Believe in Beef

As the founder of Believeinbeef.com, I drive our mission to deliver premium, nutrient-dense Australian grass-fed beef organ products to health-conscious consumers. 

We source only the highest quality organs from trusted Australian farmers, ensuring ethical, sustainable, and ancestrally aligned nutrition.

In partnership with @Forager Foods, we utilize their advanced freeze-drying technology to preserve the maximum nutritional value of our organ supplements. This collaboration allows us to offer clean, bioavailable, and highly potent beef organ powders that support optimal health, performance, and longevity.

Founder

Autom8te Ai

With extensive experience in building high-performing teams, raising capital, and developing effective business strategies, I bring a deep understanding of how to leverage transformative technologies to drive meaningful change. 

My focus is on aligning innovation with purpose, targeting key niches that create a positive impact for the planet and humanity.

As the Co-Founder of Autom8te AI, we lead efforts to empower mission-driven organizations particularly nonprofits and fundraising companies by transforming their workflows into scalable, efficient systems that amplify their impact. Our focus lies in simplifying operational complexities, enabling these organizations to channel their resources and energy into creating change where it matters most.

We specialize in designing and implementing solutions tailored to the unique needs of nonprofits, from automating donor engagement and streamlining fundraising campaigns to building systems that enhance transparency and operational efficiency. By leveraging AI and automation, we help organizations expand their reach, engage supporters more effectively, and maximize the impact of every dollar raised.

We are passionate about aligning technology with purpose, supporting organizations that are fighting for the planet, advancing social justice, and improving humanity’s future. With visionary leadership and a relentless commitment to innovation, we ensure Autom8te AI is a trusted partner for nonprofits and changemakers striving to make a lasting difference in the world.

Co-Founder

Adventure Entertainment

Head of Growth at Adventure Entertainment
As the Head of Growth at Adventure Entertainment, I lead strategic initiatives to drive revenue and expand our audience through digital platforms and global partnerships. I focus on scaling film tours and content offerings by leveraging streaming services, optimizing digital ticket sales, and expanding subscription models.

Key responsibilities include:
Revenue & Market Expansion: Growing our presence through international market strategies and innovative product development.
Digital Transformation: Spearheading the shift from in-person tours to digital and hybrid formats, engaging a global audience.
Audience Engagement: Developing data-driven campaigns across social media, email, and content platforms to boost customer retention and reach.

By focusing on growth and innovation, I help position Adventure Entertainment as a leader in the adventure film industry.

Head of Growth Strategy

Bounce Brands Ltd

Naively starting a business with no experience but buckets of passion is what Entrepreneurs do.

My wife and I started Bounce Foods from scratch in 2004. Paula had an idea from inspiration in New York, and we naively jumped in 'balls and all' into creating an energy ball business. We literally worked all facets of the business out from ground zero, sales, logistics, cash flow, and customer service. We helped establish the 'protein energy ball' market here in Australia. Early wins in health food stores, Juice bars and fitness first eventually gave us a platform to talk to key national grocery accounts. 

The business growth took us to all corners of the planet including the UK, Canada and eventually the US market. Not all decisions were the right ones but hindsight is a wonderful thing.

We were thrown into multiple experiences during the life of the business and with that garnered an array of skills both personally and professionally across all areas. Entering the US market I completely underestimated the two roles I had undertaken. CEO of a new start up, together with raising capital. The US energy bar sector is mature and well established providing lots of competition and ultimately became the reason for us to withdraw and return to Australia.

Our team in Australia remain committed, driven and energised to continue creating value on the back of the brand platform. I'm proud of our the brand, the business and the people that continue to work deliver meaningful outcomes.

What a ride!

Co-Founder Bounce

Hemp Fields Australia

Hemp Fields is part of a diverse company that is helping unlock the benefits of cannabis across multiple business divisions. I was specifically engaged to help bring strategy, planning and structure across their business divisions including their growing arms, consumer brands and other strategic partnerships. Young entrepreneurial businesses are frenetic in nature and require a diverse set of skills and a can do attitude. 

Eventually the business required this role to be based in Nth NSW and therefore have moved into an advisory role going forward. 

I'm still very passionate about the space. I'm passionate about the impact on humanity and want to contribute with them to continue making a difference to the world.

Shirlaws

Business Coach

OneLife

Personal Trainer

Kirkwood Ski Education

Ski Instructor

I’ve always been drawn to the journey of entrepreneurship, finding creative ways to solve problems and build something meaningful from the ground up. 

One of my proudest achievements was building Bounce Foods from scratch, starting in a small garage and growing it into a $30 million global business spanning three continents. It was a wild ride, filled with high points, lessons in resilience, and the importance of building a strong team and environment where people could truly thrive.

A pivotal part of our success was the team we built and the culture we created together. I’ve always believed in fostering an environment where people can bring their best selves to work, where ideas are valued, and where innovation thrives. Creating that kind of space is as much about listening as it is about leading, and it’s something I’m incredibly proud of.

But business isn’t always an upward climb. After Bounce, I faced significant setbacks and even devastating failures. It was a tough time that forced me to re-evaluate everything. Instead of letting it defeat me, I chose to see it as an opportunity for transformation. This is where my journey into biohacking and mental health really took root.

I turned to practices like intermittent and prolonged fasting, ice baths, meditation, breathwork, and daily exercise. These became the tools that not only helped me rebuild my physical and mental health but also became essential parts of my daily routine. 

Through this process, I discovered that taking care of my body and mind wasn’t just a way to cope, it was a way to thrive. It’s now a core part of my life, helping me approach every day with clarity, energy, and resilience.

