🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

We recently refreshed our Email Design Examples page 🔥

It’s now packed with some of our most recent (and favorite) designs across different industries, from skincare and wellness to fashion and CPG.

If you’re looking for inspiration or just want to see what good email design looks like in 2026, check it out.

Would love to hear your thoughts in the comments! :)

#flowium #emaildesign #emailmarketing #designinspiration

Founder at Flowium, Elite Klaviyo Partner. We help DTC brands grow retention and LTV through lifecycle marketing across email, SMS, and owned channels. | Inc. 5000 (2025)

No alternative text description for this image

“We will not forget and we will not forgive.” 

Four years of the full-scale invasion of Ukraine by the ❌russian federation.

Four years of genocide against the Ukrainian people by the ❌ russian federation.

Four years of Ukrainian resistance, resilience, and unbreakable bravery.

🇺🇦 Glory to the heroes of Ukraine.

Eternal gratitude to all who stand with Ukraine 💙 💛 .

The Ultimate Email Cheat Sheet 🔥

(Follow our proven framework for high-performing emails)

Writing good copy isn’t enough anymore.
Your emails need to be designed for action — every section should serve a purpose.

Whether you’re sending promos, product launches, or educational emails, this layout maximizes clicks and conversions 👇

1). Subject Line

Use curiosity, urgency, or a clear benefit

Keep it under 50 characters for mobile readability

A/B test regularly — don’t rely on one winner


2). Preheader

Don’t repeat the subject line

Tease the benefit or deliver a second hook to increase opens


3). Header / Hero Image

Use branded or illustrated visuals, not generic stock

Emails with images see 42% higher CTRs

Bonus: Add alt text for accessibility


4). Headline + Subheadline

Your main value prop goes here

Make it scannable and specific

✅ Example: “Take 15% Off Everything — Today Only”


5). Call to Action (CTA)

Make it clear and singular

Place one strong CTA in the hero section to drive clicks


6). Body Copy (Value Prop)

Keep it brief and benefit-focused

Break into short paragraphs or bullet points

Use sans-serif fonts to improve readability by up to 19%


7). Links

Add outbound links to trusted sources

Include internal links to your own relevant content


8). Social Proof / Trust Signals

Add short reviews or credibility markers

Reduces hesitation, builds trust


We use this framework at Flowium to design emails that engage and convert, not just look pretty.

📌 Save this for your next campaign.

(More tips in the comments 👇)

♻️ Repost to share with your network.

#flowium #emailtips #emaildesign #emailmarketing

“Why do our emails keep landing in Gmail’s Promotions tab?”

We get this question this all the time. 

Even great emails get filtered there.

It’s not spam - it’s just Gmail’s way of sorting stuff that feels promotional.

That includes:

- Sending through Klaviyo or Mailchimp
- Too many links or images
- Salesy-sounding content
- Cold lists or bulk sends
- When your reply-to and sender address don’t match
- Or when Gmail sees that users don’t really engage

So what can you do?

Honestly, a few small changes help:

- Ask subscribers to move your email to Primary
- Encourage them to add you to their contacts
- Send simpler emails (fewer links/images)
- Avoid “Buy now” type language
- Use a sender name people recognize

We’ve tested this with clients and it can make a real difference.

#flowium #emailmarketing #emailtips

One of the things I love the most about Flowium is the sense of community we’ve built. 

It’s not just about work, it’s about the people you get to create with every single day. 

Whether we’re brainstorming or diving into the details, there’s something special about how we all come together to find solutions and grow. 

Grateful for the team I get to work with and the impact we make together.🔥

Looking for recommendations for branding agencies that focus on DTC.

Do you ever use GIFs in your emails?

They can be a simple way to make your message more fun and eye-catching.

Here are a few tips to help you get the most of this feature!

#flowium #emailtips #emailmarketing

Tired of guessing what kind of emails actually work?

The Flowium team put together a guide with some of the best-performing automations and real examples from eCommerce brands that are doing it right.

It covers:
✔️ Welcome Series
✔️ Abandoned Cart
✔️ Post-Purchase
✔️ Winback flows — and more

If you're building out your flows or just need ideas, this might be a good place to start.

#flowium #emaildesign #emailmarketing

Email marketing isn’t just about clever subject lines and beautiful designs.

There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble).

Here are a few key rules every eCommerce brand should respect:

✅ Always get permission.
Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent.

✅ Make it easy to unsubscribe.
Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required.

✅ Include your business info.
Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws.

✅ Be honest with your subject lines.
No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined.

✅ Respect your subscribers’ preferences.
Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy.

Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere.

And the truth is—following the rules actually helps you sell more.

