Polychlorinated Ventures

Managing Partner

Self Employed

Independent Consultant

Product Marketing Coach

Go-to-market coaching for people and cross-functional teams so they can accelerate product strategy and launches.

Founder

Blue Prism

Director of Product Marketing

•	Launched free Trial and Learning licenses available through Blue Prism Digital Exchange (DX), which have seen consistent monthly growth and opened new channels to customer acquisition
•	Designed and launched a homepage design to help customers navigate the product and ideate using success stories
•	Launched a private version of the public marketplace
•	Planned out an overarching strategy to increase engagement of users and contributors, both generating significant monthly growth
•	Analyzed monthly product metrics, making strategic observations and recommendations to senior leadership

Senior Product Marketing Manager

zyBooks

•	Created and executed positioning and go-to-market plan for 6 new and 20 updated products over a high-growth (>60% YoY) period, including delivering tools and training to the sales team
•	Launched an experimental B2C product and presented executives with data needed to pivot
•	Led qualitative and quantitative market research to better define value propositions, messaging, buyer personas, and competitive positioning 
•	Measured NPS to monitor customer satisfaction and to identify dissatisfied customer segments
•	Analyzed multi-source data from users with spreadsheet functions (e.g. pivot tables, VLOOKUP) to identify trends, such as optimal user behavior
•	Created a research webinar program to understand new product markets, pre-selling upcoming products
•	Led a team of full-time and contract professionals in marketing, research, design, video, and web development to deliver significant web and print assets
•	Built playbooks to consistently execute on content creation and sales processes
•	Created a process to incorporate voice of the customer data across product lifecycle

Macmillan Learning

- Captured new product and feature ideas from customers and internal stakeholders
- Evaluated ideas based on company objectives
- Valued a product partnership at a 7% higher price based on extensive customer research
- Planned and executed ideation and validation activities with cross-functional groups of subject matter experts, UX researchers, designers, and management
- Analyzed customer feedback on products to measure success of initiatives

Director of Product Discovery

- Managed the go-to-market for a novel product offering
- Led product design for integrated digital course materials
- Collaborated with clients to create final product to their specifications
- Managed partner relationships 
- Projected revenue
- Drove demand generation efforts for this unique product offering

Product Manager

Sapling Learning

- Developed go-to-market strategy for 16 STEM products (online homework and eBooks)
- Grew portfolio sales by 80-200% YoY, from $1MM to $10MM during my tenure
- Managed demand generation with content marketing and automation tools (Marketo, Salesforce)
- Analyzed the online homework software market and competitor products
- Developed tools for sales and marketing teams
- Conducted web-based and in-person product demonstrations and training

Product Marketing Manager

- Supported faculty clients with premiere course management and online homework products for introductory chemistry
- Conducted product demonstrations and sales to potential faculty users
- Authored content and created resources for new and existing products

Technology TA

Provide technical support to users of Sapling Learning's powerful online homework solution.

Perform product demonstrations, sales, and consulting to potential faculty clients.

Author and review new content for General Chemistry, Introductory Chemistry, Analytical Chemistry, and Organic Chemistry.

Professor and Student Support

University of Illinois at Urbana-Champaign

- Created hypotheses based on the influence of contaminants on model cell membranes
- Developed research strategy with collaboration from research faculty and colleagues
- Designed experiments using existing instrumentation
- Designed modified equipment to conduct original experimental techniques 
- Analyzed extensive data sets from microscopy, spectroscopy, and other analytical techniques
- Published results and conclusions in journals and symposia

Graduate Research Assistant, Gewirth Group

I help busy small business owners systemize their processes, automate low-skill tasks, and introduce AI so they can remove themselves from the worst of their day-to-day headaches.

My clients get more leads, spend less time at night working on bookkeeping, and enjoy working with less hassle.

Book your 1-1 Discovery session here and let's talk about how we can get you more freedom: https://calendly.com/growthsub/discovery-call

Andrew S. Campbell

Bonterra

Bonterra is the second-largest and fastest-growing social good software company in the world with solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities making up its product family.

Solutions Architect

Customer Success Engineer

Field Sales Executive

Responsible for all phases of the sales cycle from discovery to close in the launch of Sapling Learning's new online homework for Anatomy and Physiology.