I’ve learned that wisdom often comes from embracing both successes and failures. One of my guiding principles is Rule No. 6: “Don’t take yourself too fucking seriously.” It’s a reminder to stay grounded and not let the pressures of business take away the joy of living and creating.

Throughout this journey, I’ve worn many hats and adapted to whatever the business or life needed at the moment. Navigating the ups and downs has honed my problem-solving skills and deepened my understanding of what it takes to build something sustainable. 

I’m passionate about spotting market needs and turning them into opportunities, building brands that resonate with people on a deeper level, and leading teams with integrity, authenticity, and a sense of humour. Ai is on our doorstep at full speed . . . . I'm leaning right in.

Andy Hannagan

Most success metrics are loud. Revenue. Growth. Deals.
The stuff you can put on a slide deck.

But some of the most important metrics?
We never measure them.

Like music festivals.
Dancing barefoot on grass.
Laughing with friends you don’t see enough.
Letting the world fall away for a few hours.
These moments don’t show up in a P&L.

But they’re the ones that refill the tank so you can build, lead, and stay in the game longer than most.

In business, we talk a lot about resilience and high performance.
But this is where half of it comes from, joy, connection, and remembering you’re a human before you’re a founder.

I’ve learned (the hard way):
If you don’t create space for this, the work will consume every inch you give it.

So here’s the metric I’m tracking more intentionally:

How often am I laughing, moving, and surrounded by people who lift my energy?

Because that fuels the rest of it, the companies, the ideas, the vision.

What’s the unmeasured metric that keeps you going?

Richard Lindsay, Melony dos Remedios, Dominic dos Remedios, Paula Hannagan

#grablife #lifemetrics #connection

Entrepreneur | Building AI Systems for Human Performance | Helping Founders & Traditional Teams Unlock 3–10x ROI in 30 Days | Co-Founder, AI Avenue

When I walk into my workspace every morning, I want it to do one thing:
Raise my frequency before I even open my laptop.

I’ve learned over the years, from building businesses, that your environment is either:

A drag on your nervous system
 …or a positive anchor that pulls you forward.

So I’ve stacked my space with things that lift me:

• Music that primes my state
• Sunlight or a warm lamp
• A plant I actually look after
• A Zildjian Symbol I ring every morning
• A quote that reminds me why I’m here
• A clean desk (chaos lives everywhere else, just not here)

These micro-anchors create macro-consistency.

They help me show up as the person the work requires.

You don’t need a new office.

You need a couple of objects, rituals, or cues that tell your brain:
“We’re building something meaningful today.”

What’s one anchor you could add to your space this week?

A book by an inspiring entrepreneur.
A picture that represents something positive to you.

#anchors #frequency

Some days, the hardest part of being a founder isn’t the cash flow, the strategy, or the team.

It’s keeping your head above the emotional waterline.

I’ve had seasons where the pressure felt like a silent passenger riding shotgun… persistent and relentless

And if I didn’t stay on top of it, that passenger would drive the car.

What saved me, every time, was getting back to the basics:

• Breathwork - box breathe - in 4 - hold 4 - out 4 - hold 4
• Cold exposure - cold showers work just as well as ice baths
• Walking without my phone - bare feet grounded on the earth
• Eating real food - eliminate refined processed carbohydrates
• Gratitude at the dinner table - blessing my food
• Zooming out and remembering why I'm wired to have a crack at life.

No fancy hacks. No magical motivation. Just the daily habits that bring me home to myself.

The same habits that kept me going through recalls, near-bankruptcy moments, and the $9 figure deals that didn’t land.

From my POV - Mental health is the work.
Everything else sits on top of it.

If you’re building something big, don’t forget to nurture the foundation you’re standing on.

What’s the one habit that keeps you steady when life gets loud?

#mentalhealth

Every founder reaches a point where holding on starts to slow things down.

I know I was there.
I learned this the hard way. trying to manage every part of the business myself.

Control feels safe. But it’s also a ceiling.
Letting go is how you grow, people, products, even identities.

You have to create space for others to step in and step up.
I learnt - If you want to scale, delegate the “how” and keep hold of the “why.”

Stella Hannagan

#leadership #growth #entrepreneurship

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Chat GPT, Gemini, Copilot - all great. (LLM - large language models)

SLMs (Specialised Language Models) unlock the real enterprise value.

Because building with AI isn’t about “more knowledge”… it’s about the right knowledge.

When we work with teams at AI Avenue, the breakthrough usually happens when they realise:

LLMs are for everyone.
SLMs are for you.
SLMs learn your workflows, your language, your messy systems.

They get trained on your actual processes, not a trillion random tokens.

The result?
• They’re faster
• They’re safer
• They’re more accurate
• And they integrate into daily work with almost zero friction

This is where the next wave of transformation is heading.

Not generic tools… but business-specific AI that compounds into capability, not confusion.

This is how teams stop “experimenting” with AI and actually start automating the annoying.

If you’re not building SLMs for your organisation yet, you’re leaving efficiency, IP, and enterprise value on the table.

Want to see what this looks like in practice?

Check out our Ai Avenue programs; we build real tools, not theory.
www.aiavenue.com.au

#Aiadoption #Aianablement

A commercially and strategically minded senior professional with 20+ years in the Fast-Moving Consumer Goods (FMCG) industry, both in the UK and Australia.

I'm dedicated to improving the health & wellbeing of everyone and have combined this with my depth of knowledge and experience in the food & beverage industry to offer help and support to SME's.

I help those brands who are committed to making a change and lasting difference to their customers. I do this through providing CFO and commercial support, that ranges from cashflow management, forecasting/planning, margin improvement, supply chain control, fund-raising activity to management accounts.

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