Andy Black

Charities Institute Ireland

Google Ads Freelancer

Daft.ie

DoneDeal Motors

Blaser Mills Law

The AA (Ireland)

Google Ads Freelancer 

Groupon

SkillPages

Helped build 120m Google Ads and keywords to acquire 15k signups a day.

Head of New User Acquisition

Populis

Led a team of 35 Google Ads specialists spending €120k/day.

Head of SEM Operations

Managed the English speaking markets team.

SEM Team Leader

Analyst/Trainer for a team of 35 Google Ads specialists spending €120k/day.

SEM Analyst & Trainer

Dunnes Stores

Senior Oracle Database Administrator

Lead Oracle Database Administrator

15+ years generating leads with long-tail paid search campaigns & dynamic landing pages. Click the link in my bio to get free tips & tools.

The economy was tanking in 2009 and the work dried up for an electrician friend.

He had a wife, two kids, and a baby on the way - and he had to hand his van back.

He was desperate, and I wanted to help.

I built him a basic website and got it ranking for “Kildare electrician” - but no calls came in.

Then a €50 Google Ads voucher fell out of a book.

We set up a few ads and he got a phone call the next day - his first lead.

From there, we found something surprising:

Most of the demand wasn’t for electricians - it was for appliance repairs.

So we scrapped the original site and rebuilt around what people were actually searching for.

Twice as many people clicked his ad.  More visitors converted into leads.  His phone rang more often.

That campaign launched two businesses - his and mine.


Since then, I've:

- Managed a team of 35 running €120k/day in Google Ads spend.

- Helped build 120 million keywords and ads for a startup, generating 15,000 signups/day.

- Created daily dashboards and optimisation systems for platforms like DoneDeal.ie and Daft.ie.


These days, I focus on helping one business per niche per region dominate their local market.

Law firms, trades, services - if people are searching for it, I'll help you get found.

If that’s you, I can help you:

- Discover what your market is already searching for.

- Build campaigns that echo it back clearly.

- Generate consistent, qualified website visitors and leads.

- Track the few numbers that matter, and ignore the rest.


Want to become the go-to provider in your region?

Drop me a message.

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The Battle

Andy Black

Marcel Gladbach

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