I’m an entrepreneur and builder obsessed with human performance, whether that’s through nutrition, systems, or AI.

For 20+ years, I’ve launched and scaled ventures across FMCG, technology, and wellness, including building Bounce Protein Balls into a global brand and navigating everything from recalls to international expansion. 

Those lessons shaped how I build today: resilient teams, clear strategy, and systems that actually move the needle.

Now my work sits at the intersection of AI, wellness, and high-performance business, helping founders and traditional teams unlock capability fast, without the confusion or complexity that normally comes with AI.

What I’m building now - AI Avenue
We act as the AI Pit Crew for founders and traditional industries. We build custom GPT systems, and train teams to become power users, delivering 3–10x ROI in 30 days and cutting admin time by 40–60%.

Believe in Beef
Supplying freeze-dried, grass-fed beef organs to human and pet wellness markets worldwide (bulk, private label, and encapsulated). Clean nutrition, simplified supply chains, real impact. 

Business Advisor – Helping leaders scale, simplify, and build high-performance cultures rooted in mindset, energy, and resilience. Where I create the most value Scaling companies into new markets with AI-driven growth systems Turning messy, complex operations into high-performing machines Building products and supply chains across global nutrition and wellness markets Guiding founders and teams toward clarity, energy, and high-performance habits. My philosophy - Build with courage. Stay human. Systems over stress. And never take yourself too seriously, Rule No. 6.

If you’re scaling a venture, integrating AI, or pushing the edges of performance in business or wellness, let’s connect.

Andy Hannagan

Opportunity International Australia

Board Director and Chair of the Revenue Committee

Serving as Chair of the Revenue Committee since 2017

Key accomplishments:
- Refined go-to-market strategy and account management approach
- Transformed marketing methodology and donor engagement tactics

Non Executive Board Member

AdvisrME

AdvisrME is an agent marketing platform (PaaS) that powers Advisr.com.au

Notable Achievements:

- Recognised as a finalist for Insurtech of the Year in 2021, showcasing industry leadership and innovation
- Selected to participate in a South East Asian regional trade delegation
- Successfully pivoted the Advisr business model to focus on SaaS sales to enterprise clients, securing high-profile customers such as Bupa

Founder

Advisr 

Founder and Chief Executive Officer

- Led the company from inception to becoming a major player in the insurtech industry
- Developed and implemented strategic vision for the company's growth and innovation
- Elected to the board of Insurtech Australia

Notable Achievements:

- Recognized as a finalist for Insurtech of the Year on multiple occasions, demonstrating industry leadership and innovation
- Successfully pivoted the business model to focus on SaaS sales to enterprise clients, securing high-profile customers such as Bupa
- Spearheaded the development and launch of the largest marketplace for SMBs to find and connect with insurance brokers, currently boasting 5,000 active brokers on the Advisr platform
- Drove significant market expansion and user adoption, positioning Advisr as a key player in the insurance technology sector

Founder & CEO

Entrepreneurs' Organization

Member

Insurtech Australia

Tyro Fintech Hub

Mentor

Switched on Media

Founded and grew Switched on Media to become a leading digital marketing agency. The business was acquired by WPP through a trade sale.

Notable Achievements:

- Expanded the team to 40 members, covering paid media, SEO, content marketing, influencer marketing, marketing analytics, account management, and business development
- Secured major clients including Spotify, Canon, Westfield, CBA, AMEX, Flexigroup, RentSmart, Cochlear, PayPal, Shopping.com, Roses Only, Stockland, Southern Cross Travel Insurance, Office of the Premier - NSW Government, and Nestlé
- Recognised on the Deloitte Fast Fifty list three times

Co CEO

Mycareer

Online Marketing Manager, involved managing paid search campaigns, overseeing SEO developments and building skills within other business units.

Marketing Manager - online advertising, search and distribution

FairfaxDigital

Marketing Analyst - Search & Distribution

eBay

Online Marketing Manager

Entrepreneur ☆ Insurtech ☆ Fintech ☆ Investor ☆ CEO & founder Advisr (an Insurtech) ☆ Prior exit to WPP.

As a marketing, SaaS and technology entrepreneur with over 25 years of marketing, innovation and business building experience. 

I founded AdvisrME (SaaS) and Advisr (Insurtech Marketplace) ,to leverage the power of online marketing, customer relationship management, and verified customer reviews to enhance the visibility and credibility of insurance brokers and B2B sales agents.

Prior to launching AdvisrME and Advisr, I co-founded and exited Switched On, a digital agency that achieved over $40m of B2B sales and built a team of 40+ in 5 years. I also held leadership roles at eBay, Fairfax, and Mycareer, where I drove customer acquisition, online advertising, search and distribution, and strategic partnerships across various domains. My achievements have been recognised in the BRW Fast 100 and Deloitte Fast 50 awards.


I serve as a board member of Insurtech Australia and Opportunity International Australia. I am also a prior member of the Entrepreneurs' Organisation and an avid speaker at conferences and events.

taplio

The Battle

Andy Hannagan

Andy Jamieson

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