I love making complex things simple. Getting to the core. Cutting through noise to find what truly matters. As my teacher once said, “Half of solving a problem is formulating it correctly.” That principle shapes how I work and why I love what I do.
I began my career in IT as a Java developer, focused on clean, scalable code — but kept running into unclear requirements. I saw how misalignment between business and tech slowed everything down. So I became a Business Analyst to bridge that gap, learning to translate ideas into clear, structured specs.
That path led me into project management, where I took on more responsibility and earned my PMP. Along the way, I embraced Lean-Agile thinking, which reshaped how I approach collaboration, decision-making, and delivering value.
Today, as a Program Manager, I lead cross-functional teams from strategy to delivery — ensuring business goals and execution stay aligned, and helping teams do their best work together.

What drives me:
✅Clarity and purpose – I work best when the "why" is clear, and I stay focused on what brings real value.
✅Growth mindset – I push myself to keep learning, adapt fast, and turn feedback and failure into growth.
✅Integrity and empathy – I believe in doing the right thing, being transparent, and treating people with respect.
✅Collaboration – Great results come from great teamwork. I create space for others to contribute, speak up, and thrive.

I’m also someone who doesn’t give up easily. When I was a kid, I set a goal to learn how to ride a bike in one day. I fell a lot, scraped my knees — but by evening, I was riding. That same persistence, courage, and drive still guide me today.

📩 I will be happy to expand my network by connecting with fellow professionals and just anyone who is interested in my area of expertise. Please feel free to contact me here or at andrey.tsirukhin@gmail.com

Andrey Tsirukhin

AI is not only transforming technology but also how we think about data.
One key insight — centralized data models are becoming a bottleneck for AI adoption. While data is being consolidated, the business is losing time.
What I increasingly see in practice is a shift toward domain ownership and data mesh:
- data is closer to the business
- ownership is distributed across domains
- while shared standards and governance are maintained
This is not just about architecture — it’s about changing how teams think.
If companies want to truly scale AI, they need to rethink who owns the data and how it is used.

Andrey Tsirukhin, Ph.D.

Enterprise Program & Delivery Leader | $10M+ Digital Transformation | Governance-Driven Execution | AI & Data | $1M+ Cost Optimization

📰 𝗪𝗵𝘆 𝗔𝗜 𝗜𝘀 𝗣𝘂𝘀𝗵𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗼 𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝗗𝗮𝘁𝗮 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽

Our Head of Data & Analytics Lab Alexey Utkin, was featured in a piece by Informa TechTarget exploring how organizations are preparing their data for AI.

One of the key challenges highlighted is the growing mismatch between the speed of AI use cases and the limits of centralized data models. As Alexey notes, when data needs to be consolidated before it can be used, it slows everything down and becomes a bottleneck for teams trying to deliver results quickly.

The article looks at how more companies are shifting toward domain ownership and data mesh approaches, bringing data closer to the business while maintaining shared standards across the organization. This shift goes beyond technology and requires changes in how teams think about responsibility, collaboration, and governance.

Full article: https://lnkd.in/dDpr5k_S

TechTarget_Data Domain Ownership

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Our approach begins with a thorough strategic assessment. We work with you to define your target audience, pinpoint the most effective marketing channels, and establish clear sales and revenue objectives. Our team then creates a tailored e-commerce strategy, including optimal product pricing, packaging solutions, and robust plans for customer acquisition and retention.

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With over 5 years of experience and a successful track record of supporting over 100 brands, MyFirstAd is dedicated to delivering outstanding results. If you're seeking premier Shopify solutions and a team of Shopify experts ready to elevate your brand, let’s connect. Schedule a brief call with us to explore how we can drive your e-commerce success.
#shopifyagency #shopifyexpert

Shubham Gupta

I saw this print ad in today’s edition of The Hindu and it made me pause for a moment.

Some cylindrical problems need a rectangular solution.
Simple line. But it instantly makes you think.

At a time when many households in India are talking about possible LPG shortages because of global tensions and war driven supply disruptions, this message quietly becomes more relevant.

Cooking gas has always been something we take for granted. Until there is uncertainty.
That is where alternatives like induction suddenly start making more sense.
Prestige did something interesting here. They did not push fear. They did not over explain. They simply connected a small everyday problem with a simple solution.

Round cookware. Rectangular cooktop. Clear idea.
Good advertising does not shout.
It makes you stop for a second and think.
And sometimes the timing of the message makes it even stronger.

#startup #iranwar #prestige

Building MyFirstAd| Early Stage Investor | Entrepreneur since 2014 (three failures, zero excuses) | Digital Marketer with 20M+ impressions | I share honest stories about startups, growth, and everything in between

🚗 How One Simple Hack Sold 13,000+ Cars
Selling 13,001 cars in a 15-year career ....
sounds impossible. That’s an average of over two cars every single day. How did Joe Girard do it? He didn’t use high-pressure tactics or complex psychological tricks. He used a "hack" so simple, anyone can apply it today.

The "Stay Top-of-Mind" Strategy

Joe realized early on that a massive pipeline is the key to massive sales. To keep his pipeline flowing, he sent a personalized card to every single person he ever met whether they bought a car or not on:

Birthdays 🎂
Anniversaries 💍
Christmas & New Year’s 🎄
Other major holidays
Why This Worked:

Consistency: He built a system of regular touchpoints that never failed.

Emotional Connection: By reaching out on important personal dates, he transitioned from a "salesman" to a "thoughtful acquaintance."

Referral Engine: When those 13,000+ people (or their friends) needed a car, Joe Girard was the only name that came to mind.

The Takeaway for You

In a world of automated emails and spammy DMs, genuine personalization is your superpower. Whether you're in sales, marketing, or networking, staying "top-of-mind" through consistent, thoughtful gestures can make the "humanly impossible" possible

#sales #joegirard #inspiration

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The Battle

Andrey Tsirukhin

Shubham Gupta

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrey Tsirukhin's LinkedIn Performance

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