🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

Churn Buster

Head of Partnerships

Disco

Senior Agency Partnerships Manager

Okendo

Agency Partnerships Manager

Lunar Solar Group

Director of Growth

Antler

Founder in Residence

Hawke Media

SelfMade

Senior Business Development Executive

Business Development Executive

RippleMatch

Recruitment Consultant

Vibelyst, Inc

Marketing Associate & Project Manager

Streamup

Director of Operations and Marketing

Partnerships at Disco 🪩 Post-Purchase Ads for Shopify

As a hands-on leader with a deep understanding of data analytics and omni-channel performance, Gabrielle is highly skilled in and knowledgeable of new and emerging media channels & platforms across the complex digital media ecosystem, and the balance of brand building, demand generation, and long-term equity. Gabrielle has an extensive background in building teams and scaling revenue at reputed digital marketing agencies across the US.

Gabrielle uses her edge to strategize creative solutions to help brands establish and grow their market presence, and in turn, their cultural relevance and revenue. As a Founder in Residence at Antler, her core competencies are focused on marketing and user acquisition with startups. In parallel, she consults with companies on e-commerce marketing strategies for DTC brands.

Today, Gabrielle spearheads the development of the agency partner program at Disco, a post-purchase ad network. Her extensive background in e-commerce, combined with her innovative approach, positions her as a driving force in shaping the future of the industry. With a track record of success at top agencies and her dedication to e-commerce tech, Gab continues to make significant contributions to this ever-evolving landscape.

Gabrielle is a graduate of NYU with a major in Global Liberal Studies and minors in Child & Adolescent Mental Health and Business of Entertainment & Technology at the Stern School of Business. Gabrielle wrote her thesis on how technology has disrupted the flow of modern romantic relationships, is an East Coast native, and one day hopes to complete a New York Times Sunday crossword puzzle entirely on her own.

Gabrielle San Nicola

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The Battle

🇺🇦 Andriy Boychuk

Gabrielle San Nicola

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