➡️ Are you a leader in a DTC luxury e-commerce brand looking to scale primarily through NEW to brand customers?

⬇️ WHAT WE DO ⬇️

We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers.

When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes:

► Still using 3rd party data tracking showing only 50% of their total traffic.
► Not putting in place a documented revenue growth framework.
► Only using last click ROAS as their decision-making north star.
► Not using an attribution model – crucial for scalable growth.
► Only producing ‘bottom funnel’ marketing activity.
► DON'T place emphasis on targeting NEW customers.
► DON'T include storytelling as part of their campaigns.

This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth).

Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through.

Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. 

We help DTC e-commerce businesses move away from guesswork and towards next-level growth.

We can...

✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking.
✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point.
✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS.
✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity.

You will be able to:

✅  Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV.
✅  Have a more accurate picture of what your data is telling you and what to do with it.
✅ Better understand your customer acquisition costs in total by having a cross-channel understanding.
✅  Enjoy award-winning marketing campaigns that entertain and delight your audience.

To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat

Andy Donaldson

2020. did an internship as a marketing strategist in a mental health clinic

2021. got my first international client as a freelancer. worked as an intern at big shot agencies w big shot clients like jio and bridgestone and sap. dropped out of college.

2022. moved to bangalore for 3 months to work at a cool startup as a sales/marketing generalist. decided to specialise in writing. started playing w the gpt 3 of open ai (pre-chatgpt).

2023. used chatgpt and midjourney to create campaigns and content for big pharma companies in india. got scammed of $1500 twice in 6 months. decided to specialise in linkedin personal branding. did linkedin outreach for a big shot brand designer in the uk and commenting for a brand designer in the us. failed at both terribly.

2024. got 2 wins, brand designer and performance marketer got 50k and 30k impressions in 20 days. started a 100 day challenge (twice), failed terribly but made a lot of friends. family member suffered a terrible health problem (shook me for good) and then later i broke my leg and on bed rest for 3 months, both the challenges ended w health tragedies (never taking a 100 day challenge again). convinced my bestf to quit his job and join me. we started an agency, laas (linkedin-as-a-service).

2025. got 2 beta clients. one lawyer in the us who wanted to be consistent and the other was a brand designer who wanted tangible results. 2x engagement for the brand designer and booked 6 calls in a month. lawyer was able to be consistent. its may and we’re starting the free month offer now.

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Client 1. We posted 3x/week, mixing storytelling, insights, and founder POV. In just 20 days:

→ 50K+ impressions

→ Every post hit 100+ likes, half crossed 200+

→ 1 inbound client enquiry

Positioned her as a creative *and* a founder, not just a designer.

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Client 2. had been posting consistently with little traction (~10 likes/post). I took over the writing and dialed up the volume + clarity. We posted daily. In 20 days

→ 2–3x engagement growth

→ 30K impressions

→ 1 qualified inbound lead

Transformed him from just “posting” → to driving real attention and authority.

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Client 3. Consulting: weekly writing & outreach calls + monthly ideation. Helped her sharpen hooks, add depth, and drop AI-dependence.

→ 2x engagement

→ 6 sales calls booked in 30 days

She went from over-posting with no ROI → to converting content into leads, while sounding 100% like herself.

If you're an ai/content/personal brand enthusiast please book a call. lets talk :)

Niraj L.

we onboarded 8 clients in december and 2 of them run billion dollar companies.

i run laas w my childhood bestf / cofounder. we're a two people operation.

we've been doing linkedin personal branding for over a year now and finally got our hands on big shot clients.

here's a list of every client we closed in december.

1/ creator w 800k on ig and 2.8 million on yt and an award from the prime minister

2/ md of a manufacting company doing 1500 cr / year in revenue

3/ founder of a 2 billion dollar fintech company

4/ head of socials of india's largest financial services company

6/ founder of a tech agency doing 2 mil dollars / year

7/ a creator w 500k on yt and 100k on ig

8/ a creator w 100k on ig

things finally seem to be moving in our direction and so i wanna take this moment to thank every single one of yall who was w me, became friends, even when i had nothing, who showed unwavering belief in me, thank you. without you, this wouldn't have been possible. i will start posting daily updates here again :)

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get 100k impressions in 3 months, or we work for free.

comment / dm "fries" if you want to work w us

Niraj Lodariya

we onboarded a creator w 500k on yt and 100k on ig.

the first post we wrote for him got 100k impressions.

we don't use engagement pods
we don't comment for you
we don't use any shady tactics

we just combine our good writing on top of your goodwill.

good writing x good will = unreal reach.

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if you're a founder who has "good will" but struggling to find a good writer, dm me :)

if you're a ghostwriter looking for a good resource, comment "fries" and i'll send you a document w breakdown of the strategy we're using for him + breakdown of the post that went viral. (valid only for 48 hours).

taplio

The Battle

Andy Donaldson

Niraj L.

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taplio

The Battle

Andy Donaldson

Niraj L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj L.'s LinkedIn Performance

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