Andy Black

Charities Institute Ireland

Google Ads Freelancer

Daft.ie

DoneDeal Motors

Blaser Mills Law

The AA (Ireland)

Google Ads Freelancer 

Groupon

SkillPages

Helped build 120m Google Ads and keywords to acquire 15k signups a day.

Head of New User Acquisition

Populis

Led a team of 35 Google Ads specialists spending €120k/day.

Head of SEM Operations

Managed the English speaking markets team.

SEM Team Leader

Analyst/Trainer for a team of 35 Google Ads specialists spending €120k/day.

SEM Analyst & Trainer

Dunnes Stores

Senior Oracle Database Administrator

Lead Oracle Database Administrator

15+ years generating leads with long-tail paid search campaigns & dynamic landing pages. Click the link in my bio to get free tips & tools.

The economy was tanking in 2009 and the work dried up for an electrician friend.

He had a wife, two kids, and a baby on the way - and he had to hand his van back.

He was desperate, and I wanted to help.

I built him a basic website and got it ranking for “Kildare electrician” - but no calls came in.

Then a €50 Google Ads voucher fell out of a book.

We set up a few ads and he got a phone call the next day - his first lead.

From there, we found something surprising:

Most of the demand wasn’t for electricians - it was for appliance repairs.

So we scrapped the original site and rebuilt around what people were actually searching for.

Twice as many people clicked his ad.  More visitors converted into leads.  His phone rang more often.

That campaign launched two businesses - his and mine.


Since then, I've:

- Managed a team of 35 running €120k/day in Google Ads spend.

- Helped build 120 million keywords and ads for a startup, generating 15,000 signups/day.

- Created daily dashboards and optimisation systems for platforms like DoneDeal.ie and Daft.ie.


These days, I focus on helping one business per niche per region dominate their local market.

Law firms, trades, services - if people are searching for it, I'll help you get found.

If that’s you, I can help you:

- Discover what your market is already searching for.

- Build campaigns that echo it back clearly.

- Generate consistent, qualified website visitors and leads.

- Track the few numbers that matter, and ignore the rest.


Want to become the go-to provider in your region?

Drop me a message.

Founder & Google Ads Geek

Glovo

• Designed and analyzed A/B tests across multiple domains (UX, email, promos), collaborating with PMs and SWEs on experiment design, implementation, and statistical analysis.
• Built and deployed ML recommendation system for in-app ranking and personalized communications (email/push), orchestrating implementation across teams with projected €4M annual GMV impact.
• Validated EU discount policy impact through causal inference, proving fraud reduction (99.6%) without business degradation, enabling policy rollout across operating markets.

Data Scientist

Socialpoint

• Analyzed arena mode matchmaking data to identify engagement bottlenecks, driving game design improvements that increased ARPU by 5%.
• Developed genetic algorithm for game balancing automation, reducing game designers’ manual workload by 70% while preserving gameplay quality.
• Architected ETL pipeline for real-time game metrics, automating performance tracking and stakeholder reporting across teams.

Amazon

• Optimized Spark job performance through code refactoring and resource optimization, reducing AWS costs by 20%.
• Developed ETL pipelines in SQL to power QuickSight dashboards, enabling data-driven operations across warehousing teams.
• Collaborated with Research Scientists on temporal graph neural networks to model warehouse dependencies for improved order forecasting across 1,000+ facilities.

Data Engineer

ProfessionAI

• Produced and recorded 10 AI-focused podcast episodes, demonstrating expertise in audience research, guest coordination, and impactful question preparation.
• Contributed to the sales of approximately 20 masterclasses, generating over 6,000€ in revenue for ProfessionAI.

Podcast Host

Lutech

• Developed and deployed ML model for hand-signed document classification, achieving 80% precision in production environment.
• Analyzed large-scale datasets using PySpark and distributed systems for statistical reporting and insights delivery.

Software Developer

Explore my projects, listen to my podcast, and connect with me for collaborations and opportunities.
𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵: daniele.mingolla.jobs@gmail.com
𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://mingolladaniele.github.io/

I am a Data Scientist with a strong academic background in Computer Science and Data Science. With experience across diverse industries including mobile gaming, logistics, and food delivery, I specialize in leveraging cutting-edge techniques to drive innovation and extract actionable insights.

My curiosity extends beyond data into philosophy and critical thinking, enriching my holistic approach to problem-solving. As a podcast host, I amplify insights from experts to inspire and educate learners. Passionate about both business and technical aspects, I thrive in hybrid roles where I can create impactful solutions and contribute as an individual.

𝗛𝗮𝗿𝗱 𝗦𝗸𝗶𝗹𝗹𝘀
• Machine Learning
• A/B Testing
• AWS
• Predictive Modeling
• ETL Processes
• SQL
• Python
• R

𝗦𝗼𝗳𝘁 𝗦𝗸𝗶𝗹𝗹𝘀
• Collaboration
• Adaptability
• Emotional Intelligence
• Statistical Analysis
• Data-Driven Decision Making

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Andy Black

Daniele Mingolla

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