a wide range of industries, setting up meetings with world-leading industry experts.
- Built up a rapport with over 500+ leading industry experts and conducted custom recruiting.
- Worked and collaborated locally and internationally in a fast-paced environment, handling multiple requests with tight timelines across various industries and time zones.

Key Achievement⭐:
Helped set project flow records by attracting more transaction cases than ever with DACH clients.

Client Manager- European Consulting DACH 

- Built up a rapport with over 500+ leading industry experts
- Working and collaborating locally and internationally, in a fast-paced environment, working on multiple requests on any given day, all with tight timelines, and spanning a wide variety of industries across multiple geographies and time zones.

Key Achievement⭐
I received praise in weekly vertical meetings from the VP for our team and my individual performance in exceeding targets, often working at 200% of my run rate.

Associate - European Consulting

- Translated international project proposals into English.
- Secured and coordinated appointments for international guests with high-end companies to build strong international partnerships.
- Strengthened international relations by interpreting on behalf of guests and companies to ensure clear communication.
- Designed the end-of-year international presentation.

Key Achievement⭐:
Helped to rebuild the twinning relationship between Erlangen and Stoke.

Mayor and Press Office of the City of Erlangen Internship

British Council

- Enhanced foreign language learning of pupils aged 10-18.
- Supported the running of international projects and activities.
- Added value to the school curriculum by designing lessons and resources on UK contemporary culture tailored to class needs.

Key Achievement⭐:
Significantly improved pupils' confidence in speaking English in the classroom.

English Language Assistant

Bell Tent Boutique

- Expanded clientele reach by translating the company's website into German
- Boosted company’s marketing strategy by creating a blog post on German campsites for their customers
- Gained Commercial Awareness in the sector- a strong focus on their social media usage.

Marketing Intern

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Carina Farrell

You can have a strong title, decent pay, and great perks.

And still feel like you don’t belong.

Not because you want attention.
Because you want your voice to count.

(Image credit to Felix Bertram)

Most companies say they listen.
But if they heard what people say after work, they’d realise they don’t.

So, how do you know if a company actually values you?

🌻 You’re asked for input, and it’s acted on
↳ Not just “we’ll take it on board.”

🌻 You can speak up without fear
↳ Respect should never depend on your job title.

🌻 You get credit for your ideas
↳ Recognition shouldn’t get lost up the chain.

🌻 You’re supported when things are tough
↳ Being valued means being backed on bad days, too.

Culture isn’t free coffee and flexible Fridays.
It’s how people are treated when no one’s looking.

If your voice doesn’t matter,
Your job title won’t make a difference.

Would you agree, and have you ever felt undervalued?

🌻 Repost with your network and follow Carina Farrell!

Favikon Top 20 Personal Branding Influencers in the UK in 2025 | Brand Manager at Lever Brands

I thought feeling miserable at work was just part of being an adult.

I graduated into a pandemic and somehow landed what looked like a “great” job.

It paid well. There was a clear career path. The company had a name people recognised.

But I hated it.

Every day, and even the evenings after, felt like a long, stressful slog. I felt flat and disconnected, and started to wonder if this was just how work is meant to feel. Something you push through, not enjoy.

A few years later, everything looks different.

I started making content on the side. That turned into a genuine interest in personal branding.

Now I’m a brand manager.

The work can still be intense at times, but the days go fast and I feel like myself in the work. That alone makes a huge difference.

It’s not about finding a “dream job”.

It’s about doing something that actually fits you.

If your job constantly drags you down, maybe it’s not you.
Maybe it’s time to change direction.

Image credit: Felix Bertram

🌻 Repost and follow Carina Farrell for more!

Favikon Top 20 Personal Branding Influencer | Brand Manager at Lever Brands

People don’t suddenly quit.

They leave in small ways long before they hand in their notice.

Credit to Ben Sands with this one.

As an employee, two things are most important to me.

1. I'm paid fairly for the work I do.
2. My workplace feels a safe environment to voice my opinion.

Here are 9 early indicators your culture is drifting and a sign your employees may be looking to leave:

1️⃣ People stop raising problems
↳ Just because it’s quiet doesn’t mean everyone’s on board. They might already be eyeing the door.

2️⃣ Pushback disappears
↳ If no one’s pushing back, chances are they’ve checked out.

3️⃣ Curiosity fades
↳ People stop asking questions when it doesn’t feel safe to try new things.

4️⃣ Teams default to safety
↳ Instead of stepping up, people start playing it safe to protect themselves.

5️⃣ Standards slip
↳ "That’ll do" starts creeping in where people used to aim higher.

6️⃣ Wins stop being shared
↳ The stuff that used to feel exciting now barely gets noticed.

7️⃣ Energy drops
↳ Replies take longer, ideas dry up, and no one really owns anything anymore.

8️⃣ People talk in past tense
↳ More talk about how things used to be, less about what’s next.

9️⃣ Presence feels optional
↳ Cameras stay off, minds wander, and meetings feel more like going through the motions.

Ignore them, and people won’t just go quiet; they’ll go.

Repost and follow Carina Farrell for more content on employee wellbeing.

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

taplio

The Battle

Andy Eva-Dale

Carina Farrell

Followers

Posts

Engagements

Likes

Performance ScoreAndy Eva-Dale's LinkedIn Performance

Performance ScoreCarina Farrell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andy Eva-Dale

Carina Farrell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andy Eva-Dale's LinkedIn Performance

Performance ScoreCarina Farrell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndy Eva-Dale's LinkedIn Performance