I’m an entrepreneur and builder obsessed with human performance, whether that’s through nutrition, systems, or AI.

For 20+ years, I’ve launched and scaled ventures across FMCG, technology, and wellness, including building Bounce Protein Balls into a global brand and navigating everything from recalls to international expansion. 

Those lessons shaped how I build today: resilient teams, clear strategy, and systems that actually move the needle.

Now my work sits at the intersection of AI, wellness, and high-performance business, helping founders and traditional teams unlock capability fast, without the confusion or complexity that normally comes with AI.

What I’m building now - AI Avenue
We act as the AI Pit Crew for founders and traditional industries. We build custom GPT systems, and train teams to become power users, delivering 3–10x ROI in 30 days and cutting admin time by 40–60%.

Believe in Beef
Supplying freeze-dried, grass-fed beef organs to human and pet wellness markets worldwide (bulk, private label, and encapsulated). Clean nutrition, simplified supply chains, real impact. 

Business Advisor – Helping leaders scale, simplify, and build high-performance cultures rooted in mindset, energy, and resilience. Where I create the most value Scaling companies into new markets with AI-driven growth systems Turning messy, complex operations into high-performing machines Building products and supply chains across global nutrition and wellness markets Guiding founders and teams toward clarity, energy, and high-performance habits. My philosophy - Build with courage. Stay human. Systems over stress. And never take yourself too seriously, Rule No. 6.

If you’re scaling a venture, integrating AI, or pushing the edges of performance in business or wellness, let’s connect.

Andy Hannagan

Australian Hemp Council

Communications Manager

HomeGrown Horticulture

Experienced horticulturalist with a breadth of plant and soil knowledge

Horticulturist

WCG Security

Marketing manager for 
- WCED 
- WCG Security
- WCG Cleaning 
- WCG Electrical 
- Madina Developments 
- Wollongong City Patisserie

Marketing Manager

Sunrise nursery

Number 1 (Australia) Pty Ltd

- Category manager for Hemp Category of dog food
- Provided training on hemp + derivatives to sales team and customer service team
- Sales Reporting monthly - categories, units, totals

Hemp category manager 

Consumer Marketing Officer 

DPsurfboards

Currently run the marketing and advertising for Dpsufboards through multiple channels and coordinate brand related events

Marketing Communication Manager

Wollongong City Council

Professional Ocean Lifeguard 

Marketing and Advertising Major || Politics Minor - University of Wollongong

Certificate III - Horticulture (studying) 

I am a lover of the natural world and want to preserve it. 

I advocate for all life on earth & have a particular passion for plants and the medicinal properties they harness.

taplio

The Battle

Andy Hannagan

Kieren Anderson

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