🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

CEO @ Thrivelia | We help DTC CMOs & founders convert better leads faster for less into advocates through emails that click 🤝 | $50m+ in results since 2020 | Posts about LTV, DTC, retention and entrepreneurship.

I help DTC, VCs, and senior marketers turn retention into a scalable, strategic growth engine.

At Thrivelia, we don’t just run campaigns, we build systems. That means retention strategies designed to:

1. Increase exit valuation 📈
2. Turn email/SMS into profit centers 🔁
3. Unlock compounding LTV without bloated teams ⚙️

Our clients include Sintra AI, GPen, Carnivore Snax, Perfect White Tee, Lineage Provisions, and over 100+ 7–9 figure brands across technology, apparel, wellness, FMCG, SaaS, and more.

Whether you're prepping for exit, scaling across a portfolio, or hitting your first $5M milestone, we plug in fast, perform quietly, and scale like insiders.

→ Want to see if your backend’s leaking margin or leaving valuation on the table?

DM me "Free Strategy Sprint" and I'll show you exactly how to improve conversion, decrease costs and keep customers longer.

Trayan Hristov

The last couple of days have been rewarding, humbling, exciting, energising and an experience like no other. Shoptalk Luxe has really thought out of it all. Meetings, stages, dinners, hospitality, there's no event like this that truly welcomes you and invites you to get out of your skin.

After preparing for scale a full year, we finally have the right team, processes, playbooks, and levers to truly grow Thrivelia and take on new business.

I invite you to the discovery stage at 1:15 PM tomorrow to the true depth that hides in your lifecycle, retention and LTV that we've tested and seen for 121 brands over the last 5 years.

PS shoutout to my collegue Ramya Sehmi who can literally wear every hat in the agency including filling in next week calendar 2x faster than me 😂

CEO @ Thrivelia | Clients: Pulsetto, Perfectwhitetee, Printfresh, Sintra AI, Guitar Institute & others | $200M+ Revenue Generated in Email & SMS Revenue | Klaviyo Platinum Partner

Are you coming to Shoptalk Luxe in Abu Dhabi? I'd love to invite you to my talk about how you can turn more customers into VIPs by using a simple to follow framework. 

My promise to you:

- Actionable tactics that are already stress-tested
- 10 years of marketing experience in 10 minutes 
- A complete change in how you look at funnels, LTV, and retention

Save the talk on your app so you don't miss it and come say hi at stand G51.

See you there!

Thrivelia

$1M DAY CASE STUDY!

Most brands think they need “better email creative.” Pulsetto didn’t have a creative problem. They had a lifecycle architecture problem.

When they came to us (wearable health‑tech):
- Deliverability was ~68%
- Full‑list blasts at 0.97% CTR were burning the domain
- Key flows (Cart / Checkout / Browse / Post‑Purchase) were underbuilt
- SMS was basically unused

We installed what I call the Hourglass Lifecycle Revenue Engine and rebuilt the system around how customers actually behave.

What we changed
- Implemented DMARC, fixed SPF/DKIM, cleaned lists, added Postmaster monitoring
- Moved from “blast everyone” to engagement tiers with send‑time and frequency guards
- Rebuilt the core flows: Welcome, Cart, Checkout, Browse, Post‑Purchase
- Injected SMS at high‑intent steps (cart, checkout, post‑purchase)
- Turned pop‑ups into a structured testing program, sustaining 13%+ signup rates
- Matched emails to landing pages and quizzes so the click and page story aligned

What happened
- Inbox placement/delivery stabilized around 99%+
- Spam complaints dropped by ~33%
- Automated revenue (flows) grew +196% year‑to‑date
- Campaigns drove 8x more last‑click orders
- AOV from email increased +25.6%

Same brand. Same product. Different lifecycle system.

If you want the full breakdown (screenshots, flows, before/after metrics), I wrote up the full case study here:

Open article: PULSETTO | Thrivelia by thrivelia.com

I’m excited to share that Thrivelia is competing in the E‑commerce Germany Awards with our Hourglass Lifecycle Revenue Engine 👇
https://lnkd.in/dtihAkfq

Most brands don’t have an “email problem.”
They have a lifecycle architecture problem.
That’s what the Hourglass is built to solve.

What the Hourglass Revenue Engine actually is:
It’s our end‑to‑end email & SMS system for $5M–$100M ecommerce and subscription brands (typically on Shopify + Klaviyo + SMS) that already run paid traffic but don’t have a real lifecycle/CRM function.

In every engagement we:
- Identify the 1–2 highest‑value personas or angles
- Rebuild flows, campaigns, segmentation and SMS around their real buying cycles
- Fix deliverability and list health so you can safely scale volume
- Run a test‑driven operating system (roadmaps, test log, reporting cadence) instead of “random acts of email”

We agree on one primary KPI up front (platform‑reported email+SMS revenue or repeat revenue per new customer in the first 90 days) and optimise the entire system around that.

And because opinions don’t pay bills, we back it with a simple risk reversal:

If we don’t improve the agreed KPI vs. the trailing baseline within 180 days (with rules defined in advance), we work an additional month at no charge.

Why we entered:
We’ve used this system with health‑tech, footwear, bedding, wellness, cpg, apparel, education, coaching, auto parts, and AI SaaS brands across EU/UK/US/UEA/AU to turn “email as an afterthought” into a real revenue engine.

The awards are a chance to put that approach side‑by‑side with the best in Europe and, frankly, to make lifecycle/CRM feel less like magic and more like engineering.

If you’re going to E‑commerce Berlin or you’re involved in the voting, I’d love your support for Thrivelia – Hourglass Lifecycle Revenue Engine in the Communication & Engagement category.

Open article: Public voting in the E-commerce Germany Awards 2026 is now open. by ecommercegermanyawards.com

Public voting in the E-commerce Germany Awards 2026 is now open.

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The Battle

🇺🇦 Andriy Boychuk

Trayan Hristov

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