Sales Scientist for Anatomy and Physiology

Late Nite Labs

As the Sales Specialist I am primarily responsible for managing the sale from demo to close. I have also been involved in the training of the inside sales team in regard to Late Nite Labs. I grew the U.S. territory sales from $727,647 in 2014 to $1,166,168 in 2015

I have been an exhibitor at 
American Chemical Society 2015
NABT 2015
FETC National Conference 2014
National Science Teachers Association National Convention 2014
American Association of Community Colleges Annual Convention 2014 
7th Annual Emerging Technologies for online Learning Symposium 2014

Late Nite Labs Specialist

In this role I managed the sales process from start to close including uncovering, developing and closing leads. I also stepped in and started handling leads at various stages to close. While in this role I became the go to guy for product demonstrations and was given increasing responsibilities including travel to campuses to develop new relationships/accounts and traveled to various educational technology conferences. I developed strong peer level rapport with educators ranging from high school through all levels of higher education. I was one of 6 people from 5 companies that was selected to help develop the parameters of a new lab based product that would combine the strengths of the various MNV portfolio companies. 

I was an exhibitor at 
International Society for Technology in Education (2013)
National Biology Teachers Association (2013)

I was a presenter at 
The Flexible Learning Conference at Madison College (2013)

Laboratory Specialist (Inside Sales)

AstraZeneca

*Developed and maintained relationships with 100+ customers and their key influencers in the second highest sales volume territory in the district
*Maintained clinical expertise in both cardiovascular as well as diabetic therapeutic areas
*Co-owned strategy development and implementation that resulted in the #1 Portfolio and Onglyza sales in the district for the 2010 year
*Successfully launched Onglyza and Kombiglyze XR (Onglyza+extended release Metformin) in a joint venture with Bristol Myers Squibb
*Managed a quarterly budget within ±2%
2009 Achievements
Quarter 4     	Crestor Goal 95.69% 	Onglyza Goal 176.58%
2010 Achievements
Quarter 1	Crestor Goal 94.17%	Onglyza Goal 111.53% 
Quarter 2	Crestor Goal 101.23%	Onglyza Goal   97.66%
Quarter 3	Crestor Goal 97.26%	Onglyza Goal 108.60%
Quarter 4	Crestor Goal 96.96%	Onglyza Goal 109.68%
*Excellence in Action Award for the ability to rapidly learn, integrate and effectively utilize new information in the field 	
*Road Scholars Award an award for safe driving in the field	
2011 Achievements
Quarter 1	Crestor Goal 95.69%   Kombiglyze XR 714.81%	Onglyza Family 129.44%

Pharmaceutical Sales Specialist

The University of Texas at Austin

In this position I worked in a Cardiac Metabolism laboratory. My responsibilities included supervising undergraduate students in the lab, teaching laboratory techniques to new graduate students, maintaining laboratory supplies, and conducting study design, data collection and analysis as well as animal care.

Research Assistant

Taught lab sections for the following classes in the School of Biological Sciences:
Cellular & Molecular Biology
Structure & Function of Organisms
Functional Human Anatomy & Physiology II

Teaching Assistant

Austin Community College

Adjunct Faculty

Bonterra is a leader in social good technology, amplifying the work of those who help our world by bringing together people, technology, ideas, and insights.

zyBooks is a professor founded, research-backed company that provides digital native course materials for Math, Computer Science and Engineering courses.

As a  Product Specialist for Late Nite Labs I was responsible for providing demonstrations and training for all offered academic disciplines (Biology, Microbiology, Chemistry and Physics). My primary responsibility was to have peer to peer conversations with instructors, evaluate their needs and determine if Late Nite Labs could help them achieve their goals. While at Late Nite Labs I was involved from discovery to close of the sale. 

Prior to Late Nite Labs I had a successful career in pharmaceutical sales. In my second full year at AstraZeneca I had the #1 portfolio sales in the Austin, Texas territory. While at AstraZeneca I also received an Excellence in Action award for my work. 

Before starting my career in sales I completed my Ph.D. at The University of Texas at Austin under Dr. Joseph Starnes in his Cardiac Metabolism Laboratory. While at UT I was a TA in the biology department and worked as an Adjunct at Austin Community College teaching Anatomy and Physiology. My dissertation investigated the interactions of exercise and statin administration on cardiac hypertrophy.

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The Battle

Andrew S. Campbell

Matthew Jay Nelson Ph.D.

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