🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

We recently refreshed our Email Design Examples page 🔥

It’s now packed with some of our most recent (and favorite) designs across different industries, from skincare and wellness to fashion and CPG.

If you’re looking for inspiration or just want to see what good email design looks like in 2026, check it out.

Would love to hear your thoughts in the comments! :)

#flowium #emaildesign #emailmarketing #designinspiration

Founder at Flowium, Elite Klaviyo Partner. We help DTC brands grow retention and LTV through lifecycle marketing across email, SMS, and owned channels. | Inc. 5000 (2025)

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“We will not forget and we will not forgive.” 

Four years of the full-scale invasion of Ukraine by the ❌russian federation.

Four years of genocide against the Ukrainian people by the ❌ russian federation.

Four years of Ukrainian resistance, resilience, and unbreakable bravery.

🇺🇦 Glory to the heroes of Ukraine.

Eternal gratitude to all who stand with Ukraine 💙 💛 .

The Ultimate Email Cheat Sheet 🔥

(Follow our proven framework for high-performing emails)

Writing good copy isn’t enough anymore.
Your emails need to be designed for action — every section should serve a purpose.

Whether you’re sending promos, product launches, or educational emails, this layout maximizes clicks and conversions 👇

1). Subject Line

Use curiosity, urgency, or a clear benefit

Keep it under 50 characters for mobile readability

A/B test regularly — don’t rely on one winner


2). Preheader

Don’t repeat the subject line

Tease the benefit or deliver a second hook to increase opens


3). Header / Hero Image

Use branded or illustrated visuals, not generic stock

Emails with images see 42% higher CTRs

Bonus: Add alt text for accessibility


4). Headline + Subheadline

Your main value prop goes here

Make it scannable and specific

✅ Example: “Take 15% Off Everything — Today Only”


5). Call to Action (CTA)

Make it clear and singular

Place one strong CTA in the hero section to drive clicks


6). Body Copy (Value Prop)

Keep it brief and benefit-focused

Break into short paragraphs or bullet points

Use sans-serif fonts to improve readability by up to 19%


7). Links

Add outbound links to trusted sources

Include internal links to your own relevant content


8). Social Proof / Trust Signals

Add short reviews or credibility markers

Reduces hesitation, builds trust


We use this framework at Flowium to design emails that engage and convert, not just look pretty.

📌 Save this for your next campaign.

(More tips in the comments 👇)

♻️ Repost to share with your network.

#flowium #emailtips #emaildesign #emailmarketing

“Why do our emails keep landing in Gmail’s Promotions tab?”

We get this question this all the time. 

Even great emails get filtered there.

It’s not spam - it’s just Gmail’s way of sorting stuff that feels promotional.

That includes:

- Sending through Klaviyo or Mailchimp
- Too many links or images
- Salesy-sounding content
- Cold lists or bulk sends
- When your reply-to and sender address don’t match
- Or when Gmail sees that users don’t really engage

So what can you do?

Honestly, a few small changes help:

- Ask subscribers to move your email to Primary
- Encourage them to add you to their contacts
- Send simpler emails (fewer links/images)
- Avoid “Buy now” type language
- Use a sender name people recognize

We’ve tested this with clients and it can make a real difference.

#flowium #emailmarketing #emailtips

One of the things I love the most about Flowium is the sense of community we’ve built. 

It’s not just about work, it’s about the people you get to create with every single day. 

Whether we’re brainstorming or diving into the details, there’s something special about how we all come together to find solutions and grow. 

Grateful for the team I get to work with and the impact we make together.🔥

Looking for recommendations for branding agencies that focus on DTC.

Do you ever use GIFs in your emails?

They can be a simple way to make your message more fun and eye-catching.

Here are a few tips to help you get the most of this feature!

#flowium #emailtips #emailmarketing

Tired of guessing what kind of emails actually work?

The Flowium team put together a guide with some of the best-performing automations and real examples from eCommerce brands that are doing it right.

It covers:
✔️ Welcome Series
✔️ Abandoned Cart
✔️ Post-Purchase
✔️ Winback flows — and more

If you're building out your flows or just need ideas, this might be a good place to start.

#flowium #emaildesign #emailmarketing

Email marketing isn’t just about clever subject lines and beautiful designs.

There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble).

Here are a few key rules every eCommerce brand should respect:

✅ Always get permission.
Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent.

✅ Make it easy to unsubscribe.
Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required.

✅ Include your business info.
Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws.

✅ Be honest with your subject lines.
No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined.

✅ Respect your subscribers’ preferences.
Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy.

Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere.

And the truth is—following the rules actually helps you sell more.

Why? 

Because it keeps your reputation clean and your emails out of the spam folder.

#emailmarketing #emailtips #flowium

AI-Powered Email Marketing Strategist | Klaviyo Advanced Analytics Pioneer | Turning Customer Data Into Predictable Revenue for Beauty, Health & Fashion Brands

I lead a specialized team that builds AI-driven email marketing systems using Klaviyo's most advanced features, delivering measurable revenue growth through intelligent automation and predictive customer insights.

