Founder & CEO @ Lever Talent | Host of The Lever Show | Helping leaders develop talent strategies that leverage a tech-empowered future.

You’re capable of more than you could ever imagine.

I started my career impatient, driven, and a little naive. In my mid-20s, I was sprinting up the corporate ladder… and got fired.  

That moment forced me to get honest about what actually changes a team: clarity, standards, and the courage to hold them.

My belief is simple: as AI and automation take more transactions, the human work matters more. Technology multiplies what’s already there (judgment, trust, focus). Software doesn’t change a team. Cadence does.

In 2022, I followed that belief and started Lever Talent. I work with CHROs, CPOs, and HR or L&D leaders to align talent with the business so teams get better because of technology instead of being buried by it. We make it practical:

• Lead with Leverage: a manager cadence that makes expectations real (and conversations easier)
• MVV that sticks: values → rituals → behavior change
• AI, but usable: 30-60-90 change plans that turn pilots into ROI
• People-ops command center: fewer dashboards, better decisions

With technology, our leverage is limitless. Let’s build teams that prove it.

DM me to get in touch.

Drew Fortin

I’m Jhen, a B2B Lead Generation Strategist & Systems Integrator.
I build lead generation systems that help B2B founders drive consistent, sales-qualified conversations and predictable pipeline growth.

Before working in lead generation, I spent over a decade in sales, operations, and customer-facing roles in Singapore’s corporate environment. That background gave me one clear advantage: 

I understand how real customers think, decide, and buy, not just how campaigns look on paper.

For the past 4+ years, I’ve designed and operated inbound and outbound lead generation systems for B2B founders across the U.S. and U.K., with deep expertise in outbound automation, deliverability, and campaign execution. I don’t just launch campaigns, I build infrastructure that holds up as volume and expectations increase.

What I do in practice:

• Design inbound + outbound systems tied directly to pipeline outcomes
• Build cold email and LinkedIn outreach without risking deliverability or brand trust
• Improve reply and conversion rates through testing, clean data, and copy psychology
• Turn fragmented efforts into a structured, trackable revenue engine

Selected outcomes:

• 4–5% reply rates at scale across 40K+ monthly outbound sends
• Reply rates increased by 300–700% through system and deliverability optimization
• Sales-qualified conversations generated within weeks
• Predictable pipeline built at scale with 90–100% domain health

Core Expertise:

• Lead Generation Strategy & Systems Design (Inbound + Outbound)
• Revenue-Focused Outbound Systems & Deliverability
• Sales-Qualified Conversations & Pipeline Creation
• Messaging, Content & Conversion Strategy
• Cold Email & LinkedIn Outreach at Scale
• ICP Targeting, Data Quality & List Strategy
• CRM, Pipeline Hygiene & Revenue Visibility
• Campaign Testing, Optimization & Analytics
• Inbound & Social Systems to Support Pipeline
• Systems Integration, Execution & Scale

I don’t sell volume or shortcuts.
I build lead generation systems founders can trust with revenue.

If your lead gen feels inconsistent, the problem isn’t effort — it’s the system.
Let’s fix it.

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Drew Fortin

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