Andy Black

Charities Institute Ireland

Google Ads Freelancer

Daft.ie

DoneDeal Motors

Blaser Mills Law

The AA (Ireland)

Google Ads Freelancer 

Groupon

SkillPages

Helped build 120m Google Ads and keywords to acquire 15k signups a day.

Head of New User Acquisition

Populis

Led a team of 35 Google Ads specialists spending €120k/day.

Head of SEM Operations

Managed the English speaking markets team.

SEM Team Leader

Analyst/Trainer for a team of 35 Google Ads specialists spending €120k/day.

SEM Analyst & Trainer

Dunnes Stores

Senior Oracle Database Administrator

Lead Oracle Database Administrator

15+ years generating leads with long-tail paid search campaigns & dynamic landing pages. Click the link in my bio to get free tips & tools.

The economy was tanking in 2009 and the work dried up for an electrician friend.

He had a wife, two kids, and a baby on the way - and he had to hand his van back.

He was desperate, and I wanted to help.

I built him a basic website and got it ranking for “Kildare electrician” - but no calls came in.

Then a €50 Google Ads voucher fell out of a book.

We set up a few ads and he got a phone call the next day - his first lead.

From there, we found something surprising:

Most of the demand wasn’t for electricians - it was for appliance repairs.

So we scrapped the original site and rebuilt around what people were actually searching for.

Twice as many people clicked his ad.  More visitors converted into leads.  His phone rang more often.

That campaign launched two businesses - his and mine.


Since then, I've:

- Managed a team of 35 running €120k/day in Google Ads spend.

- Helped build 120 million keywords and ads for a startup, generating 15,000 signups/day.

- Created daily dashboards and optimisation systems for platforms like DoneDeal.ie and Daft.ie.


These days, I focus on helping one business per niche per region dominate their local market.

Law firms, trades, services - if people are searching for it, I'll help you get found.

If that’s you, I can help you:

- Discover what your market is already searching for.

- Build campaigns that echo it back clearly.

- Generate consistent, qualified website visitors and leads.

- Track the few numbers that matter, and ignore the rest.


Want to become the go-to provider in your region?

Drop me a message.

Founder & Google Ads Geek

Zenith

Digital Client Director

Dentsu

Digital Activations Director

Omnicom Media Group

Campaign Manager

Packed.House

Online Operations Specialist

Media Operations Specialist

entertainment.ie

Electric Media Sales

I worked in ad opps with Electric Media Sales. E.M.S who are the largest and most successful digital advertising sales company in Ireland with nearly 100% reach of the Irish internet audience. 

Via there three brands, Electric Media (premium & video ad sales), Yappy (mobile specialists) and Mediabrokers (performance specialists) we offered a 360 degree approach to ad campaigns across more than 50 best-in-class publishers.

Ad Operations Specialist

Pigsback.com

I create and design content for existing websites as well as manage the creation of pipeline projects. My work involve creative writing and image design/editing. My s.e.o experience contributes significantly to my success in this area an also creates a challenging job task. Innovative thinking has led me to not only enjoy this roll but really excel at it.

Digital Marketing Executive

The Dining Room

I am currently doing my work placement with The Dining Room as part of my Sales & Digital Marketing course. 

The Dining Room is Ireland's new dining guide, a place on the web to celebrate culinary destinations and a room to consume News, Reviews, Offers, Recipes and Celebrity Top 10s.

Marketing Trainee

Irish Times Training

Sales & Digital Marketer

The Franker Company Ltd

The Franker Company Ltd supply ink cartridges for franking machines. In the role as a Sales Executive I gained invaluable sales and business development experience.

Sales Advisor

2023 to present I have been covering a maternity contract as Digital Client Director with Zenith (part of Core)

In 2022 I got the opportunity to Direct the Digital Activation team at Dentsu. Taking my near 10 years experience to this role and operating at the highest level I learnt so much here, in short the experience of operations of global agency in business was breath taking.

Prior to this I was Campaign Manager of Campaign Management Team (CMT) for Omnicom Media Group (OMG) the team grew from 5 when begun in Sept 2019 to currently 9, responsible for buying, trafficking, operating, verifying, reporting, reconciling and auditing all digital media campaigns within PHD & OMD. My proudest work and growth even though a pandemic ☺️

Earlier career pastures saw me work as Media Operations Specialist for Packed.House the newest media innovator in Ireland I was previously Online Operations Specialist at Entertainment.ie & Beaut.ie which are now under the Packed.House umbrella along with my previous employer E.M.S are the largest and most successful digital advertising sales company in Ireland with nearly 100% reach of the Irish internet audience.

To sum up I have worked in numerous publishers and sales houses for nearly a decade. I’ve spent the last 2 plus years bringing this knowledge and learning to my current role while also learning the hemisphere of the position I am in across multi environment & suppliers.

Robin Powell

taplio

The Battle

Andy Black

Robin Powell

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