🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

building membership programs that increase retention & cash flow 💸 | Retention Advisor @ Subscribfy

I'm Elena, and I'm building go-to-market motion at Subscribfy from the ground up.

I grew up in Russia and came to the US at 16 years old on a tennis scholarship to Michigan State. After college, I found my way into ecomm and haven't looked back.

Today, I'm the founding Head of GTM at Subscribfy. We're taking the membership technology our founders built to scale Adore Me to $300M, and making it accessible to Shopify merchants who want to increase customer lifetime value and build predictable revenue.

What we do: 

Help ecomm brands turn one-time buyers into members. We build subscription programs that actually work. Better retention, higher LTV, and customers who stick around.

What I do: 

As the first non-tech hire, I built our entire go-to-market function. I spend my days talking to Shopify founders about customer retention and showing them how membership models can transform their business. I also get to build and lead our growing team.

Before Subscribfy, I was in ecomm sales at TryNow (Try Before You Buy tech) and spent 6+ years at Mommy Nearest working with brands targeting millennial parents.

I love talking about: ecomm strategy, subscription models, early-stage startup life, tennis, padel, how difficult golf is.

Let's connect if you're in the ecomm space or thinking about membership programs for your brand.

Elena Ivanova

Subscribfy is hiring BDR's in TLV and NYC. 

Passion for tech, grit and hunger are among the requirements!

DM me or Eva Bensimhon to get more info.

🚀

Elena (Ivanova) Vazquez

building best-in-class custom membership systems for Shopify merchants 🚀 | Founding Head of GTM @ Subscribfy

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The Battle

🇺🇦 Andriy Boychuk

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