Why? 

Because it keeps your reputation clean and your emails out of the spam folder.

#emailmarketing #emailtips #flowium

Owner @ YOCTO | 传奇 | CXL Instructor | Reforge Member

I run YOCTO, a retention marketing agency trusted by brands like Healf, Heights, BetterMe, and Kilo Health. We help DTC teams solve complex CRM problems, strengthen subscription economics, and break through their acquisition ceiling,  using first-principles, math-driven lifecycle strategy.

Quick Bio:

- CEO & Founder of YOCTO, the #1 retention marketing agency for health & wellness brands
- Powered CRM for 100+ clients incl. Heights, BetterMe, Kilo Health, Elo, Miracare, Healf and others
- Klaviyo Elite Partner (Top 0.00025% globally, biggest book of business in EMEA), Advisor to Klaviyo (Partner Council) & Yotpo (Email Advisory Board)
- Host of CEO AFTER DARK, a candid podcast for high-performing founders
- MBA, Reforge member, CXL instructor, guest lecturer @ The Atomic Garden

NO, I CAN'T PROVIDE AN AUDIT BECAUSE MOST “KLAVIYO AUDITS” ARE USELESS

The lifecycle ecosystem is full of noise: Some say send more. Others say send less. Some say discount. Others say never discount. Try SMS. Try WhatsApp. Fix UGC. Fix loyalty. Add AI. Everyone has an opinion.

And most teardown-style audits make the chaos worse. They focus on tactics, not strategy. They tell you: You’re missing a block in a flow. Your popup could be better. You should send more campaigns.

None of this meaningfully shifts LTV, AOV, or retention for a brand doing real revenue. Founders don’t need 80 small optimizations, they need the 3–5 strategic moves that materially change their unit economics.

That’s why YOCTO created the Strategy Activation™ model: A first-principles, math-driven way to uncover the retention levers that actually move the needle.

HOW A STRATEGY ACTIVATION™ WORKS

1. We ask a few targeted questions about your goals and unit economics.
2. If we believe there’s meaningful upside, we sign an NDA and get temporary access to your lifecycle tech stack (Shopify, Klaviyo, subscription platform, etc.).
3. A few days later, you receive a fully mapped strategy built using the same methodology we apply to category-leading brands.

YOU'LL WALK AWAY WITH:

1. Your highest-leverage retention opportunities - ranked, justified, and tied to the three pillars that mathematically determine LTV

2. A clear plan to increase LTV, strengthen subscription economics, and fix repurchase gaps - without adding noise or unnecessary tactics

3. LTV:CAC modeling quantifying the potential upside so you know exactly what each lever is worth

If you’re serious about scaling through lifecycle and retention marketing… find a time here:
https://calendly.com/george-kapernaros/socratic-interview

George Kapernaros

I'm very happy to announce I've joined MentorPass as a Mentor, next to true LEGENDS in the DTC space. You can book a 30' session with me directly on: https://lnkd.in/ezsxHdxy

CEO at YOCTO | Klaviyo Elite Partner + Advisory Council Member | #1 Lifecycle Agency for Health & Wellness | Clients: Kilo.co, BetterMe, Orbio.world, Healf, Frøya Organics, Gratsi, Miracare, Evereden +100 Others

Job descriptions be like "Are you looking for an exciting fast-paced, high-volume, challenging work environment?" What? 😅 No. I want a boring high paying job with barely any responsibilities. But I know that's unrealistic, so I'll settle for whatever crap this job is about and I'll pretend I care.

26000 people upvoted that on Reddit. 

On a subreddit about people struggling to find a job (the ultimate irony!).

If most of your waking hours - your best hours - are spent doing work you dislike, with people you don't like, for a firm or cause you don't care about, then I feel sorry for you.

But don't be surprised when the people who do care get further ahead.

It ain't just "luck."

[I'm ready to get TORCHED in the comments.. be nice, haha!]

YOCTO supports Be Amazing's growth by delivering strategic retention marketing expertise across subscriptions and lifecycle marketing. Thank you for your trust! 🤝

If you feel stuck running campaign "execution work" on Klaviyo and not actually growing - I just freestyled 23 minutes on why that happens and how to break out of it: https://lnkd.in/dy8tsZnD

taplio

The Battle

🇺🇦 Andriy Boychuk

George Kapernaros

Followers

Posts

Engagements

Likes

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance

Performance ScoreGeorge Kapernaros's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🇺🇦 Andriy Boychuk

George Kapernaros

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇺🇦 Andriy Boychuk's LinkedIn Performance

Performance ScoreGeorge Kapernaros's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance