🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

We recently refreshed our Email Design Examples page 🔥

It’s now packed with some of our most recent (and favorite) designs across different industries, from skincare and wellness to fashion and CPG.

If you’re looking for inspiration or just want to see what good email design looks like in 2026, check it out.

Would love to hear your thoughts in the comments! :)

#flowium #emaildesign #emailmarketing #designinspiration

Founder at Flowium, Elite Klaviyo Partner. We help DTC brands grow retention and LTV through lifecycle marketing across email, SMS, and owned channels. | Inc. 5000 (2025)

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“We will not forget and we will not forgive.” 

Four years of the full-scale invasion of Ukraine by the ❌russian federation.

Four years of genocide against the Ukrainian people by the ❌ russian federation.

Four years of Ukrainian resistance, resilience, and unbreakable bravery.

🇺🇦 Glory to the heroes of Ukraine.

Eternal gratitude to all who stand with Ukraine 💙 💛 .

The Ultimate Email Cheat Sheet 🔥

(Follow our proven framework for high-performing emails)

Writing good copy isn’t enough anymore.
Your emails need to be designed for action — every section should serve a purpose.

Whether you’re sending promos, product launches, or educational emails, this layout maximizes clicks and conversions 👇

1). Subject Line

Use curiosity, urgency, or a clear benefit

Keep it under 50 characters for mobile readability

A/B test regularly — don’t rely on one winner


2). Preheader

Don’t repeat the subject line

Tease the benefit or deliver a second hook to increase opens


3). Header / Hero Image

Use branded or illustrated visuals, not generic stock

Emails with images see 42% higher CTRs

Bonus: Add alt text for accessibility


4). Headline + Subheadline

Your main value prop goes here

Make it scannable and specific

✅ Example: “Take 15% Off Everything — Today Only”


5). Call to Action (CTA)

Make it clear and singular

Place one strong CTA in the hero section to drive clicks


6). Body Copy (Value Prop)

Keep it brief and benefit-focused

Break into short paragraphs or bullet points

Use sans-serif fonts to improve readability by up to 19%


7). Links

Add outbound links to trusted sources

Include internal links to your own relevant content


8). Social Proof / Trust Signals

Add short reviews or credibility markers

Reduces hesitation, builds trust


We use this framework at Flowium to design emails that engage and convert, not just look pretty.

📌 Save this for your next campaign.

(More tips in the comments 👇)

♻️ Repost to share with your network.

#flowium #emailtips #emaildesign #emailmarketing

“Why do our emails keep landing in Gmail’s Promotions tab?”

We get this question this all the time. 

Even great emails get filtered there.

It’s not spam - it’s just Gmail’s way of sorting stuff that feels promotional.

That includes:

- Sending through Klaviyo or Mailchimp
- Too many links or images
- Salesy-sounding content
- Cold lists or bulk sends
- When your reply-to and sender address don’t match
- Or when Gmail sees that users don’t really engage

So what can you do?

Honestly, a few small changes help:

- Ask subscribers to move your email to Primary
- Encourage them to add you to their contacts
- Send simpler emails (fewer links/images)
- Avoid “Buy now” type language
- Use a sender name people recognize

We’ve tested this with clients and it can make a real difference.

#flowium #emailmarketing #emailtips

One of the things I love the most about Flowium is the sense of community we’ve built. 

It’s not just about work, it’s about the people you get to create with every single day. 

Whether we’re brainstorming or diving into the details, there’s something special about how we all come together to find solutions and grow. 

Grateful for the team I get to work with and the impact we make together.🔥

Looking for recommendations for branding agencies that focus on DTC.

Do you ever use GIFs in your emails?

They can be a simple way to make your message more fun and eye-catching.

Here are a few tips to help you get the most of this feature!

#flowium #emailtips #emailmarketing

Tired of guessing what kind of emails actually work?

The Flowium team put together a guide with some of the best-performing automations and real examples from eCommerce brands that are doing it right.

It covers:
✔️ Welcome Series
✔️ Abandoned Cart
✔️ Post-Purchase
✔️ Winback flows — and more

If you're building out your flows or just need ideas, this might be a good place to start.

#flowium #emaildesign #emailmarketing

Email marketing isn’t just about clever subject lines and beautiful designs.

There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble).

Here are a few key rules every eCommerce brand should respect:

✅ Always get permission.
Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent.

✅ Make it easy to unsubscribe.
Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required.

✅ Include your business info.
Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws.

✅ Be honest with your subject lines.
No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined.

✅ Respect your subscribers’ preferences.
Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy.

Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere.

And the truth is—following the rules actually helps you sell more.

Why? 

Because it keeps your reputation clean and your emails out of the spam folder.

#emailmarketing #emailtips #flowium

Siemens

Digital Solutions Architect

Syska Hennessy Group

• Spearheading the development of Syska Hennessy Group's digital building strategy, focusing on new generation IT/OT networking, SaaS, analytics, cybersecurity, and sustainability in the smart building domain.
• Leading strategic initiatives to integrate smart building services with industry partners such as Cisco and UL, driving innovation and enhancing Syska's market position.
• Collaborating with cross-functional teams to develop and implement cutting-edge solutions, resulting in improved business practices.
• Implementing advanced cybersecurity measures to protect digital building systems and data, ensuring the highest level of security for clients.
• Developing and maintaining strong relationships with industry partners, fostering collaboration and driving mutually beneficial initiatives.
• Communicating the value and benefits of Syska's smart building services to clients and stakeholders.

Senior Associate

• Led the successful implementation of the Digital Twin PARA and CopperTree FDD analytics engines in the US market, driving innovation and delivering cutting-edge sustainable solutions to customers.
• Collaborated with key partners to establish strategic partnerships, expanding market reach and enhancing customer success in digital building solutions.
• Developed and executed comprehensive project plans, ensuring the timely and efficient delivery of IT/OT, Cloud solutions to clients.
• Conducted in-depth analysis of customer requirements and business objectives, designing customized IT solutions that met their specific needs.
• Contributed in development of an agile framework with Jira toolset and supporting scrum
software development process.
• Presented the Digital Twin solution at national conferences, showcasing PARAs expertise and innovative solutions to a global and local audience.

Sales Solutions Architect

Introba

• Played a key role in the creation of the Smart Building department at Introba (formerly Ross & Baruzzini), contributing to business development and leveraging technical expertise to drive sales of cutting-edge IT/OT solutions for buildings.
• Collaborated closely with clients to design and implement complex Smart Building IT architectures, effectively translating technical features into tangible business benefits.
• Successfully adopted the UL SPIRE rating into Smart Building services, performing assessments; influenced revisions of the rating's criteria as part of UL SPIRE co-development team.
• Developed a groundbreaking "green" nano-grid DC to DC solution, integrating high-density PoE Type 4 network for IT, shades and lighting controls, security, loT, and collaboration needs, encapsulated within a cyber-secure fabric from Cisco.

Pre-Sales Engineer - IT Solutions

• Designed and delivered innovative IT solutions that effectively mitigated cyber risks for both customers and Siemens, ensuring security and integrity of critical infrastructures.
• Transformed traditional commodity projects into large-scale, full-scope smart buildings, leveraging advanced OT technologies and IT architectures.
• Developed IT/OT architecture and deployment models for building infrastructures in government, hospital, higher education, and military facilities, aligning with client needs and industry best practices.
• Played a key role in IT sales and operations, providing technical expertise and guidance to ensure seamless integration of smart building controls and virtualization technologies (Nutanix, VMware).
• Collaborated with multiple manufacturers and consultants to fulfill project requirements and influence project specifications, fostering strong partnerships and delivering successful outcomes.
• Maintained clear and effective communication with stakeholders, explaining complex technical concepts in a manner easily understood by non-technical audiences.

IT Solutions Architect

The Clarient Group

• Successfully managed a diverse portfolio of projects, including government, commercial, residential, and luxury real estate, concurrently handling half of the foreign and domestic projects.
• Led full lifecycle project management, from proposal development to successful completion, ensuring adherence to timelines, budgets, and quality standards.
• Integrated multiple systems into diverse building architectural designs, including audiovisual, security, networks, building management systems, information systems, cabling infrastructure, and Distributed Antenna Systems (DAS).
• Implemented process improvements that resulted in a 50% reduction in missed deadlines and a 40% enhancement in design quality control.
• Developed and implemented a real-time management tool using Power Bl, SmartSheet, and SharePoint, increasing projects' current state visibility by 90% and company receivables by 15%.
• Played a key role in shaping the office's culture and contributing to its growth through effective leadership and collaboration.
• Maintained clear and concise communication with stakeholders, ensuring a shared understanding of project objectives and progress.
• Actively participated in professional development opportunities to stay updated with industry trends and best practices in project management.

Project Manager

SARL Kolesso

• Developed comprehensive low voltage electrical and automation offers tailored to the residential and commercial markets, resulting in increased sales and customer satisfaction.
• Negotiated with vendors and optimized material usage, achieving a remarkable 25% growth in total margin.
• Supervised a team of installers, ensuring the successful completion of complex automation projects.
• Effectively managed project risks and issues, implementing proactive measures to mitigate potential challenges and ensure project success.
• Played an active role in the recruitment process, successfully building a high-performing team.

Engineering Project Manager

Siemens Energy

• Prepared and released the official software version of Siemens SIMARIS Project, fully adapted to the Russian utilities market, ensuring compliance with Russian electrical codes and specifications of national grid organizations.
• Successfully localized the software for use by design institutes and manufacturers of high voltage substations, enabling seamless integration into the Russian market.
• Proactively launched the localized software in Russia one year ahead of other Siemens markets.
• Collaborated with cross-functional teams to ensure the smooth implementation and adoption of the localized software, providing technical expertise and support throughout the process.
• Maintained clear and concise documentation, facilitating ease of understanding and seamless knowledge transfer between team members.

System Expert

Schneider Electric

• Appointed as Chief Engineer of the Sochi Olympic Games 2014 project, leading the design and implementation of the control and automation system for the distribution grid.
Supervised a team of designers, successfully completing the project in the shortest period, establishing Schneider as a reliable global partner for the International Olympic Committee.
• Successfully managed three strategic projects, resulting in a 30% increase in sales and strengthening Schneider's market position.
• Presented country-level projects at international conferences, showcasing Schneider's expertise and innovative solutions to a global audience.
• Led and supervised the technology modernization and automation of Russia's largest distribution grids in Moscow and St. Petersburg, improving operational efficiency and reliability.
• Developed the concept of an intelligent electrical grid for Skolkovo (Russian 'Silicon Valley'), serving as the national basis of design for smart grids.
• Created and delivered technical training programs for Schneider's smart grid solutions, training over 30 partners nationwide and ensuring their proficiency in implementing and supporting the technology.

System & Architecture Expert

• Successfully led a control center development project for the Irkutsk city distribution grid in
Siberia, Russia, as both a project manager and technical expert.
• Designed and implemented remote control systems for high voltage substations in major cities such as Moscow, St. Petersburg, Irkutsk, and Samara, ensuring efficient and reliable operation of the electrical grid.
• Coordinated the design of a pioneering solution for the installation of remote terminal units (RTUs) into high voltage switchgears, which became a national best practice for smart grids.
• Contributed technical articles to major industry publications, sharing expertise and insights with professionals in the field.
• Spearheaded the implementation of innovative technologies and methodologies, resulting in improved efficiency and performance of remote control systems.

Remote control systems specialist

Alexey is a solutions architect with a focus on Digital Buildings, bringing extensive experience in IT/OT networking, Saas, analytics, cloud, cybersecurity, and sustainability. Alexey has a proven track record of successfully implementing cutting-edge solutions and establishing strategic partnerships with industry leaders. He excels in developing and executing comprehensive digital infrastructure project plans, ensuring the timely delivery of the solutions to clients. With a strong background in pre-sales engineering Alexey effectively communicates the value and benefits of smart building services to clients and stakeholders. His expertise in cybersecurity ensures the highest level of security for digital building systems and data. Alexey holds a Master's degree in Electrical and Electronics Engineering and is committed to staying at the forefront of industry advancements.

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