Why brands choose us for AI-powered marketing:

• Klaviyo Advanced Analytics Expert: Certified in RFM analysis, predictive CLV modeling, and AI-powered campaign optimization
• Predictive Revenue Intelligence: We implement machine learning models that predict customer behavior, optimal send times, and next-best-product recommendations
• AI Automation Architect: Building sophisticated flows that automatically segment, personalize, and optimize based on real-time customer data
• Industry AI Specialization: Deep expertise in beauty, health, and fashion customer psychology combined with advanced AI implementation

Our AI-driven methodology:
While other agencies send generic campaigns, we deploy intelligent systems that learn from every customer interaction. Our AI models analyze purchase patterns, engagement behavior, and lifecycle stages to automatically deliver the right message at the perfect moment.
Advanced AI implementations we deliver:

• Predictive churn prevention with automated win-back sequences
• Dynamic product recommendation engines based on behavioral AI
• Smart segmentation that evolves automatically as customers change
• Multi-touch attribution AI that optimizes budget allocation in real-time

Proven AI Results:
Our clients typically see 3-5x improvement in customer lifetime value and 30%+ increases in email revenue within 90 days of implementing our AI-driven systems.

AI Content & Education:
I share cutting-edge AI marketing strategies through my YouTube channel, breaking down complex automation workflows and Klaviyo's latest AI features for e-commerce growth.

Ready to implement AI that actually drives revenue? Most brands are barely scratching the surface of what's possible with intelligent email marketing.

🤖 Let's discuss how AI can transform your customer data into predictable growth
📊 Specialized AI Solutions: Predictive Analytics | Smart Automation | Revenue Intelligence
🌍 Serving: US Market | European Expansion | GDPR-Compliant AI

Kinga Dow

If your AI email setup is "upload PDFs to a project and write a prompt," you've built a filing cabinet, not a system.

I see this approach constantly. Brand guide PDF, masterclass PDF, one big prompt that says "write me emails under 75 words, keep it friendly, add a CTA" It works. You get emails. They sound like marketing copy.

But the AI doesn't know which documents are rules to follow and which are references to pull from. Everything sits in one pile. The outputs are fine but never specific.

Here's the architecture I use instead:

Layer 1: Knowledge files (.md, not PDF) Brand voice, real customer reviews, product catalog, email performance data. These tell the AI how to think. Markdown preserves structure natively — PDFs get parsed through extraction that breaks tables and flattens headers.

Layer 2: Skills Procedural instructions the AI follows like a checklist. Campaign classification, output format, dynamic length rules, quality guardrails. When you upload an SOP as a knowledge file, the AI treats it as background reading. Structure it as a skill, and it treats it as a procedure to execute.

Layer 3: Connectors MCP integrations to Asana, Klaviyo, Google Drive. The approved copy feeds directly into task creation and campaign setup automatically.

The copy is 20% of the system. The other 80% is classification, intelligence, structured output, and automation.

I wrote a full breakdown — the complete three-layer architecture with a week-by-week implementation plan.

Want it? 

Like this post, 
drop "architecture" in the comments, 
and make sure we're connected so I can send it over.

Kinga Dow I AI Klaviyo Email Marketing

I wrote Claude AI Course for E-commerce Operators | Find it on Substack | Klaviyo Gold Partner Agency Owner | Open to New Contracts

A lot of people have been asking me how to move from ChatGPT to Claude.

So I put together a step-by-step guide that covers everything:

→ How to export your full data from ChatGPT
→ How to transfer your memory and conversation history to Claude
→ Three different methods depending on how much you want to move
→ A side-by-side comparison of what's different (context windows, projects, pricing)
→ How to set up Claude so it actually knows who you are from day one

The whole thing takes about 10 minutes.

If you want it, just 
👉 like this post and 
📌 comment "switch" — I'll send you the link.

The only reason I'm asking you to comment instead of just dropping the link is reach. LinkedIn's algorithm shows posts to more people when there's engagement. And I think there are a lot of people right now who want to make this move but don't know where to start.

So help me get this in front of them.

I'm hiring.

I need an Email Design Systems Specialist who thinks in components, not individual emails.

The difference? A graphic designer makes one beautiful email. A systems thinker builds a Figma library that produces hundreds of on-brand emails without starting from scratch. Ever.

I'm building AI-powered email marketing systems for e-commerce brands. The design side needs someone who:

→ Builds modular Figma component libraries 
→ Understands how emails actually render in Klaviyo and across email clients 
→ Flags what's broken before I notice it 
→ Finds work to do when there's no brief waiting 
→ Is curious about AI creative tools, not afraid of them

What you get from me:
8+ years of Klaviyo expertise and hands-on training in AI-assisted design workflows using Claude. The skills the market will pay a premium for in 12–18 months.

Freelance · Remote · Async-first Klaviyo builder experience is a plus, not a requirement. Paid trial project for shortlisted candidates.

📄 Full role description → https://lnkd.in/eW6RAiFE

Do NOT DM me or comment "interested."

If you can't follow application instructions, you're telling me everything I need to know.

