➡️ Are you a leader in a DTC luxury e-commerce brand looking to scale primarily through NEW to brand customers?

⬇️ WHAT WE DO ⬇️

We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers.

When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes:

► Still using 3rd party data tracking showing only 50% of their total traffic.
► Not putting in place a documented revenue growth framework.
► Only using last click ROAS as their decision-making north star.
► Not using an attribution model – crucial for scalable growth.
► Only producing ‘bottom funnel’ marketing activity.
► DON'T place emphasis on targeting NEW customers.
► DON'T include storytelling as part of their campaigns.

This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth).

Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through.

Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. 

We help DTC e-commerce businesses move away from guesswork and towards next-level growth.

We can...

✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking.
✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point.
✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS.
✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity.

You will be able to:

✅  Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV.
✅  Have a more accurate picture of what your data is telling you and what to do with it.
✅ Better understand your customer acquisition costs in total by having a cross-channel understanding.
✅  Enjoy award-winning marketing campaigns that entertain and delight your audience.

To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat

Andy Donaldson

Heaps + Stacks

To receive a copy of our most up-to-date portfolio, email me on Keziah@heaps-stacks.com

Director

Colour Of Thought

Managing Director

Ok Mentor

Mentor

The Media Dinner Club

Dinner Lead

Bompas & Parr Studio Ltd

Project Manager

DesignScene

itsrudetostare.com, Noctis, Aesthetica, Slave, Pull the Metal, Daily Metal and UPRAW

Conducting interviews and running features on London-centric launches, brand collaborations and the arts etc.
Liaising with PR and marketing contacts to acquire releases, images and invites.
Approaching labels, venues  and artists to secure exclusive content for editorial, promotional use and competitions.
Feeding all content through social media feeds (Tumblr, Twitter, Instagram and Facebook to prompt readership.

Lifestyle Editor

Lexis Agency

As a division of Lexis Agency, Reverb specialise in the creation of socially powered live events 

Producing experiential consumer campaigns, exclusive press shows, award ceremonies, pop ups, launch dinners, corporate events and parties 

Producing catalytic brand experiences from initial conceptualisation, mood boarding and pitching into clients 

Suggesting innovative and new options for catering, venues and entertainment options

Sourcing trend-lead furniture pieces and fixture as well as creating bespoke props and styling on site

Developing social ideas and bringing them to life with the help of either the digital team and Lexis or more specialist external suppliers 

Managing production elements such as RAMs, crew, AV aspects, set builds and breaks 

On site logistics, budget management, client liaison and crisis management

Content creation for Reverbs social pages and using these channels to reach out to new suppliers, potential collaborations as well as a source of creative inspiration 

Mentoring junior staff through account management as well as creative duties, and monitoring their strengths to benefit the agency as a whole 

Clients include: Boohoo.com, Debenhams, Diet Coke, Coca Cola, Method, N Brown/J D Williams, Aromatherapy Associates, H&M, Sky Arts and OFFICE

Event Manager

Campus Group

Working primarily on Russian Standard Vodka and Zubrowka Vodka accounts, coordinating event production across a 3 month nationwide on-trade tour, IMBIBE showcase, tradeshows (at The Mayfair Hotel), brand  re-launch (at The Science Museum), off-trade schemes, festival activations at Wilderness and Lovebox, sponsorship at Warehouse Project and Rooftop Cinema .
Briefing creative teams to develop on brand POS, signage and print materials with coordinated text and social media copy.
Producing a promotional magazine to include both written and image lead content for Adidas. 
Negotiating and booking the costing of live acts, sites, media, running orders, backlines and artist liaison.
Leading creative sessions and development of the agencies proposition.
Taking a key role in the current rebranding of the agency’s credentials presentation, website and ethos.
Responsible for managing, adhering to and making savings on campaign budgets ranging from £10k to £100k.
Requesting agency testimonials from clients and collating business boosting post campaign case studies.
Pitching, presenting and debriefing with clients, senior staff and contracted staff.
Purchasing audience specific media space i.e. Newspaper wraps, table wraps and eco/reverse graffiti to raise awareness or attain commercial goals.
Initiating and monitoring the “Stretch Project” to develop the company’s productivity, charity involvement and strengthening the teams skill set.
Additionally working with: Lloyds Banking Group (producing over 70 activations), STA Travel, The Fine Art Collective, Volvic, Lipton Iced Tea, The Clothes Show Live, Cadburys, Jack Wills and KP snacks

Junior Account Manager

The Coca-Cola Company

Working on the UKs Largest Music tour whilst nationally marketing the world’s largest brand during the 2012 Olympic Torch Relay. 
Creating an Olympic legacy whilst building memorable brand associations, with the use of key brand messaging, brainstorming experiential strategies, artist liaisons, ticket distribution and supporting a day to day smooth show production.
Activating at 66 live evening events over 70 days around the UK, whilst hosting VIPS and artists including; Dizzee Rascal, The Wanted, The Vaccines and Emeli Sande.

Olympic Torch Relay, Celebrations Team

Hey, I’m Keziah 👋🏼 

As the founder and Managing Director of Heaps + Stacks, I lead a 20-strong team of brand experience experts who deliver strategic and creative solutions for category leading brands within the fashion, beauty and lifestyle industries. 

Building the business over the past 7 years has been a RIDE to say the least! Meaning I have had to hone and polish skills across the full entrepreneurship spectrum; creative ideation, business development, business planning, client relations, strategy and cultivating culture.

I’ve delivered keynotes and workshops at high-profile events and for companies such as Apple, Elle, Stylist on the topic of entrepreneurship or the future of experiential events (amongst others).

As an agency we design and produce carefully considered creative brand experiences which are usually super styled and uber sharable 📸

Some of the amazing brands we partner with include: eBay | lululemon | END. | Selfridges | ASOS | L'oreal | Chanel | Adanola | Nike | Ocean Bottle | La Mer | Penhalligons | MADE | Longchamp | Aesop | Allbirds 

Taking you from concept to delivery, we create culture-smart brand experiences that bring joy to you and your audience. From events, to photoshoots, to activations and packaging toolkits – we work with brands to produce experiences that are playfully chic and perfectly timed.

If you’re seeking help for your next creative brand experience then do get in touch! 

📧 Keziah@heaps-stacks.com
🎺www.heaps-stacks.com
🚀@heaps_stacks
📧Sign up to our newsletter https://mailchi.mp/heaps-stacks.com/cwvt2riyuc

taplio

The Battle

Andy Donaldson

KEZIAH WILDSMITH

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?