#EmailMarketing #Klaviyo #DesignSystems #Figma #Ecommerce #Hiring

Open article: email-design-specialist-hiring-package by docs.google.com

Six months ago I opened up my calendar on LinkedIn and invited anyone to book a call about Claude and Klaviyo.

Some of those conversations turned into client relationships. Some turned into collaborations. Most were just good conversations with smart people figuring out how AI fits into their work.

So I'm doing it again.

Here's what's changed since then:

I built a full suite of AI-powered retention marketing systems:

➡️  A Klaviyo Flow Audit that analyzes 90 days of performance data, scores every flow by priority, and delivers optimization briefs directly into your CRM

➡️ An A/B Testing Agent that runs autonomously — identifies what to test, prioritizes by revenue impact, monitors results, and logs everything

➡️ A Cohort Retention Intelligence Report that tracks repurchase rates, flags underperforming cohorts, and generates specific recovery actions

➡️ A Campaign Pipeline that takes a marketing calendar and turns it into email copy, CRM tasks, and draft campaigns in Klaviyo. One input, every system updated.

➡️ An Inbox Intelligence system that captures competitor emails, analyzes patterns, and delivers weekly strategic reports

And I built interactive tools you can try right now:

📌  Cohort Retention Demo: https://lnkd.in/dht7wuHU
📌 Retention Maturity Assessment: kingadow.com/calculator/
📌 AI Workflow ROI Calculator: https://lnkd.in/eiAaNMrA

On top of that:
🔸 Ran my first webinar walking through one of these systems live
🔸 Launched a Substack course teaching agentic workflows for e-commerce
🔸 Did my first podcast on AI and email marketing
🔸 I'm in direct conversations with Klaviyo's team about the future of AI and MCP in email marketing
🔸 Mavlers included me in their "Inside the Agentic Shift" alongside AWS, Salesforce, and HubSpot

If you're working with Klaviyo — whether you're a brand, an agency, or a solo operator — and you want to talk about what's actually possible now with AI-powered retention marketing, grab a slot. Good for March only.

https://lnkd.in/eWW9VRa4

Happy International Women's Day! 🌸

In the spirit of the day, I'm sharing my latest win — because that's what we do.

I figured out Claude Code Remote Control.

Here's what that actually means in real life:

Set up your projects on your laptop. Then pick up your phone, go for coffee, walk the dog, go on a date — and manage the work being executed directly on your computer at home while you're out living your life.

Your laptop runs. Claude works. You move.

This is the kind of freedom I built this business for. And I'm sharing it because if it helps even one of you reclaim a few hours — or just a beautiful afternoon — then that's a good day.

Happy Women's Day to every woman building something on her own terms. 💙

Link to the SOP in the first comment.

Another MCP server just landed on my radar: Nano Banana.

I've been building AI-powered email marketing systems on top of Claude's MCP (Model Context Protocol) connectors for months now.

Klaviyo, Shopify, Asana, Slack — all connected. Claude orchestrates the workflow.

Now there's a new one worth knowing about: Nano Banana.

It's an open-source MCP server that connects Claude to Google's Gemini image generation models. Not an official connector — it's community-built. But the architecture is the same MCP pattern.

👉 What that means in practice:
Claude can now generate images directly inside a workflow. No switching tabs. No exporting from one tool and importing to another.

People are already using it for:

✅ Newsletter thumbnails and blog headers — generated in the same session where Claude helped write the content. It already understands the themes and tone, so the prompts are better.

✅ Batch image generation from spreadsheets — feed a CSV with platform specs, aspect ratios, and style notes, and generate 10+ images at once.

✅ Social media and marketing assets — LinkedIn banners, launch graphics, social cards, all through conversation.

✅ YouTube thumbnails — full skill-based pipelines generating thumbnails at ~$0.07 each.

✅ Image editing — pass an existing image and say "remove the background" or "change the headline text." Natural language, no Photoshop.

For e-commerce email? Think hero images for campaigns. Product lifestyle shots. Seasonal banners — generated in the same session where you're writing copy and building the campaign in Klaviyo.

The honest take: this isn't replacing a designer for polished brand work. But for "good enough to ship" visuals — blog headers, quick social assets, email banners — it removes a whole step from the workflow.

I haven't tested it in production yet. But the direction matters.

Every new MCP connector is another capability Claude can call on. Copy. Data. Project management. Design. The system gets more complete with each one.

👉 That's the shift:
You're not learning individual tools anymore. You're building a system where AI coordinates the tools for you.

Okay, so I definitely think I am onto something really cool here in Figma. I am still looking for some forward-thinking Figma designers to join me on figuring this out and learning together, because the workflows I am building now with Claude and MCP's are definitely going to take everything to a completely new level. 

Check out these prototypes I generated based on my Asana briefs, everything pulled via MCP into Figma. A month of prototypes for monthly calendar generated in about 30 minutes.

taplio

The Battle

🇺🇦 Andriy Boychuk

Kinga Dow

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Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance

Performance ScoreKinga Dow's LinkedIn Performance

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taplio

The Battle

🇺🇦 Andriy Boychuk

Kinga Dow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇺🇦 Andriy Boychuk's LinkedIn Performance

Performance ScoreKinga Dow's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance